Meet your teacher
Keith
Rowland
Chartered Marketer · Marketing strategy and planning
Explore strategy and digital practice with a perspective shaped by business-to-business sales and marketing.
Professional perspective
Commercial experience, applied to marketing learning.
Keith Rowland is a Chartered Marketer whose professional background includes extensive medical device sales and marketing experience. His career has included leadership roles at Cook Medical, connecting market understanding with commercial planning and implementation.
Since moving into education, Keith has taught marketing strategy and professional diploma programmes. His work connects commercial practice with structured learning, bringing experience of organisational decisions into the study of marketing.
At Kent Business College, Keith’s named editions cover Marketing Strategy and Planning, Commercial Intelligence, Customer Journey Optimisation, Social Media Marketing, Marketing Technology and AI in Marketing. This breadth offers several ways to connect strategic thinking with changing tools and channels.
Choose the subject most relevant to your role, or compare several modules as part of your professional development. The edition filters show level, intake and delivery year; each course curriculum provides the details needed to select your learning materials.
Learn with Keith
Explore the courses.
Choose a subject, then compare its intake and delivery year to find a teaching edition that suits you.
6 courses · 9 teaching editions
Marketing · Level 6
Customer Journey Optimisation
Explore the customer journey as a connected experience. Use the teaching and knowledge checks in your selected edition to strengthen your understanding of customer journeys and consider opportunities for improvement.
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Marketing · Level 4
Social Media Marketing
Make more purposeful choices about social media. Explore audiences, channel selection and content alongside paid and organic campaigns, budgets and measurement, helping you connect social activity with marketing objectives.
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Marketing · Level 6
Marketing Strategy and Planning
Develop a more strategic view of marketing. Connect market and competitor analysis with targeting, positioning, innovation and implementation, and consider how strategic choices guide a practical marketing plan.
Marketing · Level 6
AI in Marketing
Explore the practical possibilities and limitations of AI in marketing. Develop your understanding of machine learning, natural language processing, prompts and data quality, then examine applications across the marketing mix.
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Marketing · Level 6
Commercial Intelligence
Use commercial evidence to ask better marketing questions. Explore performance measures, revenue growth, customer value and acquisition costs, connecting information with the decisions organisations make about their markets.
Marketing · Level 4
Marketing Technology
Understand how marketing technology can support more effective marketing activity. Explore tools, automation and organisational context, then consider how technology choices are applied and measured.
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