Objective: Understand foundational marketing principles and how theycontribute strategically to business success.
Core marketing principles (K1.1)
Marketing’s role in achieving business goals (K2.2)
Managing customer and stakeholder relationships (K1.3)
Responsible and ethical marketing practices (K2.4)
Importance of research for customer insight (K3.1)
Effective communication in campaigns (S2.1)
Objective: Understand foundational marketing principles and how theycontribute strategically to business success.
Core marketing principles (K1.1)
Marketing’s role in achieving business goals (K2.2)
Managing customer and stakeholder relationships (K1.3)
Responsible and ethical marketing practices (K2.4)
Importance of research for customer insight (K3.1)
Effective communication in campaigns (S2.1)
