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Apprenticeships (Levy Funded), Jan 17th, Marketing Executive Level 4 - Apprenticeship

Social Media Marketing

Instructor
Dr.Rebekah
8 Students enrolled
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Course details
Lectures : 109
Quizzes : 56
Level : Beginner
Description
Curriculum
L1: Introduction
L2:Social media channels in different organisational contexts
L3:Social media channels in different organisational contexts cont. & role in the customer journey
L4:The ethical and legal considerations
L5:The ethical and legal considerations cont.
L6:Social media planning – Setting measurable campaign goals and objectives​
L7:Social media planning – Audience insight and targeting
L8:Audience targeting and positioning
L9:Content Strategy & Production
L10:Copy, Scheduling, Paid vs Organic, Budget & ROI
L11:Metrics, Tracking & Listening
L12:Project Management For Social Media Campaigns – Part 1
L13:Project Management For Social Media Campaigns Part 2
L14:Social Media Marketing Revision Part 1
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