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Description
Curriculum
Reviews
Grade
Marketing Manager Level 6 - Feb 2026
Femi Strategy & Planning - Jan 26
Instructor
Femi Falodun
36
Students
enrolled
0
0 reviews
Course details
Lectures
:
461
Quizzes
:
100
Description
Curriculum
CH0: Safeguarding and British Values
1
TB-Safeguarding and British Values.
PDF lesson
CH0: Safeguarding and British Values
2
TB-Safeguarding and British Values.
PDF lesson
CH1 : Marketing Apprenticeship (KSBs)
3
TB-Marketing Apprenticeship
PDF lesson
CH1 : Marketing Apprenticeship (KSBs) 28/1/2026
4
TB-Marketing Apprenticeship
PDF lesson
L1:Introduction to Strategic Marketing
5
P1-What is Strategic Marketing? 5/2/2026
Video lesson
6
P1-What is Strategic Marketing?.
Sorry, this lesson is currently locked. You need to complete "P1-What is Strategic Marketing? 5/2/2026" before accessing it.
PDF lesson
7
P1-What is Strategic Marketing?.
Sorry, this lesson is currently locked. You need to complete "P1-What is Strategic Marketing? 5/2/2026" before accessing it.
15 questions
8
P2-Why Planning Matters in Business Success 5/2/2026
Video lesson
9
P2-Why Planning Matters in Business Success?.
Sorry, this lesson is currently locked. You need to complete "P2-Why Planning Matters in Business Success 5/2/2026" before accessing it.
PDF lesson
10
P2-Why Planning Matters in Business Success?.
Sorry, this lesson is currently locked. You need to complete "P2-Why Planning Matters in Business Success 5/2/2026" before accessing it.
15 questions
11
P3-The Role of the Marketing Manager 5/2/2026
Video lesson
12
P3-The Role of the Marketing Manager.
Sorry, this lesson is currently locked. You need to complete "P3-The Role of the Marketing Manager 5/2/2026" before accessing it.
PDF lesson
13
P3-The Role of the Marketing Manager.
Sorry, this lesson is currently locked. You need to complete "P3-The Role of the Marketing Manager 5/2/2026" before accessing it.
15 questions
14
P4-Closing & Portfolio Assignment
Video lesson
15
P4-Closing & Portfolio Assignment.
Sorry, this lesson is currently locked. You need to complete "P4-Closing & Portfolio Assignment" before accessing it.
PDF lesson
16
Assigment-L1:Introduction to Strategic Marketing
PDF lesson
L1:Introduction to Strategic Marketing 5/2/2026
17
P1-What is Strategic Marketing? 5/2/2026
Video lesson
18
P1-What is Strategic Marketing?.
Sorry, this lesson is currently locked. You need to complete "L1:Introduction to Strategic Marketing" before accessing it.
PDF lesson
19
P1-What is Strategic Marketing?.
Sorry, this lesson is currently locked. You need to complete "L1:Introduction to Strategic Marketing" before accessing it.
15 questions
20
P2-Why Planning Matters in Business Success 5/2/2026
Video lesson
21
P2-Why Planning Matters in Business Success?.
Sorry, this lesson is currently locked. You need to complete "L1:Introduction to Strategic Marketing" before accessing it.
PDF lesson
22
P2-Why Planning Matters in Business Success?.
Sorry, this lesson is currently locked. You need to complete "L1:Introduction to Strategic Marketing" before accessing it.
15 questions
23
P3-The Role of the Marketing Manager 5/2/2026
Video lesson
24
P3-The Role of the Marketing Manager.
Sorry, this lesson is currently locked. You need to complete "L1:Introduction to Strategic Marketing" before accessing it.
PDF lesson
25
P3-The Role of the Marketing Manager.
Sorry, this lesson is currently locked. You need to complete "L1:Introduction to Strategic Marketing" before accessing it.
15 questions
26
P4-Closing & Portfolio Assignment
Video lesson
27
P4-Closing & Portfolio Assignment.
Sorry, this lesson is currently locked. You need to complete "L1:Introduction to Strategic Marketing" before accessing it.
PDF lesson
28
Assigment-L1:Introduction to Strategic Marketing
PDF lesson
L2 :Marketing Strategy and Planning 12/2/2026
29
VID-P1- Marketing Strategy and Planning
Video lesson
30
PPT-P1-Marketing Strategy and Planning
PDF lesson
31
TB-P1-Marketing Strategy and Planning
PDF lesson
32
AUD-P1-Marketing Strategy and Planning
Audio lesson
33
Q1:Marketing Strategy & Planning
10 questions
34
VID-P2-Chaos to Clarity: Marketing Planning Explained
Video lesson
35
PPT-P2- Chaos to Clarity: Marketing Planning Explained
PDF lesson
36
TB-P2- Chaos to Clarity: Marketing Planning Explained
PDF lesson
37
AUD-P2-Chaos to Clarity: Marketing Planning Explained
Audio lesson
38
Q2:Chaos to Clarity: Marketing Planning Explained
10 questions
39
VID-P3-Building Your Marketing Plan Step by Step
Video lesson
40
PPT-P3-Building Your Marketing Plan Step by Step.
PDF lesson
41
TB-P3-Building Your Marketing Plan Step by Step
PDF lesson
42
AUD-P3-Building Your Marketing Plan Step by Step
Audio lesson
43
Q3:Building Your Marketing Plan Step by Step
10 questions
44
P1-Marketing Strategy and Planning
Video lesson
45
P2- Chaos to Clarity: Marketing Planning Explained
Video lesson
46
P3-Building Your Marketing Plan Step by Step
Video lesson
47
Assigment-L2 :Marketing Strategy and Planning
PDF lesson
L2 :Marketing Strategy and Planning 12/2/2026
48
VID-P1- Marketing Strategy and Planning
Video lesson
49
PPT-P1-Marketing Strategy and Planning
PDF lesson
50
TB-P1-Marketing Strategy and Planning
PDF lesson
51
AUD-P1-Marketing Strategy and Planning
Audio lesson
52
Q1:Marketing Strategy & Planning
10 questions
53
VID-P2-Chaos to Clarity: Marketing Planning Explained
Video lesson
54
PPT-P2- Chaos to Clarity: Marketing Planning Explained
PDF lesson
55
TB-P2- Chaos to Clarity: Marketing Planning Explained
PDF lesson
56
AUD-P2-Chaos to Clarity: Marketing Planning Explained
Audio lesson
57
Q2:Chaos to Clarity: Marketing Planning Explained
10 questions
58
VID-P3-Building Your Marketing Plan Step by Step
Video lesson
59
PPT-P3-Building Your Marketing Plan Step by Step.
PDF lesson
60
TB-P3-Building Your Marketing Plan Step by Step
PDF lesson
61
AUD-P3-Building Your Marketing Plan Step by Step
Audio lesson
62
Q3:Building Your Marketing Plan Step by Step
10 questions
63
P1-Marketing Strategy and Planning
Video lesson
64
P2- Chaos to Clarity: Marketing Planning Explained
Video lesson
65
P3-Building Your Marketing Plan Step by Step
Video lesson
66
Assigment-L2 :Marketing Strategy and Planning
PDF lesson
L3 :Creating a Structured Marketing Plan 19/2/2026
67
P1-VID-Strategic Foundation
Video lesson
68
P1-PPT-Strategic Foundation
PDF lesson
69
P1-TB-Strategic Foundation
PDF lesson
70
P1-AUD-Strategic Foundation
Audio lesson
71
Q1-Strategic Foundation
10 questions
72
P2-VID-Marketing Execution Strategy.
Video lesson
73
P2-PPT-Marketing Execution Strategy.
PDF lesson
74
P2-TB-Marketing Execution Strategy.
PDF lesson
75
P2-AUD-Marketing Execution Strategy.
Audio lesson
76
Q2-Marketing Execution Strategy.
10 questions
77
P3-VID-Resources, Control, and Evaluation.
Video lesson
78
P3-PPT-Resources, Control, and Evaluation.
PDF lesson
79
P3-TB-Resources, Control, and Evaluation.
PDF lesson
80
P3-AUD-Resources, Control, and Evaluation.
Audio lesson
81
Q3-Resources, Control, and Evaluation.
10 questions
82
P1-Strategic Foundation
Video lesson
83
P2 - Marketing Execution Strategy.
Video lesson
84
P3-Resources, Control, and Evaluation.
Video lesson
85
Assignment-L3 :Creating a Structured Marketing Plan
PDF lesson
L3 :Creating a Structured Marketing Plan 19/2/2026
86
P1-VID-Strategic Foundation
Video lesson
87
P1-PPT-Strategic Foundation
PDF lesson
88
P1-TB-Strategic Foundation
PDF lesson
89
P1-AUD-Strategic Foundation
Audio lesson
90
Q1-Strategic Foundation
10 questions
91
P2-VID-Marketing Execution Strategy.
Video lesson
92
P2-PPT-Marketing Execution Strategy.
PDF lesson
93
P2-TB-Marketing Execution Strategy.
PDF lesson
94
P2-AUD-Marketing Execution Strategy.
Audio lesson
95
Q2-Marketing Execution Strategy.
10 questions
96
P3-VID-Resources, Control, and Evaluation.
Video lesson
97
P3-PPT-Resources, Control, and Evaluation.
PDF lesson
98
P3-TB-Resources, Control, and Evaluation.
PDF lesson
99
P3-AUD-Resources, Control, and Evaluation.
Audio lesson
100
Q3-Resources, Control, and Evaluation.
10 questions
101
P1-Strategic Foundation
Video lesson
102
P2 - Marketing Execution Strategy.
Video lesson
103
P3-Resources, Control, and Evaluation.
Video lesson
104
Assignment-L3 :Creating a Structured Marketing Plan
PDF lesson
L4:The External and Micro Marketing Environment 26/2/2026
105
P1-VID-From PESTLE to SWOT: Turning External Insights into Action
https://youtu.be/jkdJmS8GcvA
106
P1-PPT-From PESTLE to SWOT: Turning External Insights into Action
PDF lesson
107
P1-TB-From PESTLE to SWOT: Turning External Insights into Action
PDF lesson
108
P1-AUD-From PESTLE to SWOT: Turning External Insights into Action
Audio lesson
109
Q1-From PESTLE to SWOT: Turning External Insights into Action
10 questions
110
P2-VID-The Marketing Environment: Understanding the Bigger Picture
Video lesson
111
P2-PPT-The Marketing Environment: Understanding the Bigger Picture
PDF lesson
112
P2-TB-The Marketing Environment: Understanding the Bigger Picture
PDF lesson
113
P2-AUD-The Marketing Environment: Understanding the Bigger Picture
Audio lesson
114
Q2 :The Marketing Environment: Understanding the Bigger Picture
10 questions
115
Assignment The External and Micro Marketing Environment
PDF lesson
116
P1-From PESTLE to SWOT: Turning External Insights into Action
Video lesson
117
P2-The Marketing Environment: Understanding the Bigger Picture
Video lesson
L4:The External and Micro Marketing Environment 26/2/2026
118
P1-VID-From PESTLE to SWOT: Turning External Insights into Action
https://youtu.be/jkdJmS8GcvA
119
P1-PPT-From PESTLE to SWOT: Turning External Insights into Action
PDF lesson
120
P1-TB-From PESTLE to SWOT: Turning External Insights into Action
PDF lesson
121
P1-AUD-From PESTLE to SWOT: Turning External Insights into Action
Audio lesson
122
Q1-From PESTLE to SWOT: Turning External Insights into Action
10 questions
123
P2-VID-The Marketing Environment: Understanding the Bigger Picture
Video lesson
124
P2-PPT-The Marketing Environment: Understanding the Bigger Picture
PDF lesson
125
P2-TB-The Marketing Environment: Understanding the Bigger Picture
PDF lesson
126
P2-AUD-The Marketing Environment: Understanding the Bigger Picture
Audio lesson
127
Q2 :The Marketing Environment: Understanding the Bigger Picture
10 questions
128
Assignment The External and Micro Marketing Environment
PDF lesson
129
P1-From PESTLE to SWOT: Turning External Insights into Action
Video lesson
130
P2-The Marketing Environment: Understanding the Bigger Picture
Video lesson
L5: Internal Environment 5/3/2026
131
P1-VID-Understanding the Internal Environment in Marketing Strategy
Video lesson
132
P1-TB-Understanding the Internal Environment in Marketing Strategy
PDF lesson
133
Q1-Understanding the Internal Environment in Marketing Strategy
10 questions
134
P1-AUD-Understanding the Internal Environment in Marketing Strategy
Audio lesson
135
P2-VID-Marketing Strategy and Internal Environment: Understanding Organisation Types and Core Competencies
Video lesson
136
P2-TB-Marketing Strategy and Internal Environment: Understanding Organisation Types and Core Competencies
PDF lesson
137
Q2-Marketing Strategy and Internal Environment: Understanding Organisation Types and Core Competencies
10 questions
138
P2-AUD-Marketing Strategy and Internal Environment: Understanding Organisation Types and Core Competencies
Audio lesson
139
P3-VID-Managing Internal Risks and Resources in Marketing Strategy
Video lesson
140
P3-TB-Managing Internal Risks and Resources in Marketing Strategy
PDF lesson
141
P3-AUD-Managing Internal Risks and Resources in Marketing Strategy
Audio lesson
142
Q3-Managing Internal Risks and Resources in Marketing Strategy
10 questions
143
P1-Understanding the Internal Environment in Marketing Strategy
Video lesson
144
P2-Marketing Strategy and Internal Environment: Understanding Organisation Types and Core Competencies
Video lesson
145
P3-Managing Internal Risks and Resources in Marketing Strategy
Video lesson
146
P1-PPT-Understanding the Internal Environment in Marketing Strategy
PDF lesson
147
P2-Marketing Strategy - Preparing for the Expedition
PDF lesson
148
P3-PPT-Managing Internal Risks and Resources in Marketing Strategy
PDF lesson
149
Assignment Portfolio Building (Lesson 5 – 8)
PDF lesson
L5: Internal Environment 5/3/2026
150
P1-VID-Understanding the Internal Environment in Marketing Strategy
Video lesson
151
P1-TB-Understanding the Internal Environment in Marketing Strategy
PDF lesson
152
Q1-Understanding the Internal Environment in Marketing Strategy
10 questions
153
P1-AUD-Understanding the Internal Environment in Marketing Strategy
Audio lesson
154
P2-VID-Marketing Strategy and Internal Environment: Understanding Organisation Types and Core Competencies
Video lesson
155
P2-TB-Marketing Strategy and Internal Environment: Understanding Organisation Types and Core Competencies
PDF lesson
156
Q2-Marketing Strategy and Internal Environment: Understanding Organisation Types and Core Competencies
10 questions
157
P2-AUD-Marketing Strategy and Internal Environment: Understanding Organisation Types and Core Competencies
Audio lesson
158
P3-VID-Managing Internal Risks and Resources in Marketing Strategy
Video lesson
159
P3-TB-Managing Internal Risks and Resources in Marketing Strategy
PDF lesson
160
P3-AUD-Managing Internal Risks and Resources in Marketing Strategy
Audio lesson
161
Q3-Managing Internal Risks and Resources in Marketing Strategy
10 questions
162
P1-Understanding the Internal Environment in Marketing Strategy
Video lesson
163
P2-Marketing Strategy and Internal Environment: Understanding Organisation Types and Core Competencies
Video lesson
164
P3-Managing Internal Risks and Resources in Marketing Strategy
Video lesson
165
P1-PPT-Understanding the Internal Environment in Marketing Strategy
PDF lesson
166
P2-Marketing Strategy - Preparing for the Expedition
PDF lesson
167
P3-PPT-Managing Internal Risks and Resources in Marketing Strategy
PDF lesson
168
Assignment Portfolio Building (Lesson 5 – 8)
PDF lesson
L6:Understanding Customer Behaviour and Segmentation 12/3/2026
169
P1-VID-Understanding Customer Behaviour and Segmentation in Marketing
Video lesson
170
P1-PPT-Understanding Customer Behaviour and Segmentation in Marketing.
PDF lesson
171
P1-TB-Understanding Customer Behaviour and Segmentation in Marketing
PDF lesson
172
P1-AUD-Understanding Customer Behaviour and Segmentation in Marketing
Audio lesson
173
Q1-Understanding Customer Behaviour and Segmentation in Marketing
10 questions
174
P2-VID-Understanding the Factors Influencing Buyer Behaviour
Video lesson
175
P2-PPT-Understanding the Factors Influencing Buyer Behaviour.
PDF lesson
176
P2-TB-Understanding the Factors Influencing Buyer Behaviour
PDF lesson
177
P2-AUD-Understanding the Factors Influencing Buyer Behaviour
Audio lesson
178
Q2-Understanding the Factors Influencing Buyer Behaviour
10 questions
179
P3-VID-Creating and Understanding Buyer Personas in Marketing
Video lesson
180
P3-PPT-Creating and Understanding Buyer Personas in Marketing.
PDF lesson
181
P3-TB-Creating and Understanding Buyer Personas in Marketing
PDF lesson
182
P3-AUD-Creating and Understanding Buyer Personas in Marketing
Audio lesson
183
Q3-Creating and Understanding Buyer Personas in Marketing
10 questions
184
P1-Understanding Customer Behaviour and Segmentation in Marketing
1h 13min
185
P2-Understanding the Factors Influencing Buyer Behaviour
30min
186
P3-Creating and Understanding Buyer Personas in Marketing
30min
187
Assignment Portfolio Building (Lesson 5 – 8)
PDF lesson
188
PPT-L6: Understanding Customer Behaviour and Segmentation
1h
L6:Understanding Customer Behaviour and Segmentation 12/3/2026
189
P1-VID-Understanding Customer Behaviour and Segmentation in Marketing
Video lesson
190
P1-PPT-Understanding Customer Behaviour and Segmentation in Marketing.
PDF lesson
191
P1-TB-Understanding Customer Behaviour and Segmentation in Marketing
PDF lesson
192
P1-AUD-Understanding Customer Behaviour and Segmentation in Marketing
Audio lesson
193
Q1-Understanding Customer Behaviour and Segmentation in Marketing
10 questions
194
P2-VID-Understanding the Factors Influencing Buyer Behaviour
Video lesson
195
P2-PPT-Understanding the Factors Influencing Buyer Behaviour.
PDF lesson
196
P2-TB-Understanding the Factors Influencing Buyer Behaviour
PDF lesson
197
P2-AUD-Understanding the Factors Influencing Buyer Behaviour
Audio lesson
198
Q2-Understanding the Factors Influencing Buyer Behaviour
10 questions
199
P3-VID-Creating and Understanding Buyer Personas in Marketing
Video lesson
200
P3-PPT-Creating and Understanding Buyer Personas in Marketing.
PDF lesson
201
P3-TB-Creating and Understanding Buyer Personas in Marketing
PDF lesson
202
P3-AUD-Creating and Understanding Buyer Personas in Marketing
Audio lesson
203
Q3-Creating and Understanding Buyer Personas in Marketing
10 questions
204
P1-Understanding Customer Behaviour and Segmentation in Marketing
1h 13min
205
P2-Understanding the Factors Influencing Buyer Behaviour
30min
206
P3-Creating and Understanding Buyer Personas in Marketing
30min
207
Assignment Portfolio Building (Lesson 5 – 8)
PDF lesson
208
PPT-L6: Understanding Customer Behaviour and Segmentation
1h
L7:Understanding Different Types of Customers – B2B, B2C, and Adoption Behaviours 19/3/26
209
P1-VID-Understanding Customer Types and Behaviour.
Video lesson
210
P1-PPT-Understanding Customer Types and Behaviour.
PDF lesson
211
P1-TB-Understanding Customer Types and Behaviour
PDF lesson
212
P1-AUD-Understanding Customer Types and Behaviour
Audio lesson
213
Q1-Understanding Customer Types and Behaviour
10 questions
214
P2-VID-Adoption Behaviour and Innovation in Marketing
Video lesson
215
P2-PPT-Adoption Behaviour and Innovation in Marketing
PDF lesson
216
P2-TB-Adoption Behaviour and Innovation in Marketing
PDF lesson
217
P2-AUD-Adoption Behaviour and Innovation in Marketing
Audio lesson
218
Q2-Adoption Behaviour and Innovation in Marketing .
10 questions
219
P3-VID-Brand Positioning, Relationships, and Customer Loyalty
Video lesson
220
P3-PPT-Brand Positioning, Relationships, and Customer Loyalty
PDF lesson
221
P3-TB-Brand Positioning, Relationships, and Customer Loyalty
PDF lesson
222
P3-AUD-Brand Positioning, Relationships, and Customer Loyalty
Audio lesson
223
Q3-Brand Positioning, Relationships, and Customer Loyalty .
10 questions
224
Assignment (Lesson 5 – 8)
PDF lesson
225
PPT-L7:Understanding Different Types of Customers – B2B, B2C, and Adoption Behaviours
PDF lesson
226
P1-Understanding Customer Types and Behaviour.
30 Minutes
227
P2-Adoption Behaviour and Innovation in Marketing
45 min
228
P3-Brand Positioning, Relationships, and Customer Loyalty
9 min
L7:Understanding Different Types of Customers – B2B, B2C, and Adoption Behaviours 19/3/26
229
P1-VID-Understanding Customer Types and Behaviour.
Video lesson
230
P1-PPT-Understanding Customer Types and Behaviour.
PDF lesson
231
P1-TB-Understanding Customer Types and Behaviour
PDF lesson
232
P1-AUD-Understanding Customer Types and Behaviour
Audio lesson
233
Q1-Understanding Customer Types and Behaviour
10 questions
234
P2-VID-Adoption Behaviour and Innovation in Marketing
Video lesson
235
P2-PPT-Adoption Behaviour and Innovation in Marketing
PDF lesson
236
P2-TB-Adoption Behaviour and Innovation in Marketing
PDF lesson
237
P2-AUD-Adoption Behaviour and Innovation in Marketing
Audio lesson
238
Q2-Adoption Behaviour and Innovation in Marketing .
10 questions
239
P3-VID-Brand Positioning, Relationships, and Customer Loyalty
Video lesson
240
P3-PPT-Brand Positioning, Relationships, and Customer Loyalty
PDF lesson
241
P3-TB-Brand Positioning, Relationships, and Customer Loyalty
PDF lesson
242
P3-AUD-Brand Positioning, Relationships, and Customer Loyalty
Audio lesson
243
Q3-Brand Positioning, Relationships, and Customer Loyalty .
10 questions
244
Assignment (Lesson 5 – 8)
PDF lesson
245
PPT-L7:Understanding Different Types of Customers – B2B, B2C, and Adoption Behaviours
PDF lesson
246
P1-Understanding Customer Types and Behaviour.
30 Minutes
247
P2-Adoption Behaviour and Innovation in Marketing
45 min
248
P3-Brand Positioning, Relationships, and Customer Loyalty
9 min
L8: Marketing Research, Marketing Information System and Commercial Intelligence 26/3/2026
249
P1-VID- Marketing Mission Control
Video lesson
250
P1-PPT- Marketing Mission Control-STRATEGY
PDF lesson
251
P1-TB- Marketing Mission Control
PDF lesson
252
P1-AUD- Marketing Mission Control
Audio lesson
253
Q1 :Marketing Mission Control
10 questions
254
P2-VID- Apprentice's Research Guide
Video lesson
255
P2-PPT- Apprentice's Research Guide - STRATEGY
PDF lesson
256
P2-TB- Apprentice's Research Guide
PDF lesson
257
P2-AUD- Apprentice's Research Guide
Audio lesson
258
Q2:Apprentice's Research Guide
10 questions
259
P3-VID- Turning Data into Action
Video lesson
260
P3-PPT- Turning Data into Action - STRATEGY
PDF lesson
261
P3-TB- Turning Data into Action
PDF lesson
262
P3-AUD- Turning Data into Action
Audio lesson
263
Q3: Turning Data into Action
10 questions
264
PPT - L8: Marketing Research, Marketing Information System and Commercial Intelligence
PDF lesson
265
Assignment.
PDF lesson
266
P1- Marketing Mission Control-STRATEGY
Video lesson
267
P2- Apprentice's Research Guide - STRATEGY
Video lesson
L8: Marketing Research, Marketing Information System and Commercial Intelligence
268
P1-VID- Marketing Mission Control
Video lesson
269
P1-PPT- Marketing Mission Control-STRATEGY
PDF lesson
270
P1-TB- Marketing Mission Control
PDF lesson
271
P1-AUD- Marketing Mission Control
Audio lesson
272
Q1 :Marketing Mission Control
10 questions
273
P2-VID- Apprentice's Research Guide
Video lesson
274
P2-PPT- Apprentice's Research Guide - STRATEGY
PDF lesson
275
P2-TB- Apprentice's Research Guide
PDF lesson
276
P2-AUD- Apprentice's Research Guide
Audio lesson
277
Q2:Apprentice's Research Guide
10 questions
278
P3-VID- Turning Data into Action
Video lesson
279
P3-PPT- Turning Data into Action - STRATEGY
PDF lesson
280
P3-TB- Turning Data into Action
PDF lesson
281
P3-AUD- Turning Data into Action
Audio lesson
282
Q3: Turning Data into Action
10 questions
283
PPT - L8: Marketing Research, Marketing Information System and Commercial Intelligence
PDF lesson
284
Assignment.
PDF lesson
L9:Sources of Primary Data in Marketing 9/4/26
285
P1-VID-Understanding Primary Data Sources and Surveys in Marketing
Video lesson
286
P1-PPT-Understanding Primary Data Sources and Surveys in Marketing
PDF lesson
287
P1-TB-Understanding Primary Data Sources and Surveys in Marketing
PDF lesson
288
P1-AUD-Understanding Primary Data Sources and Surveys in Marketing
Audio lesson
289
Q1-Understanding Primary Data Sources and Surveys in Marketing
10 questions
290
P2-VID-Primary Data Collection Methods: Interviews, Focus Groups, and Observation
Video lesson
291
P2-PPT-Primary Data Collection Methods: Interviews, Focus Groups, and Observation
PDF lesson
292
P2-TB-Primary Data Collection Methods: Interviews, Focus Groups, and Observation
PDF lesson
293
P2-AUD-Primary Data Collection Methods: Interviews, Focus Groups, and Observation
Audio lesson
294
Q2-Primary Data Collection Methods: Interviews, Focus Groups, and Observation
10 questions
295
P3-VID-Internal Risk Management
Video lesson
296
P3-PPT-Internal Risk Management
PDF lesson
297
P3-TB-Internal Risk Management
PDF lesson
298
P3-AUD-Internal Risk Management
Audio lesson
299
Q3-Internal Risk Management
10 questions
300
PPT -L9- Sources of Primary Data in Marketing
PDF lesson
301
VID - Assignment
Video lesson
302
Assignment APRIL
PDF lesson
303
VID 1-Understanding Primary Data Sources and Surveys in Marketing
Video lesson
304
VID 2-Primary Data Collection Methods: Interviews, Focus Groups, and Observation
Video lesson
305
VID 3-Internal Risk Management
Video lesson
CH10:Sources of Primary Data in Marketing
306
P1-VID-Understanding Primary Data Sources and Surveys in Marketing
Video lesson
307
P1-TB-Understanding Primary Data Sources and Surveys in Marketing
PDF lesson
308
P1-AUD-Understanding Primary Data Sources and Surveys in Marketing
Audio lesson
309
Q1-Understanding Primary Data Sources and Surveys in Marketing
10 questions
310
P2-VID-Primary Data Collection Methods: Interviews, Focus Groups, and Observation
Video lesson
311
P2-AUD-Primary Data Collection Methods: Interviews, Focus Groups, and Observation
Audio lesson
312
P2-TB-Primary Data Collection Methods: Interviews, Focus Groups, and Observation
PDF lesson
313
Q2-Primary Data Collection Methods: Interviews, Focus Groups, and Observation
10 questions
314
P3-VID-Internal Risk Management
Video lesson
315
P3-TB-Internal Risk Management
PDF lesson
316
P3-AUD-Internal Risk Management
Audio lesson
317
Q3-Internal Risk Management
10 questions
L10: Sources of Secondary Data in Marketing 16/4/26
318
P1-VID-Introduction & Internal Secondary Data
Video lesson
319
P1-PPT-Introduction & Internal Secondary Data
PDF lesson
320
P1-TB-Introduction & Internal Secondary Data
PDF lesson
321
P1-AUD-Introduction & Internal Secondary Data
Audio lesson
322
Q1-Introduction & Internal Secondary Data
10 questions
323
P2-VID-External Secondary Data Sources
Video lesson
324
P2-PPT- External Secondary Data Sources
PDF lesson
325
P2-TB- External Secondary Data Sources
PDF lesson
326
P2-AUD-External Secondary Data Sources
Audio lesson
327
Q2-External Secondary Data Sources
10 questions
328
P3-VID-Evaluation of Secondary Data
Video lesson
329
P3-PPT-Evaluation of Secondary Data
PDF lesson
330
P3-TB-Evaluation of Secondary Data
PDF lesson
331
P3-AUD-Evaluation of Secondary Data
Audio lesson
332
Q3-Evaluation of Secondary Data
10 questions
333
PPT-L10: Sources of Secondary Data in Marketing
PDF lesson
334
Assignment APRIL
Video lesson
335
Assignment APRIL
PDF lesson
336
VID 1-Introduction & Internal Secondary Data
Video lesson
337
VID 2- External Secondary Data Sources
Video lesson
338
VID 3-Evaluation of Secondary Data
Video lesson
CH 11: Sources of Secondary Data in Marketing
339
P1-VID-Introduction & Internal Secondary Data
Video lesson
340
P1-TB-Introduction & Internal Secondary Data
PDF lesson
341
P1-AUD-Introduction & Internal Secondary Data
Audio lesson
342
Q1-Introduction & Internal Secondary Data
10 questions
343
P2-VID-External Secondary Data Sources
Video lesson
344
P2-TB- External Secondary Data Sources
PDF lesson
345
P2-AUD-External Secondary Data Sources
Audio lesson
346
Q2-External Secondary Data Sources
10 questions
347
P3-VID-Evaluation of Secondary Data
Video lesson
348
P3-TB-Evaluation of Secondary Data
PDF lesson
349
P3-AUD-Evaluation of Secondary Data
Audio lesson
350
Q3-Evaluation of Secondary Data
10 questions
L 11: From Analysis to Action: Applying Environmental Insights to Marketing Strategy and Planning 23\4\26
351
P1-VID-Strategic Analysis and Insight Integration
Video lesson
352
P1-PPT-Strategic Analysis and Insight Integration
PDF lesson
353
P1-TB-Strategic Analysis and Insight Integration
PDF lesson
354
P1-AUD-Strategic Analysis and Insight Integration
Audio lesson
355
Q1-Strategic Analysis and Insight Integration
10 questions
356
P2-VID-From Insight to Marketing Strategy
Video lesson
357
P2-PPT-From Insight to Marketing Strategy
PDF lesson
358
P2-TB-From Insight to Marketing Strategy
PDF lesson
359
P2-AUD-From Insight to Marketing Strategy
Audio lesson
360
Q2-From Insight to Marketing Strategy
10 questions
361
P3-VID-Campaign Planning, Execution, and Strategic Agility
Video lesson
362
P3-PPT-Campaign Planning, Execution, and Strategic Agility
PDF lesson
363
P3-TB-Campaign Planning, Execution, and Strategic Agility
PDF lesson
364
P3-AUD-Campaign Planning, Execution, and Strategic Agility
Audio lesson
365
Q3-Campaign Planning, Execution, and Strategic Agility
10 questions
366
PPT- L11: From Analysis to Action: Applying Environmental Insights to Marketing Strategy and Planning
PDF lesson
367
Assignment APRIL
Video lesson
368
Assignment APRIL
PDF lesson
369
VID 1 -Strategic Analysis and Insight Integration
Video lesson
370
VID 2-From Insight to Marketing Strategy
Video lesson
371
VID 3-Campaign Planning, Execution, and Strategic Agility
Video lesson
CH 12: From Analysis to Action: Applying Environmental Insights to Marketing Strategy and Planning
372
P1-VID-Strategic Analysis and Insight Integration
Video lesson
373
P1-TB-Strategic Analysis and Insight Integration
PDF lesson
374
P1-AUD-Strategic Analysis and Insight Integration
Audio lesson
375
Q1-Strategic Analysis and Insight Integration
10 questions
376
P2-VID-From Insight to Marketing Strategy
Video lesson
377
P2-TB-From Insight to Marketing Strategy
PDF lesson
378
P2-AUD-From Insight to Marketing Strategy
Audio lesson
379
Q2-From Insight to Marketing Strategy
10 questions
380
P3-VID-Campaign Planning, Execution, and Strategic Agility
Video lesson
381
P3-TB-Campaign Planning, Execution, and Strategic Agility
PDF lesson
382
P3-AUD-Campaign Planning, Execution, and Strategic Agility
Audio lesson
383
Q3-Campaign Planning, Execution, and Strategic Agility
10 questions
L12 : The Marketing Mix (7Ps) – A Holistic Strategy 30/4/26
384
P1-VID-The 7 Ps : your secret recipe
Video lesson
385
P1-PPT-The 7 Ps : your secret recipe
PDF lesson
386
P1-TB-The 7 Ps : your secret recipe
PDF lesson
387
P1-AUD-The 7 Ps : your secret recipe
Audio lesson
388
Q1 :The 7 Ps : your secret recipe
10 questions
389
P2-VID-Promotion & People
Video lesson
390
P2-PPT-Promotion & People
PDF lesson
391
P2-TB-Promotion & People
PDF lesson
392
P2-AUD-Promotion & People
Audio lesson
393
Q2 : Promotion & People
10 questions
394
P3-VID-Process & Physical Evidence
Video lesson
395
P3-PPT-Process & Physical Evidence
PDF lesson
396
P3-TB-Process & Physical Evidence
PDF lesson
397
P3-AUD-Process & Physical Evidence
Audio lesson
398
Q3 :Process & Physical Evidence
10 questions
399
P1-The 7 Ps : your secret recipe
38 Min
400
P2-Promotion & People
30 Minutes
401
P3-Process & Physical Evidence
35 Min
CH13 : The Marketing Mix (7Ps) – A Holistic Strategy
402
P1-VID-The 7 Ps : your secret recipe
Video lesson
403
P1-TB-The 7 Ps : your secret recipe
PDF lesson
404
P1-AUD-The 7 Ps : your secret recipe
Audio lesson
405
Q1 :The 7 Ps : your secret recipe
10 questions
406
P2-VID-Promotion & People
Video lesson
407
P2-TB-Promotion & People
PDF lesson
408
P2-AUD-Promotion & People
Audio lesson
409
Q2 : Promotion & People
10 questions
410
P3-VID-Process & Physical Evidence
Video lesson
411
P3-TB-Process & Physical Evidence
PDF lesson
412
P3-AUD-Process & Physical Evidence
Audio lesson
413
Q3 :Process & Physical Evidence
10 questions
L13: Product – Understanding What You Sell 7/5/2026
414
P1-VID-Product Fundamentals (Classifications & Product Levels)
Video lesson
415
P1-PPT-Product Fundamentals (Classifications & Product Levels)
PDF lesson
416
P1-TB-Product Fundamentals (Classifications & Product Levels)
PDF lesson
417
P1-AUD-Product Fundamentals (Classifications & Product Levels)
Audio lesson
418
Q1-Product Fundamentals (Classifications & Product Levels)
10 questions
419
P2-VID-Product Life Cycle, Portfolio Management & Branding
Video lesson
420
P2-PPT-Product Life Cycle, Portfolio Management & Branding
PDF lesson
421
P2-TB-Product Life Cycle, Portfolio Management & Branding
PDF lesson
422
P2-AUD-Product Life Cycle, Portfolio Management & Branding
Audio lesson
423
Q2-Product Life Cycle, Portfolio Management & Branding
10 questions
424
P3-VID-Packaging, New Product Development & Brand Strategy
Video lesson
425
P3-PPT-Packaging, New Product Development & Brand Strategy
PDF lesson
426
P3-TB-Packaging, New Product Development & Brand Strategy
PDF lesson
427
P3-AUD-Packaging, New Product Development & Brand Strategy
Audio lesson
428
Q3-Packaging, New Product Development & Brand Strategy
10 questions
429
PPT-L13: Product – Understanding What You Sell
PDF lesson
430
VID1-Product Fundamentals (Classifications & Product Levels)
Video lesson
431
VID2-Product Life Cycle, Portfolio Management & Branding
Video lesson
432
VID3-Packaging, New Product Development & Brand Strategy
Video lesson
CH14: Product – Understanding What You Sell
433
P1-VID-Product Fundamentals (Classifications & Product Levels)
Video lesson
434
P1-TB-Product Fundamentals (Classifications & Product Levels)
PDF lesson
435
P1-AUD-Product Fundamentals (Classifications & Product Levels)
Audio lesson
436
Q1-Product Fundamentals (Classifications & Product Levels)
10 questions
437
P2-VID-Product Life Cycle, Portfolio Management & Branding
Video lesson
438
P2-TB-Product Life Cycle, Portfolio Management & Branding
PDF lesson
439
P2-AUD-Product Life Cycle, Portfolio Management & Branding
Audio lesson
440
Q2-Product Life Cycle, Portfolio Management & Branding
10 questions
441
P3-VID-Packaging, New Product Development & Brand Strategy
Video lesson
442
P3-TB-Packaging, New Product Development & Brand Strategy
PDF lesson
443
P3-AUD-Packaging, New Product Development & Brand Strategy
Audio lesson
444
Q3-Packaging, New Product Development & Brand Strategy
10 questions
L14: Price – Strategies, Psychology, and Tools in Marketing 14/5/2026
445
P1-VID-Pricing Foundations & Strategic Approaches
Video lesson
446
P1-PPT-Pricing Foundations & Strategic Approaches
PDF lesson
447
P1-TB-Pricing Foundations & Strategic Approaches
PDF lesson
448
P1-AUD-Pricing Foundations & Strategic Approaches
Audio lesson
449
Q1-Pricing Foundations & Strategic Approaches
10 questions
450
P2-VID-Pricing Psychology, Elasticity & Digital Tools
Video lesson
451
P2-PPT-Pricing Psychology, Elasticity & Digital Tools
PDF lesson
452
P2-TB-Pricing Psychology, Elasticity & Digital Tools
PDF lesson
453
P2-AUD-Pricing Psychology, Elasticity & Digital Tools
Audio lesson
454
Q2-Pricing Psychology, Elasticity & Digital Tools
10 questions
455
P3-VID-Pricing in Practice – Tesco Case Study
Video lesson
456
P3-PPT-Pricing in Practice – Tesco Case Study
PDF lesson
457
P3-TB-Pricing in Practice – Tesco Case Study
PDF lesson
458
P3-AUD-Pricing in Practice – Tesco Case Study
Audio lesson
459
Q3-Pricing in Practice – Tesco Case Study
10 questions
460
PPT-L14: Price – Strategies, Psychology, and Tools in Marketing
PDF lesson
461
VID1-Pricing Foundations & Strategic Approaches
Video lesson
462
VID2-Pricing Psychology, Elasticity & Digital Tools
Video lesson
463
VID3-Pricing in Practice – Tesco Case Study
Video lesson
CH15: Price – Strategies, Psychology, and Tools in Marketing
464
P1-VID-Pricing Foundations & Strategic Approaches
Video lesson
465
P1-TB-Pricing Foundations & Strategic Approaches
PDF lesson
466
P1-AUD-Pricing Foundations & Strategic Approaches
Audio lesson
467
Q1-Pricing Foundations & Strategic Approaches
10 questions
468
P2-VID-Pricing Psychology, Elasticity & Digital Tools
Video lesson
469
P2-TB-Pricing Psychology, Elasticity & Digital Tools
PDF lesson
470
P2-AUD-Pricing Psychology, Elasticity & Digital Tools
Audio lesson
471
Q2-Pricing Psychology, Elasticity & Digital Tools
10 questions
472
P3-VID-Pricing in Practice – Tesco Case Study
Video lesson
473
P3-TB-Pricing in Practice – Tesco Case Study
PDF lesson
474
P3-AUD-Pricing in Practice – Tesco Case Study
Audio lesson
475
Q3-Pricing in Practice – Tesco Case Study
10 questions
L15:Promotion – How Businesses Attract Customers 21/5/2026
476
P1-VID- The Promotional Mix and Integrated Communications
Video lesson
477
P1-PPT-Promotion – Tools for Attracting Customers.
PDF lesson
478
P1-TB-Promotion – Tools for Attracting Customers
PDF lesson
479
P1-AUD- The Promotional Mix and Integrated Communications
Audio lesson
480
Q1-Promotion – Tools for Attracting Customers
10 questions
481
P2 - VID - Digital Channels, Analytics and Promotional Ethics
Video lesson
482
P2-PPT-Digital Marketing, Social Media, and Legal Compliance .
PDF lesson
483
P2-TB-Digital Channels, Analytics and Promotional Ethics
PDF lesson
484
P2-AUD-Digital Channels, Analytics and Promotional Ethics
Audio lesson
485
Q2-Digital Marketing, Social Media, and Legal Compliance
10 questions
486
P3 - VID - Brand Engagement, Campaign Planning and Evaluation
Video lesson
487
P3-PPT-Promotion, Branding & Customer Engagement.
PDF lesson
488
P3 - TB -Brand Engagement, Campaign Planning and Evaluation
PDF lesson
489
P3-AUD- Brand Engagement, Campaign Planning and Evaluation
Audio lesson
490
Q3-Promotion, Branding & Customer Engagement
10 questions
491
PPT-L15:Promotion – How Businesses Attract Customers
PDF lesson
492
VID 1-Promotion – Tools for Attracting Customers
Video lesson
493
VID 2-Digital Marketing, Social Media, and Legal Compliance
Video lesson
494
VID 3-Promotion, Branding & Customer Engagement
Video lesson
CH16:Promotion – How Businesses Attract Customers
495
P1-VID- The Promotional Mix and Integrated Communications
Video lesson
496
P1-TB-Promotion – Tools for Attracting Customers
PDF lesson
497
P1-AUD- The Promotional Mix and Integrated Communications
Audio lesson
498
Q1-Promotion – Tools for Attracting Customers
10 questions
499
P2 - VID - Digital Channels, Analytics and Promotional Ethics
Video lesson
500
P2-TB-Digital Channels, Analytics and Promotional Ethics
PDF lesson
501
P2-AUD-Digital Channels, Analytics and Promotional Ethics
Audio lesson
502
Q2-Digital Marketing, Social Media, and Legal Compliance
10 questions
503
P3 - VID - Brand Engagement, Campaign Planning and Evaluation
Video lesson
504
P3 - TB -Brand Engagement, Campaign Planning and Evaluation
PDF lesson
505
P3-AUD- Brand Engagement, Campaign Planning and Evaluation
Audio lesson
506
Q3-Promotion, Branding & Customer Engagement
10 questions
L16 : Place – Where and How Customers Buy 28/5/2026
507
P1-VID-Distribution Channels & The Role of Place in Marketing
Video lesson
508
P1-PPT-Distribution Channels & The Role of Place in Marketing
PDF lesson
509
P1-TB-Distribution Channels & The Role of Place in Marketing
PDF lesson
510
P1-AUD-Distribution Channels & The Role of Place in Marketing
Audio lesson
511
Q1-Distribution Channels & The Role of Place in Marketing
10 questions
512
P2-VID-Enabling Technologies in Distribution & Supply Chain Management
Video lesson
513
P2-PPT-Enabling Technologies in Distribution & Supply Chain Management
PDF lesson
514
P2-TB-Enabling Technologies in Distribution & Supply Chain Management
PDF lesson
515
P2-AUD-Enabling Technologies in Distribution & Supply Chain Management
Audio lesson
516
Q2-Enabling Technologies in Distribution & Supply Chain Management
10 questions
517
P3 - VID- Omnichannel Strategies, Technology, and Performance Optimisation
Video lesson
518
P3-PPT-Omnichannel Strategies, Technology, and Performance Optimisation
PDF lesson
519
P3-TB-Omnichannel Strategies, Technology, and Performance Optimisation
PDF lesson
520
P3-AUD-Omnichannel Strategies, Technology, and Performance Optimisation
Audio lesson
521
Q3-Omnichannel Strategies, Technology, and Performance Optimisation
10 questions
522
PPT-L16 : Place – Where and How Customers Buy
PDF lesson
523
VID 1-Distribution Channels & The Role of Place in Marketing
Video lesson
524
VID 2-Enabling Technologies in Distribution & Supply Chain Management
Video lesson
525
VID 3-Omnichannel Strategies, Technology, and Performance Optimisation
Video lesson
CH17 : Place – Where and How Customers Buy
526
P1-VID-Distribution Channels & The Role of Place in Marketing
Video lesson
527
P1-TB-Distribution Channels & The Role of Place in Marketing
PDF lesson
528
P1-AUD-Distribution Channels & The Role of Place in Marketing
Audio lesson
529
Q1-Distribution Channels & The Role of Place in Marketing
10 questions
530
P2-VID-Enabling Technologies in Distribution & Supply Chain Management
Video lesson
531
P2-TB-Enabling Technologies in Distribution & Supply Chain Management
PDF lesson
532
P2-AUD-Enabling Technologies in Distribution & Supply Chain Management
Audio lesson
533
Q2-Enabling Technologies in Distribution & Supply Chain Management
10 questions
534
P3 - VID- Omnichannel Strategies, Technology, and Performance Optimisation
Video lesson
535
P3-TB-Omnichannel Strategies, Technology, and Performance Optimisation
PDF lesson
536
P3-AUD-Omnichannel Strategies, Technology, and Performance Optimisation
Audio lesson
537
Q3-Omnichannel Strategies, Technology, and Performance Optimisation
10 questions
L17: Becoming a Marketing Executive – Project Management 4/6/2026
538
P1-VID-From Idea to Plan Building and Managing a Marketing Campaign
Video lesson
539
P1-TB-From Idea to Plan: Building and Managing a Marketing Campaign
PDF lesson
540
P1-AUD-From Idea to Plan: Building and Managing a Marketing Campaign
Audio lesson
541
Q1-From Idea to Plan: Building and Managing a Marketing Campaign
10 questions
542
P2-VID-Working Smarter: Stakeholders, Time & Organisation Skills
Video lesson
543
P2-TB-Working Smarter: Stakeholders, Time & Organisation Skills
PDF lesson
544
P2-AUD-Working Smarter: Stakeholders, Time & Organisation Skills
Audio lesson
545
Q2-Working Smarter: Stakeholders, Time & Organisation Skills
10 questions
546
P3-VID-Measuring Success & Professional Development Tools
Video lesson
547
P3-TB-Measuring Success & Professional Development Tools
PDF lesson
548
P3-AUD-Measuring Success & Professional Development Tools
Audio lesson
549
Q3-Measuring Success & Professional Development Tools
10 questions
Chapter 18: Becoming a Marketing Executive – Project Management
550
P1-VID-From Idea to Plan Building and Managing a Marketing Campaign
Video lesson
551
P1-TB-From Idea to Plan: Building and Managing a Marketing Campaign
PDF lesson
552
P1-AUD-From Idea to Plan: Building and Managing a Marketing Campaign
Audio lesson
553
Q1-From Idea to Plan: Building and Managing a Marketing Campaign
10 questions
554
P2-VID-Working Smarter: Stakeholders, Time & Organisation Skills
Video lesson
555
P2-TB-Working Smarter: Stakeholders, Time & Organisation Skills
PDF lesson
556
P2-AUD-Working Smarter: Stakeholders, Time & Organisation Skills
Audio lesson
557
Q2-Working Smarter: Stakeholders, Time & Organisation Skills
10 questions
558
P3-VID-Measuring Success & Professional Development Tools
Video lesson
559
P3-TB-Measuring Success & Professional Development Tools
PDF lesson
560
P3-AUD-Measuring Success & Professional Development Tools
Audio lesson
561
Q3-Measuring Success & Professional Development Tools
10 questions
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