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Description
Curriculum
Reviews
Grade
Level 4 Marketing Executive - May 25
Tantawy– Marketing Impact and Planning Integrated Campaigns
Instructor
Dr. Ahmed Tantawy
18
Students
enrolled
0
0 reviews
Course details
Lectures
:
586
Quizzes
:
214
Description
Curriculum
L1 : Marketing Definitions
1
P1-Marketing Definitions -2/5/2025
36mins
2
P1-PPT-Marketing Definitions
Text lesson
3
P1-Textbook- Marketing Definitions
Text lesson
4
P1-Quiz- Marketing Definitions
Sorry, this lesson is currently locked. You need to complete "P1-Textbook- Marketing Definitions" before accessing it.
14 questions
5
P2- Philip Kotler’s Definition -2/5/2025
25 mins
6
P2-PPT-Philip Kotler’s Definition
Text lesson
7
P2-Textbook-Philip Kotler’s Definition
Text lesson
8
P2-Quiz-Philip Kotler’s Definition
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Philip Kotler’s Definition" before accessing it.
15 questions
9
P3-Marketing Concepts-2/5/2025
29 mins
10
P3-PPT-Marketing Concepts
Text lesson
11
P3-Textbook-Marketing Concepts
Text lesson
12
P3-Quiz- Marketing Concepts
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Marketing Concepts" before accessing it.
15 questions
13
P4--Marketing and Customer Needs-2/5/2025
35 mins
14
P4-PPT-Marketing and Customer Needs
Text lesson
15
P4-Textbook-Marketing and Customer Needs
Text lesson
16
P4-Quiz-Marketing and Customer Needs
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Marketing and Customer Needs" before accessing it.
15 questions
17
PPT-Lecture 1
Text lesson
18
Textbook-Safeguarding and British Values
Text lesson
19
Textbook-Marketing Executive Apprenticeship
Sorry, this lesson is currently locked. You need to complete "Textbook-Safeguarding and British Values" before accessing it.
Text lesson
20
Textbook- Introduction Marketing Definition
Sorry, this lesson is currently locked. You need to complete "Textbook-Safeguarding and British Values" before accessing it.
Text lesson
21
Quiz on Lecture 1
Sorry, this lesson is currently locked. You need to complete "Textbook-Safeguarding and British Values" before accessing it.
20 questions
22
KSBs
Text lesson
L1 : Marketing Definitions 2/5/2025
23
P1-Marketing Definitions -2/5/2025
36mins
24
P1-PPT-Marketing Definitions
Text lesson
25
P1-Textbook- Marketing Definitions
Text lesson
26
P1-Quiz- Marketing Definitions
Sorry, this lesson is currently locked. You need to complete "L1 : Marketing Definitions " before accessing it.
14 questions
27
P2- Philip Kotler’s Definition -2/5/2025
25 mins
28
P2-PPT-Philip Kotler’s Definition
Text lesson
29
P2-Textbook-Philip Kotler’s Definition
Text lesson
30
P2-Quiz-Philip Kotler’s Definition
Sorry, this lesson is currently locked. You need to complete "L1 : Marketing Definitions " before accessing it.
15 questions
31
P3-Marketing Concepts-2/5/2025
29 mins
32
P3-PPT-Marketing Concepts
Text lesson
33
P3-Textbook-Marketing Concepts
Text lesson
34
P3-Quiz- Marketing Concepts
Sorry, this lesson is currently locked. You need to complete "L1 : Marketing Definitions " before accessing it.
15 questions
35
P4--Marketing and Customer Needs-2/5/2025
35 mins
36
P4-PPT-Marketing and Customer Needs
Text lesson
37
P4-Textbook-Marketing and Customer Needs
Text lesson
38
P4-Quiz-Marketing and Customer Needs
Sorry, this lesson is currently locked. You need to complete "L1 : Marketing Definitions " before accessing it.
15 questions
39
PPT-Lecture 1
Text lesson
40
Textbook-Safeguarding and British Values
Text lesson
41
Textbook-Marketing Executive Apprenticeship
Sorry, this lesson is currently locked. You need to complete "L1 : Marketing Definitions " before accessing it.
Text lesson
42
Textbook- Introduction Marketing Definition
Sorry, this lesson is currently locked. You need to complete "L1 : Marketing Definitions " before accessing it.
Text lesson
43
Quiz on Lecture 1
Sorry, this lesson is currently locked. You need to complete "L1 : Marketing Definitions " before accessing it.
20 questions
44
KSBs
Text lesson
L2: Marketing Strategy And Planning
45
P1- Marketing Strategy And Planning 14/5/2025
21 mins
46
P1-PPT-Planning Integrated Channels
Text lesson
47
P1-Textbook-Planning Integrated Channels
Text lesson
48
P2-SOSTAC Frameworks 14/5/2025
37 mins
49
P2-PPT-SOSTAC Frameworks
Text lesson
50
P2-Textbook-SOSTAC Frameworks
Text lesson
51
P2-Quiz-SOSTAC Frameworks
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-SOSTAC Frameworks" before accessing it.
15 questions
52
P3-APIC 14/52025
15 mins
53
P3-PPT-APIC
Text lesson
54
P3-Textbook-APIC
Text lesson
55
P3-Quiz-APIC
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-APIC" before accessing it.
15 questions
56
P4- Most Frameworks 14/5/2025
25 mins
57
P4-PPT-Most Frameworks
Text lesson
58
P4-Textbook-Most Frameworks
Text lesson
59
P4-Quiz-Most Frameworks
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Most Frameworks" before accessing it.
15 questions
60
PPT-Lecture 2
Text lesson
61
Textbook-Lecture 2
Text lesson
62
Quiz- Lecture 2
Sorry, this lesson is currently locked. You need to complete "Textbook-Lecture 2" before accessing it.
20 questions
L2: Marketing Strategy And Planning 14/5/2025
63
P1- Marketing Strategy And Planning 14/5/2025
21 mins
64
P1-PPT-Planning Integrated Channels
Text lesson
65
P1-Textbook-Planning Integrated Channels
Text lesson
66
P2-SOSTAC Frameworks 14/5/2025
37 mins
67
P2-PPT-SOSTAC Frameworks
Text lesson
68
P2-Textbook-SOSTAC Frameworks
Text lesson
69
P2-Quiz-SOSTAC Frameworks
Sorry, this lesson is currently locked. You need to complete "L2: Marketing Strategy And Planning " before accessing it.
15 questions
70
P3-APIC 14/52025
15 mins
71
P3-PPT-APIC
Text lesson
72
P3-Textbook-APIC
Text lesson
73
P3-Quiz-APIC
Sorry, this lesson is currently locked. You need to complete "L2: Marketing Strategy And Planning " before accessing it.
15 questions
74
P4- Most Frameworks 14/5/2025
25 mins
75
P4-PPT-Most Frameworks
Text lesson
76
P4-Textbook-Most Frameworks
Text lesson
77
P4-Quiz-Most Frameworks
Sorry, this lesson is currently locked. You need to complete "L2: Marketing Strategy And Planning " before accessing it.
15 questions
78
PPT-Lecture 2
Text lesson
79
Textbook-Lecture 2
Text lesson
80
Quiz- Lecture 2
Sorry, this lesson is currently locked. You need to complete "L2: Marketing Strategy And Planning " before accessing it.
20 questions
L3:Structured Marketing Plan-part1
81
P1- Marketing Plan-part1-21/5/2025
31 mins
82
P1-PPT-Marketing Plan
Text lesson
83
P1-Textbook-Marketing Plan
Text lesson
84
Quiz-Marketing Plan
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-Marketing Plan" before accessing it.
15 questions
85
P2-SMART Objectives Breakdown-part1-21/5/2025
25 mins
86
P2-PPT-SMART Objectives Breakdown
Text lesson
87
P2-Textbook-SMART Objectives Breakdown
Text lesson
88
P3-Target Audience & Behaviours-21/5/2025
22 mins
89
P3-PPT-Target Audience & Behaviours
Text lesson
90
P3-Textbook-Target Audience & Behaviours
Text lesson
91
Quiz-Target Audience &Behaviours
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Target Audience & Behaviours" before accessing it.
15 questions
92
P4-Competition -21/5/2025
31 mins
93
P4-PPT-Competition
Text lesson
94
P4-Textbook-Competition
Text lesson
95
Quiz-Competition
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Competition" before accessing it.
15 questions
96
Quiz-USP and SWOT Analysis
15 questions
97
PPT-Lecture 3
Text lesson
98
Textbook-Lecture 3
Text lesson
99
Quiz - Lecture 3
Sorry, this lesson is currently locked. You need to complete "Textbook-Lecture 3" before accessing it.
20 questions
L3:Structured Marketing Plan-part1 21/5/2025
100
P1- Marketing Plan-part1-21/5/2025
31 mins
101
P1-PPT-Marketing Plan
Text lesson
102
P1-Textbook-Marketing Plan
Text lesson
103
Quiz-Marketing Plan
Sorry, this lesson is currently locked. You need to complete "L3:Structured Marketing Plan-part1 " before accessing it.
15 questions
104
P2-SMART Objectives Breakdown-part1-21/5/2025
25 mins
105
P2-PPT-SMART Objectives Breakdown
Text lesson
106
P2-Textbook-SMART Objectives Breakdown
Text lesson
107
P3-Target Audience & Behaviours-21/5/2025
22 mins
108
P3-PPT-Target Audience & Behaviours
Text lesson
109
P3-Textbook-Target Audience & Behaviours
Text lesson
110
Quiz-Target Audience &Behaviours
Sorry, this lesson is currently locked. You need to complete "L3:Structured Marketing Plan-part1 " before accessing it.
15 questions
111
P4-Competition -21/5/2025
31 mins
112
P4-PPT-Competition
Text lesson
113
P4-Textbook-Competition
Text lesson
114
Quiz-Competition
Sorry, this lesson is currently locked. You need to complete "L3:Structured Marketing Plan-part1 " before accessing it.
15 questions
115
Quiz-USP and SWOT Analysis
15 questions
116
PPT-Lecture 3
Text lesson
117
Textbook-Lecture 3
Text lesson
118
Quiz - Lecture 3
Sorry, this lesson is currently locked. You need to complete "L3:Structured Marketing Plan-part1 " before accessing it.
20 questions
L4- Structured Marketing Plan - Part 2
119
P1- Marketing Plan - Part 2-27/5/2025
29 mins
120
P1-PPT-Marketing Channels
Text lesson
121
P1-Textbook-Marketing Channels
Text lesson
122
P1-Quiz-Marketing Channels
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-Marketing Channels" before accessing it.
15 questions
123
P2-Messaging-27/5/2025
31 mins
124
P2-PPT-Messaging
Text lesson
125
P2-Text book-Messaging
Text lesson
126
P3-Budget Planning - Part 2-27/5/2025
24 mins
127
P3-PPT-Budget Planning
Text lesson
128
P3-Textbook-Budget Planning
Text lesson
129
P3-Quiz-Messaging
15 questions
130
P4-Implementation Example - Part 2-27/5/2025
21 mins
131
P4-PPT-Implementation Example
Text lesson
132
P4-Textbook-Implementation Example
Text lesson
133
Textbook-Lecture 4
Text lesson
134
Quiz - Lecture 4
Sorry, this lesson is currently locked. You need to complete "Textbook-Lecture 4" before accessing it.
18 questions
L4- Structured Marketing Plan - Part 2 27/5/2025
135
P1- Marketing Plan - Part 2-27/5/2025
29 mins
136
P1-PPT-Marketing Channels
Text lesson
137
P1-Textbook-Marketing Channels
Text lesson
138
P1-Quiz-Marketing Channels
Sorry, this lesson is currently locked. You need to complete "L4- Structured Marketing Plan - Part 2" before accessing it.
15 questions
139
P2-Messaging-27/5/2025
31 mins
140
P2-PPT-Messaging
Text lesson
141
P2-Text book-Messaging
Text lesson
142
P3-Budget Planning - Part 2-27/5/2025
24 mins
143
P3-PPT-Budget Planning
Text lesson
144
P3-Textbook-Budget Planning
Text lesson
145
P3-Quiz-Messaging
15 questions
146
P4-Implementation Example - Part 2-27/5/2025
21 mins
147
P4-PPT-Implementation Example
Text lesson
148
P4-Textbook-Implementation Example
Text lesson
149
Textbook-Lecture 4
Text lesson
150
Quiz - Lecture 4
Sorry, this lesson is currently locked. You need to complete "L4- Structured Marketing Plan - Part 2" before accessing it.
18 questions
L5:The External And Micro Marketing
151
P1-Understanding the Marketing Environment 3/6/2025
34 mins
152
P1-PPT-Understanding the Marketing Environment
Text lesson
153
P1-Textbook_PESTLE
Text lesson
154
P1-Quiz-Understanding the Marketing Environment
15 questions
155
P2-PESTLE 3/6/2025
20 mins
156
P2-PPT-PESTLE
Text lesson
157
P2-Textbook-PESTLE
Text lesson
158
P2-Quiz-PESTLE
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-PESTLE" before accessing it.
15 questions
159
P3-Porter’s Five Forces 3/6/2025
30 mins
160
P3-PPT-Porter’s Five Forces
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Porter’s Five Forces" before accessing it.
Text lesson
161
P3-Textbook-Porter’s Five Forces
Text lesson
162
P3-Quiz-Porter’s Five Forces -part1
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Porter’s Five Forces" before accessing it.
15 questions
163
P4-Quiz-Porter’s Five Forces-part2
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Porter’s Five Forces" before accessing it.
15 questions
164
PPT-Lecture 5
Text lesson
165
Textbook - Lecture 5
Text lesson
166
Quiz-Lecture 5
Sorry, this lesson is currently locked. You need to complete "Textbook - Lecture 5" before accessing it.
20 questions
L5:The External And Micro Marketing 3/6/2025
167
P1-Understanding the Marketing Environment 3/6/2025
34 mins
168
P1-PPT-Understanding the Marketing Environment
Text lesson
169
P1-Textbook_PESTLE
Text lesson
170
P1-Quiz-Understanding the Marketing Environment
15 questions
171
P2-PESTLE 3/6/2025
20 mins
172
P2-PPT-PESTLE
Text lesson
173
P2-Textbook-PESTLE
Text lesson
174
P2-Quiz-PESTLE
Sorry, this lesson is currently locked. You need to complete "L5:The External And Micro Marketing " before accessing it.
15 questions
175
P3-Porter’s Five Forces 3/6/2025
30 mins
176
P3-PPT-Porter’s Five Forces
Sorry, this lesson is currently locked. You need to complete "L5:The External And Micro Marketing " before accessing it.
Text lesson
177
P3-Textbook-Porter’s Five Forces
Text lesson
178
P3-Quiz-Porter’s Five Forces -part1
Sorry, this lesson is currently locked. You need to complete "L5:The External And Micro Marketing " before accessing it.
15 questions
179
P4-Quiz-Porter’s Five Forces-part2
Sorry, this lesson is currently locked. You need to complete "L5:The External And Micro Marketing " before accessing it.
15 questions
180
PPT-Lecture 5
Text lesson
181
Textbook - Lecture 5
Text lesson
182
Quiz-Lecture 5
Sorry, this lesson is currently locked. You need to complete "L5:The External And Micro Marketing " before accessing it.
20 questions
L6:Internal Environment- Part1
183
P1-Internal Environment 10/6/2025
40 mins
184
P1-PPT-Internal Environment
Text lesson
185
P1-Textbook-Internal Environment
Text lesson
186
P1-Quiz-Internal Environment
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-Internal Environment" before accessing it.
15 questions
187
P2-Ethical Guidelines and Brand Values 11/6/2025
15 mins
188
P2-PPT-Ethical Guidelines and Brand Values
Text lesson
189
P2-Textbook-Ethical Guidelines and Brand Values
Text lesson
190
P2-Quiz-Ethical Guidelines and Brand Values
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Ethical Guidelines and Brand Values" before accessing it.
15 questions
191
P3-Organisation Types & Marketing Strategy 11/6/2025
30 mins
192
P3-PPT-Organisation Types & Marketing Strategy
Text lesson
193
P3-Textbook-Organisation Types & Marketing Strategy
Text lesson
194
P3-Quiz-Organisation Types & Marketing Strategy
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Organisation Types & Marketing Strategy" before accessing it.
15 questions
195
P4-Public Sector and Non-Profit Organisations
22 mins
196
P4-PPT-Public Sector and Non-Profit Organisations
Text lesson
197
P4-Textbook-Public Sector and Non-Profit Organisations
Text lesson
198
P4-Quiz-Public Sector and Non-Profit Organisations
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Public Sector and Non-Profit Organisations" before accessing it.
15 questions
199
PPT-Lecture 6
Text lesson
200
Textbook-Lecture 6
Text lesson
201
Quiz-Lecture 6
Sorry, this lesson is currently locked. You need to complete "Textbook-Lecture 6" before accessing it.
20 questions
L6:Internal Environment- Part1 10/6/2025
202
P1-Internal Environment 10/6/2025
40 mins
203
P1-PPT-Internal Environment
Text lesson
204
P1-Textbook-Internal Environment
Text lesson
205
P1-Quiz-Internal Environment
Sorry, this lesson is currently locked. You need to complete "L6:Internal Environment- Part1" before accessing it.
15 questions
206
P2-Ethical Guidelines and Brand Values 11/6/2025
15 mins
207
P2-PPT-Ethical Guidelines and Brand Values
Text lesson
208
P2-Textbook-Ethical Guidelines and Brand Values
Text lesson
209
P2-Quiz-Ethical Guidelines and Brand Values
Sorry, this lesson is currently locked. You need to complete "L6:Internal Environment- Part1" before accessing it.
15 questions
210
P3-Organisation Types & Marketing Strategy 11/6/2025
30 mins
211
P3-PPT-Organisation Types & Marketing Strategy
Text lesson
212
P3-Textbook-Organisation Types & Marketing Strategy
Text lesson
213
P3-Quiz-Organisation Types & Marketing Strategy
Sorry, this lesson is currently locked. You need to complete "L6:Internal Environment- Part1" before accessing it.
15 questions
214
P4-Public Sector and Non-Profit Organisations
22 mins
215
P4-PPT-Public Sector and Non-Profit Organisations
Text lesson
216
P4-Textbook-Public Sector and Non-Profit Organisations
Text lesson
217
P4-Quiz-Public Sector and Non-Profit Organisations
Sorry, this lesson is currently locked. You need to complete "L6:Internal Environment- Part1" before accessing it.
15 questions
218
PPT-Lecture 6
Text lesson
219
Textbook-Lecture 6
Text lesson
220
Quiz-Lecture 6
Sorry, this lesson is currently locked. You need to complete "L6:Internal Environment- Part1" before accessing it.
20 questions
L7:Internal Environment-part2
221
P1-Aligning Internal Capabilities with Marketing Strategy 17/6/2025
45 mins
222
P1-PPT-Aligning Internal Capabilities with Marketing Strategy
Text lesson
223
P1-Textbook-Aligning Internal Capabilities with Marketing Strategy
Text lesson
224
P1-Quiz-Aligning Internal Capabilities with Marketing Strategy
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-Aligning Internal Capabilities with Marketing Strategy" before accessing it.
15 questions
225
P2-Corporate Goals and How They Shape Marketing Decisions 17/6/2025
22 mins
226
P2-PPT-Corporate Goals and How They Shape Marketing Decisions
Text lesson
227
P2-Textbook-Corporate Goals and How They Shape Marketing Decisions
Text lesson
228
P2-Quiz-Corporate Goals and How They Shape Marketing Decisions
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Corporate Goals and How They Shape Marketing Decisions" before accessing it.
15 questions
229
P3-Marketing Risk Management and Internal Factors 17/6/2025
25 mins
230
P3-PPT-Marketing Risk Management and Internal Factors
Text lesson
231
P3-Textbook-Marketing Risk Management and Internal Factors
Text lesson
232
P3-Quiz-Marketing Risk Management and Internal Factors
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Marketing Risk Management and Internal Factors" before accessing it.
15 questions
233
P4-Conclusion and Key Takeaways 17/6/2025
5 mins
234
P4-PPT-Conclusion and Key Takeaways
Text lesson
235
P4-Textbook-Conclusion and Key Takeaways
Text lesson
236
P4-Quiz-Conclusion and Key Takeaways
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Conclusion and Key Takeaways" before accessing it.
15 questions
237
PPT-Lecture 7
Text lesson
238
Textbook-Lecture7
Text lesson
239
Quiz-Lecture 7
Sorry, this lesson is currently locked. You need to complete "Textbook-Lecture7" before accessing it.
20 questions
L7:Internal Environment-part2 17/6/2025
240
P1-Aligning Internal Capabilities with Marketing Strategy 17/6/2025
45 mins
241
P1-PPT-Aligning Internal Capabilities with Marketing Strategy
Text lesson
242
P1-Textbook-Aligning Internal Capabilities with Marketing Strategy
Text lesson
243
P1-Quiz-Aligning Internal Capabilities with Marketing Strategy
Sorry, this lesson is currently locked. You need to complete "L7:Internal Environment-part2" before accessing it.
15 questions
244
P2-Corporate Goals and How They Shape Marketing Decisions 17/6/2025
22 mins
245
P2-PPT-Corporate Goals and How They Shape Marketing Decisions
Text lesson
246
P2-Textbook-Corporate Goals and How They Shape Marketing Decisions
Text lesson
247
P2-Quiz-Corporate Goals and How They Shape Marketing Decisions
Sorry, this lesson is currently locked. You need to complete "L7:Internal Environment-part2" before accessing it.
15 questions
248
P3-Marketing Risk Management and Internal Factors 17/6/2025
25 mins
249
P3-PPT-Marketing Risk Management and Internal Factors
Text lesson
250
P3-Textbook-Marketing Risk Management and Internal Factors
Text lesson
251
P3-Quiz-Marketing Risk Management and Internal Factors
Sorry, this lesson is currently locked. You need to complete "L7:Internal Environment-part2" before accessing it.
15 questions
252
P4-Conclusion and Key Takeaways 17/6/2025
5 mins
253
P4-PPT-Conclusion and Key Takeaways
Text lesson
254
P4-Textbook-Conclusion and Key Takeaways
Text lesson
255
P4-Quiz-Conclusion and Key Takeaways
Sorry, this lesson is currently locked. You need to complete "L7:Internal Environment-part2" before accessing it.
15 questions
256
PPT-Lecture 7
Text lesson
257
Textbook-Lecture7
Text lesson
258
Quiz-Lecture 7
Sorry, this lesson is currently locked. You need to complete "L7:Internal Environment-part2" before accessing it.
20 questions
L8:Understanding Customer Behaviour and Segmentation
259
P1-Market Segmentation 24/6/2025
Video lesson
260
P1-PPT_Market Segmentation
Text lesson
261
P1-Textbook-Market Segmentation
Text lesson
262
P1-Quiz-Market Segmentation
15 questions
263
P2-Factors Influencing Buyer Behaviour 24/6/2025
20 mins
264
P2-PPT-Factors Influencing Buyer Behaviour
Text lesson
265
P2-Textbook-Factors Influencing Buyer Behaviour
Text lesson
266
P2-Quiz-Factors Influencing Buyer Behaviour
15 questions
267
P3-Consumer Decision-Making Process 24/6/2025
20 mins
268
P3-Quiz-Consumer Decision-Making Process
15 questions
269
P3-PPT-Consumer Decision-Making Process
Text lesson
270
P3-Textbook-Consumer Decision-Making Process
Text lesson
271
P4-Creating Buyer Personas 24/6/2025
7 mins
272
P4-PPT-Creating Buyer Personas
Text lesson
273
P4-Textbook-Creating Buyer Personas
Text lesson
274
P4-Quiz-Creating Buyer Personas
15 questions
275
PPT-Lecture 8
Text lesson
276
Textbook-Lecture 8
Text lesson
277
Quiz-Lecture 8
20 questions
L8:Understanding Customer Behaviour and Segmentation 24/6/2025
278
P1-Market Segmentation 24/6/2025
Video lesson
279
P1-PPT_Market Segmentation
Text lesson
280
P1-Textbook-Market Segmentation
Text lesson
281
P1-Quiz-Market Segmentation
15 questions
282
P2-Factors Influencing Buyer Behaviour 24/6/2025
20 mins
283
P2-PPT-Factors Influencing Buyer Behaviour
Text lesson
284
P2-Textbook-Factors Influencing Buyer Behaviour
Text lesson
285
P2-Quiz-Factors Influencing Buyer Behaviour
15 questions
286
P3-Consumer Decision-Making Process 24/6/2025
20 mins
287
P3-Quiz-Consumer Decision-Making Process
15 questions
288
P3-PPT-Consumer Decision-Making Process
Text lesson
289
P3-Textbook-Consumer Decision-Making Process
Text lesson
290
P4-Creating Buyer Personas 24/6/2025
7 mins
291
P4-PPT-Creating Buyer Personas
Text lesson
292
P4-Textbook-Creating Buyer Personas
Text lesson
293
P4-Quiz-Creating Buyer Personas
15 questions
294
PPT-Lecture 8
Text lesson
295
Textbook-Lecture 8
Text lesson
296
Quiz-Lecture 8
20 questions
L9: Understanding Different Types of Customers
297
P1-Customer Behaviour 1/7/2025
30 mins
298
P1-PPT-Customer Behaviour
Text lesson
299
P1-Textbook-Customer Behaviour
Text lesson
300
P1-Quiz-Customer Behaviour
15 questions
301
P2-Adoption of Innovation 1/7/2025
41 mins
302
P2-PPT-Adoption of Innovation
Text lesson
303
P2-Textbook-Adoption of Innovation
Text lesson
304
P2-Quiz - Adoption of Innovation
15 questions
305
P3-Brand Positioning and its Influence on Buyer Decisions 1/7/2025
15 mins
306
P3-PPT-Brand Positioning and its Influence on Buyer Decisions
Text lesson
307
P3-Textbook-Brand Positioning and its Influence on Buyer Decisions
Text lesson
308
P3-Quiz-Brand Positioning and its Influence on Buyer Decisions
15 questions
309
P4-Relationship Marketing and Customer Loyalty 1/7/2025
15 mins
310
P4-PPT-Relationship Marketing and Customer Loyalty
Text lesson
311
P4-Textbook-Relationship Marketing and Customer Loyalty
Text lesson
312
P4- Quiz - Relationship Marketing and Customer Loyalty
15 questions
313
PPT-Lecture 9
Text lesson
314
Textbook-Lecture 9
Text lesson
315
Quiz-Lecture 9
20 questions
L9: Understanding Different Types of Customers 1/7/2025
316
P1-Customer Behaviour 1/7/2025
30 mins
317
P1-PPT-Customer Behaviour
Text lesson
318
P1-Textbook-Customer Behaviour
Text lesson
319
P1-Quiz-Customer Behaviour
15 questions
320
P2-Adoption of Innovation 1/7/2025
41 mins
321
P2-PPT-Adoption of Innovation
Text lesson
322
P2-Textbook-Adoption of Innovation
Text lesson
323
P2-Quiz - Adoption of Innovation
15 questions
324
P3-Brand Positioning and its Influence on Buyer Decisions 1/7/2025
15 mins
325
P3-PPT-Brand Positioning and its Influence on Buyer Decisions
Text lesson
326
P3-Textbook-Brand Positioning and its Influence on Buyer Decisions
Text lesson
327
P3-Quiz-Brand Positioning and its Influence on Buyer Decisions
15 questions
328
P4-Relationship Marketing and Customer Loyalty 1/7/2025
15 mins
329
P4-PPT-Relationship Marketing and Customer Loyalty
Text lesson
330
P4-Textbook-Relationship Marketing and Customer Loyalty
Text lesson
331
P4- Quiz - Relationship Marketing and Customer Loyalty
15 questions
332
PPT-Lecture 9
Text lesson
333
Textbook-Lecture 9
Text lesson
334
Quiz-Lecture 9
20 questions
L10:Marketing Research, Marketing Information
335
P1-The Marketing Information System and Commercial (marketing) Intelligence 8/7/2025
55 mins
336
P1-PPT-The Marketing Information System and Commercial (marketing) Intelligence
Text lesson
337
P1-Textbook-The Marketing Information System and Commercial (marketing) Intelligence
Text lesson
338
P1-Quiz-The Marketing Information System and Commercial (marketing) Intelligence
15 questions
339
P2-The Marketing Research Process 8/7/2025
15 mins
340
P2-PPT-The Marketing Research Process
Text lesson
341
P2-Textbook-The Marketing Research Process
Text lesson
342
P2-Quiz-The Marketing Research Process
15 questions
343
P3-Case Study: Tesco’s Data-Driven Insights 8/7/2025
20 mins
344
P3-PPT-Case Study: Tesco’s Data-Driven Insights
Text lesson
345
P3-Textbook-Case Study: Tesco’s Data-Driven Insights
Text lesson
346
P3-Quiz-Case Study: Tesco’s Data-Driven Insights
9 questions
347
P4-Data Protection 8/7/2025
12 mins
348
P4-PPT-Data Protection
Text lesson
349
P4-Textbook-Data Protection
Text lesson
350
P4-Quiz-Data Protection
15 questions
351
PPT-Lecture 10
Text lesson
352
Textbook-Lecture 10
Text lesson
353
Quiz Lecture 10
20 questions
L10:Marketing Research, Marketing Information 8/7/2025
354
P1-The Marketing Information System and Commercial (marketing) Intelligence 8/7/2025
55 mins
355
P1-PPT-The Marketing Information System and Commercial (marketing) Intelligence
Text lesson
356
P1-Textbook-The Marketing Information System and Commercial (marketing) Intelligence
Text lesson
357
P1-Quiz-The Marketing Information System and Commercial (marketing) Intelligence
15 questions
358
P2-The Marketing Research Process 8/7/2025
15 mins
359
P2-PPT-The Marketing Research Process
Text lesson
360
P2-Textbook-The Marketing Research Process
Text lesson
361
P2-Quiz-The Marketing Research Process
15 questions
362
P3-Case Study: Tesco’s Data-Driven Insights 8/7/2025
20 mins
363
P3-PPT-Case Study: Tesco’s Data-Driven Insights
Text lesson
364
P3-Textbook-Case Study: Tesco’s Data-Driven Insights
Text lesson
365
P3-Quiz-Case Study: Tesco’s Data-Driven Insights
9 questions
366
P4-Data Protection 8/7/2025
12 mins
367
P4-PPT-Data Protection
Text lesson
368
P4-Textbook-Data Protection
Text lesson
369
P4-Quiz-Data Protection
15 questions
370
PPT-Lecture 10
Text lesson
371
Textbook-Lecture 10
Text lesson
372
Quiz Lecture 10
20 questions
L11: Sources of Primary Data in Marketing 15/7/2025
373
P1-Introduction About Primary Data 15/7/2025
1 hour
374
P1-PPT-Introduction About Primary Data
Text lesson
375
P1-Textbook-Introduction About Primary Data
Text lesson
376
P1-Quiz-Introduction About Primary Data
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15 questions
377
P2-Focus Groups (Qualitative) 15/7/2025
5 mins
378
P2-PPT-Focus Groups (Qualitative)
Text lesson
379
P2-Textbook-Focus Groups (Qualitative)
Text lesson
380
P2-Quiz-Focus Groups (Qualitative)
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15 questions
381
P3-Experiments and Test Marketing (Quantitative) 15/7/2025
40 mins
382
P3-PPT-Experiments and Test Marketing (Quantitative)
Text lesson
383
P3-Textbook-Experiments and Test Marketing (Quantitative)
Text lesson
384
P3-Quiz-Experiments and Test Marketing (Quantitative)
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15 questions
385
P4-Econclusion – Primary Data Collection 15/7/2025
10 mins
386
P4-PPT-Conclusion – Primary Data Collection
Text lesson
387
P4-Textbook-Conclusion – Primary Data Collection
Text lesson
388
P4-Quiz-Econclusion – Primary Data Collection
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15 questions
389
PPT-Lecture 11
Text lesson
390
Textbook-Lecture 11
Text lesson
391
Quiz-Lecture 11
20 questions
L11: Sources of Primary Data in Marketing
392
P1-Introduction About Primary Data 15/7/2025
1 hour
393
P1-PPT-Introduction About Primary Data
Text lesson
394
P1-Textbook-Introduction About Primary Data
Text lesson
395
P1-Quiz-Introduction About Primary Data
Sorry, this lesson is currently locked. You need to complete "L11: Sources of Primary Data in Marketing 15/7/2025" before accessing it.
15 questions
396
P2-Focus Groups (Qualitative) 15/7/2025
5 mins
397
P2-PPT-Focus Groups (Qualitative)
Text lesson
398
P2-Textbook-Focus Groups (Qualitative)
Text lesson
399
P2-Quiz-Focus Groups (Qualitative)
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15 questions
400
P3-Experiments and Test Marketing (Quantitative) 15/7/2025
40 mins
401
P3-PPT-Experiments and Test Marketing (Quantitative)
Text lesson
402
P3-Textbook-Experiments and Test Marketing (Quantitative)
Text lesson
403
P3-Quiz-Experiments and Test Marketing (Quantitative)
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15 questions
404
P4-Econclusion – Primary Data Collection 15/7/2025
10 mins
405
P4-PPT-Conclusion – Primary Data Collection
Text lesson
406
P4-Textbook-Conclusion – Primary Data Collection
Text lesson
407
P4-Quiz-Econclusion – Primary Data Collection
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15 questions
408
PPT-Lecture 11
Text lesson
409
Textbook-Lecture 11
Text lesson
410
Quiz-Lecture 11
20 questions
L12:Sources of Secondary Data in Marketing 22/7/2025
411
P1-P1-Internal Secondary Data Sources 22/7/2025
32 min
412
P1-PPT-Internal Secondary Data Sources
Text lesson
413
P1-Textbook-Internal Secondary Data Sources
Text lesson
414
P1-Quiz-Internal Secondary Data Sources
15 questions
415
P2-P2-External Secondary Data Sources 22/7/2025
Video lesson
416
P2-Textbook-External Secondary Data Sources
Text lesson
417
P2-PPT-External Secondary Data Sources
Text lesson
418
P2-Quiz-External Secondary Data Sources
15 questions
419
P3-P3-Using Secondary Data Effectively 22/7/2025
20 mins
420
P3-Textbook-Using Secondary Data Effectively
Text lesson
421
P3-PPT-Using Secondary Data Effectively
Text lesson
422
P3-Quiz-Using Secondary Data Effectively
15 questions
423
P4-Forecasting & Planning with Data 22/7/2025
32 mins
424
P4-PPT-Forecasting & Planning with Data
Text lesson
425
P4-Textbook-Forecasting & Planning with Data
Text lesson
426
P4-Quiz-Forecasting & Planning with Data
15 questions
427
PPT-Lecture 12
Text lesson
428
Textbook-Lecture 12
Text lesson
429
Quiz-Lecture 12
20 questions
L12:Sources of Secondary Data in Marketing
430
P1-P1-Internal Secondary Data Sources 22/7/2025
32 min
431
P1-PPT-Internal Secondary Data Sources
Text lesson
432
P1-Textbook-Internal Secondary Data Sources
Text lesson
433
P1-Quiz-Internal Secondary Data Sources
15 questions
434
P2-P2-External Secondary Data Sources 22/7/2025
Video lesson
435
P2-Textbook-External Secondary Data Sources
Text lesson
436
P2-PPT-External Secondary Data Sources
Text lesson
437
P2-Quiz-External Secondary Data Sources
15 questions
438
P3-P3-Using Secondary Data Effectively 22/7/2025
20 mins
439
P3-Textbook-Using Secondary Data Effectively
Text lesson
440
P3-PPT-Using Secondary Data Effectively
Text lesson
441
P3-Quiz-Using Secondary Data Effectively
15 questions
442
P4-Forecasting & Planning with Data 22/7/2025
32 mins
443
P4-PPT-Forecasting & Planning with Data
Text lesson
444
P4-Textbook-Forecasting & Planning with Data
Text lesson
445
P4-Quiz-Forecasting & Planning with Data
15 questions
446
PPT-Lecture 12
Text lesson
447
Textbook-Lecture 12
Text lesson
448
Quiz-Lecture 12
20 questions
L13:Applying Environmental Insights To Marketing Strategy And Planning 29/7/2025
449
P1-SWOT – Bridging Insight and Action 29/7/2025
40 mins
450
P1-PPT-SWOT – Bridging Insight and Action
Text lesson
451
P1-Textbook-SWOT – Bridging Insight and Action
Text lesson
452
P1-Quiz-SWOT – Bridging Insight and Action
15 questions
453
P2-Influencing Marketing Objectives and Strategy 29/7/2025
30 mins
454
P2-PPT-Influencing Marketing Objectives and Strategy
Text lesson
455
P2-Textbook-Influencing Marketing Objectives and Strategy
Text lesson
456
P2-Quiz-Influencing Marketing Objectives and Strategy
15 questions
457
P3-Using Campaign Planning – Insight At Every Stage SWOT For Greggs 29/7/2025
7 mins
458
P3-Textbook-Using Campaign Planning – Insight At Every Stage SWOT For Greggs
Text lesson
459
P3-PPT-Using Campaign Planning – Insight At Every Stage SWOT For Greggs
Text lesson
460
P3-Quiz-Using Campaign Planning – Insight At Every Stage SWOT For Greggs
15 questions
461
P4-Strategic Agility 29/7/2025
20 mins
462
P4-PPT-Strategic Agility
Text lesson
463
P4-Textbook-Strategic Agility
Text lesson
464
P4-Quiz-Strategic Agility
15 questions
465
PPT-Lecture 13
Text lesson
466
Textbook-Lecture 13
Text lesson
467
Quiz-Lecture 13
20 questions
L13:Applying Environmental Insights To Marketing Strategy And Planning
468
P1-SWOT – Bridging Insight and Action 29/7/2025
40 mins
469
P1-PPT-SWOT – Bridging Insight and Action
Text lesson
470
P1-Textbook-SWOT – Bridging Insight and Action
Text lesson
471
P1-Quiz-SWOT – Bridging Insight and Action
15 questions
472
P2-Influencing Marketing Objectives and Strategy 29/7/2025
30 mins
473
P2-PPT-Influencing Marketing Objectives and Strategy
Text lesson
474
P2-Textbook-Influencing Marketing Objectives and Strategy
Text lesson
475
P2-Quiz-Influencing Marketing Objectives and Strategy
15 questions
476
P3-Using Campaign Planning – Insight At Every Stage SWOT For Greggs 29/7/2025
7 mins
477
P3-Textbook-Using Campaign Planning – Insight At Every Stage SWOT For Greggs
Text lesson
478
P3-PPT-Using Campaign Planning – Insight At Every Stage SWOT For Greggs
Text lesson
479
P3-Quiz-Using Campaign Planning – Insight At Every Stage SWOT For Greggs
15 questions
480
P4-Strategic Agility 29/7/2025
20 mins
481
P4-PPT-Strategic Agility
Text lesson
482
P4-Textbook-Strategic Agility
Text lesson
483
P4-Quiz-Strategic Agility
15 questions
484
PPT-Lecture 13
Text lesson
485
Textbook-Lecture 13
Text lesson
486
Quiz-Lecture 13
20 questions
L14:The Marketing Mix (7Ps) – A Holistic Strategy 5/8/2025
487
P1-Introduction 5/8/2025
35 mins
488
Introduction
PDF lesson
489
Q1-Introduction
15 questions
490
P2-Understanding the 7Ps 5/8/2025
10 mins
491
Understanding the 7Ps
PDF lesson
492
Q2-Understanding the 7Ps
15 questions
493
P3-Product – What Are You Selling? 5/8/2025
55 mins
494
Product – What Are You Selling?
PDF lesson
495
Product – What Are You Selling?
PDF lesson
496
Q3-Product – What Are You Selling?
15 questions
497
PPT-Lecture 14
Text lesson
498
Texbook-Lecture 14
Text lesson
499
Quiz-Lecture 14
20 questions
L14:The Marketing Mix (7Ps) – A Holistic Strategy
500
P1-Introduction 5/8/2025
35 mins
501
Introduction
PDF lesson
502
Q1-Introduction
15 questions
503
P2-Understanding the 7Ps 5/8/2025
10 mins
504
Understanding the 7Ps
PDF lesson
505
Q2-Understanding the 7Ps
15 questions
506
P3-Product – What Are You Selling? 5/8/2025
55 mins
507
Product – What Are You Selling?
PDF lesson
508
Product – What Are You Selling?
PDF lesson
509
Q3-Product – What Are You Selling?
15 questions
510
PPT-Lecture 14
Text lesson
511
Texbook-Lecture 14
Text lesson
512
Quiz-Lecture 14
20 questions
L15:Product – Understanding What You Sell
513
P1-Place Distribution Channels and Access 12/8/2025
27 mins
514
P1-Place Distribution Channels and Access
PDF lesson
515
P1-Textbook-Place Distribution Channels and Access
PDF lesson
516
Q1-Place Distribution Channels and Access
15 questions
517
P2-Promotion Communicating Your Offer 12/8/2025
20 mins
518
P2-Promotion Communicating Your Offer
PDF lesson
519
P2-TextbookPromotion Communicating Your Offer
PDF lesson
520
Q2-Promotion Communicating Your Offer
15 questions
521
P3-Process – Systems and Journeys 12/8/2025
10 mins
522
P3-Process Systems and Journeys 12/8/2025
PDF lesson
523
P3-Textbook-Process Systems and Journeys
PDF lesson
524
Q3-Process Systems and Journeys
15 questions
525
P4-Process – Systems and Journeys 12/8/2025
30 mins
L15:Product – Understanding What You Sell 12/8/2025
526
P1-Place Distribution Channels and Access 12/8/2025
27 mins
527
P1-Place Distribution Channels and Access
PDF lesson
528
P1-Textbook-Place Distribution Channels and Access
PDF lesson
529
Q1-Place Distribution Channels and Access
15 questions
530
P2-Promotion Communicating Your Offer 12/8/2025
20 mins
531
P2-Promotion Communicating Your Offer
PDF lesson
532
P2-TextbookPromotion Communicating Your Offer
PDF lesson
533
Q2-Promotion Communicating Your Offer
15 questions
534
P3-Process – Systems and Journeys 12/8/2025
10 mins
535
P3-Process Systems and Journeys 12/8/2025
PDF lesson
536
P3-Textbook-Process Systems and Journeys
PDF lesson
537
Q3-Process Systems and Journeys
15 questions
538
P4-Process – Systems and Journeys 12/8/2025
30 mins
L16:Product – Understanding What You Sell
539
P1-Managing the Product Portfolio 19/8/2025
50 mins
540
P1-Managing the Product Portfolio
PDF lesson
541
P1-Textbook-Managing the Product Portfolio
PDF lesson
542
Q1-Managing the Product Portfolio
10 questions
543
P2-Branding: Identity and Positioning 19/8/2025
15 mins
544
P2-Branding: Identity and Positioning
PDF lesson
545
P2-Textbook-Branding: Identity and Positioning
PDF lesson
546
Q2-Branding: Identity and Positioning
10 questions
547
P3-Packaging: More Than Just a Wrapper 19/8/2025
10 mins
548
P3-Packaging: More Than Just a Wrapper
PDF lesson
549
P3-Textbook-New Product Development (NPD)
PDF lesson
550
Q3-Packaging: More Than Just a Wrapper
10 questions
551
P4-New Product Development (NPD) 19/8/2025
20 mins
552
P4-New Product Development (NPD)
PDF lesson
553
P4-Textbook-New Product Development (NPD)
PDF lesson
554
Q4-New Product Development (NPD)
20 questions
555
َQ-L16:Product – Understanding What You Sell
19 questions
L16:Product – Understanding What You Sell 19/8/2025
556
P1-Managing the Product Portfolio 19/8/2025
50 mins
557
P1-Managing the Product Portfolio
PDF lesson
558
P1-Textbook-Managing the Product Portfolio
PDF lesson
559
Q1-Managing the Product Portfolio
10 questions
560
P2-Branding: Identity and Positioning 19/8/2025
15 mins
561
P2-Branding: Identity and Positioning
PDF lesson
562
P2-Textbook-Branding: Identity and Positioning
PDF lesson
563
Q2-Branding: Identity and Positioning
10 questions
564
P3-Packaging: More Than Just a Wrapper 19/8/2025
10 mins
565
P3-Packaging: More Than Just a Wrapper
PDF lesson
566
P3-Textbook-New Product Development (NPD)
PDF lesson
567
Q3-Packaging: More Than Just a Wrapper
10 questions
568
P4-New Product Development (NPD) 19/8/2025
20 mins
569
P4-New Product Development (NPD)
PDF lesson
570
P4-Textbook-New Product Development (NPD)
PDF lesson
571
Q4-New Product Development (NPD)
20 questions
572
َQ-L16:Product – Understanding What You Sell
19 questions
L17- Price - Strategies, Psychology, and Tools in Marketing
573
P1- Introduction 26-8-2025
35 mins
574
P1-Introduction
PDF lesson
Kindly find the attached document
575
P1-Textbook -Introduction
Text lesson
576
Q1-Introduction
10 questions
577
P2-Pricing objectives and strategic role of price 26-8-2025
20 mins
578
P2-Pricing objectives and strategic role of price
PDF lesson
Kindly find the attached document
579
P2- Textbook-Pricing objectives and strategic role of price
Text lesson
580
Q2-Pricing objectives and strategic role of price
10 questions
581
P3-Pricing Models and Approaches 26-8-2025
35 mins
582
P3- Pricing Models and Approaches
PDF lesson
583
P3-Textbook- Pricing models and approaches
Text lesson
584
Q3-Pricing models and approaches
10 questions
585
Q-L17- Price - Strategies, Psychology, and Tools in Marketing
20 questions
L17- Price - Strategies, Psychology, and Tools in Marketing 26-8-2025
586
P1- Introduction 26-8-2025
35 mins
587
P1-Introduction
PDF lesson
Kindly find the attached document
588
P1-Textbook -Introduction
Text lesson
589
Q1-Introduction
10 questions
590
P2-Pricing objectives and strategic role of price 26-8-2025
20 mins
591
P2-Pricing objectives and strategic role of price
PDF lesson
Kindly find the attached document
592
P2- Textbook-Pricing objectives and strategic role of price
Text lesson
593
Q2-Pricing objectives and strategic role of price
10 questions
594
P3-Pricing Models and Approaches 26-8-2025
35 mins
595
P3- Pricing Models and Approaches
PDF lesson
596
P3-Textbook- Pricing models and approaches
Text lesson
597
Q3-Pricing models and approaches
10 questions
598
Q-L17- Price - Strategies, Psychology, and Tools in Marketing
20 questions
L18_Price - Strategies, Psychology, and Tools in Marketing _Part 2
599
P1-Price Elasticity Of Demand 2-9-2025.
35 mins
600
P1-Price Elasticity Of Demand
Text lesson
601
P1-Textbook-Price Elasticity Of Demand
Text lesson
602
Q1-Price Elasticity Of Demand
10 questions
603
P2-Collaboration (Internal Depatments& Stakeholders) 2-9-2025
35 mins
604
P2-Collaboration (Internal Depatments& Stakeholders)
Text lesson
605
P2-Textbook-Collaboration (Internal Depatments& Stakeholders)
Text lesson
606
Q2-Collaboration (Internal Depatments& Stakeholders)
10 questions
607
P3-Brand Loyalty vs. Price Competition 2-9-2025
12 mins
608
P3-Brand Loyalty vs. Price Competition
Text lesson
609
P3-Textbook-Brand Loyalty vs. Price Competition
Text lesson
610
Q3-Brand Loyalty vs. Price Competition
10 questions
611
P4-Price and the Marketing Plan Matter 2-9-2025
12 mins
612
P4-Price and the Marketing Plan Matter
Text lesson
613
P4-Textbook-Price and the Marketing Plan Matter
Text lesson
614
Q4-Price and the Marketing Plan Matter
10 questions
615
Q- L18_Price - Strategies, Psychology, and Tools in Marketing _Part 2
20 questions
L18_Price - Strategies, Psychology, and Tools in Marketing _Part 2 2-9-2025.
616
P1-Price Elasticity Of Demand 2-9-2025.
35 mins
617
P1-Price Elasticity Of Demand
Text lesson
618
P1-Textbook-Price Elasticity Of Demand
Text lesson
619
Q1-Price Elasticity Of Demand
10 questions
620
P2-Collaboration (Internal Depatments& Stakeholders) 2-9-2025
35 mins
621
P2-Collaboration (Internal Depatments& Stakeholders)
Text lesson
622
P2-Textbook-Collaboration (Internal Depatments& Stakeholders)
Text lesson
623
Q2-Collaboration (Internal Depatments& Stakeholders)
10 questions
624
P3-Brand Loyalty vs. Price Competition 2-9-2025
12 mins
625
P3-Brand Loyalty vs. Price Competition
Text lesson
626
P3-Textbook-Brand Loyalty vs. Price Competition
Text lesson
627
Q3-Brand Loyalty vs. Price Competition
10 questions
628
P4-Price and the Marketing Plan Matter 2-9-2025
12 mins
629
P4-Price and the Marketing Plan Matter
Text lesson
630
P4-Textbook-Price and the Marketing Plan Matter
Text lesson
631
Q4-Price and the Marketing Plan Matter
10 questions
632
Q- L18_Price - Strategies, Psychology, and Tools in Marketing _Part 2
20 questions
L19:Promotion – How Businesses Attract Customers.
633
P1-Introduction 9/9/2025
25 mins
634
P1-Introduction.
Text lesson
635
P1-Textbook-Introduction.
Text lesson
636
Q1-Introduction.
10 questions
637
P2-The Promotional Mix 9/9/2025
30 mins
638
P2-The Promotional Mix.
Text lesson
639
P2-Textbook-The Promotional Mix.
Text lesson
640
Q2-The Promotional Mix.
10 questions
641
P3-Public Relations (PR) 9/9/2025
15 mins
642
P3-Sales Promotion and Public Relations (PR).
Text lesson
643
P3-Textbook- Sales Promotion and Public Relations (PR).
Text lesson
644
Q3-Sales Promotion and Public Relations (PR).
10 questions
645
P4-Direct and Digital Marketing 9/9/2025
25 mins
646
P4-Direct and Digital Marketing.
Text lesson
647
P4-Textbook-Direct and Digital Marketing.
Text lesson
648
Q4-Direct and Digital Marketing.
10 questions
649
Q-L19:Promotion – How Businesses Attract Customers.
20 questions
L19:Promotion – How Businesses Attract Customers 9/9/2025
650
P1-Introduction 9/9/2025
25 mins
651
P1-Introduction.
Text lesson
652
P1-Textbook-Introduction.
Text lesson
653
Q1-Introduction.
10 questions
654
P2-The Promotional Mix 9/9/2025
30 mins
655
P2-The Promotional Mix.
Text lesson
656
P2-Textbook-The Promotional Mix.
Text lesson
657
Q2-The Promotional Mix.
10 questions
658
P3-Public Relations (PR) 9/9/2025
15 mins
659
P3-Sales Promotion and Public Relations (PR).
Text lesson
660
P3-Textbook- Sales Promotion and Public Relations (PR).
Text lesson
661
Q3-Sales Promotion and Public Relations (PR).
10 questions
662
P4-Direct and Digital Marketing 9/9/2025
25 mins
663
P4-Direct and Digital Marketing.
Text lesson
664
P4-Textbook-Direct and Digital Marketing.
Text lesson
665
Q4-Direct and Digital Marketing.
10 questions
666
Q-L19:Promotion – How Businesses Attract Customers.
20 questions
L20:Promotion – How Businesses Attract Customers-Part2.
667
P1-The Rise of Digital and Social Media Marketing 16/9/2025
40 mins
668
P1-The Rise of Digital and Social Media Marketing.
Text lesson
669
P1-Textbook-The Rise of Digital and Social Media Marketing.
Text lesson
670
Q1-The Rise of Digital and Social Media Marketing.
10 questions
671
P2-Ethical and Legal Considerations in Promotional Activities
15 mins
672
P2-Ethical and Legal Considerations in Promotional Activities.
Text lesson
673
P2-Textbook-Ethical and Legal Considerations in Promotional Activities.
Text lesson
674
Q2-Ethical and Legal Considerations in Promotional Activities.
10 questions
675
P3-Promotion, Branding, and Customer Engagement 16/9/2025
30 mins
676
P3-Promotion, Branding, and Customer Engagement.
Text lesson
677
P3-Textbook-Promotion, Branding, and Customer Engagement.
Text lesson
678
Q3-Promotion, Branding, and Customer Engagement.
10 questions
679
P4-Bringing It All Together – Promotion in the Marketing Plan and Beyond
15 mins
680
P4-Bringing It All Together – Promotion in the Marketing Plan and Beyond.
Text lesson
681
P4-Bringing It All Together –Textbook- Promotion in the Marketing Plan and Beyond.
Text lesson
682
Q4-Bringing It All Together – Promotion in the Marketing Plan and Beyond.
10 questions
683
Q5-L19:Promotion – How Businesses Attract Customers.
20 questions
L20:Promotion – How Businesses Attract Customers-Part2. 16/9/2025
684
P1-The Rise of Digital and Social Media Marketing 16/9/2025
40 mins
685
P1-The Rise of Digital and Social Media Marketing.
Text lesson
686
P1-Textbook-The Rise of Digital and Social Media Marketing.
Text lesson
687
Q1-The Rise of Digital and Social Media Marketing.
10 questions
688
P2-Ethical and Legal Considerations in Promotional Activities
15 mins
689
P2-Ethical and Legal Considerations in Promotional Activities.
Text lesson
690
P2-Textbook-Ethical and Legal Considerations in Promotional Activities.
Text lesson
691
Q2-Ethical and Legal Considerations in Promotional Activities.
10 questions
692
P3-Promotion, Branding, and Customer Engagement 16/9/2025
30 mins
693
P3-Promotion, Branding, and Customer Engagement.
Text lesson
694
P3-Textbook-Promotion, Branding, and Customer Engagement.
Text lesson
695
Q3-Promotion, Branding, and Customer Engagement.
10 questions
696
P4-Bringing It All Together – Promotion in the Marketing Plan and Beyond
15 mins
697
P4-Bringing It All Together – Promotion in the Marketing Plan and Beyond.
Text lesson
698
P4-Bringing It All Together –Textbook- Promotion in the Marketing Plan and Beyond.
Text lesson
699
Q4-Bringing It All Together – Promotion in the Marketing Plan and Beyond.
10 questions
700
Q5-L19:Promotion – How Businesses Attract Customers.
20 questions
L21:Place: Where and How Customers Buy
701
P1-Introduction.
40mins
702
P1-Introduction.
PDF lesson
703
P1-Textbook-Introduction.
Text lesson
704
Q1-Introduction.
10 questions
705
P2-Supply Chain Optimisation & Logistics in Marketing.
15 mins
706
P2-Supply Chain Optimisation & Logistics in Marketing.
PDF lesson
707
P2-Textbook-Supply Chain Optimisation & Logistics in Marketing.
Text lesson
708
Q2-Supply Chain Optimisation & Logistics in Marketing.
10 questions
709
P3-Modern Distribution Approaches and Omnichannel Strategies.
20 mins
710
P3-Modern Distribution Approaches and Omnichannel Strategies.
PDF lesson
711
P3-Textbook-Modern Distribution Approaches and Omnichannel Strategies.
Text lesson
712
Q3-Modern Distribution Approaches and Omnichannel Strategies.
10 questions
713
P4-Place in the Marketing Plan.
5mins
714
P4-Place in the Marketing Plan.
PDF lesson
715
P4-Textbook-Place in the Marketing Plan.
Text lesson
716
Q4-Place in the Marketing Plan.
10 questions
717
Q4-Lecture21.
20 questions
L21:Place: Where and How Customers Buy 23/9/2025
718
P1-Introduction.
40mins
719
P1-Introduction.
PDF lesson
720
P1-Textbook-Introduction.
Text lesson
721
Q1-Introduction.
10 questions
722
P2-Supply Chain Optimisation & Logistics in Marketing.
15 mins
723
P2-Supply Chain Optimisation & Logistics in Marketing.
PDF lesson
724
P2-Textbook-Supply Chain Optimisation & Logistics in Marketing.
Text lesson
725
Q2-Supply Chain Optimisation & Logistics in Marketing.
10 questions
726
P3-Modern Distribution Approaches and Omnichannel Strategies.
20 mins
727
P3-Modern Distribution Approaches and Omnichannel Strategies.
PDF lesson
728
P3-Textbook-Modern Distribution Approaches and Omnichannel Strategies.
Text lesson
729
Q3-Modern Distribution Approaches and Omnichannel Strategies.
10 questions
730
P4-Place in the Marketing Plan.
5mins
731
P4-Place in the Marketing Plan.
PDF lesson
732
P4-Textbook-Place in the Marketing Plan.
Text lesson
733
Q4-Place in the Marketing Plan.
10 questions
734
Q4-Lecture21.
20 questions
L22:Place: Where and How Customers Buy
735
P1-Supply Chain Optimisation & Logistics in Marketing 30/9/2025
50 mins
736
P1-Supply Chain Optimisation & Logistics in Marketing.
Text lesson
Kindly find the attached document.
737
P1-Textbook-Supply Chain Optimisation & Logistics in Marketing.
Text lesson
738
Q2-Supply Chain Optimisation & Logistics in Marketing.
10 questions
739
P2-Practical Application.
25 mins
740
P2-Practical Application.
Text lesson
741
P2-Textbook-Practical Application.
Text lesson
742
Q2-Practical Application.
10 questions
743
3-Place in the Marketing Plan 30/9/2025
7 mins
744
P3-Place in the Marketing Plan.
Text lesson
745
P3-Textbook-Place in the Marketing Plan.
Text lesson
746
Q3-Place in the Marketing Plan.
10 questions
747
P4-Conclusion.
Text lesson
748
P4-Textbook-Conclusion.
Text lesson
749
Q4-Lecture22.
20 questions
750
P4-Conclusion 30/9/2025
15 mins
L22:Place: Where and How Customers Buy 30/9/2025
751
P1-Supply Chain Optimisation & Logistics in Marketing 30/9/2025
50 mins
752
P1-Supply Chain Optimisation & Logistics in Marketing.
Text lesson
Kindly find the attached document.
753
P1-Textbook-Supply Chain Optimisation & Logistics in Marketing.
Text lesson
754
Q2-Supply Chain Optimisation & Logistics in Marketing.
10 questions
755
P2-Practical Application.
25 mins
756
P2-Practical Application.
Text lesson
757
P2-Textbook-Practical Application.
Text lesson
758
Q2-Practical Application.
10 questions
759
3-Place in the Marketing Plan 30/9/2025
7 mins
760
P3-Place in the Marketing Plan.
Text lesson
761
P3-Textbook-Place in the Marketing Plan.
Text lesson
762
Q3-Place in the Marketing Plan.
10 questions
763
P4-Conclusion.
Text lesson
764
P4-Textbook-Conclusion.
Text lesson
765
Q4-Lecture22.
20 questions
766
P4-Conclusion 30/9/2025
15 mins
L23:Becoming a Marketing Executive – Project Management
767
P1-Introduction 10/7/2025.
50 mins
768
P1-Introduction.
PDF lesson
769
P1-Textbook-Introduction.
Text lesson
770
Q1-Introduction.
10 questions
771
P2-Budgeting in Marketing Projects 10/7/2025.
25 mins
772
P2-Budgeting in Marketing Projects.
PDF lesson
773
P2-Textbook-Budgeting in Marketing Projects.
Text lesson
774
Q2-Budgeting in Marketing Projects.
10 questions
775
P3-Time Management and Organisation 10/7/2025.
10 mins
776
P3-Time Management and Organisation.
PDF lesson
777
P3-Textbook-Time Management and Organisation.
Text lesson
778
Q3-Time Management and Organisation.
10 questions
779
P4-Templates and Visual Aids to Support Your Journey 10/7/2025.
Video lesson
780
P4-Templates and Visual Aids to Support Your Journey.
PDF lesson
781
P4-Textbook-Templates and Visual Aids to Support Your Journey.
Text lesson
782
Q4-Templates and Visual Aids to Support Your Journey.
10 questions
783
Q5-lecture23.
20 questions
L23:Becoming a Marketing Executive – Project Management 10/7/2025.
784
P1-Introduction 10/7/2025.
50 mins
785
P1-Introduction.
PDF lesson
786
P1-Textbook-Introduction.
Text lesson
787
Q1-Introduction.
10 questions
788
P2-Budgeting in Marketing Projects 10/7/2025.
25 mins
789
P2-Budgeting in Marketing Projects.
PDF lesson
790
P2-Textbook-Budgeting in Marketing Projects.
Text lesson
791
Q2-Budgeting in Marketing Projects.
10 questions
792
P3-Time Management and Organisation 10/7/2025.
10 mins
793
P3-Time Management and Organisation.
PDF lesson
794
P3-Textbook-Time Management and Organisation.
Text lesson
795
Q3-Time Management and Organisation.
10 questions
796
P4-Templates and Visual Aids to Support Your Journey 10/7/2025.
Video lesson
797
P4-Templates and Visual Aids to Support Your Journey.
PDF lesson
798
P4-Textbook-Templates and Visual Aids to Support Your Journey.
Text lesson
799
Q4-Templates and Visual Aids to Support Your Journey.
10 questions
800
Q5-lecture23.
20 questions
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