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Description
Curriculum
Reviews
Grade
Apprenticeships (Levy Funded),
Jan 17th,
Marketing Executive Level 4 - Apprenticeship
Social Media Marketing
Instructor
Dr.Rebekah
5
Students
enrolled
0
0 reviews
Course details
Lectures
:
65
Quizzes
:
33
Level
:
Beginner
Description
Curriculum
L1: Introduction
1
R1:Introduction 14-6-2025
Video lesson
2
PPT-Introduction
Text lesson
3
R2:Defining social media 14-6-2025
Video lesson
4
PPT-Defining social media
Text lesson
5
Quiz-Defining social media
15 questions
6
R3:What is Social Media Marketing? 14-6-2025
Video lesson
7
PPT-What is Social Media Marketing?
Text lesson
8
Quiz-What is Social Media Marketing?
15 questions
9
R4:Why social media is important to your organisation? 14-6-2025
Video lesson
10
PPT-Why social media is important to your organisation?
Text lesson
11
Quiz-Why social media is important to your organisation?
15 questions
12
PPT- Lecture1 - Introduction to Social Media
1H
13
Quiz -Lecture 1 Introductin to Social Media
20 questions
L2:Social media channels in different organisational contexts
14
R1:Social Media Channels 20/6/2025
30 mins
15
Social Media Channels
Text lesson
16
Q-Social Media Channels
15 questions
17
R2:Social Media Networking 20/6/2025
30 mins
18
Social MediaTypes
Text lesson
19
Quiz-Social MediaTypes
15 questions
20
R3:How do we use different social media channels? 20/6/2025
20 mins
21
How do we use different social media channels?
Text lesson
22
Q-How do we use different social media channels?
15 questions
23
R4:Key Features,Pros and Limitations Of Social Media Channels 20/6/2025
40 mins
24
Key features, pros and limitations of social media channels
Text lesson
25
Q-Key features, pros and limitations of social media channels
15 questions
26
Q:Lecture 2 Social media channels in different organisational contexts
20 questions
L3:Social media channels in different organisational contexts cont. & role in the customer journey
27
R1:Key features, pros and limitations of social media channels cont 27/6/2025
30 mins
28
Key features, pros and limitations of social media channels cont
Text lesson
29
Q-Key features, pros and limitations of social media channels cont
6 questions
30
R2:The role of social media in the customer journey 27/6/2025
32 mins
31
The role of social media in the customer journey
Text lesson
32
R3:Customer journey frameworks and models 27/6/2025
25 mins
33
Customer journey frameworks and models
Text lesson
34
R4:Identifying gaps in the customer journey 27/6/2025
40 mins
35
Identifying gaps in the customer journey
Text lesson
36
Q:Lecture 3 Social media channels in different organisational contexts cont. & role in the customer journey
15 questions
L4:The ethical and legal considerations
37
R1:Myth or fact? 4/7/2025
40 mins
38
Myth or fact?
Text lesson
39
Q1-Myth or fact?
15 questions
40
R2:Privacy & Data Security 4/7/2025
35 mins
41
Privacy & Data Security
Text lesson
42
Q2-Privacy & Data Security
15 questions
43
R3:Transparency and Authenticity 4/7/2025
20 mins
44
Transparency and Authenticity
Text lesson
45
Q3-Transparency and Authenticity
15 questions
46
R4:Fake News Misinformation and Disinformation 4/7/2025
35 mins
47
Fake News Misinformation and Disinformation
Text lesson
48
Fake News Misinformation and Disinformation
15 questions
L5:The ethical and legal considerations cont.
49
R1:Trolling, Cyberbullying & Harassment 11/7/2025
41 mins
50
Trolling, Cyberbullying & Harassment
Text lesson
51
Q1-Trolling, Cyberbullying & Harassment
15 questions
52
R2:The impacts on the victims 11/7/2025
22 mins
53
The impacts on the victims
Text lesson
54
Q2-The impacts on the victims
15 questions
55
R3:Intellectual property 11/7/2025
37 mins
56
Intellectual property
Text lesson
57
Q3-Intellectual property
Quiz
58
R4:Mental health considerations 11/7/2025
25 mins
59
Mental health considerations
Text lesson
60
Q4-Mental health considerations
15 questions
L6:Social media planning – Setting measurable campaign goals and objectives​
61
R1:The seven steps to social media planning 18/7/2025
30 mins
62
The seven steps to social media planning
Text lesson
63
Q1-The seven steps to social media planning
15 questions
64
R2:Why are social media goals and objectives important? 18/7/2025
30 mins
65
Why are social media goals and objectives important
Text lesson
66
Q2-Why are social media goals and objectives important
15 questions
67
R3:Example of integrated hierarchy of objectives 18/7/2025
30 mins
68
Example of integrated hierarchy of objectives
Text lesson
69
Q3-Example of integrated hierarchy of objectives
15 questions
70
R4:SMART Objectives 18/7/2025
30 mins
71
SMART Objectives
Text lesson
72
Q4-SMART Objectives
15 questions
73
Main Quiz- Setting Goals And Objectives
13 questions
L7:Social media planning – Audience insight and targeting
74
R1:STP model (Smith 1956)​ 25/7/2025
30 mins
75
STP model (Smith 1956)
Text lesson
76
Q1-STP model (Smith 1956)
15 questions
77
R2:Demographics 25/7/2025
25 mins
78
Demographics
Text lesson
79
Q2-Demographics
15 questions
80
R3:Behaviours 25/7/2025
35 mins
81
Behaviours
Text lesson
82
Q3-Behaviours
14 questions
83
R4:Psychographics​ 25/7/2025
20 mins
84
Psychographics
Text lesson
85
Q4-Psychographics_
15 questions
86
Quiz-Social media planning – Audience insight and targeting
21 questions
L8:Audience targeting and positioning
87
R1:Targeting 1/8/2025
25 mins
88
Targeting
PDF lesson
89
Q1-Targeting
9 questions
90
R2:Targeting strategies 1/8/2025
20 mins
91
Targeting strategies
PDF lesson
Kindly find the attached document
92
Q2-Targeting strategies
10 questions
93
R3:Positioning 1/8/2025
50 mins
94
Positioning
PDF lesson
95
Q3-Positioning
10 questions
96
R4:Positioning Statements 1/8/2025
15 mins
97
Positioning Statements
PDF lesson
98
Q4-Positioning Statements
10 questions
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