Meet your teacher
DrAhmed
Tantawy
International business, entrepreneurship and marketing planning
Connect planning and market understanding with a research perspective on strategy, entrepreneurship and organisational performance.
Professional perspective
Place marketing choices in their business context.
Dr Ahmed Tantawy is a Senior Lecturer in International Business and Entrepreneurship at Sheffield Business School, Sheffield Hallam University. He completed his PhD in Strategy and Entrepreneurship.
His research examines the relationship between entrepreneurship and non-market strategies, particularly in emerging and developing markets. His broader interests include new venture survival and failure, corporate entrepreneurship, innovation and firm performance.
At Kent Business College, Ahmed’s named teaching edition covers Marketing Impact and Planning. The subject provides a route into the choices organisations make when understanding their market and developing a purposeful marketing plan.
Explore the edition below to review its curriculum, level and delivery details. Use the course information to connect your learning objectives with the lessons available, whether you are building your understanding of marketing planning or revisiting the subject in a wider business context.
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1 course · 1 teaching edition
Marketing · Level 4
Marketing Impact and Planning
Turn market understanding into a coherent campaign plan. Connect environmental analysis, customer behaviour and research with segmentation and integrated campaign planning, building a clearer rationale for your marketing decisions.
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