Meet your teacher
DrJuliane
Thieme
Marketing, management and applied research
Connect marketing planning, strategy and customer experience with a broader understanding of organisations and their markets.
Professional perspective
A thoughtful approach to marketing decisions.
Dr Juliane Thieme brings together experience in marketing, advertising and events with university and professional education. She holds a PhD in Management from the University of Kent and an MA in Tourism, Environment and Development from King’s College London.
Her research explores tourism development, small businesses and the relationships between organisations, communities and their wider environment. This background adds a broader organisational and social perspective to her work in marketing education.
At Kent Business College, Juliane’s teaching editions cover Marketing Impact and Planning, Marketing Strategy and Planning, and Customer Journey Optimisation. The portfolio connects the development of marketing choices with their implementation and the experience customers receive.
You can start with a single subject or explore the relationship between planning and customer experience across several modules. Compare levels, intakes and delivery years below, then review the selected course curriculum for its lessons and learning resources.
Learn with Juliane
Explore the courses.
Choose a subject, then compare its intake and delivery year to find a teaching edition that suits you.
3 courses · 5 teaching editions
Marketing · Level 4
Marketing Impact and Planning
Turn market understanding into a coherent campaign plan. Connect environmental analysis, customer behaviour and research with segmentation and integrated campaign planning, building a clearer rationale for your marketing decisions.
Marketing · Level 6
Marketing Strategy and Planning
Develop a more strategic view of marketing. Connect market and competitor analysis with targeting, positioning, innovation and implementation, and consider how strategic choices guide a practical marketing plan.
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Marketing · Level 6
Customer Journey Optimisation
Explore the customer journey as a connected experience. Use the teaching and knowledge checks in your selected edition to strengthen your understanding of customer journeys and consider opportunities for improvement.
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