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Description
Curriculum
Reviews
Grade
Marketing Executive Level 4 - Feb 2026
Dr.Fredah - Impact & Planning - Jan 26
Instructor
Fredah Mwiti
35
Students
enrolled
0
0 reviews
Course details
Lectures
:
441
Quizzes
:
98
Description
Curriculum
CH 0: Safeguarding and British Values
1
TB-Safeguarding and British Values.
PDF lesson
CH 0: Safeguarding and British Values
2
TB-Safeguarding and British Values.
PDF lesson
CH 1: Marketing Apprenticeship
3
TB- Marketing Apprenticeship
PDF lesson
CH 1: Marketing Apprenticeship
4
TB- Marketing Apprenticeship
PDF lesson
L1: Introduction: Marketing Definition 5/2/2026
5
P1-Marketing Definition
Video lesson
6
P1-VID- Marketing Definition
Video lesson
7
P1-TB-Marketing Definition
PDF lesson
8
P1-Marketing Definition
PDF lesson
9
P1-AUD- Marketing Definition
Audio lesson
10
Q1 :Marketing Definition
10 questions
11
P2-Marketing Concepts
Video lesson
12
P2-VID-Marketing Concept
Video lesson
13
P2-TB-Marketing Concept
PDF lesson
14
P2-Marketing Concepts
PDF lesson
15
P2-AUD-Marketing Concept
Audio lesson
16
Q2 :Marketing Concept
10 questions
17
P3-Marketing to Satisfy Customer Needs
Video lesson
18
P3-PPT-Marketing to Satisfy Customer Needs
PDF lesson
19
PPT- Introduction: Marketing Definition
Text lesson
L1: Introduction: Marketing Definition
20
P1-Marketing Definition
Video lesson
21
P1-VID- Marketing Definition
Video lesson
22
P1-TB-Marketing Definition
PDF lesson
23
P1-Marketing Definition
PDF lesson
24
P1-AUD- Marketing Definition
Audio lesson
25
Q1 :Marketing Definition
10 questions
26
P2-Marketing Concepts
Video lesson
27
P2-VID-Marketing Concept
Video lesson
28
P2-TB-Marketing Concept
PDF lesson
29
P2-Marketing Concepts
PDF lesson
30
P2-AUD-Marketing Concept
Audio lesson
31
Q2 :Marketing Concept
10 questions
32
P3-Marketing to Satisfy Customer Needs
Video lesson
33
P3-PPT-Marketing to Satisfy Customer Needs
PDF lesson
34
PPT- Introduction: Marketing Definition
Text lesson
L2 :Marketing Strategy and Planning 12/2/2026
35
P1-SOSTAC Framework
Video lesson
36
P1-VID-Marketing Strategy and Planning
Video lesson
37
P1-TB-Marketing Strategy and Planning
PDF lesson
38
P1 - PPT - SOSTAC Framework
PDF lesson
39
P1-AUD-Marketing Strategy and Planning
Audio lesson
40
Q1:Marketing Strategy and Planning
20 questions
41
P2-MOST Framework
Video lesson
42
P2-VID-Chaos to Clarity: Marketing Planning Explained
Video lesson
43
P2-TB-Chaos to Clarity: Marketing Planning Explained
PDF lesson
44
P2 - PPT- MOST Framework
PDF lesson
45
P2-AUD-Chaos to Clarity: Marketing Planning Explained
Audio lesson
46
Q2:Chaos to Clarity: Marketing Planning Explained
10 questions
47
P3 -APIC Framework
Video lesson
48
P3-VID-The Marketing Plan Quest
Video lesson
49
P3-TB-The Marketing Plan Quest
PDF lesson
50
P3 - PPT - APIC Framework
PDF lesson
51
P3-AUD-The Marketing Plan Quest
Audio lesson
52
Q3-The Marketing Plan Quest
10 questions
L2 :Marketing Strategy and Planning
53
P1-SOSTAC Framework
Video lesson
54
P1-VID-Marketing Strategy and Planning
Video lesson
55
P1-TB-Marketing Strategy and Planning
PDF lesson
56
P1 - PPT - SOSTAC Framework
PDF lesson
57
P1-AUD-Marketing Strategy and Planning
Audio lesson
58
Q1:Marketing Strategy and Planning
20 questions
59
P2-MOST Framework
Video lesson
60
P2-VID-Chaos to Clarity: Marketing Planning Explained
Video lesson
61
P2-TB-Chaos to Clarity: Marketing Planning Explained
PDF lesson
62
P2 - PPT- MOST Framework
PDF lesson
63
P2-AUD-Chaos to Clarity: Marketing Planning Explained
Audio lesson
64
Q2:Chaos to Clarity: Marketing Planning Explained
10 questions
65
P3 -APIC Framework
Video lesson
66
P3-VID-The Marketing Plan Quest
Video lesson
67
P3-TB-The Marketing Plan Quest
PDF lesson
68
P3 - PPT - APIC Framework
PDF lesson
69
P3-AUD-The Marketing Plan Quest
Audio lesson
70
Q3-The Marketing Plan Quest
10 questions
L3:Creating a Structured Marketing Plan 18/2/2026
71
P1-Strategic Foundation
Video lesson
72
P1-VID-Strategic Foundation
Video lesson
73
P1-TB-Strategic Foundation
PDF lesson
74
P1-PPT-Strategic Foundation
PDF lesson
75
P1-AUD-Strategic Foundation
Audio lesson
76
Q1 :Strategic Foundation
10 questions
77
P2-Marketing Execution Strategy
Video lesson
78
P2-VID-Marketing Execution Strategy
Video lesson
79
P2-TB-Marketing Execution Strategy
PDF lesson
80
P2-PPT-Marketing Execution Strategy
PDF lesson
81
P2-AUD-Marketing Execution Strategy
Audio lesson
82
Q2 :Marketing Execution Strategy
10 questions
83
P3-Resources, Control, and Evaluation
Video lesson
84
P3-VID-Resources, Control, and Evaluation
Video lesson
85
P3-TB-Resources, Control, and Evaluation
PDF lesson
86
P3-PPT-Resources, Control, and Evaluation
PDF lesson
87
P3-AUD-Resources, Control, and Evaluation
Audio lesson
88
Q3 :Resources, Control, and Evaluation
10 questions
89
Assignment-L4:Creating a Structured Marketing Plan
PDF lesson
L3:Creating a Structured Marketing Plan
90
P1-Strategic Foundation
Video lesson
91
P1-VID-Strategic Foundation
Video lesson
92
P1-TB-Strategic Foundation
PDF lesson
93
P1-PPT-Strategic Foundation
PDF lesson
94
P1-AUD-Strategic Foundation
Audio lesson
95
Q1 :Strategic Foundation
10 questions
96
P2-Marketing Execution Strategy
Video lesson
97
P2-VID-Marketing Execution Strategy
Video lesson
98
P2-TB-Marketing Execution Strategy
PDF lesson
99
P2-PPT-Marketing Execution Strategy
PDF lesson
100
P2-AUD-Marketing Execution Strategy
Audio lesson
101
Q2 :Marketing Execution Strategy
10 questions
102
P3-Resources, Control, and Evaluation
Video lesson
103
P3-VID-Resources, Control, and Evaluation
Video lesson
104
P3-TB-Resources, Control, and Evaluation
PDF lesson
105
P3-PPT-Resources, Control, and Evaluation
PDF lesson
106
P3-AUD-Resources, Control, and Evaluation
Audio lesson
107
Q3 :Resources, Control, and Evaluation
10 questions
108
Assignment-L4:Creating a Structured Marketing Plan
PDF lesson
L4:The External and Micro Marketing Environment 26/2/2026
109
P1-From PESTLE to SWOT: Turning External Insights into Action
Video lesson
110
P1-VID_ From PESTLE to SWOT: Turning External Insights into Action
Video lesson
111
P1-TB-From PESTLE to SWOT: Turning External Insights into Action
PDF lesson
112
P1-PPT-From PESTLE to SWOT: Turning External Insights into Action
PDF lesson
113
P1-AUD- From PESTLE to SWOT: Turning External Insights into Action
Audio lesson
114
Q1 :From PESTLE to SWOT: Turning External Insights into Action
10 questions
115
P2-The Marketing Environment Understanding the Bigger Picture
Video lesson
116
P2-VID-The Marketing Environment: Understanding the Bigger Picture
Video lesson
117
P2-TB- The Marketing Environment: Understanding the Bigger Picture
PDF lesson
118
P2-PPT-The Marketing Environment Understanding the Bigger Picture
PDF lesson
119
P2-AUD-The Marketing Environment: Understanding the Bigger Picture
Audio lesson
120
Q2 :The Marketing Environment: Understanding the Bigger Picture
10 questions
121
P3-Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
Video lesson
122
P3-VID-Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
Video lesson
123
P3-TB_Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
PDF lesson
124
P3-PPT-Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
PDF lesson
125
P3-AUD-Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
Audio lesson
126
Q3 :Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
10 questions
L4:The External and Micro Marketing Environment 27/2/2026
127
P1-From PESTLE to SWOT: Turning External Insights into Action
Video lesson
128
P1-VID_ From PESTLE to SWOT: Turning External Insights into Action
Video lesson
129
P1-TB-From PESTLE to SWOT: Turning External Insights into Action
PDF lesson
130
P1-PPT-From PESTLE to SWOT: Turning External Insights into Action
PDF lesson
131
P1-AUD- From PESTLE to SWOT: Turning External Insights into Action
Audio lesson
132
Q1 :From PESTLE to SWOT: Turning External Insights into Action
10 questions
133
P2-The Marketing Environment Understanding the Bigger Picture
Video lesson
134
P2-VID-The Marketing Environment: Understanding the Bigger Picture
Video lesson
135
P2-TB- The Marketing Environment: Understanding the Bigger Picture
PDF lesson
136
P2-PPT-The Marketing Environment Understanding the Bigger Picture
PDF lesson
137
P2-AUD-The Marketing Environment: Understanding the Bigger Picture
Audio lesson
138
Q2 :The Marketing Environment: Understanding the Bigger Picture
10 questions
139
P3-Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
Video lesson
140
P3-VID-Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
Video lesson
141
P3-TB_Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
PDF lesson
142
P3-PPT-Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
PDF lesson
143
P3-AUD-Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
Audio lesson
144
Q3 :Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
10 questions
L5: Internal Environment 5/3/2026
145
P1-Understanding the Internal Marketing Environment .
Video lesson
146
P1-VID_Understanding the Internal Marketing Environment
Video lesson
147
P1-TB-Understanding the Internal Marketing Environment .
PDF lesson
148
P1-PPT-Understanding the Internal Marketing Environment .
PDF lesson
149
P1-AUD-Understanding the Internal Marketing Environment .
Audio lesson
150
Q1-Understanding the Internal Marketing Environment
10 questions
151
P2-How Organisation Type and Internal Capabilities Shape Marketing Strategy .
Video lesson
152
P2-VID_How Organisation Type and Internal Capabilities Shape Marketing Strategy .
Video lesson
153
P2-TB-How Organisation Type and Internal Capabilities Shape Marketing Strategy
PDF lesson
154
P2-PPT-How Organisation Type and Internal Capabilities Shape Marketing Strategy .
PDF lesson
155
P2-AUD-How Organisation Type and Internal Capabilities Shape Marketing Strategy
Audio lesson
156
Q2-How Organisation Type and Internal Capabilities Shape Marketing Strategy
10 questions
157
P3-Marketing Risk Management and Internal Factors
Video lesson
158
P3-VID- Marketing Risk Management and Internal Factors .
Video lesson
159
P3-TB-Marketing Risk Management and Internal Factors
PDF lesson
160
P3-PPT-Marketing Risk Management and Internal Factors
PDF lesson
161
P3-AUD-Marketing Risk Management and Internal Factors
Audio lesson
162
Q3-Marketing Risk Management and Internal Factors
10 questions
L5: Internal Environment 6/3/2026
163
P1-Understanding the Internal Marketing Environment .
Video lesson
164
P1-VID_Understanding the Internal Marketing Environment
Video lesson
165
P1-TB-Understanding the Internal Marketing Environment .
PDF lesson
166
P1-PPT-Understanding the Internal Marketing Environment .
PDF lesson
167
P1-AUD-Understanding the Internal Marketing Environment .
Audio lesson
168
Q1-Understanding the Internal Marketing Environment
10 questions
169
P2-How Organisation Type and Internal Capabilities Shape Marketing Strategy .
Video lesson
170
P2-VID_How Organisation Type and Internal Capabilities Shape Marketing Strategy .
Video lesson
171
P2-TB-How Organisation Type and Internal Capabilities Shape Marketing Strategy
PDF lesson
172
P2-PPT-How Organisation Type and Internal Capabilities Shape Marketing Strategy .
PDF lesson
173
P2-AUD-How Organisation Type and Internal Capabilities Shape Marketing Strategy
Audio lesson
174
Q2-How Organisation Type and Internal Capabilities Shape Marketing Strategy
10 questions
175
P3-Marketing Risk Management and Internal Factors
Video lesson
176
P3-VID- Marketing Risk Management and Internal Factors .
Video lesson
177
P3-TB-Marketing Risk Management and Internal Factors
PDF lesson
178
P3-PPT-Marketing Risk Management and Internal Factors
PDF lesson
179
P3-AUD-Marketing Risk Management and Internal Factors
Audio lesson
180
Q3-Marketing Risk Management and Internal Factors
10 questions
L6: Understanding Customer Behaviour and Segmentation 13/3/2026
181
P1-Foundations of Customer Behaviour & Segmentation
50 mins
182
P1-VID-Foundations of Customer Behaviour & Segmentation
Video lesson
183
P1-TB-Foundations of Customer Behaviour & Segmentation
PDF lesson
184
P1-Foundations of Customer Behaviour & Segmentation
PDF lesson
185
P1-AUD-Foundations of Customer Behaviour & Segmentation
Audio lesson
186
Q1-Foundations of Customer Behaviour & Segmentation
10 questions
187
P2-Market Segmentation
40 mins
188
P2-VID-Influences on Consumer Behaviour & Decision-Making
Video lesson
189
P2-TB-Influences on Consumer Behaviour & Decision-Making
PDF lesson
190
P2-Market Segmentation
PDF lesson
191
P2-AUD-Influences on Consumer Behaviour & Decision-Making
Audio lesson
192
Q2-Influences on Consumer Behaviour & Decision-Making
10 questions
193
P3-Applying Customer Behaviour in Practice
12 mins
194
P3-VID-Applying Customer Behaviour in Practice
Video lesson
195
P3-TB-Applying Customer Behaviour in Practice
PDF lesson
196
P3-Applying Customer Behaviour in Practice
PDF lesson
197
P3-AUD-Applying Customer Behaviour in Practice
Audio lesson
198
Q3-Applying Customer Behaviour in Practice
10 questions
L6: Understanding Customer Behaviour and Segmentation 13/3/2026
199
P1-Foundations of Customer Behaviour & Segmentation
50 mins
200
P1-VID-Foundations of Customer Behaviour & Segmentation
Video lesson
201
P1-TB-Foundations of Customer Behaviour & Segmentation
PDF lesson
202
P1-Foundations of Customer Behaviour & Segmentation
PDF lesson
203
P1-AUD-Foundations of Customer Behaviour & Segmentation
Audio lesson
204
Q1-Foundations of Customer Behaviour & Segmentation
10 questions
205
P2-Market Segmentation
40 mins
206
P2-VID-Influences on Consumer Behaviour & Decision-Making
Video lesson
207
P2-TB-Influences on Consumer Behaviour & Decision-Making
PDF lesson
208
P2-Market Segmentation
PDF lesson
209
P2-AUD-Influences on Consumer Behaviour & Decision-Making
Audio lesson
210
Q2-Influences on Consumer Behaviour & Decision-Making
10 questions
211
P3-Applying Customer Behaviour in Practice
12 mins
212
P3-VID-Applying Customer Behaviour in Practice
Video lesson
213
P3-TB-Applying Customer Behaviour in Practice
PDF lesson
214
P3-Applying Customer Behaviour in Practice
PDF lesson
215
P3-AUD-Applying Customer Behaviour in Practice
Audio lesson
216
Q3-Applying Customer Behaviour in Practice
10 questions
L7:Understanding Different Types of Customers – B2B, B2C, and Adoption Behaviours 20/3/26
217
P1-VID-Understanding Customer Types and Behaviour.
Video lesson
218
P1-PPT-Understanding Customer Types and Behaviour.Impact
PDF lesson
219
P1-TB-Understanding Customer Types and Behaviour.
PDF lesson
.
220
P1-AUD-Understanding Customer Types and Behaviour.
15 mins
221
Q1-Understanding Customer Types and Behaviour
10 questions
222
P2-VID-Adoption Behaviour and Innovation in Marketing.
9 min
223
P2-PPT-Adoption Behaviour and Innovation in Marketing.Impact
PDF lesson
224
P2-TB-Adoption Behaviour and Innovation in Marketing.
PDF lesson
225
P2-AUD-Adoption Behaviour and Innovation in Marketing.
15 mins
226
Q2-Adoption Behaviour and Innovation in Marketing .
10 questions
227
P3-VID-Brand Positioning, Relationships, and Customer Loyalty.
9 min
228
P3-PPT-Brand Positioning, Relationships, and Customer Loyalty.Impact
PDF lesson
229
P3-TB-Brand Positioning, Relationships, and Customer Loyalty.
PDF lesson
230
P3-AUD-Brand Positioning, Relationships, and Customer Loyalty.
15 mins
231
Q3-Brand Positioning, Relationships, and Customer Loyalty .
10 questions
232
P1-Understanding Customer Types and Behaviour.Impact
25 Min
233
P2-Adoption Behaviour and Innovation in Marketing .Impact
30 Minutes
234
P3-Brand Positioning, Relationships, and Customer Loyalty .Impact
25 Min
L7:Understanding Different Types of Customers – B2B, B2C, and Adoption Behaviours 20/3/26
235
P1-VID-Understanding Customer Types and Behaviour.
Video lesson
236
P1-PPT-Understanding Customer Types and Behaviour.Impact
PDF lesson
237
P1-TB-Understanding Customer Types and Behaviour.
PDF lesson
.
238
P1-AUD-Understanding Customer Types and Behaviour.
15 mins
239
Q1-Understanding Customer Types and Behaviour
10 questions
240
P2-VID-Adoption Behaviour and Innovation in Marketing.
9 min
241
P2-PPT-Adoption Behaviour and Innovation in Marketing.Impact
PDF lesson
242
P2-TB-Adoption Behaviour and Innovation in Marketing.
PDF lesson
243
P2-AUD-Adoption Behaviour and Innovation in Marketing.
15 mins
244
Q2-Adoption Behaviour and Innovation in Marketing .
10 questions
245
P3-VID-Brand Positioning, Relationships, and Customer Loyalty.
9 min
246
P3-PPT-Brand Positioning, Relationships, and Customer Loyalty.Impact
PDF lesson
247
P3-TB-Brand Positioning, Relationships, and Customer Loyalty.
PDF lesson
248
P3-AUD-Brand Positioning, Relationships, and Customer Loyalty.
15 mins
249
Q3-Brand Positioning, Relationships, and Customer Loyalty .
10 questions
250
P1-Understanding Customer Types and Behaviour.Impact
25 Min
251
P2-Adoption Behaviour and Innovation in Marketing .Impact
30 Minutes
252
P3-Brand Positioning, Relationships, and Customer Loyalty .Impact
25 Min
L8: Marketing Research, Marketing Information System and Commercial Intelligence
253
P1-PPT-Marketing Mission Control.Impact
PDF lesson
254
P1-VID- Marketing Mission Control.
9 min
255
P1-TB- Marketing Mission Control.
PDF lesson
256
P1-AUD- Marketing Mission Control.
Audio lesson
257
Q1 :Marketing Mission Control.
10 questions
258
P2-VID- Apprentice's Research Guide.
9 min
259
P2-PPT-Apprentice's Research Guide.
PDF lesson
260
P2-TB- Apprentice's Research Guide.
PDF lesson
261
P2-AUD- Apprentice's Research Guide.
Audio lesson
262
Q2:Apprentice's Research Guide.
10 questions
263
P3-VID- Turning Data into Action.
9 min
264
P3-PPT- Turning Data into Action.
PDF lesson
265
P3-TB- Turning Data into Action.
PDF lesson
266
P3-AUD- Turning Data into Action.
Audio lesson
267
Q3: Turning Data into Action.
10 questions
L8: Marketing Research, Marketing Information System and Commercial Intelligence 27/3/2026
268
P1-PPT-Marketing Mission Control.Impact
PDF lesson
269
P1-VID- Marketing Mission Control.
9 min
270
P1-TB- Marketing Mission Control.
PDF lesson
271
P1-AUD- Marketing Mission Control.
Audio lesson
272
Q1 :Marketing Mission Control.
10 questions
273
P2-VID- Apprentice's Research Guide.
9 min
274
P2-PPT-Apprentice's Research Guide.
PDF lesson
275
P2-TB- Apprentice's Research Guide.
PDF lesson
276
P2-AUD- Apprentice's Research Guide.
Audio lesson
277
Q2:Apprentice's Research Guide.
10 questions
278
P3-VID- Turning Data into Action.
9 min
279
P3-PPT- Turning Data into Action.
PDF lesson
280
P3-TB- Turning Data into Action.
PDF lesson
281
P3-AUD- Turning Data into Action.
Audio lesson
282
Q3: Turning Data into Action.
10 questions
283
Marketing Mission Control.Impact
Video lesson
284
Apprentice's Research Guide.
Video lesson
285
Turning Data into Action.
Video lesson
L9:Sources of Primary Data in Marketing
286
P1-VID-Understanding Primary Data Sources and Surveys in Marketing.
Video lesson
287
P1-PPT-Understanding Primary Data Sources and Surveys in Marketing.Impact
PDF lesson
288
P1-TB-Understanding Primary Data Sources and Surveys in Marketing.
PDF lesson
289
P1-AUD-Understanding Primary Data Sources and Surveys in Marketing.
Audio lesson
290
Q1-Understanding Primary Data Sources and Surveys in Marketing.
10 questions
291
P2-VID-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.
Video lesson
292
P2-PPT-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.Impact
PDF lesson
293
P2-TB-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.
PDF lesson
294
P2-AUD-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.
Audio lesson
295
Q2-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.
10 questions
296
P3-VID-Internal Risk Management.
Video lesson
297
P3-PPT-Internal Risk Management.Impact
PDF lesson
298
P3-TB-Internal Risk Management.
PDF lesson
299
P3-AUD-Internal Risk Management.
Audio lesson
300
Q3-Internal Risk Management.
10 questions
L9: Sources of Secondary Data in Marketing 10/4/2026
301
P1-VID-Introduction & Internal Secondary Data.
Video lesson
302
P1-TB-Introduction & Internal Secondary Data.
PDF lesson
303
P1-PPT-Introduction & Internal Secondary Data.
Text lesson
304
P1-AUD-Introduction & Internal Secondary Data.
Audio lesson
305
Q1-Introduction & Internal Secondary Data.
10 questions
306
P2-VID-External Secondary Data Sources.
Video lesson
307
P2-TB- External Secondary Data Sources.
PDF lesson
308
P2-PPT-External Secondary Data Sources.
Text lesson
309
P2-AUD-External Secondary Data Sources.
Audio lesson
310
Q2-External Secondary Data Sources.
10 questions
311
P3-VID-Evaluation of Secondary Data.
Video lesson
312
P3-TB-Evaluation of Secondary Data.
PDF lesson
313
P3-PPT-Evaluation of Secondary Data.
Text lesson
314
P3-AUD-Evaluation of Secondary Data.
Audio lesson
315
Q3-Evaluation of Secondary Data.
10 questions
316
P1-Introduction & Internal Secondary Data.
Video lesson
317
P2- External Secondary Data Sources.
Video lesson
318
P3-Evaluation of Secondary Data.
Video lesson
CH 11: Sources of Secondary Data in Marketing
319
P1-VID-Introduction & Internal Secondary Data.
Video lesson
320
P1-TB-Introduction & Internal Secondary Data.
PDF lesson
321
P1-AUD-Introduction & Internal Secondary Data.
Audio lesson
322
Q1-Introduction & Internal Secondary Data.
10 questions
323
P2-VID-External Secondary Data Sources.
Video lesson
324
P2-TB- External Secondary Data Sources.
PDF lesson
325
P2-AUD-External Secondary Data Sources.
Audio lesson
326
Q2-External Secondary Data Sources.
10 questions
327
P3-VID-Evaluation of Secondary Data.
Video lesson
328
P3-TB-Evaluation of Secondary Data.
PDF lesson
329
P3-AUD-Evaluation of Secondary Data.
Audio lesson
330
Q3-Evaluation of Secondary Data.
10 questions
L10:Sources of Primary Data in Marketing 17/4/2026
331
P1-VID-Understanding Primary Data Sources and Surveys in Marketing.
Video lesson
332
P1-PPT-Understanding Primary Data Sources and Surveys in Marketing.Impact
Text lesson
333
P1-TB-Understanding Primary Data Sources and Surveys in Marketing.
PDF lesson
334
P1-AUD-Understanding Primary Data Sources and Surveys in Marketing.
Audio lesson
335
Q1-Understanding Primary Data Sources and Surveys in Marketing.
10 questions
336
P2-VID-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.
Video lesson
337
P2-PPT-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.
Text lesson
338
P2-TB-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.
PDF lesson
339
P2-AUD-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.
Audio lesson
340
Q2-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.
10 questions
341
P3-VID-Internal Risk Management.
Video lesson
342
P3-TB-Internal Risk Management.
PDF lesson
343
P3-PPT-Internal Risk Management.Impact
Text lesson
344
P3-AUD-Internal Risk Management.
Audio lesson
345
Q3-Internal Risk Management.
10 questions
346
P1-Understanding Primary Data Sources and Surveys in Marketing.
Video lesson
347
P2-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.
Video lesson
348
P3-Internal Risk Management.
Video lesson
CH 12: From Analysis to Action: Applying Environmental Insights to Marketing Strategy and Planning
349
P1-TB-Strategic Analysis and Insight Integration.
PDF lesson
350
Q1-Strategic Analysis and Insight Integration.
10 questions
351
P2-TB-From Insight to Marketing Strategy.
PDF lesson
352
Q2-From Insight to Marketing Strategy.
10 questions
353
P3-TB-Campaign Planning, Execution, and Strategic Agility.
PDF lesson
354
Q3-Campaign Planning, Execution, and Strategic Agility.
10 questions
355
Assignment-CH12:From Analysis to Action: Applying Environmental Insights to Marketing Strategy and Planning
PDF lesson
L11 : The Marketing Mix (7Ps) – A Holistic Strategy 24/4/2026
356
P1-VID-The Marketing Mix (7Ps): Building a Holistic Marketing Strategy.
Video lesson
357
P1-TB-The Marketing Mix (7Ps): Building a Holistic Marketing Strategy.
PDF lesson
358
P1-AUD-The Marketing Mix (7Ps): Building a Holistic Marketing Strategy.
Audio lesson
359
Q1-The Marketing Mix (7Ps): Building a Holistic Marketing Strategy.
10 questions
360
P2-VID-Promotion: Communicating Your Offer and Integrated Marketing Communications.
Video lesson
361
P2-TB-Promotion: Communicating Your Offer and Integrated Marketing Communications.
PDF lesson
362
P2-AUD-Promotion: Communicating Your Offer and Integrated Marketing Communications.
Audio lesson
363
Q2-Promotion: Communicating Your Offer and Integrated Marketing Communications.
10 questions
364
P3-VID-Process and Physical Evidence in the Marketing Mix: Delivering Customer Value.
Video lesson
365
P3-TB-Process and Physical Evidence in the Marketing Mix: Delivering Customer Value.
PDF lesson
366
P3-AUD-Process and Physical Evidence in the Marketing Mix: Delivering Customer Value.
Audio lesson
367
Q3-Process and Physical Evidence in the Marketing Mix: Delivering Customer Value.
10 questions
368
P1-The Marketing Mix (7Ps): Building a Holistic Marketing Strategy.
Video lesson
369
P2-Promotion: Communicating Your Offer and Integrated Marketing Communications.
Video lesson
370
P3-Process and Physical Evidence in the Marketing Mix: Delivering Customer Value.
Video lesson
CH13 : The Marketing Mix (7Ps) – A Holistic Strategy
371
P1-VID-The Marketing Mix (7Ps): Building a Holistic Marketing Strategy.
Video lesson
372
P1-TB-The Marketing Mix (7Ps): Building a Holistic Marketing Strategy.
PDF lesson
373
P1-AUD-The Marketing Mix (7Ps): Building a Holistic Marketing Strategy.
Audio lesson
374
Q1-The Marketing Mix (7Ps): Building a Holistic Marketing Strategy.
10 questions
375
P2-VID-Promotion: Communicating Your Offer and Integrated Marketing Communications.
Video lesson
376
P2-TB-Promotion: Communicating Your Offer and Integrated Marketing Communications.
PDF lesson
377
P2-AUD-Promotion: Communicating Your Offer and Integrated Marketing Communications.
Audio lesson
378
Q2-Promotion: Communicating Your Offer and Integrated Marketing Communications.
10 questions
379
P3-VID-Process and Physical Evidence in the Marketing Mix: Delivering Customer Value.
Video lesson
380
P3-TB-Process and Physical Evidence in the Marketing Mix: Delivering Customer Value.
PDF lesson
381
P3-AUD-Process and Physical Evidence in the Marketing Mix: Delivering Customer Value.
Audio lesson
382
Q3-Process and Physical Evidence in the Marketing Mix: Delivering Customer Value.
10 questions
L12 Ch16: Promotion – How Businesses Attract Customers 1/5/26
383
P1-VID-Promotion Basics & Communication Tools
Video lesson
384
P1-PPT- Promotion Basics & Communication Tools
PDF lesson
385
P1-TB- Promotion Basics & Communication Tools
PDF lesson
386
P1-AUD- Promotion Basics & Communication Tools
18 min
387
Q1-Promotion Basics & Communication Tools
10 questions
388
P2-VID-Digital Promotion, Ethics & Legal Framework
Video lesson
389
P2-PPT-Digital Promotion, Ethics & Legal Framework
PDF lesson
390
P2-TB-Digital Promotion, Ethics & Legal Framework
PDF lesson
391
P2-AUD-Digital Promotion, Ethics & Legal Framework
Audio lesson
392
Q2-Digital Promotion, Ethics & Legal Framework
10 questions
393
P3-VID-Branding, Customer Engagement & Marketing Plan
Video lesson
394
P3-PPT-Branding, Customer Engagement & Marketing Plan
PDF lesson
395
P3-TB-Branding, Customer Engagement & Marketing Plan
PDF lesson
396
P3-AUD-Branding, Customer Engagement & Marketing Plan
Audio lesson
397
Q3-Branding, Customer Engagement & Marketing Plan
10 questions
398
PPT-L14-Promotion – How Businesses Attract Customers
PDF lesson
399
P1- Promotion Basics & Communication Tools
47 Min
400
P2-Digital Promotion, Ethics & Legal Framework
40 Min
401
P3-Branding, Customer Engagement & Marketing Plan
20 Min
CH14: Product – Understanding What You Sell
402
P1-VID-Product Fundamentals (Classifications & Product Levels)
Video lesson
403
P1-TB-Product Fundamentals (Classifications & Product Levels)
PDF lesson
404
P1-AUD-Product Fundamentals (Classifications & Product Levels)
Audio lesson
405
Q1-Product Fundamentals (Classifications & Product Levels)
10 questions
406
P2-VID-Product Life Cycle (PLC) & Portfolio Management in Marketing
Video lesson
407
P2-TB-Product Life Cycle (PLC) & Portfolio Management in Marketing
PDF lesson
408
P2-AUD-Product Life Cycle (PLC) & Portfolio Management in Marketing
Audio lesson
409
Q2-Product Life Cycle (PLC) & Portfolio Management in Marketing
10 questions
410
P3-VID-Packaging & New Product Development (NPD) in Marketing
Video lesson
411
P3-TB-Packaging & New Product Development (NPD) in Marketing
PDF lesson
412
P3-AUD-Packaging & New Product Development (NPD) in Marketing
Audio lesson
413
Q3-Packaging & New Product Development (NPD) in Marketing
10 questions
414
P4-TB-Assignment – Strengthening Your Product Skills
PDF lesson
415
Q1-The Secret Life of Products
15 questions
L13Ch14: Product – Understanding What You Sell 8/5/2026
416
P1-VID-Product Fundamentals (Classifications & Product Levels)
Video lesson
417
P1-PPT-Product Fundamentals (Classifications & Product Levels)
PDF lesson
418
P1-TB-Product Fundamentals (Classifications & Product Levels)
PDF lesson
419
P1-AUD-Product Fundamentals (Classifications & Product Levels)
Audio lesson
420
Q1-Product Fundamentals (Classifications & Product Levels)
10 questions
421
P2-VID-Product Life Cycle (PLC) & Portfolio Management in Marketing
Video lesson
422
P2-PPT-Product Life Cycle (PLC) & Portfolio Management in Marketing
PDF lesson
423
P2-TB-Product Life Cycle (PLC) & Portfolio Management in Marketing
PDF lesson
424
P2-AUD-Product Life Cycle (PLC) & Portfolio Management in Marketing
Audio lesson
425
Q2-Product Life Cycle (PLC) & Portfolio Management in Marketing
10 questions
426
P3-VID-Packaging & New Product Development (NPD) in Marketing
Video lesson
427
P3-PPT-Packaging & New Product Development (NPD) in Marketing
PDF lesson
428
P3-TB-Packaging & New Product Development (NPD) in Marketing
PDF lesson
429
P3-AUD-Packaging & New Product Development (NPD) in Marketing
Audio lesson
430
Q3-Packaging & New Product Development (NPD) in Marketing
10 questions
431
P4-TB-Assignment – Strengthening Your Product Skills
PDF lesson
432
PPT-Ch14- Product – Understanding What You Sell
PDF lesson
433
P1-Livesession-Product Fundamentals (Classifications & Product Levels)
Video lesson
434
P2-Livesession-Product Life Cycle (PLC) & Portfolio Management in Marketing
Video lesson
435
P3-Livesession-Packaging & New Product Development (NPD) in Marketing
Video lesson
Chapter 15: Price – Strategies, Psychology, and Tools in Marketing
436
P1-VID-Pricing Strategies & Models: How Businesses Set Prices.
Video lesson
437
P1-TB-Pricing Strategies & Models: How Businesses Set Prices
PDF lesson
438
P1-AUD-Pricing Strategies & Models: How Businesses Set Prices
Audio lesson
439
Q1- Pricing Strategies & Models: How Businesses Set Prices
10 questions
440
P2-VID-The Psychology of Pricing: How Price Influences Consumer Behaviour
Video lesson
441
P2-TB-The Psychology of Pricing: How Price Influences Consumer Behaviour
PDF lesson
442
P2-AUD-The Psychology of Pricing: How Price Influences Consumer Behaviour
Audio lesson
443
Q2-The Psychology of Pricing: How Price Influences Consumer Behaviour
10 questions
444
P3-VID-Pricing in Practice: Digital Tools, Elasticity & Tesco Case Study
Video lesson
445
P3-TB-Pricing in Practice: Digital Tools, Elasticity & Tesco Case Study
PDF lesson
446
P3-AUD-Pricing in Practice: Digital Tools, Elasticity & Tesco Case Study
Audio lesson
447
Q3-Pricing in Practice: Digital Tools, Elasticity & Tesco Case Study
10 questions
L14Ch 15: Price – Strategies, Psychology, and Tools in Marketing 15/5/2026
448
P1-VID-Pricing Strategies & Models: How Businesses Set Prices.
Video lesson
449
P1-TB-Pricing Strategies & Models: How Businesses Set Prices
PDF lesson
450
P1-PPT-Pricing Strategies & Models: How Businesses Set Prices.
PDF lesson
451
P1-AUD-Pricing Strategies & Models: How Businesses Set Prices
Audio lesson
452
Q1- Pricing Strategies & Models: How Businesses Set Prices
10 questions
453
P2-VID-The Psychology of Pricing: How Price Influences Consumer Behaviour
Video lesson
454
P2-TB-The Psychology of Pricing: How Price Influences Consumer Behaviour
PDF lesson
455
P2-PPT-The Psychology of Pricing: How Price Influences Consumer Behaviour.
PDF lesson
456
P2-AUD-The Psychology of Pricing: How Price Influences Consumer Behaviour
Audio lesson
457
Q2-The Psychology of Pricing: How Price Influences Consumer Behaviour
10 questions
458
P3-VID-Pricing in Practice: Digital Tools, Elasticity & Tesco Case Study
Video lesson
459
P3-PPT-Pricing in Practice: Digital Tools, Elasticity & Tesco Case Study.
PDF lesson
460
P3-TB-Pricing in Practice: Digital Tools, Elasticity & Tesco Case Study
PDF lesson
461
P3-AUD-Pricing in Practice: Digital Tools, Elasticity & Tesco Case Study
Audio lesson
462
Q3-Pricing in Practice: Digital Tools, Elasticity & Tesco Case Study
10 questions
463
P1-Livesession-Pricing Strategies & Models: How Businesses Set Prices.
Video lesson
464
P2-Livesession-The Psychology of Pricing: How Price Influences Consumer Behaviour
Video lesson
465
P3-Livesession-Pricing in Practice: Digital Tools, Elasticity & Tesco Case Study
Video lesson
CH16: Promotion – How Businesses Attract Customers
466
P1-VID-Promotion Basics & Communication Tools
Video lesson
467
P1-TB- Promotion Basics & Communication Tools
PDF lesson
468
P1-AUD- Promotion Basics & Communication Tools
18 min
469
Q1-Promotion Basics & Communication Tools
10 questions
470
P2-VID-Digital Promotion, Ethics & Legal Framework
Video lesson
471
P2-TB-Digital Promotion, Ethics & Legal Framework
PDF lesson
472
P2-AUD-Digital Promotion, Ethics & Legal Framework
Audio lesson
473
Q2-Digital Promotion, Ethics & Legal Framework
10 questions
474
P3-VID-Branding, Customer Engagement & Marketing Plan
Video lesson
475
P3-TB-Branding, Customer Engagement & Marketing Plan
PDF lesson
476
P3-AUD-Branding, Customer Engagement & Marketing Plan
Audio lesson
477
Q3-Branding, Customer Engagement & Marketing Plan
10 questions
L15CH 17: Place – Where and How Customers Buy 22/5/2026
478
P1-VID-Distribution Channels & The Role of Place in Marketing
Video lesson
479
P1-TB-Distribution Channels & The Role of Place in Marketing
PDF lesson
480
P1-PPT-Distribution Channels & The Role of Place in Marketing
PDF lesson
481
P1-AUD-Distribution Channels & The Role of Place in Marketing
Audio lesson
482
Q1 -Distribution Channels & The Role of Place in Marketing
10 questions
483
P2-VID-Enabling Technologies in Distribution & Supply Chain Management
Video lesson
484
P2-TB-Enabling Technologies in Distribution & Supply Chain Management
PDF lesson
485
P2-PPT-Enabling Technologies in Distribution & Supply Chain Management
PDF lesson
486
P2-AUD-Enabling Technologies in Distribution & Supply Chain Management.
Audio lesson
487
Q2 -Enabling Technologies in Distribution & Supply Chain Management
10 questions
488
P3-VID-Omnichannel Strategies, Technology, and Performance Optimisation
Video lesson
489
P3-TB-Omnichannel Strategies, Technology, and Performance Optimisation
PDF lesson
490
P3-PPT-Omnichannel Strategies, Technology, and Performance Optimisation
PDF lesson
491
P3-AUD-Omnichannel Strategies, Technology, and Performance Optimisation
Audio lesson
492
Q3-Omnichannel Strategies, Technology, and Performance Optimisation
10 questions
493
P1-Livesession-Distribution Channels & The Role of Place in Marketing
Video lesson
494
P2-Livesession-Enabling Technologies in Distribution & Supply Chain Management
Video lesson
495
P3-Livesession-Omnichannel Strategies, Technology, and Performance Optimisation
Video lesson
496
PPT-Place – Where and How Customers Buy
PDF lesson
CH 17: Place – Where and How Customers Buy
497
P1-VID-Distribution Channels & The Role of Place in Marketing
Video lesson
498
P1-TB-Distribution Channels & The Role of Place in Marketing
PDF lesson
499
P1-AUD-Distribution Channels & The Role of Place in Marketing
Audio lesson
500
Q1 -Distribution Channels & The Role of Place in Marketing
10 questions
501
P2-VID-Enabling Technologies in Distribution & Supply Chain Management
Video lesson
502
P2-TB-Enabling Technologies in Distribution & Supply Chain Management
PDF lesson
503
P2-AUD-Enabling Technologies in Distribution & Supply Chain Management.
Audio lesson
504
Q2 -Enabling Technologies in Distribution & Supply Chain Management
10 questions
505
P3-VID-Omnichannel Strategies, Technology, and Performance Optimisation
Video lesson
506
P3-TB-Omnichannel Strategies, Technology, and Performance Optimisation
PDF lesson
507
P3-AUD-Omnichannel Strategies, Technology, and Performance Optimisation
Audio lesson
508
Q3-Omnichannel Strategies, Technology, and Performance Optimisation
10 questions
L 16Ch18: Becoming a Marketing Executive – Project Management 29/5/2026
509
P1-VID-From Idea to Plan: Building and Managing a Marketing Campaign
Video lesson
510
P1-TB-From Idea to Plan: Building and Managing a Marketing Campaign
PDF lesson
511
P1-PPT-From Idea to Plan: Building and Managing a Marketing Campaign
PDF lesson
512
P1-AUD-From Idea to Plan: Building and Managing a Marketing Campaign
Audio lesson
513
Q1-From Idea to Plan: Building and Managing a Marketing Campaign
10 questions
514
P2-VID-Working Smarter: Stakeholders, Time & Organisation Skills
Video lesson
515
P2-TB-Working Smarter: Stakeholders, Time & Organisation Skills
PDF lesson
516
P2-PPT-Working Smarter: Stakeholders, Time & Organisation Skills
PDF lesson
517
P2-AUD-Working Smarter: Stakeholders, Time & Organisation Skills
Audio lesson
518
Q2-Working Smarter: Stakeholders, Time & Organisation Skills
10 questions
519
P3-VID-Measuring Success & Professional Development Tools
Video lesson
520
P3-TB-Measuring Success & Professional Development Tools
PDF lesson
521
P3-PPT-Measuring Success & Professional Development Tools
PDF lesson
522
P3-AUD-Measuring Success & Professional Development Tools
Audio lesson
523
Q3-Measuring Success & Professional Development Tools
10 questions
524
PPT-Becoming a Marketing Executive – Project Management
PDF lesson
525
P1-Livesession-From Idea to Plan: Building and Managing a Marketing Campaign
Video lesson
526
P2-Livesession-Working Smarter: Stakeholders, Time & Organisation Skills
Video lesson
527
P3-Livesesssion-Measuring Success & Professional Development Tools
Video lesson
Chapter 18: Becoming a Marketing Executive – Project Management
528
P1-VID-From Idea to Plan: Building and Managing a Marketing Campaign
Video lesson
529
P1-TB-From Idea to Plan: Building and Managing a Marketing Campaign
PDF lesson
530
P1-AUD-From Idea to Plan: Building and Managing a Marketing Campaign
Audio lesson
531
Q1-From Idea to Plan: Building and Managing a Marketing Campaign
10 questions
532
P2-VID-Working Smarter: Stakeholders, Time & Organisation Skills
Video lesson
533
P2-TB-Working Smarter: Stakeholders, Time & Organisation Skills
PDF lesson
534
P2-AUD-Working Smarter: Stakeholders, Time & Organisation Skills
Audio lesson
535
Q2-Working Smarter: Stakeholders, Time & Organisation Skills
10 questions
536
P3-VID-Measuring Success & Professional Development Tools
Video lesson
537
P3-TB-Measuring Success & Professional Development Tools
PDF lesson
538
P3-AUD-Measuring Success & Professional Development Tools
Audio lesson
539
Q3-Measuring Success & Professional Development Tools
10 questions
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