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July 2025- Level 6 Marketing Manager, Level 6 Marketing Manager - May 25

Commercial Intelligence - Marketing Manager

Instructor
Prof. Charl Sevel
52 Students enrolled
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Course details
Lectures : 103
Quizzes : 46
Level : Intermediate
Description
Curriculum
L1:What is Commercial Intelligence?
L2 - Measuring Marketing Performance
L3 - Measuring Marketing Performance Part 2
L4 - Uncovering Insights : Using Metrics to Explain Marketing Performance
L5 - Using Metrics to Explain Marketing Performance 2
L6 - Interpreting Data to Uncover Customer Behaviour Across Segments Part1
L7:Interpreting Data to Uncover Customer Behaviour Across Segments Part 2
L9:Interpreting Data to Uncover Customer Behaviour Across Segments Part3
L8:Managing Marketing Resources Through Data & Insights
L9:Assess the Management of Resources ReqLired to Deliver Marketing Objectives
L10:Budgets Based on Financial Metrics (Foundations)
L11:Budgeting Methods in Marketing Strategy​
L12:Forecasting marketing spend and performance to support budget decisions
L13:Forecast Spend Using Predictive Modelling
L14:Prioritise Marketing Expenditure To Deliver Marketing Objects
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