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Description
Curriculum
Reviews
Grade
Level 4 Marketing Executive
Nathan - Marketing Technology Executive - MarTech
Instructors
Nathan Shields
Nathan Shields
21
Students
enrolled
0
0 reviews
Course details
Lectures
:
79
Quizzes
:
28
Level
:
Beginner
Description
Curriculum
L1: Introduction to MarTech and Marketing Automation
1
P1 - Concepts&Cases Material 24/10/2025
50 mins
2
P1 - Concepts&Cases Material
PDF lesson
3
Q1 - Concepts&Cases
10 questions
4
P2 - Applications&Tools Material 24/10/2025
30 mins
5
P2 - Applications&Tools Material
PDF lesson
6
Q2 - Applications&Tools
10 questions
7
P3 - Analysis&Measurement Material 24/10/2025
30 mins
8
P3 - Analysis&Measurement Material
PDF lesson
9
Q3 - Analysis&Measurement
10 questions
10
Introduction to MarTech and Marketing Automation Material
PDF lesson
11
Final Quiz - Introduction to MarTech and Marketing Automation
20 questions
L2:Scope and Context of MarTech in Organisations
12
P1-Scope and Context of MarTech in Organisations 31/10/2025
45 mins
13
P1-Scope and Context of MarTech in Organisations Material
PDF lesson
14
Q1-Scope and Context of MarTech in Organisations
Sorry, this lesson is currently locked. You need to complete "P1-Scope and Context of MarTech in Organisations Material" before accessing it.
15 questions
15
P2-Application & Tools 31/10/2025
20 mins
16
P2-Application & Tools Material
PDF lesson
17
Q2-Application & Tools
Sorry, this lesson is currently locked. You need to complete "P2-Application & Tools Material" before accessing it.
15 questions
18
P3-Analysis & Measurement 31/10/2025
30 mins
19
P3-Analysis & Measurement Material
PDF lesson
20
Q3-Analysis & Measurement
Sorry, this lesson is currently locked. You need to complete "P3-Analysis & Measurement Material" before accessing it.
15 questions
L3: AI Fundamentals in Marketing Technology
21
P1 - AI Fundamentals Material 7/11/2025
30 mins
22
P1 - AI Fundamentals Material
PDF lesson
23
Q1 - AI Fundamentals
Sorry, this lesson is currently locked. You need to complete "P1 - AI Fundamentals Material" before accessing it.
10 questions
24
P2 - Applications & Tools Material 7/11/2025
15 mins
25
P2 - Applications & Tools Material
PDF lesson
26
Q2 - Applications & Tools
Sorry, this lesson is currently locked. You need to complete "P2 - Applications & Tools Material" before accessing it.
10 questions
27
P3 - Analysis & Measurement Material 7/11/2025
40 mins
28
P3 - Analysis & Measurement Material
PDF lesson
29
Q3 - Analysis & Measurement
Sorry, this lesson is currently locked. You need to complete "P3 - Analysis & Measurement Material" before accessing it.
10 questions
30
AI Fundamentals in Marketing Technology Material
PDF lesson
31
Final Quiz - AI Fundamentals in Marketing Technology
Sorry, this lesson is currently locked. You need to complete "AI Fundamentals in Marketing Technology Material" before accessing it.
20 questions
L4: AI Applications in Marketing
32
P1 – Let’s apply our AI skills in Marketing Material 14/11/2025
50 mins
33
P1 – Let’s apply our AI skills in Marketing Material
PDF lesson
34
Q1 – Let’s apply our AI skills in Marketing
Sorry, this lesson is currently locked. You need to complete "P1 – Let’s apply our AI skills in Marketing Material" before accessing it.
15 questions
35
P2 – AI Automation Applications Material 14/11/2025
30 mins
36
P2 – AI Automation Applications Material
PDF lesson
37
Q2 – AI Automation Applications
Sorry, this lesson is currently locked. You need to complete "P2 – AI Automation Applications Material" before accessing it.
15 questions
38
P3 – Current Trends in AI Marketing Material 14/11/2025
20 mins
39
P3 – Current Trends in AI Marketing Material
PDF lesson
40
Q3 – Current Trends in AI Marketing
Sorry, this lesson is currently locked. You need to complete "P3 – Current Trends in AI Marketing Material" before accessing it.
15 questions
41
AI – Applications in Marketing Material
PDF lesson
L5: AdTech and Paid Campaigns (Content Formats)
42
P1 - Introduction to Paid Media & AdTech Material
Video lesson
43
P1 - Introduction to Paid Media & AdTech Material
PDF lesson
44
Q1 - Introduction to Paid Media & AdTech
Sorry, this lesson is currently locked. You need to complete "P1 - Introduction to Paid Media & AdTech Material" before accessing it.
15 questions
45
P2 - Introduction to Content Formats Material
Video lesson
46
P2 - Introduction to Content Formats Material
PDF lesson
47
Q2 - Introduction to Content Formats
Sorry, this lesson is currently locked. You need to complete "P2 - Introduction to Content Formats Material" before accessing it.
15 questions
48
P3 - Introduction to Evaluating Creative & Content Material
Video lesson
49
P3 - Introduction to Evaluating Creative & Content Material
PDF lesson
50
Q3 - Introduction to Evaluating Creative & Content
Sorry, this lesson is currently locked. You need to complete "P3 - Introduction to Evaluating Creative & Content Material" before accessing it.
15 questions
51
AdTech and Paid Campaigns (Content Formats) Material
PDF lesson
L6: AdTech and Paid Campaigns (Programmatic Advertising and SEO)
52
P1 - What is Programmatic Advertising Material 28/11/2025
Video lesson
53
P1 - What is Programmatic Advertising Material
PDF lesson
54
Q1 - What is Programmatic Advertising
Sorry, this lesson is currently locked. You need to complete "P1 - What is Programmatic Advertising Material" before accessing it.
15 questions
55
P2 - What is SEO? Material 28/11/2025
Video lesson
56
P2 - What is SEO? Material
PDF lesson
57
Q2 - What is SEO?
Sorry, this lesson is currently locked. You need to complete "P2 - What is SEO? Material" before accessing it.
15 questions
58
P3 - The Future of AdTech Material 28/11/2025
Video lesson
59
P3 - The Future of AdTech Material
PDF lesson
60
Q3 - The Future of AdTech
Sorry, this lesson is currently locked. You need to complete "P3 - The Future of AdTech Material" before accessing it.
15 questions
61
AdTech and Paid Campaigns (Programmatic Advertising and SEO) - Material
PDF lesson
L7: Social Media Tools (Strategy & Management)
62
Social Media Tools (Strategy & Management) Material
PDF lesson
63
P1 - Social Media Management Tools Introduction Material 5/12/2025
Video lesson
64
P1 - Social Media Management Tools Introduction Material
PDF lesson
65
Q1 - Social Media Management Tools Introduction
15 questions
66
P2 - The Value of Social Media Tools Across Different Organisation Types Material 5/12/2025
Video lesson
67
P2 - The Value of Social Media Tools Across Different Organisation Types Material
PDF lesson
68
Q2 - The Value of Social Media Tools Across Different Organisation Types
15 questions
69
P3 - The Future of Social Media Management Tools Material 5/12/2025
Video lesson
70
P3 - The Future of Social Media Management Tools Material
PDF lesson
71
Q3 - The Future of Social Media Management Tools
15 questions
L8:Social Media Tools (Content & Engagement)
72
PPT-Social Media Tools (Content & Engagement)
Text lesson
73
P1-Social Media Platform Specific Tools 12/12/2025
Video lesson
74
P1-Social Media Platform Specific Tools
PDF lesson
75
P2-Content Creation & Marketing 12/12/2025
Video lesson
76
P2-Content Creation & Marketing
PDF lesson
77
P3-How to Tailor Content to Your Target Audience Using Tools 12/12/2025
Video lesson
78
P3-How to Tailor Content to Your Target Audience Using Tools
PDF lesson
L9:CRM Technology Data & Segmentation
79
P1-What is CRM? 19/12/2025
Video lesson
80
P1-What is CRM?
PDF lesson
81
P2-Customer Segmentation
Video lesson
82
P2-Customer Segmentation
PDF lesson
83
P3-Retention and Loyalty Campaigns 19/12/2025
Video lesson
84
P3-Retention and Loyalty Campaigns
PDF lesson
85
Assignment-Applying CRM in Your Workplace
PDF lesson
L10:CRM Technology (Campaigns & Automation)
86
P1-A1 and automation in CRM 9/1/2026
Video lesson
87
P1-A1 and automation in CRM
PDF lesson
88
P2-Implementing CRM and automation tools 9/1/2026
Video lesson
89
P2-Implementing CRM and automation tools
PDF lesson
90
P3-The future of CRM technology 9/1/2026
Video lesson
91
P3-The future of CRM technology
PDF lesson
92
Assignment -CRM Technology (Campaigns & Automation)
PDF lesson
L11:Digital Web Analytics
93
P1-Digital & Web Analytics Overview 16/1/2026
Video lesson
94
P1-Digital & Web Analytics Overview
PDF lesson
95
Q1-Digital & Web Analytics Overview
Sorry, this lesson is currently locked. You need to complete "P1-Digital & Web Analytics Overview" before accessing it.
15 questions
96
P2-Key Web Analytics Metrics
Video lesson
97
P2-Key Web Analytics Metrics
PDF lesson
98
Q2-Key Web Analytics Metrics
Sorry, this lesson is currently locked. You need to complete "P2-Key Web Analytics Metrics" before accessing it.
15 questions
99
P3-Data Segmentation for Targeted Marketing 16/1/2026
Video lesson
100
P3-Data Segmentation for Targeted Marketing
PDF lesson
101
Q3-Data Segmentation for Targeted Marketing
Sorry, this lesson is currently locked. You need to complete "P3-Data Segmentation for Targeted Marketing" before accessing it.
15 questions
102
Assignment
PDF lesson
L12:Web Analytics: Reporting & Insights
103
P1-Using analytics insights
PDF lesson
104
Q1-Using analytics insights
15 questions
105
P2-Campaign performance reports
PDF lesson
106
Assignment L Web Analytics: Reporting & Insights
PDF lesson
107
Q2-Campaign performance reports
15 questions
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