Meet your teacher
Femi
Falodun
Chartered Marketer · Marketing Programme Lead
Connect strategy, technology and customer experience with the decisions marketers make in practice.
Professional perspective
From commercial insight to marketing action.
Femi Falodun is a Chartered Marketer and Kent Business College’s Marketing Programme Lead. His professional background brings together marketing and communications consultancy with teaching and coaching.
He holds an MBA from the University of Lagos and an MRes from Lancaster University. His academic interests include corporate sustainability communication, adding a research perspective to his experience of commercial marketing and professional learning.
Femi’s KBC teaching portfolio spans Marketing Strategy and Planning, Marketing Technology, Commercial Intelligence and Customer Journey Optimisation. These subjects connect how organisations interpret their markets with the strategic choices, tools and customer experiences that follow.
The course editions below allow you to explore a single area or develop a broader route across several connected subjects. Compare the level, intake and delivery year, then open the curriculum to see the lessons and resources included in your selected edition.
Learn with Femi
Explore the courses.
Choose a subject, then compare its intake and delivery year to find a teaching edition that suits you.
4 courses · 9 teaching editions
Marketing · Level 4
Marketing Technology
Understand how marketing technology can support more effective marketing activity. Explore tools, automation and organisational context, then consider how technology choices are applied and measured.
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Marketing · Level 6
Marketing Strategy and Planning
Develop a more strategic view of marketing. Connect market and competitor analysis with targeting, positioning, innovation and implementation, and consider how strategic choices guide a practical marketing plan.
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Marketing · Level 6
Customer Journey Optimisation
Explore the customer journey as a connected experience. Use the teaching and knowledge checks in your selected edition to strengthen your understanding of customer journeys and consider opportunities for improvement.
Marketing · Level 6
Commercial Intelligence
Use commercial evidence to ask better marketing questions. Explore performance measures, revenue growth, customer value and acquisition costs, connecting information with the decisions organisations make about their markets.
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