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Description
Curriculum
Reviews
Grade
Oct 2025 Level 4 Marketing Executive
Keith-Social Media
Instructor
Mwada Fahmy
31
Students
enrolled
0
0 reviews
Course details
Lectures
:
167
Quizzes
:
32
Level
:
Beginner
Description
Curriculum
L1:Exploring Social Media Channels ,Strengths,Limitations, and Strategic Users 18/3/2026
1
P1 - The Social Media Party
Video lesson
2
P1 - What Social Media “Scope” Means? Material.
PDF lesson
3
P1 - Textbook - Foundations of Social Media Marketing
PDF lesson
4
P1 - Decoding the Social Media Battlefield: Your Strategic Culture
Audio lesson
5
Q1- Foundations of Social Media Marketing
19 questions
6
P2 - Social Media: Play & Win
Video lesson
7
P2 - Social Media Platforms Unlocked Material
PDF lesson
8
P2 - Textbook - When to Use Each Platform: Audience, Context and Objectives
PDF lesson
9
P2 - Social Strategy Unlocked
Audio lesson
10
Q2-When to Use Each Platform: Audience, Context and Objectives
15 questions
11
P3 - The Social Media Playbook
Video lesson
12
P3 - Mapping Content to Platforms Material
PDF lesson
13
P3 - Textbook - Aligning Platforms with Marketing Goals
PDF lesson
14
P3 - Platform DNA Decoded: Aligning Social Media
Audio lesson
15
Q3-Aligning Platforms with Marketing Goals
19 questions
16
PPT-L1-Exploring Social Media Channels ,Strengths,Limitations, and Strategic Users
PDF lesson
17
P1 - What Social Media “Scope” Means?
Video lesson
18
P2 - Social Media Platforms Unlocked Material
Video lesson
19
P3 - Mapping Content to Platforms Material
Video lesson
L2:Social Media Strategy, Algorithms and Viral Marketing 25/3/2026
20
P1 - Paid Vs Organic
Video lesson
21
P1 - Organic vs. Paid Social Media Strategies Material
PDF lesson
22
P1 - Textbook - Organic vs. Paid Social Media Strategies
PDF lesson
23
P1 - Algorithmic Intelligence: Decoding the Invisible Forces of Paid
Audio lesson
24
Q1-Paid Vs Organic
20 questions
25
P2 - Paid Vs. Organic Buzz
Video lesson
26
P2 - Crafting Your Strategy: Paid vs. Organic Material
PDF lesson
27
P2 - Textbook - Crafting Your Strategy: Paid vs. Organic
PDF lesson
28
P2 - Paid vs. Organic Is High-Stakes Marketing: Driven by Surgical Precision or Authentic Trust?
Audio lesson
29
Q2-Crafting Your Strategy: Paid vs. Organic
20 questions
30
P3 - The Algorithm Decoded
Video lesson
31
P3 - Social Media Algorithms Material
PDF lesson
32
P3 - Textbook - Social Media Algorithms
PDF lesson
33
P3 - Mastering the Black Box: How the Social Media Algorithms
Audio lesson
34
Q3-Social Media Algorithms
20 questions
35
Ch 2 - Material
PDF lesson
36
P1-Organic vs. Paid Social Media Strategies Material
Video lesson
37
P2 - Crafting Your Strategy: Paid vs. Organic Material
Video lesson
38
P3 - The Algorithm Decoded
Video lesson
L3:Crafting Media Personas: A Practical Marketing 8/4/2026
39
P1 - Building People From Data
Video lesson
40
P1 - Introduction to Social Media Persona Material
PDF lesson
41
P1 - textbook - Introduction to Social Media Persona
PDF lesson
42
P1 - The Blueprint for Building Customer Persona
Audio lesson
43
Q1- Introduction to Social Media Persona
20 questions
44
P2 - Social Media Persona
Video lesson
45
P2 - Process of Creating a Social Media Persona Material
PDF lesson
46
P2 - Textbook - Process of Creating a Social Media Persona
PDF lesson
47
P2 - Stop Guessing and Build Social Media Persona
Audio lesson
48
Q2-Process of Creating a Social Media Persona
15 questions
49
P3 - Detective's Guide to Persona
Video lesson
50
P3 - Challenges and Pitfalls in Persona Development Material
PDF lesson
51
P3 - Textbook - Challenges and Pitfalls in Persona Development
PDF lesson
52
P3 - The Art and Science of Social Media Persona
Audio lesson
53
Ch3 - Material
PDF lesson
54
P1-Building People From Data
Video lesson
55
P2-Social Media Persona
Video lesson
56
P3-Detective's Guide to Persona
Video lesson
L4:The Customer Journey and Social Media 15/4/2026
57
P1 - Your Social Media Story
Video lesson
58
P1 - Customer Journey and Social Media Introduction Material.
PDF lesson
59
P1 - Textbook - The Customer Decision Journey
PDF lesson
60
P1 - Beyond the Funnel: Mapping the Modern Customer Journey
Audio lesson
61
Q1- The Customer Decision Journey
20 questions
62
P2 - Social Media Sales Funnel
Video lesson
63
P2 - Buying & Enjoying Stages Material.
PDF lesson
64
P2 - Textbook - Buy & Enjoy
PDF lesson
65
P2 - The Three Stages of Social Commerce
Audio lesson
66
Q2-Buy & Enjoy
10 questions
67
P3 - From Scroll to Loyalty
Video lesson
68
P3 - Bond & Advocate stages Material.
PDF lesson
69
P3 - Textbook - Take a Break
PDF lesson
70
P3 - The 88% Trust Loop: Mastering the ABCs of Loyalty
Audio lesson
71
Q3-Bond & Advocate stages Material
10 questions
72
Ch4 - Material
PDF lesson
73
P1-Your Social Media Story
Video lesson
74
P2-Social Media Sales Funnel
Video lesson
75
P3-Bond & Advocate stages Material
Video lesson
L5:Social Media Communities and User Generated Data 22/4/2026
76
Customers: Your Marketers - Part 1
Video lesson
77
P1 - Introduction to UGC Material.
PDF lesson
78
P1 - Textbook - Introduction to UGC
PDF lesson
79
The Polish Paradox: User-Generated Content - Part 1
Audio lesson
80
Q1- Introduction to UGC Material
15 questions
81
Welcome to the Club - Part 2
Video lesson
82
P2 - Types of Social Media Communities Material.
PDF lesson
83
P2 - Textbook - Types of Social Media Communities
PDF lesson
84
Stone Age to Co-Creator: How Social Media Communities Rewrote the Rules for Product - Part 2
Audio lesson
85
Q2- Types of Social Media Communities
20 questions
86
P3 - Brand Communities: Handle With Care
Video lesson
87
P3 - Risks and Considerations Material.
PDF lesson
88
P3 - Textbook - Risks and Considerations
PDF lesson
89
Beyond the Buzzwords - Part 3
Audio lesson
90
Q3-Risks and Considerations
15 questions
91
Ch5 - PPT
PDF lesson
92
P1-Introduction to UGC Material.
Video lesson
93
P2-Types of Social Media Communities
Video lesson
94
P3-Risks and Considerations
Video lesson
L6:The Role of Influencers Categories,Advanteges ,Downsides 29/4/2026
95
P1 - The Influencer Kingdom
Video lesson
96
P1 - Strategic Alignment in Influencer Marketing Material
PDF lesson
97
P1 - Textbook - Strategic Alignment in Influencer Marketing
PDF lesson
98
P1 - Mega-Reach vs. Micro-Trust: The War for Influence on Social Media
Audio lesson
99
Q1-Strategic Alignment in Influencer Marketing
15 questions
100
P2 - The Good, The Bad & The Ad#
Video lesson
101
P2 - Advantages & Disadvantages of Working with Influencers Material
PDF lesson
102
P2 – Textbook - Advantages & Disadvantages of Working with Influencers
PDF lesson
103
P2 - Influencer Marketing: Essential Strategy
Audio lesson
104
Q2- Advantages & Disadvantages of Working with Influencers
20 questions
105
P3 - Influencer Marketing Rules
Video lesson
106
P3 - Compliance Spotlight: The CAP Checklist for Social Media Promotions Material
PDF lesson
107
P3 – Textbook - Compliance Spotlight The CAP Checklist for Social Media Promotions
PDF lesson
108
P3 - Influencer Marketing Ultimate Battle
Audio lesson
109
Q3-Compliance Spotlight The CAP Checklist for Social Media Promotions
10 questions
110
Ch 6 - Material
PDF lesson
111
P1-Strategic Alignment in Influencer Marketing Material
56 Min
112
P2- Advantages & Disadvantages of Working with Influencers Material
34 Min
113
P3 - Compliance Spotlight: The CAP Checklist for Social Media Promotions Material
5 Min
L7:Content Strategy and Copyright Framework 6/5/2026
114
P1 - Content Chaos to Confidence
Video lesson
115
P1 - Introduction to Content Strategy & Framework Material
PDF lesson
116
P1 - Textbook - Content Strategy: From Marketing Goals to Content Goals
PDF lesson
117
P1 - Creation vs Curation
Audio lesson
118
Q1-Introduction to Content Strategy & Framework Material
20 questions
119
P2 - The Content Buffet
Video lesson
120
P2 - Tailoring Content to Each Platform: Different Content Types Material
PDF lesson
121
P2 - Textbook - Tailoring Content to Each Platform: Different Content Types
PDF lesson
122
P2 - The Profitable Content Buffet
Audio lesson
123
Q2-Tailoring Content to Each Platform: Different Content Types
15 questions
124
P3 - Social Media Spellbook
Video lesson
125
P3 - Copywriting and Content Production Process Material
PDF lesson
126
P3 - Textbook - Copywriting and Content Production Process
PDF lesson
127
P3 - Digital Damp Squib or Viral Hit
Audio lesson
128
Q3-Copywriting and Content Production Process
20 questions
129
Ch 7 - Material
PDF lesson
130
P1-Livesession-Content Chaos to Confidence
Video lesson
131
P2-Livesession-Tailoring Content to Each Platform: Different Content Types Material
Video lesson
132
P3-Livesession- Social Media Spellbook
Video lesson
L 8 13/5/2026
133
P1 - Get Smart
Video lesson
134
P1 - Introduction to Social Media Campaigns Material
PDF lesson
135
P1 - Textbook - Introduction to Social Media Campaigns
PDF lesson
136
P1 - From Vanity Metrics to Value_Mastering SMART Objectives
Audio lesson
137
Q1- Introduction to Social Media Campaigns
15 questions
138
P2 - Smarter Social Media Guide
Video lesson
139
P2 - Using KPIs to Measure Success Material
PDF lesson
140
P2 - Textbook - Using KPIs to Measure Success
PDF lesson
141
P2 - Kill the Content Chaos
Audio lesson
142
Q2-Using KPIs to Measure Success
10 questions
143
P3 - Sausage Rolls & Social ROI
Video lesson
144
P3 - ROI in Social Media Marketing Material
PDF lesson
145
P3 - Textbook - ROI in Social Media Marketing
PDF lesson
146
P3 - Strategy vs. Agility in Social Media
Audio lesson
147
Q3-ROI in Social Media Marketing
15 questions
148
Ch 8 - Material
PDF lesson
149
P1-Livesession- Introduction to Social Media Campaigns Material
Video lesson
150
P2-Livesession-Using KPIs to Measure Success Material
Video lesson
151
P3-Livesession- ROI in Social Media Marketing Material
Video lesson
L9
152
P1 - Social Media Metrics
Video lesson
153
P1 - Understanding Social Media Metrics: Beyond the Numbers Material
PDF lesson
154
P1 - Textbook - Understanding Social Media Metrics: Beyond the Numbers
PDF lesson
155
P1 - Vanity vs Actionable Metrics
Audio lesson
156
Q1-Understanding Social Media Metrics: Beyond the Numbers
20 questions
157
P2 - Social Fog to Strategic Focus
Video lesson
158
P2 - RACE Framework Material
PDF lesson
159
P2 - Textbook - RACE Framework
PDF lesson
160
P2 - Stop Counting Likes: The Strategic Roadmap to Social Media
Audio lesson
161
Q2- RACE Framework
15 questions
162
P3 - Solving the Super Long Link
Video lesson
163
P3 - Tracking Links & UTMs Material
PDF lesson
164
P3 - Textbook - Tracking Links & UTMs
PDF lesson
165
P3 - Beyond Likes: Turning Social Noise into Strategic Intelligence
Audio lesson
166
Q3- Tracking Links & UTMs
20 questions
167
Ch 9 - Material
PDF lesson
L10
168
P1 - AI: Your Social Media Co-Pilot
Video lesson
169
P1 - Introduction: Create Smarter AI-Enhanced Content Creation & Distribution Material
PDF lesson
170
P1 - Textbook - Introduction: Create Smarter AI-Enhanced Content Creation & Distribution
PDF lesson
171
P1 - AI and the Five Pillars of Social Marketing
Audio lesson
172
Q1-Introduction: Create Smarter AI-Enhanced Content Creation & Distribution
15 questions
173
P2 - AI's Secret Social Life
Video lesson
174
P2 - Typical AI Uses in Marketing Material
PDF lesson
175
P2 - Textbook - Typical AI Uses in Marketing
PDF lesson
176
P2 - AI Versus Authenticity: The High-Stakes Trade-Off in Social Media
Audio lesson
177
Q2- Typical AI Uses in Marketing.
15 questions
178
P3 - AI & Social Media
Video lesson
179
P3 - Protect reputation: AI in Social Listening, Risk and Reputation Management Material
PDF lesson
180
P3 - Textbook - Protect reputation: AI in Social Listening, Risk and Reputation Management
PDF lesson
181
P3 - AI Marketing Unleashed: The Essential Guardrails for Ethics
Audio lesson
182
Q3-Protect reputation: AI in Social Listening, Risk and Reputation Management.
15 questions
183
Ch 10 - Material
PDF lesson
L11
184
P1 - Social Media Campaigns
Video lesson
185
P1 - Even the most creative ideas can collapse without good organisation Material
PDF lesson
186
P1 - Textbook - Tools and Technologies for Social Media Project Management
PDF lesson
187
P1 - Stop Posting, Start Leading: The 5-Phase Project Management Framework
Audio lesson
188
Q1- Tools and Technologies for Social Media Project Management
15 questions
189
P2 - Your Epic Campaign Quest
Video lesson
190
P2 - Your Journey from Apprentice to Architect of Engagement Material
PDF lesson
191
P2 - Textbook - Project Management Life Cycle
PDF lesson
192
P2 - Stop Winging It: The 5-Phase Project Management Formula for Killer Social Media Campaigns
Audio lesson
193
Q2-Project Management Life Cycle
20 questions
194
P3 - The Art of Post Mortem
Video lesson
195
P3 - Beyond Performance: A Strategic Framework for Campaign Evaluation Material
PDF lesson
196
P3 - Textbook - Closing: Evaluating Results and Reflecting on Lessons Learned
PDF lesson
197
P3 - Stop Stumbling at the Finish Line
Audio lesson
198
Q3-Closing: Evaluating Results and Reflecting on Lessons Learned
15 questions
199
Ch 11 - Material
PDF lesson
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