Meet your teacher
DrFredah
Mwiti
Associate Professor in Marketing · University of Sussex
A consumer-focused perspective on marketing, insight and the choices that shape effective planning.
Professional perspective
Understanding markets through people.
Dr Fredah Mwiti is an Associate Professor in Marketing at the University of Sussex Business School. She holds a PhD in Consumer Behaviour from Lancaster University and has held academic roles in the UK alongside teaching in Kenya and Singapore.
Her research uses qualitative and ethnographic approaches to understand consumer behaviour in subsistence marketplaces. It considers how people respond to poverty and gendered constraints, the role of frugal innovation, and emerging work on youth digital entrepreneurship and the creative economy.
At Kent Business College, Fredah’s named teaching editions cover Marketing Impact and Planning and Marketing Strategy and Planning. These subjects connect understanding a market with making choices about priorities, activity and implementation.
Explore her available editions below to choose the level and delivery period that suit your learning needs. The individual course curricula set out the lessons and resources available, helping you build a focused route through marketing planning and strategy.
Learn with Fredah
Explore the courses.
Choose a subject, then compare its intake and delivery year to find a teaching edition that suits you.
2 courses · 3 teaching editions
Marketing · Level 4
Marketing Impact and Planning
Turn market understanding into a coherent campaign plan. Connect environmental analysis, customer behaviour and research with segmentation and integrated campaign planning, building a clearer rationale for your marketing decisions.
Marketing · Level 6
Marketing Strategy and Planning
Develop a more strategic view of marketing. Connect market and competitor analysis with targeting, positioning, innovation and implementation, and consider how strategic choices guide a practical marketing plan.
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