Meet your teacher
Sharon
Shields
Digital marketing strategy and AI in marketing
Understand how data, models and emerging tools connect with the practical work of marketing.
Professional perspective
Explore AI with a clear marketing purpose.
Sharon Shields is a digital marketing strategist and coach. She leads Lish Digital, a consultancy whose work includes digital strategy, content, search visibility and training for businesses developing their online presence.
Her KBC teaching portfolio focuses on AI in Marketing. The named editions introduce AI foundations, marketing data and the use of models across the marketing mix, providing a structured starting point for exploring this developing area of practice.
For learners, the value of this subject lies in connecting new tools with a clear marketing purpose. Explore the curriculum to understand the topics included and consider how they relate to your existing knowledge, responsibilities and learning goals.
Compare the available teaching editions below. Intake and delivery year are shown separately, helping you identify the material you want to study and recognise when examples or technology reflect an earlier teaching period.
Learn with Sharon
Explore the courses.
Choose a subject, then compare its intake and delivery year to find a teaching edition that suits you.
1 course · 3 teaching editions
Marketing · Level 6
AI in Marketing
Explore the practical possibilities and limitations of AI in marketing. Develop your understanding of machine learning, natural language processing, prompts and data quality, then examine applications across the marketing mix.
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