Marketing Executive Level 4 - Apprenticeship, May 25

Fredah – Marketing Impact and Planning Integrated Campaigns

Instructors

Fredah Mwiti Dr. Mohamed Farid

27 Students enrolled

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Description
Curriculum
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L1: Marketing Definitions

1

P1-Marketing Definitions

25 mins
2

P1-PPT-Marketing Definitions

Text lesson
3

P1-Textbook- Marketing Definitions

Text lesson
4

P1-Quiz- Marketing Definitions

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14 questions
5

P2-Philip Kotler’s Definition

36 mins
6

P2-PPT-Philip Kotler’s Definition

Text lesson
7

P2-Textbook-Philip Kotler’s Definition

Text lesson
8

P2-Quiz-Philip Kotler’s Definition

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15 questions
9

P3-Marketing Concepts

30 mins
10

P3-PPT-Marketing Concepts

Text lesson
11

P3-Textbook-Marketing Concepts

Text lesson
12

P3-Quiz- Marketing Concepts

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15 questions
13

P4-Marketing and Customer Needs

35 mins
14

P4-PPT-Marketing and Customer Needs

Text lesson
15

P4-Textbook-Marketing and Customer Needs

Text lesson
16

P4-Quiz-Marketing and Customer Needs

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15 questions
17

PPT - Lecture 1

Text lesson
18

Textbook-Safeguarding and British Values

Text lesson
19

Textbook-Marketing Executive Apprenticeship

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Text lesson
20

Textbook- Introduction Marketing Definition

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Text lesson
21

Quiz - Lecture 1

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20 questions

L2: Marketing Strategy And Planning

L3- Structured Marketing Plan - Part 1

L4- Structured Marketing Plan - Part 2

L5:The External And Micro Marketing

L6:Internal Environment- Part1

L7:Internal Environment- Part2

L8:Understanding Customer Behaviour and Segmentation

L9: Understanding Different Types of Customers

L10:Marketing Research, Marketing Information

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Fredah – Marketing Impact and Planning Integrated Campaigns

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