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Description
Curriculum
Reviews
Grade
Level 4 Marketing Executive - May 25
Crispin - Marketing Technology (MarTech )
Instructor
Crispin Reed
33
Students
enrolled
0
0 reviews
Course details
Lectures
:
155
Quizzes
:
39
Level
:
Beginner
Description
Curriculum
CH 1-Marketing Technology (MarTech)
1
P1-VID-The Indispensable Role of Marketing Technology in Today's Business World
Video lesson
2
P1-PPT -The Indispensable Role of Marketing Technology
PDF lesson
3
P1-TB-The Indispensable Role of Marketing Technology
Text lesson
4
Spotify-The Indispensable Role of Marketing Technology
Audio lesson
5
Q1-The Indispensable Role of Marketing Technology
20 questions
6
P2-VID-The Continuous Evolution of Marketing Technology: Adapting to the Future
Video lesson
7
P2-PPT-The Continuous Evolution of Marketing Technology
PDF lesson
8
P2-TB-The Continuous Evolution of Marketing Technology
Text lesson
9
Spotify-The Continuous Evolution of Marketing Technology
Audio lesson
10
Q2-The Continuous Evolution of Marketing Technology
20 questions
11
P3-VID-The Marketing Technology Landscape: Terminology and Tools
Video lesson
12
P3-PPT- The Marketing Technology Landscape: Terminology and Tools
PDF lesson
13
P3-TB-The Marketing Technology Landscape: Terminology and Tools
Text lesson
14
Spotify-The Marketing Technology Landscape: Terminology and Tools
Audio lesson
15
Q3-The Marketing Technology Landscape: Terminology and Tools
20 questions
16
PPT-CH 1-Marketing Technology (MarTech)
PDF lesson
CH2: MarTech and Marketing
17
P1-VID-From Awareness to Advocacy: The MarTech Blueprint
Video lesson
18
P1-PPT -From Awareness to Advocacy: The MarTech Blueprint
PDF lesson
19
P1-TB-From Awareness to Advocacy: The MarTech Blueprint
Text lesson
20
Spotify-From Awareness to Advocacy: The MarTech Blueprint
Audio lesson
21
Q1-From Awareness to Advocacy: The MarTech Blueprint
20 questions
22
P2-VID-MarTech Strategy- The 7 Ps and Automation
Video lesson
23
P2-PPT -MarTech Strategy: The 7 Ps and Automation
PDF lesson
24
P2-TB-MarTech Strategy: The 7 Ps and Automation
Text lesson
25
Spotify-MarTech Strategy: The 7 Ps and Automation
Audio lesson
26
Q2-MarTech Strategy: The 7 Ps and Automation
20 questions
27
P3-VID-AI-Powered MarTech: Automation and Human Strategy | Chapter 2 - Part 3
Video lesson
28
P3-PPT -AI-Powered MarTech Automation and Human Strategy
PDF lesson
29
P3-TB-AI-Powered MarTech: Automation and Human Strategy
Text lesson
30
Spotify-AI-Powered MarTech: Automation and Human Strategy
Audio lesson
31
Q3-AI-Powered MarTech: Automation and Human Strategy
20 questions
32
PPT-CH2: MarTech and Marketing
PDF lesson
CH 3 : AI in Marketing
33
P1-VID-Algorithms of Influence: AI Marketing Strategy
Video lesson
34
P1-PPT- Algorithms of Influence: AI Marketing Strategy
PDF lesson
35
P1-TB-Algorithms of Influence: AI Marketing Strategy
Text lesson
36
Spotify- Algorithms of Influence: AI Marketing Strategy
Audio lesson
37
Q1-Algorithms of Influence: AI Marketing Strategy
20 questions
38
P2-VID-Ethical AI Marketing: Challenges and the Horizon
Video lesson
39
P2-PPT-Ethical AI Marketing: Challenges and the Horizon
PDF lesson
40
P2-TB-Ethical AI Marketing: Challenges and the Horizon
Text lesson
41
Spotify-Ethical AI Marketing: Challenges and the Horizon
Audio lesson
42
Q2-Ethical AI Marketing: Challenges and the Horizon
20 questions
43
P3-VID-Marketing Algorithms: Mechanics, Benefits, Strategy
Video lesson
44
P3-PPT- Marketing Algorithms: Mechanics, Benefits, Strategy
PDF lesson
45
P3-TB-Marketing Algorithms: Mechanics, Benefits, Strategy
Text lesson
46
Spotify-Marketing Algorithms: Mechanics, Benefits, Strategy
Audio lesson
47
Q3-Marketing Algorithms: Mechanics, Benefits, Strategy
20 questions
48
PPT-CH 3 : AI in Marketing
PDF lesson
CH4: Data, Insight and Analytics
49
P1-VID-Introduction to Data, Insight and Analytics in Modern Marketing
Video lesson
50
P1-PPT- Introduction to Data, Insight and Analytics in Modern Marketing
PDF lesson
51
P1-TB- Introduction to Data, Insight and Analytics in Modern Marketing
Text lesson
52
Spotify- Introduction to Data, Insight and Analytics in Modern Marketing
Audio lesson
53
Q1-Introduction to Data, Insight and Analytics in Modern Marketing
20 questions
54
P2-VID-Ethical Concerns and Risks in Data-Driven Marketing
Video lesson
55
P2-PPT-Ethical concerns and risks
PDF lesson
56
P2-TB-Ethical concerns and risks
Text lesson
57
Spotify-Ethical concerns and risks
Audio lesson
58
Q2-Ethical concerns and risks
20 questions
59
P3-VID-Current Trends in Data-Driven Marketing and MarTech
Video lesson
60
P3-PPT -Current Trends in Data-Driven Marketing and MarTech
PDF lesson
61
P3-TB-Current Trends in Data-Driven Marketing and MarTech
Text lesson
62
Spotify-Current Trends in Data-Driven Marketing and MarTech
Audio lesson
63
Q3-Current Trends in Data-Driven Marketing and MarTech
20 questions
64
PPT-CH4: Data, Insight and Analytics
PDF lesson
CH 5: Adtech
65
P1-VID-Adtech Explained: Programmatic Advertising, Platforms and Real-Time Bidding
Video lesson
66
P1-PPT-Adtech Explained: Programmatic Advertising, Platforms and Real-Time Bidding
PDF lesson
67
P1-TB-Adtech Explained: Programmatic Advertising, Platforms and Real-Time Bidding
Text lesson
68
Spotify-Adtech Explained: Programmatic Advertising, Platforms and Real-Time Bidding
Audio lesson
69
Q1:Adtech Explained: Programmatic Advertising, Platforms and Real-Time Bidding
20 questions
70
P2-VID-Adtech Deep Dive: Targeting, Measurement and Digital Ad Formats Explained
Video lesson
71
P2-PPT-Adtech Deep Dive: Targeting, Measurement and Digital Ad Formats Explained
PDF lesson
72
P2-TB-Adtech Deep Dive: Targeting, Measurement and Digital Ad Formats Explained
Text lesson
73
Spotify-Adtech Deep Dive: Targeting, Measurement and Digital Ad Formats Explained
Audio lesson
74
Q2:Adtech Deep Dive: Targeting, Measurement and Digital Ad Formats Explained
20 questions
75
P3-VID-Adtech Benefits, Limitations and Real-World Applications Across Sectors
Video lesson
76
P3-PPT-Adtech Benefits, Limitations and Real-World Applications Across Sectors
PDF lesson
77
P3-TB-Adtech Benefits, Limitations and Real-World Applications Across Sectors
Text lesson
78
Spotify-Adtech Benefits, Limitations and Real-World Applications Across Sectors
Audio lesson
79
Q3:Adtech Benefits, Limitations and Real-World Applications Across Sectors
20 questions
80
PPT-CH 5: Adtech
PDF lesson
CH 6: CRM Technology
81
P1-VID-CRM Technology Overview: Features, B2B vs B2C, and Retention
Video lesson
82
P1-PPT-CRM Technology Overview: Features, B2B vs B2C, and Retention
PDF lesson
83
P1-TB-CRM Technology Overview: Features, B2B vs B2C, and Retention
Text lesson
84
Spotify-CRM Technology Overview: Features, B2B vs B2C, and Retention
Audio lesson
85
Q1:CRM Technology Overview: Features, B2B vs B2C, and Retention
20 questions
86
P2-VID-CRM Lifecycle Marketing & Customer Retention with AI
Video lesson
87
P2-PPT-CRM Lifecycle Marketing & Customer Retention with AI
PDF lesson
88
P2-TB -CRM Lifecycle Marketing & Customer Retention with AI
Text lesson
89
Spotify-CRM Lifecycle Marketing & Customer Retention with AI
Audio lesson
90
Q2:CRM Lifecycle Marketing & Customer Retention with AI
20 questions
91
P3-VID-Automated Lead Qualification & The Future of CRM
Video lesson
92
P3-PPT-Automated Lead Qualification & The Future of CRM
PDF lesson
93
P3-TB-Automated Lead Qualification & The Future of CRM
Text lesson
94
Spotify-Automated Lead Qualification & The Future of CRM
Audio lesson
95
Q3:Automated Lead Qualification & The Future of CRM
20 questions
96
PPT-CH6:CRM Technology
PDF lesson
CH7: Creating and Presenting Marketing Reports
97
P1-VID-Beyond the Dashboard
Video lesson
98
P1-PPT- Beyond the Dashboard
PDF lesson
99
P1-TB-Beyond the Dashboard
Text lesson
100
Spotify-Beyond the Dashboard
Audio lesson
101
Q1: Beyond the Dashboard
20 questions
102
P2-VID-Data Storytelling for Impact
Video lesson
103
P2-PPT-Data Storytelling for Impact
PDF lesson
104
P2-TB-Data Storytelling for Impact
Text lesson
105
Spotify-Data Storytelling for Impact
Audio lesson
106
Q2: Data Storytelling for Impact
20 questions
107
P3 -VID-Narrative Driven Strategy-
Video lesson
108
P3-PPT- Narrative Driven Strategy
PDF lesson
109
P3-TB-Narrative Driven Strategy
Text lesson
110
Spotify-Narrative Driven Strategy
Audio lesson
111
Q3: Narrative Driven Strategy
20 questions
112
PPT-CH7:Creating and Presenting Marketing Reports
PDF lesson
CH8:Digital and Web Analytics
113
P1-VID-Digital and Web Analytics
Video lesson
114
P1-PPT-Digital and Web Analytics
PDF lesson
115
P1-TB-Digital and Web Analytics
Text lesson
116
Spotify-Digital and Web Analytics
Audio lesson
117
Q1:Digital and Web Analytics
20 questions
118
P2-VID-Analytics and Its Role in Martach
Video lesson
119
P2-PPT-Analytics and Its Role in Martach
PDF lesson
120
P2-TB-Analytics and Its Role in Martach
Text lesson
121
Q2-Analytics and Its Role in Martach
20 questions
122
P3-VID-Digital and Web Analytics -Attribution Models
Video lesson
123
P3-PPT-Digital and Web Analytics -Attribution Models
PDF lesson
124
P3-TB-Digital and Web Analytics-Attribution Models
Text lesson
125
Spotify-Digital and Web Analytics – Attribution Models
Audio lesson
126
Q3:Digital and Web Analytics -Attribution Models.
20 questions
127
PPT-CH8:Digital and Web Analytics
PDF lesson
CH 9:Presenting marketing Recommendations
128
P1 -VID -Presenting marketing Recommendations
Video lesson
129
P1-PPT -Presenting marketing Recommendations
PDF lesson
130
P1-TB-Presenting marketing Recommendations
Text lesson
131
Spotify-Presenting marketing Recommendations
Audio lesson
132
Q1-Presenting marketing Recommendations
20 questions
133
P2 -VID -Campaign performance reports
Video lesson
134
P2-PPT-Campaign performance reports
PDF lesson
135
P2-TB-Campaign Performance Reports
Text lesson
136
Spotify-Campaign performance reports
Audio lesson
137
Q2:Campaign performance reports
20 questions
138
P3 -VID-Best practices for creating and presenting reports
Video lesson
139
P3-PPT-Best practices for creating and presenting reports
PDF lesson
140
P3-TB-Best practices for creating and presenting reports
Text lesson
141
Spotify-Best Practices for Creating and Presenting Reports
Audio lesson
142
Q3-Best practices for creating and presenting reports
20 questions
143
PPT-CH9:Presenting marketing Recommendations
PDF lesson
CH 10 : Evaluating and Improving Campaign Performance
144
P1-VID -Campaign Analytics Guide
Video lesson
145
P1-PPT-Campaign Analytics Guide
PDF lesson
146
P1-TB-Campaign Analytics Guide
Text lesson
147
Spotify-Campaign Analytics Guide
Audio lesson
148
Q1: Campaign Analytics Guide
20 questions
149
P2-VID-Data To Decision Engine
Video lesson
150
P2-PPT-Data To Decision Engine
PDF lesson
151
P2 -TB-Data To Decision Engine
Text lesson
152
Spotify-Data To Decision Engine
Audio lesson
153
Q2:Data To Decision Engine
20 questions
154
P3-VID- Continuous Optimisation in Campaign Performance
Video lesson
155
P3-PPT- Continuous Optimisation in Campaign Performance
PDF lesson
156
P3-TB- Continuous Optimisation in Campaign Performance
Text lesson
157
Spotify-Continuous Optimisation in Campaign Performance
Audio lesson
158
Q3 :Continuous Optimisation in Campaign Performance
20 questions
159
PPT-CH10:Evaluating and Improving Campaign Performance
PDF lesson
CH 11 :Selecting the Right MarTech Tools
160
P1 -VID-The MarTech Maze
Video lesson
161
P1-PPT- The MarTech Maze
PDF lesson
162
P1-TB- The MarTech Maze
Text lesson
163
Spotify-The Martech Maze
Audio lesson
164
Q1: The MarTech Maze
20 questions
165
P2-VID-A Thriving MarTech Garden
Video lesson
166
P2-PPT-A Thriving MarTech Garden
PDF lesson
167
P2-TB- A Thriving MarTech Garden
Text lesson
168
Spotify-A Thriving MarTech Garden
Audio lesson
169
Q2: A Thriving MarTech Garden
15 questions
170
P3-VID-Your MarTech Playbook
Video lesson
171
P3-PPT-Your MarTech Playbook
PDF lesson
172
P3-TB- Your MarTech Playbook
Text lesson
173
Spotify-Your Martech Playbook
Audio lesson
174
Q3: Your MarTech Playbook
20 questions
175
PPT-CH 11 :Selecting the Right MarTech Tools
PDF lesson
CH 12:Evaluating Marketing Technologies
176
P1-VID- Choosing The Right MarTech
Video lesson
177
P1-PPT- Choosing The Right MarTech
PDF lesson
178
P1-TB- Choosing The Right MarTech
Text lesson
179
Spotify-Choosing The Right MarTech
Audio lesson
180
Q1 :Choosing The Right MarTech
20 questions
181
P2-VID- MarTech Effectiveness
Video lesson
182
P2-PPT- MarTech Effectiveness
PDF lesson
183
P2-TB-MarTech Effectiveness
Text lesson
184
Spotify-MarTech Effectiveness
Audio lesson
185
Q2 :MarTech Effectiveness
20 questions
186
P3-VID-Getting More From Your MarTech
Video lesson
187
P3-PPT-Getting More From Your MarTech
PDF lesson
188
P3-TB-Getting More From Your MarTech
Text lesson
189
Spotify-Getting More From Your MarTech
Audio lesson
190
Q3:Getting More From Your MarTech
20 questions
191
PPT-CH12:Evaluating Marketing Technologies
PDF lesson
Mock Exams
192
1st Mock Exam (Ch1 - Ch4)
80 questions
50 Different MCQs 20 Single Best Answer MCQs 10 MCQs on 2 Case Studies
193
2nd Mock Exam (Ch5 - Ch7)
80 questions
50 Different MCQs 20 Single Best Answer MCQs 10 MCQs on 2 Case Studies
194
3rd Mock Exam (Ch8 - Ch12)
80 questions
50 Different MCQs 20 Single Best Answer MCQs 10 MCQs on 2 Case Studies
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