With 40 years of experience in the business world, my career spans leading advertising agencies and running innovation and brand consultancies. In the first half of my career, I worked with top-tier clients such as Procter & Gamble, Mercedes- Benz, Kellogg’s, Barclays Bank, and Perrier in both the UK and Asia, gaining invaluable insights and expertise. In the second half, I transitioned to managing innovation and brand consultancies. In 2016, I founded my own management consultancy, advising a diverse range of businesses from large corporates to SMEs and startups across sectors including pharmaceuticals, real estate, automotive, fintech, edtech, retail, energy, and more. Since 2016, I have also served as a director for two startups, the Taunton Cider Company and OMI Medical. In 2021, I earned an ILM7 certification in Executive Coaching. As a lecturer in corporate strategy, innovation, marketing, and entrepreneurship at the undergraduate, Masters, and MBA levels, I bring academic rigour to my practical experience. Additionally, I am a qualified qualitative researcher, having conducted over 1,000 hours of primary research for clients in the past four years. My blend of cross-sector experience, research acumen, academic knowledge, and coaching skills uniquely positions me to support individuals and boards in navigating the complexities and challenges of the business world. I have co-authored two books - ‘The 7 Myths of Middle Age’ and ‘The Nature of Communities’ as well as producing a documentary on the politics of education: https://www.youtube.com/watch? v=P03JFC6l7rA&t=15s Recent conference speaking engagements include Realty 2.0 in Dubai, the Later Living Conference and ‘Advertising: who Cares?’.