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Project Control Professional Level 6 with ChPP Apprenticeship
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Description
Curriculum
Reviews
Grade
Level 4 Marketing Executive
Social Media Marketing
Instructor
Dr.Rebekah
9
Students
enrolled
0
0 reviews
Course details
Lectures
:
109
Quizzes
:
56
Level
:
Beginner
Description
Curriculum
L1: Introduction
1
R1:Introduction 13-6-2025
Video lesson
2
PPT-Introduction
Text lesson
3
R2:Defining social media 13-6-2025
Video lesson
4
PPT-Defining social media
Text lesson
5
Quiz-Defining social media
15 questions
6
R3:What is Social Media Marketing? 13-6-2025
Video lesson
7
PPT-What is Social Media Marketing?
Text lesson
8
Quiz-What is Social Media Marketing?
15 questions
9
R4:Why social media is important to your organisation? 13-6-2025
Video lesson
10
PPT-Why social media is important to your organisation?
Text lesson
11
Quiz-Why social media is important to your organisation?
15 questions
12
PPT- Lecture1 - Introduction to Social Media
1H
13
Quiz -Lecture 1 Introductin to Social Media
20 questions
L2:Social media channels in different organisational contexts
14
R1:Social Media Channels 20/6/2025
30 mins
15
Social Media Channels
Text lesson
16
Q-Social Media Channels
15 questions
17
R2:Social Media Networking 20/6/2025
30 mins
18
Social MediaTypes
Text lesson
19
Quiz-Social MediaTypes
15 questions
20
R3:How do we use different social media channels? 20/6/2025
20 mins
21
How do we use different social media channels?
Text lesson
22
Q-How do we use different social media channels?
15 questions
23
R4:Key Features,Pros and Limitations Of Social Media Channels 20/6/2025
40 mins
24
Key features, pros and limitations of social media channels
Text lesson
25
Q-Key features, pros and limitations of social media channels
15 questions
26
Q:Lecture 2 Social media channels in different organisational contexts
20 questions
L3:Social media channels in different organisational contexts cont. & role in the customer journey
27
R1:Key features, pros and limitations of social media channels cont 27/6/2025
30 mins
28
Key features, pros and limitations of social media channels cont
Text lesson
29
Q-Key features, pros and limitations of social media channels cont
6 questions
30
R2:The role of social media in the customer journey 27/6/2025
32 mins
31
The role of social media in the customer journey
Text lesson
32
R3:Customer journey frameworks and models 27/6/2025
25 mins
33
Customer journey frameworks and models
Text lesson
34
R4:Identifying gaps in the customer journey 27/6/2025
40 mins
35
Identifying gaps in the customer journey
Text lesson
36
Q:Lecture 3 Social media channels in different organisational contexts cont. & role in the customer journey
15 questions
L4:The ethical and legal considerations
37
R1:Myth or fact? 4/7/2025
40 mins
38
Myth or fact?
Text lesson
39
Q1-Myth or fact?
15 questions
40
R2:Privacy & Data Security 4/7/2025
35 mins
41
Privacy & Data Security
Text lesson
42
Q2-Privacy & Data Security
15 questions
43
R3:Transparency and Authenticity 4/7/2025
20 mins
44
Transparency and Authenticity
Text lesson
45
Q3-Transparency and Authenticity
15 questions
46
R4:Fake News Misinformation and Disinformation 4/7/2025
35 mins
47
Fake News Misinformation and Disinformation
Text lesson
48
Fake News Misinformation and Disinformation
15 questions
L5:The ethical and legal considerations cont.
49
R1:Trolling, Cyberbullying & Harassment 11/7/2025
41 mins
50
Trolling, Cyberbullying & Harassment
Text lesson
51
Q1-Trolling, Cyberbullying & Harassment
15 questions
52
R2:The impacts on the victims 11/7/2025
22 mins
53
The impacts on the victims
Text lesson
54
Q2-The impacts on the victims
15 questions
55
R3:Intellectual property 11/7/2025
37 mins
56
Intellectual property
Text lesson
57
Q3-Intellectual property
Quiz
58
R4:Mental health considerations 11/7/2025
25 mins
59
Mental health considerations
Text lesson
60
Q4-Mental health considerations
15 questions
L6:Social media planning – Setting measurable campaign goals and objectives
61
R1:The seven steps to social media planning 18/7/2025
30 mins
62
The seven steps to social media planning
Text lesson
63
Q1-The seven steps to social media planning
15 questions
64
R2:Why are social media goals and objectives important? 18/7/2025
30 mins
65
Why are social media goals and objectives important
Text lesson
66
Q2-Why are social media goals and objectives important
15 questions
67
R3:Example of integrated hierarchy of objectives 18/7/2025
30 mins
68
Example of integrated hierarchy of objectives
Text lesson
69
Q3-Example of integrated hierarchy of objectives
15 questions
70
R4:SMART Objectives 18/7/2025
30 mins
71
SMART Objectives
Text lesson
72
Q4-SMART Objectives
15 questions
73
Main Quiz- Setting Goals And Objectives
13 questions
L7:Social media planning – Audience insight and targeting
74
R1:STP model (Smith 1956) 25/7/2025
30 mins
75
STP model (Smith 1956)
Text lesson
76
Q1-STP model (Smith 1956)
15 questions
77
R2:Demographics 25/7/2025
25 mins
78
Demographics
Text lesson
79
Q2-Demographics
15 questions
80
R3:Behaviours 25/7/2025
35 mins
81
Behaviours
Text lesson
82
Q3-Behaviours
14 questions
83
R4:Psychographics 25/7/2025
20 mins
84
Psychographics
Text lesson
85
Q4-Psychographics_
15 questions
86
Quiz-Social media planning – Audience insight and targeting
21 questions
L8:Audience targeting and positioning
87
R1:Targeting 1/8/2025
25 mins
88
Targeting
PDF lesson
89
Q1-Targeting
9 questions
90
R2:Targeting strategies 1/8/2025
20 mins
91
Targeting strategies
PDF lesson
Kindly find the attached document
92
Q2-Targeting strategies
10 questions
93
R3:Positioning 1/8/2025
50 mins
94
Positioning
PDF lesson
95
Q3-Positioning
10 questions
96
R4:Positioning Statements 1/8/2025
15 mins
97
Positioning Statements
PDF lesson
98
Q4-Positioning Statements
10 questions
L9:Content Strategy & Production
99
P1-Recap – 8 previous sessions 15/8/2025
45 mins
100
Recap – 8 previous sessions
PDF lesson
101
Quiz -Recap – 8 previous sessions
10 questions
102
P2-User-Generated Content (UGC) 15/8/2025
20 mins
103
User-Generated Content (UGC)
PDF lesson
104
Quiz-User-Generated Content (UGC)
10 questions
105
P3-One-Week Mini Content Calendar 15/8/2025
15 mins
106
One-Week Mini Content Calendar
PDF lesson
107
Quiz-One-Week Mini Content Calendar
10 questions
108
Quiz-Lecture 9 Content Strategy & Production
21 questions
L10:Copy, Scheduling, Paid vs Organic, Budget & ROI
109
P1-Copy Framework 22/8/2025
25 mins
110
P1-Copy Framework Slides
PDF lesson
111
Q1 - Copy Framework
10 questions
112
P2-Suggested Weekly Cadence 22/8/2025
20 mins
113
P2-Suggested Weekly Cadence Slides
PDF lesson
114
Q2-Suggested Weekly Cadence
10 questions
115
P3-Forecast : Funnel Maths 22/8/2025
20 mins
116
P3-Forecast : Funnel Maths Slides
PDF lesson
117
Q3-Forecast : Funnel Maths Slides
10 questions
118
P4-Budget and ROI 2 2/8/2025
15 mins
119
P4-Budget and ROI Slides
PDF lesson
120
Q4-Budget and ROI Slides
10 questions
121
Copy, Scheduling, Paid vs Organic, Budget & ROI Slides
PDF lesson
122
Final Quiz - Copy, Scheduling, Paid vs Organic, Budget & ROI Slides
20 questions
L11:Metrics, Tracking & Listening
123
P1-Tell vanity from actionable metrics 29/8/2025
30 mins
124
P1-Tell vanity from actionable metrics
PDF lesson
125
Q1-Tell vanity from actionable metrics
10 questions
126
P2- Tracking Links & Dashboards 29/8/2025
25 mins
127
P2- Tracking Links & Dashboards
PDF lesson
128
Q2- Tracking Links & Dashboards
9 questions
129
P3-Listening, Sentiment & SoV 29/8/2025
20 mins
130
P3-Listening, Sentiment & SoV
PDF lesson
131
Q3-Listening, Sentiment & SoV
10 questions
132
P4-Dashboard, Rules & Scenario 29/8/2025
15 mins
133
P4-Dashboard, Rules & Scenario
PDF lesson
134
Q4-Dashboard, Rules & Scenario
10 questions
135
Q:Metrics, Tracking & Listening
20 questions
L12:Project Management For Social Media Campaigns – Part 1
136
P1-Initiation Phase 5/9/2025
20 mins
137
Initiation Phase
PDF lesson
138
Q1:Initiation Phase
10 questions
139
P2-Planning Phase 5/9/2025
20 mins
140
Planning Phase
PDF lesson
141
Q2:Initiation Phase
10 questions
142
P3-Execution Phase 5/9/2025
20 mins
143
Execution Phase
PDF lesson
144
Q3:Execution Phase
10 questions
L13:Project Management For Social Media Campaigns Part 2
145
P1-The Importance of Monitoring and Controlling 12/9/2025
15 mins
146
P1-The Importance of Monitoring and Controlling
PDF lesson
147
Q1:The Importance of Monitoring and Controlling
10 questions
148
P2-Tools for Monitoring and Controlling 12/9/2025
20 mins
149
P2-Tools for Monitoring and Controlling 12/9/2025
PDF lesson
150
Q2:Tools for Monitoring and Controlling
10 questions
151
P3-Project Closing - Wrapping Up with Impact 12/9/2025
10 mins
152
P3-Project Closing - Wrapping Up with Impact
PDF lesson
153
Q3:Project Closing - Wrapping Up with Impact
10 questions
154
P4-Project Closing -Celebrating Success 12/9/2025
40 mins
155
P4-Project Closing -Celebrating Success 12/9/2025
PDF lesson
L14:Social Media Marketing Revision Part 1
156
P1-The Role of Social Media in Marketing 19/9/2025
20 mins
157
The Role of Social Media in Marketing
PDF lesson
158
Q1:The Role of Social Media in Marketing
10 questions
159
P2-Data and Types of Social Media Platforms 19/9/2025
30 mins
160
Data and Types of Social Media Platforms
PDF lesson
161
Q:Data and Types of Social Media Platforms
10 questions
162
P3-Content Strategy 19/9/2025
10 mins
163
Content Strategy
PDF lesson
164
Q:Content Strategy
10 questions
Revision
165
Revision 3/10/2025
50 mins
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