Marketing Executive L4 : KSBs

Apprentice Charter Agreement with the Marketing Executive Level 4

VID1 -Safeguarding

TB1-Safeguarding

VID2-Summary of KSBs

TB2-Summry of KSBs

VID3-End-Point Assessment Plan (EPA)

PDF-End-Point Assessment Plan (EPA)

VID-K1 -The fundamentals of marketing theory that support the marketing process e.g. the extended marketing mix (

TB: K1 – The fundamentals of marketing theory that support the marketing process e.g. the extended marketing mix

Q1 -The fundamentals of marketing theory that support the marketing process e.g. the extended marketing mix (

VID - K2 -The concepts of brand positioning and management and implementing process to support corporate reputation

TB : K2 : The concepts of brand positioning and management and implementing process to support corporate reputation

Q2 : The concepts of brand positioning and management and implementing process to support corporate reputation

VID : K3 : The principles of stakeholder management and customer relationship management (CRM), both internal and external, to facilitate effective cross functional relationships

TB:K3 : The principles of stakeholder management and customer relationship management (CRM), both internal and external, to facilitate effective cross functional relationships

Q3 :The principles of stakeholder management and customer relationship management (CRM), both internal and external, to facilitate effective cross functional relationships

VID : K4 : The characteristics and plans of the business and sector they work within, including their vision and values

TB :K4 : The characteristics and plans of the business and sector they work within, including their vision and values

Q4 : The characteristics and plans of the business and sector they work within, including their vision and values

VID:K5 : How marketing contributes to achieving wider business objectives

TB: K5:How marketing contributes to achieving wider business objectives

Q5 : How marketing contributes to achieving wider business objectives

VID: K6 :The target audience’s decision making process and how that can influence marketing activitie

TB-K6 -The target audience’s decision making process and how that can influence marketing activities

Q6 : The target audience’s decision making process and how that can influence marketing activitie

VID : K7: The sector specific legal, regulatory and compliance frameworks within which they must work, including current Data Protection regulations.

TB:K7 : The sector specific legal, regulatory and compliance frameworks within which they must work, including current Data Protection regulations.

Q7 : The sector specific legal, regulatory and compliance frameworks within which they must work, including current Data Protection regulations.

VID: K8 : The principles of effective market research and how this can influence marketing activity e.g. valid data collection sources and methodologies and usage, including digital sources and when to use quantitative and qualitative methods.

TB : K8 : The principles of effective market research and how this can influence marketing activity e.g. valid data collection sources and methodologies and usage, including digital sources and when to use quantitative and qualitative methods.

Q8 -The principles of effective market research and how this can influence marketing activity e.g. valid data collection sources and methodologies and usage, including digital sources and when to use quantitative and qualitative methods.

VID: K9 : Basic principles of product development and product/service portfolios

TB -K9 - Basic principles of product development and product/service portfolios

Q9 : Basic principles of product development and product/service portfolios

VID- K10 -The marketing landscape and how routes to market interplay most efficiently, e.g. franchise model, distribution

TB -K10 -The marketing landscape and how routes to market interplay most efficiently, e.g. franchise model, distribution

Q10 -The marketing landscape and how routes to market interplay most efficiently, e.g. franchise model, distribution

VID- K11 -The features and benefits of different marketing communications channels and media (both digital and off line) and when and how to apply these

TB-K11-The features and benefits of different marketing communications channels and media (both digital and off line) and when and how to apply these

Q11 -The features and benefits of different marketing communications channels and media (both digital and off line) and when and how to apply these

VID :S1 : Coordinate and maintain key marketing channels (both digital and offline)

TB :S1:Coordinate and maintain key marketing channels (both digital and offline)

Q1 :Coordinate and maintain key marketing channels (both digital and offline)

VID :S2 :Plan and deliver tactical campaigns against SMART objectives

TB :S2 :Plan and deliver tactical campaigns against SMART objectives

Q2 :Plan and deliver tactical campaigns against SMART objectives

VID :S3 : Manage the production and distribution of marketing materials, e.g. digital, print and video content as appropriate. Including the ability to divide time effectively between reporting, planning and delivery.

TB :S3 : Manage the production and distribution of marketing materials, e.g. digital, print and video content as appropriate. Including the ability to divide time effectively between reporting, planning and delivery.

Q3 : Manage the production and distribution of marketing materials, e.g. digital, print and video content as appropriate. Including the ability to divide time effectively between reporting, planning and delivery.

VID :S4: Produce a wide range of creative and effective communications, including ability to write and proofread clear and innovative copy, project briefs, and give confident presentations

TB :S4: Produce a wide range of creative and effective communications, including ability to write and proofread clear and innovative copy, project briefs, and give confident presentations

Q4: Produce a wide range of creative and effective communications, including ability to write and proofread clear and innovative copy, project briefs, and give confident presentations

VID :S5 : Able to engage and collaborate with a wide range of clients/stakeholders, across departments internally and with clients/suppliers externally to support marketing outcomes as required

TB :S5 : Able to engage and collaborate with a wide range of clients/stakeholders, across departments internally and with clients/suppliers externally to support marketing outcomes as required

Q5 : Able to engage and collaborate with a wide range of clients/stakeholders, across departments internally and with clients/suppliers externally to support marketing outcomes as required

VID :S6 : Use good project and time management to deliver projects/tasks/events effectively, as appropriate

TB :S6 : Use good project and time management to deliver projects/tasks/events effectively, as appropriate

Q6 : Use good project and time management to deliver projects/tasks/events effectively, as appropriate

VID :S7 : Coordinate several marketing campaigns/projects/events to agreed deadlines.

TB :S7 : Coordinate several marketing campaigns/projects/events to agreed deadlines.

Q7 : Coordinate several marketing campaigns/projects/events to agreed deadlines.

VID :S8 :Effectively liaise with, and manage, internal and external stakeholders including suppliers to deliver required outcomes

TB :S8 :Effectively liaise with, and manage, internal and external stakeholders including suppliers to deliver required outcomes

Q8 :Effectively liaise with, and manage, internal and external stakeholders including suppliers to deliver required outcomes

VID :S9 : Monitor project budgets within their scope of work using appropriate systems and controls

TB:S9 : Monitor project budgets within their scope of work using appropriate systems and controls

Q9 : Monitor project budgets within their scope of work using appropriate systems and controls

VID :S10 : Assimilate and analyse data and information from a range of sources to support marketing activities

TB:S10 : Assimilate and analyse data and information from a range of sources to support marketing activities

Q10 : Assimilate and analyse data and information from a range of sources to support marketing activities

VID :S11 :Evaluate the effectiveness of marketing campaigns by choosing the appropriate digital and offline data sources

TB :S11 :Evaluate the effectiveness of marketing campaigns by choosing the appropriate digital and offline data sources

Q11 :Evaluate the effectiveness of marketing campaigns by choosing the appropriate digital and offline data sources

VID :S12 :Evaluate data and research to derive insights to support improvements to future campaigns.

TB :S12 :Evaluate data and research to derive insights to support improvements to future campaigns.

Q12 :Evaluate data and research to derive insights to support improvements to future campaigns.

VID :S13 : Effectively use appropriate business systems and software to deliver marketing outcomes efficiently, for example to analyse data, produce reports and deliver copy

TB :S13 : Effectively use appropriate business systems and software to deliver marketing outcomes efficiently, for example to analyse data, produce reports and deliver copy

Q13 : Effectively use appropriate business systems and software to deliver marketing outcomes efficiently, for example to analyse data, produce reports and deliver copy

VID :S14 : Use appropriate technologies to deliver marketing outcomes e.g. digital/web analytics, social media, CRM.

TB :S14 : Use appropriate technologies to deliver marketing outcomes e.g. digital/web analytics, social media, CRM.

Q14 : Use appropriate technologies to deliver marketing outcomes e.g. digital/web analytics, social media, CRM.

VID:B1: A tenacious and driven approach to see projects through to completion

TB-B1 : A Tenacious and Driven Approach to See Projects Through to Completion

Q1- A Tenacious and Driven Approach to See Projects Through to Completion

VID-B2 -Being a Proven ‘Self-Starter’ and Having an Adaptable Approach to Meet Changing Work Priorities

TB-B2 :Being a Proven ‘Self-Starter’ and Having an Adaptable Approach to Meet Changing Work Priorities

Q2-Being a Proven ‘Self-Starter’ and Having an Adaptable Approach to Meet Changing Work Priorities

VID-B3 -A creative and analytical mind, with a willingness to think of new ways of doing things

TB-B3 – A Creative and Analytical Mind, with a Willingness to Think of New Ways of Doing Things

Q3-A Creative and Analytical Mind, with a Willingness to Think of New Ways of Doing Things

B4-They come up with ideas and solutions to support the delivery of their work

TB-B4 – They come up with ideas and solutions to support the delivery of their work

Q4-They come up with ideas and solutions to support the delivery of their work

VID-B5 -A willingness to learn from mistakes, as not all activities go to plan, and improve their own performance as a result.

TB-B5-A willingness to learn from mistakes, as not all activities go to plan, and improve their own performance as a result.

Q5-A willingness to learn from mistakes, as not all activities go to plan, and improve their own performance as a result.

VID-B6-Professionalism and Emotional Intelligence-A high level of professionalism, reliability and dependability with a passion for the customer

TB-B6- Professionalism and Emotional Intelligence-A high level of professionalism, reliability and dependability with a passion for the customer

Q6- Professionalism and Emotional Intelligence-A high level of professionalism, reliability and dependability with a passion for the customer

VID-B7-Professionalism and Emotional Intelligence – A Collaborative Approach

TB-B7-Professionalism and Emotional Intelligence – A Collaborative Approach

Q7-Professionalism and Emotional Intelligence – A Collaborative Approach

VID-B8-Professionalism and Emotional Intelligence – Ethical Behaviour in Marketing Activities

TB-B8-Professionalism and Emotional Intelligence – Ethical Behaviour in Marketing Activities

Q8-Professionalism and Emotional Intelligence – Ethical Behaviour in Marketing Activities