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Description
Curriculum
Reviews
Grade
Level 4 Marketing Executive
Social Media Marketing
Instructor
Dr.Rebekah
9
Students
enrolled
0
0 reviews
Course details
Lectures
:
218
Quizzes
:
112
Description
Curriculum
L1: Introduction
1
R1:Introduction 13-6-2025
Video lesson
2
PPT-Introduction
Text lesson
3
R2:Defining social media 13-6-2025
Video lesson
4
PPT-Defining social media
Text lesson
5
Quiz-Defining social media
15 questions
6
R3:What is Social Media Marketing? 13-6-2025
Video lesson
7
PPT-What is Social Media Marketing?
Text lesson
8
Quiz-What is Social Media Marketing?
15 questions
9
R4:Why social media is important to your organisation? 13-6-2025
Video lesson
10
PPT-Why social media is important to your organisation?
Text lesson
11
Quiz-Why social media is important to your organisation?
15 questions
12
PPT- Lecture1 - Introduction to Social Media
1H
13
Quiz -Lecture 1 Introductin to Social Media
20 questions
L1: Introduction 13/6/2025
14
R1:Introduction 13-6-2025
Video lesson
15
PPT-Introduction
Text lesson
16
R2:Defining social media 13-6-2025
Video lesson
17
PPT-Defining social media
Text lesson
18
Quiz-Defining social media
15 questions
19
R3:What is Social Media Marketing? 13-6-2025
Video lesson
20
PPT-What is Social Media Marketing?
Text lesson
21
Quiz-What is Social Media Marketing?
15 questions
22
R4:Why social media is important to your organisation? 13-6-2025
Video lesson
23
PPT-Why social media is important to your organisation?
Text lesson
24
Quiz-Why social media is important to your organisation?
15 questions
25
PPT- Lecture1 - Introduction to Social Media
1H
26
Quiz -Lecture 1 Introductin to Social Media
20 questions
L2:Social media channels in different organisational contexts
27
R1:Social Media Channels 20/6/2025
30 mins
28
Social Media Channels
Text lesson
29
Q-Social Media Channels
15 questions
30
R2:Social Media Networking 20/6/2025
30 mins
31
Social MediaTypes
Text lesson
32
Quiz-Social MediaTypes
15 questions
33
R3:How do we use different social media channels? 20/6/2025
20 mins
34
How do we use different social media channels?
Text lesson
35
Q-How do we use different social media channels?
15 questions
36
R4:Key Features,Pros and Limitations Of Social Media Channels 20/6/2025
40 mins
37
Key features, pros and limitations of social media channels
Text lesson
38
Q-Key features, pros and limitations of social media channels
15 questions
39
Q:Lecture 2 Social media channels in different organisational contexts
20 questions
L2:Social media channels in different organisational contexts 20/6/2025
40
R1:Social Media Channels 20/6/2025
30 mins
41
Social Media Channels
Text lesson
42
Q-Social Media Channels
15 questions
43
R2:Social Media Networking 20/6/2025
30 mins
44
Social MediaTypes
Text lesson
45
Quiz-Social MediaTypes
15 questions
46
R3:How do we use different social media channels? 20/6/2025
20 mins
47
How do we use different social media channels?
Text lesson
48
Q-How do we use different social media channels?
15 questions
49
R4:Key Features,Pros and Limitations Of Social Media Channels 20/6/2025
40 mins
50
Key features, pros and limitations of social media channels
Text lesson
51
Q-Key features, pros and limitations of social media channels
15 questions
52
Q:Lecture 2 Social media channels in different organisational contexts
20 questions
L3:Social media channels in different organisational contexts cont. & role in the customer journey 27/6/2025
53
R1:Key features, pros and limitations of social media channels cont 27/6/2025
30 mins
54
Key features, pros and limitations of social media channels cont
Text lesson
55
Q-Key features, pros and limitations of social media channels cont
6 questions
56
R2:The role of social media in the customer journey 27/6/2025
32 mins
57
The role of social media in the customer journey
Text lesson
58
R3:Customer journey frameworks and models 27/6/2025
25 mins
59
Customer journey frameworks and models
Text lesson
60
R4:Identifying gaps in the customer journey 27/6/2025
40 mins
61
Identifying gaps in the customer journey
Text lesson
62
Q:Lecture 3 Social media channels in different organisational contexts cont. & role in the customer journey
15 questions
L3:Social media channels in different organisational contexts cont. & role in the customer journey
63
R1:Key features, pros and limitations of social media channels cont 27/6/2025
30 mins
64
Key features, pros and limitations of social media channels cont
Text lesson
65
Q-Key features, pros and limitations of social media channels cont
6 questions
66
R2:The role of social media in the customer journey 27/6/2025
32 mins
67
The role of social media in the customer journey
Text lesson
68
R3:Customer journey frameworks and models 27/6/2025
25 mins
69
Customer journey frameworks and models
Text lesson
70
R4:Identifying gaps in the customer journey 27/6/2025
40 mins
71
Identifying gaps in the customer journey
Text lesson
72
Q:Lecture 3 Social media channels in different organisational contexts cont. & role in the customer journey
15 questions
L4:The ethical and legal considera 4/7/2025tions
73
R1:Myth or fact? 4/7/2025
40 mins
74
Myth or fact?
Text lesson
75
Q1-Myth or fact?
15 questions
76
R2:Privacy & Data Security 4/7/2025
35 mins
77
Privacy & Data Security
Text lesson
78
Q2-Privacy & Data Security
15 questions
79
R3:Transparency and Authenticity 4/7/2025
20 mins
80
Transparency and Authenticity
Text lesson
81
Q3-Transparency and Authenticity
15 questions
82
R4:Fake News Misinformation and Disinformation 4/7/2025
35 mins
83
Fake News Misinformation and Disinformation
Text lesson
84
Fake News Misinformation and Disinformation
15 questions
L4:The ethical and legal considerations
85
R1:Myth or fact? 4/7/2025
40 mins
86
Myth or fact?
Text lesson
87
Q1-Myth or fact?
15 questions
88
R2:Privacy & Data Security 4/7/2025
35 mins
89
Privacy & Data Security
Text lesson
90
Q2-Privacy & Data Security
15 questions
91
R3:Transparency and Authenticity 4/7/2025
20 mins
92
Transparency and Authenticity
Text lesson
93
Q3-Transparency and Authenticity
15 questions
94
R4:Fake News Misinformation and Disinformation 4/7/2025
35 mins
95
Fake News Misinformation and Disinformation
Text lesson
96
Fake News Misinformation and Disinformation
15 questions
L5:The ethical and legal considerations cont. 11/7/2025
97
R1:Trolling, Cyberbullying & Harassment 11/7/2025
41 mins
98
Trolling, Cyberbullying & Harassment
Text lesson
99
Q1-Trolling, Cyberbullying & Harassment
15 questions
100
R2:The impacts on the victims 11/7/2025
22 mins
101
The impacts on the victims
Text lesson
102
Q2-The impacts on the victims
15 questions
103
R3:Intellectual property 11/7/2025
37 mins
104
Intellectual property
Text lesson
105
Q3-Intellectual property
Quiz
106
R4:Mental health considerations 11/7/2025
25 mins
107
Mental health considerations
Text lesson
108
Q4-Mental health considerations
15 questions
L5:The ethical and legal considerations cont.
109
R1:Trolling, Cyberbullying & Harassment 11/7/2025
41 mins
110
Trolling, Cyberbullying & Harassment
Text lesson
111
Q1-Trolling, Cyberbullying & Harassment
15 questions
112
R2:The impacts on the victims 11/7/2025
22 mins
113
The impacts on the victims
Text lesson
114
Q2-The impacts on the victims
15 questions
115
R3:Intellectual property 11/7/2025
37 mins
116
Intellectual property
Text lesson
117
Q3-Intellectual property
Quiz
118
R4:Mental health considerations 11/7/2025
25 mins
119
Mental health considerations
Text lesson
120
Q4-Mental health considerations
15 questions
L6:Social media planning – Setting measurable campaign goals and objectives 18/7/2025
121
R1:The seven steps to social media planning 18/7/2025
30 mins
122
The seven steps to social media planning
Text lesson
123
Q1-The seven steps to social media planning
15 questions
124
R2:Why are social media goals and objectives important? 18/7/2025
30 mins
125
Why are social media goals and objectives important
Text lesson
126
Q2-Why are social media goals and objectives important
15 questions
127
R3:Example of integrated hierarchy of objectives 18/7/2025
30 mins
128
Example of integrated hierarchy of objectives
Text lesson
129
Q3-Example of integrated hierarchy of objectives
15 questions
130
R4:SMART Objectives 18/7/2025
30 mins
131
SMART Objectives
Text lesson
132
Q4-SMART Objectives
15 questions
133
Main Quiz- Setting Goals And Objectives
13 questions
L6:Social media planning – Setting measurable campaign goals and objectives
134
R1:The seven steps to social media planning 18/7/2025
30 mins
135
The seven steps to social media planning
Text lesson
136
Q1-The seven steps to social media planning
15 questions
137
R2:Why are social media goals and objectives important? 18/7/2025
30 mins
138
Why are social media goals and objectives important
Text lesson
139
Q2-Why are social media goals and objectives important
15 questions
140
R3:Example of integrated hierarchy of objectives 18/7/2025
30 mins
141
Example of integrated hierarchy of objectives
Text lesson
142
Q3-Example of integrated hierarchy of objectives
15 questions
143
R4:SMART Objectives 18/7/2025
30 mins
144
SMART Objectives
Text lesson
145
Q4-SMART Objectives
15 questions
146
Main Quiz- Setting Goals And Objectives
13 questions
L7:Social media planning – Audience insight and targeting 25/7/2025
147
R1:STP model (Smith 1956) 25/7/2025
30 mins
148
STP model (Smith 1956)
Text lesson
149
Q1-STP model (Smith 1956)
15 questions
150
R2:Demographics 25/7/2025
25 mins
151
Demographics
Text lesson
152
Q2-Demographics
15 questions
153
R3:Behaviours 25/7/2025
35 mins
154
Behaviours
Text lesson
155
Q3-Behaviours
14 questions
156
R4:Psychographics 25/7/2025
20 mins
157
Psychographics
Text lesson
158
Q4-Psychographics_
15 questions
159
Quiz-Social media planning – Audience insight and targeting
21 questions
L7:Social media planning – Audience insight and targeting
160
R1:STP model (Smith 1956) 25/7/2025
30 mins
161
STP model (Smith 1956)
Text lesson
162
Q1-STP model (Smith 1956)
15 questions
163
R2:Demographics 25/7/2025
25 mins
164
Demographics
Text lesson
165
Q2-Demographics
15 questions
166
R3:Behaviours 25/7/2025
35 mins
167
Behaviours
Text lesson
168
Q3-Behaviours
14 questions
169
R4:Psychographics 25/7/2025
20 mins
170
Psychographics
Text lesson
171
Q4-Psychographics_
15 questions
172
Quiz-Social media planning – Audience insight and targeting
21 questions
L8:Audience targeting and positioning 1/8/2025
173
R1:Targeting 1/8/2025
25 mins
174
Targeting
PDF lesson
175
Q1-Targeting
9 questions
176
R2:Targeting strategies 1/8/2025
20 mins
177
Targeting strategies
PDF lesson
Kindly find the attached document
178
Q2-Targeting strategies
10 questions
179
R3:Positioning 1/8/2025
50 mins
180
Positioning
PDF lesson
181
Q3-Positioning
10 questions
182
R4:Positioning Statements 1/8/2025
15 mins
183
Positioning Statements
PDF lesson
184
Q4-Positioning Statements
10 questions
L8:Audience targeting and positioning
185
R1:Targeting 1/8/2025
25 mins
186
Targeting
PDF lesson
187
Q1-Targeting
9 questions
188
R2:Targeting strategies 1/8/2025
20 mins
189
Targeting strategies
PDF lesson
Kindly find the attached document
190
Q2-Targeting strategies
10 questions
191
R3:Positioning 1/8/2025
50 mins
192
Positioning
PDF lesson
193
Q3-Positioning
10 questions
194
R4:Positioning Statements 1/8/2025
15 mins
195
Positioning Statements
PDF lesson
196
Q4-Positioning Statements
10 questions
L9:Content Strategy & Production 15/8/2025
197
P1-Recap – 8 previous sessions 15/8/2025
45 mins
198
Recap – 8 previous sessions
PDF lesson
199
Quiz -Recap – 8 previous sessions
10 questions
200
P2-User-Generated Content (UGC) 15/8/2025
20 mins
201
User-Generated Content (UGC)
PDF lesson
202
Quiz-User-Generated Content (UGC)
10 questions
203
P3-One-Week Mini Content Calendar 15/8/2025
15 mins
204
One-Week Mini Content Calendar
PDF lesson
205
Quiz-One-Week Mini Content Calendar
10 questions
206
Quiz-Lecture 9 Content Strategy & Production
21 questions
L9:Content Strategy & Production
207
P1-Recap – 8 previous sessions 15/8/2025
45 mins
208
Recap – 8 previous sessions
PDF lesson
209
Quiz -Recap – 8 previous sessions
10 questions
210
P2-User-Generated Content (UGC) 15/8/2025
20 mins
211
User-Generated Content (UGC)
PDF lesson
212
Quiz-User-Generated Content (UGC)
10 questions
213
P3-One-Week Mini Content Calendar 15/8/2025
15 mins
214
One-Week Mini Content Calendar
PDF lesson
215
Quiz-One-Week Mini Content Calendar
10 questions
216
Quiz-Lecture 9 Content Strategy & Production
21 questions
L10:Copy, Scheduling, Paid vs Organic, Budget & ROI 22/8/2025
217
P1-Copy Framework 22/8/2025
25 mins
218
P1-Copy Framework Slides
PDF lesson
219
Q1 - Copy Framework
10 questions
220
P2-Suggested Weekly Cadence 22/8/2025
20 mins
221
P2-Suggested Weekly Cadence Slides
PDF lesson
222
Q2-Suggested Weekly Cadence
10 questions
223
P3-Forecast : Funnel Maths 22/8/2025
20 mins
224
P3-Forecast : Funnel Maths Slides
PDF lesson
225
Q3-Forecast : Funnel Maths Slides
10 questions
226
P4-Budget and ROI 2 2/8/2025
15 mins
227
P4-Budget and ROI Slides
PDF lesson
228
Q4-Budget and ROI Slides
10 questions
229
Copy, Scheduling, Paid vs Organic, Budget & ROI Slides
PDF lesson
230
Final Quiz - Copy, Scheduling, Paid vs Organic, Budget & ROI Slides
20 questions
L10:Copy, Scheduling, Paid vs Organic, Budget & ROI
231
P1-Copy Framework 22/8/2025
25 mins
232
P1-Copy Framework Slides
PDF lesson
233
Q1 - Copy Framework
10 questions
234
P2-Suggested Weekly Cadence 22/8/2025
20 mins
235
P2-Suggested Weekly Cadence Slides
PDF lesson
236
Q2-Suggested Weekly Cadence
10 questions
237
P3-Forecast : Funnel Maths 22/8/2025
20 mins
238
P3-Forecast : Funnel Maths Slides
PDF lesson
239
Q3-Forecast : Funnel Maths Slides
10 questions
240
P4-Budget and ROI 2 2/8/2025
15 mins
241
P4-Budget and ROI Slides
PDF lesson
242
Q4-Budget and ROI Slides
10 questions
243
Copy, Scheduling, Paid vs Organic, Budget & ROI Slides
PDF lesson
244
Final Quiz - Copy, Scheduling, Paid vs Organic, Budget & ROI Slides
20 questions
L11:Metrics, Tracking & Listening 29/8/2025
245
P1-Tell vanity from actionable metrics 29/8/2025
30 mins
246
P1-Tell vanity from actionable metrics
PDF lesson
247
Q1-Tell vanity from actionable metrics
10 questions
248
P2- Tracking Links & Dashboards 29/8/2025
25 mins
249
P2- Tracking Links & Dashboards
PDF lesson
250
Q2- Tracking Links & Dashboards
9 questions
251
P3-Listening, Sentiment & SoV 29/8/2025
20 mins
252
P3-Listening, Sentiment & SoV
PDF lesson
253
Q3-Listening, Sentiment & SoV
10 questions
254
P4-Dashboard, Rules & Scenario 29/8/2025
15 mins
255
P4-Dashboard, Rules & Scenario
PDF lesson
256
Q4-Dashboard, Rules & Scenario
10 questions
257
Q:Metrics, Tracking & Listening
20 questions
L11:Metrics, Tracking & Listening
258
P1-Tell vanity from actionable metrics 29/8/2025
30 mins
259
P1-Tell vanity from actionable metrics
PDF lesson
260
Q1-Tell vanity from actionable metrics
10 questions
261
P2- Tracking Links & Dashboards 29/8/2025
25 mins
262
P2- Tracking Links & Dashboards
PDF lesson
263
Q2- Tracking Links & Dashboards
9 questions
264
P3-Listening, Sentiment & SoV 29/8/2025
20 mins
265
P3-Listening, Sentiment & SoV
PDF lesson
266
Q3-Listening, Sentiment & SoV
10 questions
267
P4-Dashboard, Rules & Scenario 29/8/2025
15 mins
268
P4-Dashboard, Rules & Scenario
PDF lesson
269
Q4-Dashboard, Rules & Scenario
10 questions
270
Q:Metrics, Tracking & Listening
20 questions
L12:Project Management For Social Media Campaigns – Part 1 5/9/2025
271
P1-Initiation Phase 5/9/2025
20 mins
272
Initiation Phase
PDF lesson
273
Q1:Initiation Phase
10 questions
274
P2-Planning Phase 5/9/2025
20 mins
275
Planning Phase
PDF lesson
276
Q2:Initiation Phase
10 questions
277
P3-Execution Phase 5/9/2025
20 mins
278
Execution Phase
PDF lesson
279
Q3:Execution Phase
10 questions
L12:Project Management For Social Media Campaigns – Part 1
280
P1-Initiation Phase 5/9/2025
20 mins
281
Initiation Phase
PDF lesson
282
Q1:Initiation Phase
10 questions
283
P2-Planning Phase 5/9/2025
20 mins
284
Planning Phase
PDF lesson
285
Q2:Initiation Phase
10 questions
286
P3-Execution Phase 5/9/2025
20 mins
287
Execution Phase
PDF lesson
288
Q3:Execution Phase
10 questions
L13:Project Management For Social Media Campaigns Part 2
289
P1-The Importance of Monitoring and Controlling 12/9/2025
15 mins
290
P1-The Importance of Monitoring and Controlling
PDF lesson
291
Q1:The Importance of Monitoring and Controlling
10 questions
292
P2-Tools for Monitoring and Controlling 12/9/2025
20 mins
293
P2-Tools for Monitoring and Controlling 12/9/2025
PDF lesson
294
Q2:Tools for Monitoring and Controlling
10 questions
295
P3-Project Closing - Wrapping Up with Impact 12/9/2025
10 mins
296
P3-Project Closing - Wrapping Up with Impact
PDF lesson
297
Q3:Project Closing - Wrapping Up with Impact
10 questions
298
P4-Project Closing -Celebrating Success 12/9/2025
40 mins
299
P4-Project Closing -Celebrating Success 12/9/2025
PDF lesson
L13:Project Management For Social Media Campaigns Part 2 12/9/2025
300
P1-The Importance of Monitoring and Controlling 12/9/2025
15 mins
301
P1-The Importance of Monitoring and Controlling
PDF lesson
302
Q1:The Importance of Monitoring and Controlling
10 questions
303
P2-Tools for Monitoring and Controlling 12/9/2025
20 mins
304
P2-Tools for Monitoring and Controlling 12/9/2025
PDF lesson
305
Q2:Tools for Monitoring and Controlling
10 questions
306
P3-Project Closing - Wrapping Up with Impact 12/9/2025
10 mins
307
P3-Project Closing - Wrapping Up with Impact
PDF lesson
308
Q3:Project Closing - Wrapping Up with Impact
10 questions
309
P4-Project Closing -Celebrating Success 12/9/2025
40 mins
310
P4-Project Closing -Celebrating Success 12/9/2025
PDF lesson
L14:Social Media Marketing Revision Part 1
311
P1-The Role of Social Media in Marketing 19/9/2025
20 mins
312
The Role of Social Media in Marketing
PDF lesson
313
Q1:The Role of Social Media in Marketing
10 questions
314
P2-Data and Types of Social Media Platforms 19/9/2025
30 mins
315
Data and Types of Social Media Platforms
PDF lesson
316
Q:Data and Types of Social Media Platforms
10 questions
317
P3-Content Strategy 19/9/2025
10 mins
318
Content Strategy
PDF lesson
319
Q:Content Strategy
10 questions
L14:Social Media Marketing Revision Part 1 19/9/2025
320
P1-The Role of Social Media in Marketing 19/9/2025
20 mins
321
The Role of Social Media in Marketing
PDF lesson
322
Q1:The Role of Social Media in Marketing
10 questions
323
P2-Data and Types of Social Media Platforms 19/9/2025
30 mins
324
Data and Types of Social Media Platforms
PDF lesson
325
Q:Data and Types of Social Media Platforms
10 questions
326
P3-Content Strategy 19/9/2025
10 mins
327
Content Strategy
PDF lesson
328
Q:Content Strategy
10 questions
Revision
329
Revision 3/10/2025
50 mins
Revision 3/10/2025
330
Revision 3/10/2025
50 mins
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