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Marketing Executive Level 4 - Apprenticeship, May 25

Fredah – Marketing Impact and Planning Integrated Campaigns

Instructor
Fredah Mwiti
33 Students enrolled
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Course details
Lectures : 307
Quizzes : 99
Level : Beginner
Description
Curriculum
L1: Marketing Definitions
L2: Marketing Strategy And Planning
L3- Structured Marketing Plan - Part 1
L4- Structured Marketing Plan - Part 2
L5:The External And Micro Marketing
L6:Internal Environment- Part1
L7:Internal Environment- Part2
L8:Understanding Customer Behaviour and Segmentation
L9: Understanding Different Types of Customers
L10:Marketing Research, Marketing Information
L11: Sources of primary Data in Marketing
L12:Sources of Secondary Data in Marketing
L13:Applying Environmental Insights To Marketing Strategy And Planning
L14:The Marketing Mix (7Ps) – A Holistic Strategy
L15:Product – Understanding What You Sell
L16: Product – Understanding What You Sell
L17:Price – Strategies, Psychology, and Tools in Marketing
L18:Price – Strategies, Psychology, and Tools in Marketing
L19: Promotion – How Businesses Attract Customers
L20:Promotion – How Businesses Attract Customers
L21: Promotion Part 2 / Introduction to Place
L22: Place: Where and How Customers Buy
Final Lecture : Becoming a Marketing Executive – Project Management ​
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