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Description
Curriculum
Reviews
Grade
Oct 2025 Level 4 Marketing Executive
Keith-Social Media
Instructor
Mwada Fahmy
27
Students
enrolled
0
0 reviews
Course details
Lectures
:
149
Quizzes
:
33
Level
:
Beginner
Description
Curriculum
L1:Exploring Social Media Channels ,Strengths,Limitations, and Strategic Users 18/3/2026
1
P1 - The Social Media Party
Video lesson
2
P1 - What Social Media “Scope” Means? Material.
PDF lesson
3
P1 - Textbook - Foundations of Social Media Marketing
PDF lesson
4
P1 - Decoding the Social Media Battlefield: Your Strategic Culture
Audio lesson
5
Q1- Foundations of Social Media Marketing
19 questions
6
P2 - Social Media: Play & Win
Video lesson
7
P2 - Social Media Platforms Unlocked Material
PDF lesson
8
P2 - Textbook - When to Use Each Platform: Audience, Context and Objectives
PDF lesson
9
P2 - Social Strategy Unlocked
Audio lesson
10
Q2-When to Use Each Platform: Audience, Context and Objectives
15 questions
11
P3 - The Social Media Playbook
Video lesson
12
P3 - Mapping Content to Platforms Material
PDF lesson
13
P3 - Textbook - Aligning Platforms with Marketing Goals
PDF lesson
14
P3 - Platform DNA Decoded: Aligning Social Media
Audio lesson
15
Q3-Aligning Platforms with Marketing Goals
19 questions
16
PPT-L1-Exploring Social Media Channels ,Strengths,Limitations, and Strategic Users
PDF lesson
17
P1 - What Social Media “Scope” Means?
Video lesson
18
P2 - Social Media Platforms Unlocked Material
Video lesson
19
P3 - Mapping Content to Platforms Material
Video lesson
L2:Social Media Strategy, Algorithms and Viral Marketing 25/3/2026
20
P1 - Paid Vs Organic
Video lesson
21
P1 - Organic vs. Paid Social Media Strategies Material
PDF lesson
22
P1 - Textbook - Organic vs. Paid Social Media Strategies
PDF lesson
23
P1 - Algorithmic Intelligence: Decoding the Invisible Forces of Paid
Audio lesson
24
Q1-Paid Vs Organic
20 questions
25
P2 - Paid Vs. Organic Buzz
Video lesson
26
P2 - Crafting Your Strategy: Paid vs. Organic Material
PDF lesson
27
P2 - Textbook - Crafting Your Strategy: Paid vs. Organic
PDF lesson
28
P2 - Paid vs. Organic Is High-Stakes Marketing: Driven by Surgical Precision or Authentic Trust?
Audio lesson
29
Q2-Crafting Your Strategy: Paid vs. Organic
20 questions
30
P3 - The Algorithm Decoded
Video lesson
31
P3 - Social Media Algorithms Material
PDF lesson
32
P3 - Textbook - Social Media Algorithms
PDF lesson
33
P3 - Mastering the Black Box: How the Social Media Algorithms
Audio lesson
34
Q3-Social Media Algorithms
20 questions
35
Ch 2 - Material
PDF lesson
36
P1-Organic vs. Paid Social Media Strategies Material
Video lesson
37
P2 - Crafting Your Strategy: Paid vs. Organic Material
Video lesson
38
P3 - The Algorithm Decoded
Video lesson
L3:Crafting Media Personas: A Practical Marketing 8/4/2026
39
P1 - Building People From Data
Video lesson
40
P1 - Introduction to Social Media Persona Material
PDF lesson
41
P1 - textbook - Introduction to Social Media Persona
PDF lesson
42
P1 - The Blueprint for Building Customer Persona
Audio lesson
43
Q1- Introduction to Social Media Persona
20 questions
44
P2 - Social Media Persona
Video lesson
45
P2 - Process of Creating a Social Media Persona Material
PDF lesson
46
P2 - Textbook - Process of Creating a Social Media Persona
PDF lesson
47
P2 - Stop Guessing and Build Social Media Persona
Audio lesson
48
Q2-Process of Creating a Social Media Persona
15 questions
49
P3 - Detective's Guide to Persona
Video lesson
50
P3 - Challenges and Pitfalls in Persona Development Material
PDF lesson
51
P3 - Textbook - Challenges and Pitfalls in Persona Development
PDF lesson
52
P3 - The Art and Science of Social Media Persona
Audio lesson
53
Q3-Challenges and Pitfalls in Persona Development Material
10 questions
54
Ch3 - Material
PDF lesson
L4:The Customer Journey and Social Media
55
P1 - Your Social Media Story
Video lesson
56
P1 - Customer Journey and Social Media Introduction Material.
PDF lesson
57
P1 - Textbook - The Customer Decision Journey
PDF lesson
58
P1 - Beyond the Funnel: Mapping the Modern Customer Journey
Audio lesson
59
Q1- The Customer Decision Journey
20 questions
60
P2 - Social Media Sales Funnel
Video lesson
61
P2 - Buying & Enjoying Stages Material.
PDF lesson
62
P2 - Textbook - Buy & Enjoy
PDF lesson
63
P2 - The Three Stages of Social Commerce
Audio lesson
64
Q2-Buy & Enjoy
10 questions
65
P3 - From Scroll to Loyalty
Video lesson
66
P3 - Bond & Advocate stages Material.
PDF lesson
67
P3 - Textbook - Take a Break
PDF lesson
68
P3 - The 88% Trust Loop: Mastering the ABCs of Loyalty
Audio lesson
69
Q3-Bond & Advocate stages Material
10 questions
70
Ch4 - Material
PDF lesson
L5:Social Media Communities and User Generated Data
71
Customers: Your Marketers - Part 1
Video lesson
72
P1 - Introduction to UGC Material.
PDF lesson
73
P1 - Textbook - Introduction to UGC
PDF lesson
74
The Polish Paradox: User-Generated Content - Part 1
Audio lesson
75
Q1- Introduction to UGC Material
15 questions
76
Welcome to the Club - Part 2
Video lesson
77
P2 - Types of Social Media Communities Material.
PDF lesson
78
P2 - Textbook - Types of Social Media Communities
PDF lesson
79
Stone Age to Co-Creator: How Social Media Communities Rewrote the Rules for Product - Part 2
Audio lesson
80
Q2- Types of Social Media Communities
20 questions
81
P3 - Brand Communities: Handle With Care
Video lesson
82
P3 - Risks and Considerations Material.
PDF lesson
83
P3 - Textbook - Risks and Considerations
PDF lesson
84
Beyond the Buzzwords - Part 3
Audio lesson
85
Q3-Risks and Considerations
15 questions
86
Ch5 - Material
PDF lesson
L6:The Role of Influencers Categories,Advanteges ,Downsides
87
P1 - The Influencer Kingdom
Video lesson
88
P1 - Strategic Alignment in Influencer Marketing Material
PDF lesson
89
P1 - Textbook - Strategic Alignment in Influencer Marketing
PDF lesson
90
P1 - Mega-Reach vs. Micro-Trust: The War for Influence on Social Media
Audio lesson
91
Q1-Strategic Alignment in Influencer Marketing
15 questions
92
P2 - The Good, The Bad & The Ad#
Video lesson
93
P2 - Advantages & Disadvantages of Working with Influencers Material
PDF lesson
94
P2 – Textbook - Advantages & Disadvantages of Working with Influencers
PDF lesson
95
P2 - Influencer Marketing: Essential Strategy
Audio lesson
96
Q2- Advantages & Disadvantages of Working with Influencers
20 questions
97
P3 - Influencer Marketing Rules
Video lesson
98
P3 - Compliance Spotlight: The CAP Checklist for Social Media Promotions Material
PDF lesson
99
P3 – Textbook - Compliance Spotlight The CAP Checklist for Social Media Promotions
PDF lesson
100
P3 - Influencer Marketing Ultimate Battle
Audio lesson
101
Q3-Compliance Spotlight The CAP Checklist for Social Media Promotions
10 questions
102
Ch 6 - Material
PDF lesson
L7:Content Strategy and Copyright Framework
103
P1 - Content Chaos to Confidence
Video lesson
104
P1 - Introduction to Content Strategy & Framework Material
PDF lesson
105
P1 - Textbook - Content Strategy: From Marketing Goals to Content Goals
PDF lesson
106
P1 - Creation vs Curation
Audio lesson
107
Q1-Introduction to Content Strategy & Framework Material
20 questions
108
P2 - The Content Buffet
Video lesson
109
P2 - Tailoring Content to Each Platform: Different Content Types Material
PDF lesson
110
P2 - Textbook - Tailoring Content to Each Platform: Different Content Types
PDF lesson
111
P2 - The Profitable Content Buffet
Audio lesson
112
Q2-Tailoring Content to Each Platform: Different Content Types
15 questions
113
P3 - Social Media Spellbook
Video lesson
114
P3 - Copywriting and Content Production Process Material
PDF lesson
115
P3 - Textbook - Copywriting and Content Production Process
PDF lesson
116
P3 - Digital Damp Squib or Viral Hit
Audio lesson
117
Q3-Copywriting and Content Production Process
20 questions
118
Ch 7 - Material
PDF lesson
L 8
119
P1 - Get Smart
Video lesson
120
P1 - Introduction to Social Media Campaigns Material
PDF lesson
121
P1 - Textbook - Introduction to Social Media Campaigns
PDF lesson
122
P1 - From Vanity Metrics to Value_Mastering SMART Objectives
Audio lesson
123
Q1- Introduction to Social Media Campaigns
15 questions
124
P2 - Smarter Social Media Guide
Video lesson
125
P2 - Using KPIs to Measure Success Material
PDF lesson
126
P2 - Textbook - Using KPIs to Measure Success
PDF lesson
127
P2 - Kill the Content Chaos
Audio lesson
128
Q2-Using KPIs to Measure Success
10 questions
129
P3 - Sausage Rolls & Social ROI
Video lesson
130
P3 - ROI in Social Media Marketing Material
PDF lesson
131
P3 - Textbook - ROI in Social Media Marketing
PDF lesson
132
P3 - Strategy vs. Agility in Social Media
Audio lesson
133
Q3-ROI in Social Media Marketing
15 questions
134
Ch 8 - Material
PDF lesson
L9
135
P1 - Social Media Metrics
Video lesson
136
P1 - Understanding Social Media Metrics: Beyond the Numbers Material
PDF lesson
137
P1 - Textbook - Understanding Social Media Metrics: Beyond the Numbers
PDF lesson
138
P1 - Vanity vs Actionable Metrics
Audio lesson
139
Q1-Understanding Social Media Metrics: Beyond the Numbers
20 questions
140
P2 - Social Fog to Strategic Focus
Video lesson
141
P2 - RACE Framework Material
PDF lesson
142
P2 - Textbook - RACE Framework
PDF lesson
143
P2 - Stop Counting Likes: The Strategic Roadmap to Social Media
Audio lesson
144
Q2- RACE Framework
15 questions
145
P3 - Solving the Super Long Link
Video lesson
146
P3 - Tracking Links & UTMs Material
PDF lesson
147
P3 - Textbook - Tracking Links & UTMs
PDF lesson
148
P3 - Beyond Likes: Turning Social Noise into Strategic Intelligence
Audio lesson
149
Q3- Tracking Links & UTMs
20 questions
150
Ch 9 - Material
PDF lesson
L10
151
P1 - AI: Your Social Media Co-Pilot
Video lesson
152
P1 - Introduction: Create Smarter AI-Enhanced Content Creation & Distribution Material
PDF lesson
153
P1 - Textbook - Introduction: Create Smarter AI-Enhanced Content Creation & Distribution
PDF lesson
154
P1 - AI and the Five Pillars of Social Marketing
Audio lesson
155
Q1-Introduction: Create Smarter AI-Enhanced Content Creation & Distribution
15 questions
156
P2 - AI's Secret Social Life
Video lesson
157
P2 - Typical AI Uses in Marketing Material
PDF lesson
158
P2 - Textbook - Typical AI Uses in Marketing
PDF lesson
159
P2 - AI Versus Authenticity: The High-Stakes Trade-Off in Social Media
Audio lesson
160
Q2- Typical AI Uses in Marketing.
15 questions
161
P3 - AI & Social Media
Video lesson
162
P3 - Protect reputation: AI in Social Listening, Risk and Reputation Management Material
PDF lesson
163
P3 - Textbook - Protect reputation: AI in Social Listening, Risk and Reputation Management
PDF lesson
164
P3 - AI Marketing Unleashed: The Essential Guardrails for Ethics
Audio lesson
165
Q3-Protect reputation: AI in Social Listening, Risk and Reputation Management.
15 questions
166
Ch 10 - Material
PDF lesson
L11
167
P1 - Social Media Campaigns
Video lesson
168
P1 - Even the most creative ideas can collapse without good organisation Material
PDF lesson
169
P1 - Textbook - Tools and Technologies for Social Media Project Management
PDF lesson
170
P1 - Stop Posting, Start Leading: The 5-Phase Project Management Framework
Audio lesson
171
Q1- Tools and Technologies for Social Media Project Management
15 questions
172
P2 - Your Epic Campaign Quest
Video lesson
173
P2 - Your Journey from Apprentice to Architect of Engagement Material
PDF lesson
174
P2 - Textbook - Project Management Life Cycle
PDF lesson
175
P2 - Stop Winging It: The 5-Phase Project Management Formula for Killer Social Media Campaigns
Audio lesson
176
Q2-Project Management Life Cycle
20 questions
177
P3 - The Art of Post Mortem
Video lesson
178
P3 - Beyond Performance: A Strategic Framework for Campaign Evaluation Material
PDF lesson
179
P3 - Textbook - Closing: Evaluating Results and Reflecting on Lessons Learned
PDF lesson
180
P3 - Stop Stumbling at the Finish Line
Audio lesson
181
Q3-Closing: Evaluating Results and Reflecting on Lessons Learned
15 questions
182
Ch 11 - Material
PDF lesson
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