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Description
Curriculum
Reviews
Grade
Marketing Manager Level 6
G1-Sharon Ai in Marketing Oct 2025
Instructor
Mwada Fahmy
16
Students
enrolled
0
0 reviews
Course details
Lectures
:
55
Quizzes
:
3
Level
:
Intermediate
Description
Curriculum
Session 1: Introduction to AI in Marketing
1
P1 - LIVE - Machine Learning and AI Readiness in Marketing
Video lesson
2
P1 - PPT - Machine Learning and AI Readiness in Marketing
PDF lesson
3
P1 - VID - Machine Learning and AI Readiness in Marketing
Video lesson
4
TB P1: Machine Learning and AI Readiness in Marketing
Text lesson
5
Podcast P1: Machine learning as a marketing capability
Audio lesson
6
AI Assisted Learning P1: Machine learning as a marketing capability
20 questions
7
P2 - LIVE - Neural Networks and Natural Language Processing
Video lesson
8
P2 - PPT - Neural Networks and Natural Language Processing
PDF lesson
9
P2 - VID - Neural Networks and Natural Language Processing
Video lesson
10
TB P2: Neural Networks and Natural Language Processing
Text lesson
11
Podcast P2: Neural networks and NLP in marketing
Audio lesson
12
AI Assisted Learning P2: Neural networks and NLP in marketing
20 questions
13
P3 - LIVE - Prompt Engineering for Marketing Managers
Video lesson
14
P3 - PPT - Prompt Engineering for Marketing Managers
PDF lesson
15
P3 - VID - Prompt Engineering for Marketing Managers
Video lesson
16
TB P3: Prompt Engineering for Marketing Managers
Text lesson
17
Podcast P3: Prompt Engineering for Marketing Managers
Audio lesson
18
AI Assisted Learning P3: Prompt engineering as a marketing management skill
20 questions
Session 2: Data Foundations for AI in Marketing
19
P1 - LIVE - The 4Vs and Marketing Data Types
Video lesson
20
P1 - PPT - The 4Vs and Marketing Data Types
PDF lesson
21
P1 - VID - The 4Vs and Marketing Data Types
Video lesson
22
TB P1: The 4Vs and Marketing Data Types
Text lesson
23
Podcast P1: The 4Vs and Marketing Data Types
Audio lesson
24
P2 - LIVE - Data Quality, Preparation and Model Evaluation
Video lesson
25
P2 - PPT - Data Quality, Preparation and Model Evaluation
PDF lesson
26
P2 - VID - Data Quality, Preparation and Model Evaluation
Video lesson
27
TB P2: Data Quality, Preparation and Model Evaluation
Text lesson
28
Podcast P2: Data Quality, Preparation and Model Evaluation
Audio lesson
29
P3 - LIVE - Marketing Data Sources and Source Governance
Video lesson
30
P3 - PPT - Marketing Data Sources and Source Governance
PDF lesson
31
P3 - VID - Marketing Data Sources and Source Governance
Video lesson
32
TB P3: AI Marketing Reading Pack
Text lesson
33
Podcast P3: Marketing Data Sources and Source Governance
Audio lesson
Session 3: Data, Models and Outputs Across the Marketing Mix
34
P1 - PPT - Data Collection and Pre-Processing Across the Marketing Mix
PDF lesson
35
P1 - VID - Data Collection and Pre-Processing Across the Marketing Mix
Video lesson
36
TB P1: Data Collection and Pre-Processing Across the Marketing Mix
Text lesson
37
Podcast P1: Data Collection and Pre-Processing Across the Marketing Mix
Audio lesson
38
P2 - PPT - Training, Validation and Model Evaluation
PDF lesson
39
P2 - VID - Training, Validation and Model Evaluation
Video lesson
40
TB P2: Training, Validation and Model Evaluation
Text lesson
41
Podcast P2: Training, Validation and Model Evaluation
Audio lesson
42
P3 - PPT - Algorithms and AI Content Outputs
PDF lesson
43
P3 - VID - Algorithms and AI Content Outputs
Video lesson
44
TB P3: Algorithms and AI Content Outputs
Text lesson
45
Podcast P3: Algorithms and AI Content Outputs
Audio lesson
Session 4: Benefits of AI in Marketing
46
P1 - PPT - Automation, Accuracy and Resource Capability
PDF lesson
47
P1 - VID - Automation, Accuracy and Resource Capability
Video lesson
48
TB P1: Automation, Accuracy and Resource Capability
Text lesson
49
Podcast P1: Automation, Accuracy and Resource Capability
Audio lesson
50
P2 - PPT - Insight, Segmentation and Predictive Analysis
PDF lesson
51
P2 - VID - Insight, Segmentation and Predictive Analysis
Video lesson
52
TB P2: Insight, Segmentation and Predictive Analysis
Text lesson
53
Podcast P2: Insight, Segmentation and Predictive Analysis
Audio lesson
54
P3 - PPT - Customer Experience, Content Curation and Competitive Advantage
PDF lesson
55
P3 - VID - Customer Experience, Content Curation and Competitive Advantage
Video lesson
56
TB P3: Customer Experience, Content Curation and Competitive Advantage
Text lesson
57
Podcast P3: Customer Experience, Content Curation and Competitive Advantage
Audio lesson
58
Assignment 1
PDF lesson
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