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Description
Curriculum
Reviews
Grade
Oct 2025 Level 4 Marketing Executive
Keith-Social Media
Instructor
Mwada Fahmy
35
Students
enrolled
0
0 reviews
Course details
Lectures
:
322
Quizzes
:
65
Description
Curriculum
L1:Exploring Social Media Channels ,Strengths,Limitations, and Strategic Users
1
P1 - The Social Media Party
Video lesson
2
P1 - What Social Media “Scope” Means? Material.
PDF lesson
3
P1 - Textbook - Foundations of Social Media Marketing
PDF lesson
4
P1 - Decoding the Social Media Battlefield: Your Strategic Culture
Audio lesson
5
Q1- Foundations of Social Media Marketing
19 questions
6
P2 - Social Media: Play & Win
Video lesson
7
P2 - Social Media Platforms Unlocked Material
PDF lesson
8
P2 - Textbook - When to Use Each Platform: Audience, Context and Objectives
PDF lesson
9
P2 - Social Strategy Unlocked
Audio lesson
10
Q2-When to Use Each Platform: Audience, Context and Objectives
15 questions
11
P3 - The Social Media Playbook
Video lesson
12
P3 - Mapping Content to Platforms Material
PDF lesson
13
P3 - Textbook - Aligning Platforms with Marketing Goals
PDF lesson
14
P3 - Platform DNA Decoded: Aligning Social Media
Audio lesson
15
Q3-Aligning Platforms with Marketing Goals
19 questions
16
PPT-L1-Exploring Social Media Channels ,Strengths,Limitations, and Strategic Users
PDF lesson
17
P1 - What Social Media “Scope” Means?
Video lesson
18
P2 - Social Media Platforms Unlocked Material
Video lesson
19
P3 - Mapping Content to Platforms Material
Video lesson
L1:Exploring Social Media Channels ,Strengths,Limitations, and Strategic Users 18/3/2026
20
P1 - The Social Media Party
Video lesson
21
P1 - What Social Media “Scope” Means? Material.
PDF lesson
22
P1 - Textbook - Foundations of Social Media Marketing
PDF lesson
23
P1 - Decoding the Social Media Battlefield: Your Strategic Culture
Audio lesson
24
Q1- Foundations of Social Media Marketing
19 questions
25
P2 - Social Media: Play & Win
Video lesson
26
P2 - Social Media Platforms Unlocked Material
PDF lesson
27
P2 - Textbook - When to Use Each Platform: Audience, Context and Objectives
PDF lesson
28
P2 - Social Strategy Unlocked
Audio lesson
29
Q2-When to Use Each Platform: Audience, Context and Objectives
15 questions
30
P3 - The Social Media Playbook
Video lesson
31
P3 - Mapping Content to Platforms Material
PDF lesson
32
P3 - Textbook - Aligning Platforms with Marketing Goals
PDF lesson
33
P3 - Platform DNA Decoded: Aligning Social Media
Audio lesson
34
Q3-Aligning Platforms with Marketing Goals
19 questions
35
PPT-L1-Exploring Social Media Channels ,Strengths,Limitations, and Strategic Users
PDF lesson
36
P1 - What Social Media “Scope” Means?
Video lesson
37
P2 - Social Media Platforms Unlocked Material
Video lesson
38
P3 - Mapping Content to Platforms Material
Video lesson
L2:Social Media Strategy, Algorithms and Viral Marketing
39
P1 - Paid Vs Organic
Video lesson
40
P1 - Organic vs. Paid Social Media Strategies Material
PDF lesson
41
P1 - Textbook - Organic vs. Paid Social Media Strategies
PDF lesson
42
P1 - Algorithmic Intelligence: Decoding the Invisible Forces of Paid
Audio lesson
43
Q1-Paid Vs Organic
20 questions
44
P2 - Paid Vs. Organic Buzz
Video lesson
45
P2 - Crafting Your Strategy: Paid vs. Organic Material
PDF lesson
46
P2 - Textbook - Crafting Your Strategy: Paid vs. Organic
PDF lesson
47
P2 - Paid vs. Organic Is High-Stakes Marketing: Driven by Surgical Precision or Authentic Trust?
Audio lesson
48
Q2-Crafting Your Strategy: Paid vs. Organic
20 questions
49
P3 - The Algorithm Decoded
Video lesson
50
P3 - Social Media Algorithms Material
PDF lesson
51
P3 - Textbook - Social Media Algorithms
PDF lesson
52
P3 - Mastering the Black Box: How the Social Media Algorithms
Audio lesson
53
Q3-Social Media Algorithms.
20 questions
54
Ch 2 - Material
PDF lesson
L2:Social Media Strategy, Algorithms and Viral Marketing 25/3/2026
55
P1 - Paid Vs Organic
Video lesson
56
P1 - Organic vs. Paid Social Media Strategies Material
PDF lesson
57
P1 - Textbook - Organic vs. Paid Social Media Strategies
PDF lesson
58
P1 - Algorithmic Intelligence: Decoding the Invisible Forces of Paid
Audio lesson
59
Q1-Paid Vs Organic
20 questions
60
P2 - Paid Vs. Organic Buzz
Video lesson
61
P2 - Crafting Your Strategy: Paid vs. Organic Material
PDF lesson
62
P2 - Textbook - Crafting Your Strategy: Paid vs. Organic
PDF lesson
63
P2 - Paid vs. Organic Is High-Stakes Marketing: Driven by Surgical Precision or Authentic Trust?
Audio lesson
64
Q2-Crafting Your Strategy: Paid vs. Organic
20 questions
65
P3 - The Algorithm Decoded
Video lesson
66
P3 - Social Media Algorithms Material
PDF lesson
67
P3 - Textbook - Social Media Algorithms
PDF lesson
68
P3 - Mastering the Black Box: How the Social Media Algorithms
Audio lesson
69
Q3-Social Media Algorithms
20 questions
70
Ch 2 - Material
PDF lesson
71
P1-Organic vs. Paid Social Media Strategies Material
Video lesson
72
P2 - Crafting Your Strategy: Paid vs. Organic Material
Video lesson
73
P3 - The Algorithm Decoded
Video lesson
L3:Crafting Media Personas: A Practical Marketing
74
P1 - Building People From Data
Video lesson
75
P1 - Introduction to Social Media Persona Material
PDF lesson
76
P1 - textbook - Introduction to Social Media Persona
PDF lesson
77
P1 - The Blueprint for Building Customer Persona
Audio lesson
78
Q1- Introduction to Social Media Persona
20 questions
79
P2 - Social Media Persona
Video lesson
80
P2 - Process of Creating a Social Media Persona Material
PDF lesson
81
P2 - Textbook - Process of Creating a Social Media Persona
PDF lesson
82
P2 - Stop Guessing and Build Social Media Persona
Audio lesson
83
Q2-Process of Creating a Social Media Persona
15 questions
84
P3 - Detective's Guide to Persona
Video lesson
85
P3 - Challenges and Pitfalls in Persona Development Material
PDF lesson
86
P3 - Textbook - Challenges and Pitfalls in Persona Development
PDF lesson
87
P3 - The Art and Science of Social Media Persona
Audio lesson
88
Q3-Challenges and Pitfalls in Persona Development Material
10 questions
89
Ch3 - Material
PDF lesson
L3:Crafting Media Personas: A Practical Marketing 8/4/2026
90
P1 - Building People From Data
Video lesson
91
P1 - Introduction to Social Media Persona Material
PDF lesson
92
P1 - textbook - Introduction to Social Media Persona
PDF lesson
93
P1 - The Blueprint for Building Customer Persona
Audio lesson
94
Q1- Introduction to Social Media Persona
20 questions
95
P2 - Social Media Persona
Video lesson
96
P2 - Process of Creating a Social Media Persona Material
PDF lesson
97
P2 - Textbook - Process of Creating a Social Media Persona
PDF lesson
98
P2 - Stop Guessing and Build Social Media Persona
Audio lesson
99
Q2-Process of Creating a Social Media Persona
15 questions
100
P3 - Detective's Guide to Persona
Video lesson
101
P3 - Challenges and Pitfalls in Persona Development Material
PDF lesson
102
P3 - Textbook - Challenges and Pitfalls in Persona Development
PDF lesson
103
P3 - The Art and Science of Social Media Persona
Audio lesson
104
Ch3 - Material
PDF lesson
105
P1- LIVE -Building People From Data
Video lesson
106
P2-Social Media Persona
Video lesson
107
P3-Detective's Guide to Persona
Video lesson
L4:The Customer Journey and Social Media
108
P1 - Your Social Media Story
Video lesson
109
P1 - Customer Journey and Social Media Introduction Material.
PDF lesson
110
P1 - Textbook - The Customer Decision Journey
PDF lesson
111
P1 - Beyond the Funnel: Mapping the Modern Customer Journey
Audio lesson
112
Q1- The Customer Decision Journey
20 questions
113
P2 - Social Media Sales Funnel
Video lesson
114
P2 - Buying & Enjoying Stages Material.
PDF lesson
115
P2 - Textbook - Buy & Enjoy
PDF lesson
116
P2 - The Three Stages of Social Commerce
Audio lesson
117
Q2-Buy & Enjoy
10 questions
118
P3 - From Scroll to Loyalty
Video lesson
119
P3 - Bond & Advocate stages Material.
PDF lesson
120
P3 - Textbook - Take a Break
PDF lesson
121
P3 - The 88% Trust Loop: Mastering the ABCs of Loyalty
Audio lesson
122
Q3-Bond & Advocate stages Material
10 questions
123
Ch4 - Material
PDF lesson
L4:The Customer Journey and Social Media 15/4/2026
124
P1 - Your Social Media Story
Video lesson
125
P1 - Customer Journey and Social Media Introduction Material.
PDF lesson
126
P1 - Textbook - The Customer Decision Journey
PDF lesson
127
P1 - Beyond the Funnel: Mapping the Modern Customer Journey
Audio lesson
128
Q1- The Customer Decision Journey
20 questions
129
P2 - Social Media Sales Funnel
Video lesson
130
P2 - Buying & Enjoying Stages Material.
PDF lesson
131
P2 - Textbook - Buy & Enjoy
PDF lesson
132
P2 - The Three Stages of Social Commerce
Audio lesson
133
Q2-Buy & Enjoy
10 questions
134
P3 - From Scroll to Loyalty
Video lesson
135
P3 - Bond & Advocate stages Material.
PDF lesson
136
P3 - Textbook - Take a Break
PDF lesson
137
P3 - The 88% Trust Loop: Mastering the ABCs of Loyalty
Audio lesson
138
Q3-Bond & Advocate stages Material
10 questions
139
Ch4 - Material
PDF lesson
140
P1-Your Social Media Story
Video lesson
141
P2-Social Media Sales Funnel
Video lesson
142
P3-Bond & Advocate stages Material
Video lesson
L5:Social Media Communities and User Generated Data
143
Customers: Your Marketers - Part 1
Video lesson
144
P1 - Introduction to UGC Material.
PDF lesson
145
P1 - Textbook - Introduction to UGC
PDF lesson
146
The Polish Paradox: User-Generated Content - Part 1
Audio lesson
147
Q1- Introduction to UGC Material
15 questions
148
Welcome to the Club - Part 2
Video lesson
149
P2 - Types of Social Media Communities Material.
PDF lesson
150
P2 - Textbook - Types of Social Media Communities
PDF lesson
151
Stone Age to Co-Creator: How Social Media Communities Rewrote the Rules for Product - Part 2
Audio lesson
152
Q2- Types of Social Media Communities
20 questions
153
P3 - Brand Communities: Handle With Care
Video lesson
154
P3 - Risks and Considerations Material.
PDF lesson
155
P3 - Textbook - Risks and Considerations
PDF lesson
156
Beyond the Buzzwords - Part 3
Audio lesson
157
Q3-Risks and Considerations
15 questions
158
Ch5 - PPT
PDF lesson
L5:Social Media Communities and User Generated Data 22/4/2026
159
Customers: Your Marketers - Part 1
Video lesson
160
P1 - Introduction to UGC Material.
PDF lesson
161
P1 - Textbook - Introduction to UGC
PDF lesson
162
The Polish Paradox: User-Generated Content - Part 1
Audio lesson
163
Q1- Introduction to UGC Material
15 questions
164
Welcome to the Club - Part 2
Video lesson
165
P2 - Types of Social Media Communities Material.
PDF lesson
166
P2 - Textbook - Types of Social Media Communities
PDF lesson
167
Stone Age to Co-Creator: How Social Media Communities Rewrote the Rules for Product - Part 2
Audio lesson
168
Q2- Types of Social Media Communities
20 questions
169
P3 - Brand Communities: Handle With Care
Video lesson
170
P3 - Risks and Considerations Material.
PDF lesson
171
P3 - Textbook - Risks and Considerations
PDF lesson
172
Beyond the Buzzwords - Part 3
Audio lesson
173
Q3-Risks and Considerations
15 questions
174
Ch5 - PPT
PDF lesson
175
P1-Introduction to UGC Material.
Video lesson
176
P2-Types of Social Media Communities
Video lesson
177
P3-Risks and Considerations
Video lesson
L6:The Role of Influencers Categories,Advanteges ,Downsides
178
P1 - The Influencer Kingdom
Video lesson
179
P1 - Strategic Alignment in Influencer Marketing Material
PDF lesson
180
P1 - Textbook - Strategic Alignment in Influencer Marketing
PDF lesson
181
P1 - Mega-Reach vs. Micro-Trust: The War for Influence on Social Media
Audio lesson
182
Q1-Strategic Alignment in Influencer Marketing
15 questions
183
P2 - The Good, The Bad & The Ad#
Video lesson
184
P2 - Advantages & Disadvantages of Working with Influencers Material
PDF lesson
185
P2 – Textbook - Advantages & Disadvantages of Working with Influencers
PDF lesson
186
P2 - Influencer Marketing: Essential Strategy
Audio lesson
187
Q2- Advantages & Disadvantages of Working with Influencers
20 questions
188
P3 - Influencer Marketing Rules
Video lesson
189
P3 - Compliance Spotlight: The CAP Checklist for Social Media Promotions Material
PDF lesson
190
P3 – Textbook - Compliance Spotlight The CAP Checklist for Social Media Promotions
PDF lesson
191
P3 - Influencer Marketing Ultimate Battle
Audio lesson
192
Q3-Compliance Spotlight The CAP Checklist for Social Media Promotions
10 questions
193
Ch 6 - Material
PDF lesson
L6:The Role of Influencers Categories,Advanteges ,Downsides 29/4/2026
194
P1 - The Influencer Kingdom
Video lesson
195
P1 - Strategic Alignment in Influencer Marketing Material
PDF lesson
196
P1 - Textbook - Strategic Alignment in Influencer Marketing
PDF lesson
197
P1 - Mega-Reach vs. Micro-Trust: The War for Influence on Social Media
Audio lesson
198
Q1-Strategic Alignment in Influencer Marketing
15 questions
199
P2 - The Good, The Bad & The Ad#
Video lesson
200
P2 - Advantages & Disadvantages of Working with Influencers Material
PDF lesson
201
P2 – Textbook - Advantages & Disadvantages of Working with Influencers
PDF lesson
202
P2 - Influencer Marketing: Essential Strategy
Audio lesson
203
Q2- Advantages & Disadvantages of Working with Influencers
20 questions
204
P3 - Influencer Marketing Rules
Video lesson
205
P3 - Compliance Spotlight: The CAP Checklist for Social Media Promotions Material
PDF lesson
206
P3 – Textbook - Compliance Spotlight The CAP Checklist for Social Media Promotions
PDF lesson
207
P3 - Influencer Marketing Ultimate Battle
Audio lesson
208
Q3-Compliance Spotlight The CAP Checklist for Social Media Promotions
10 questions
209
Ch 6 - Material
PDF lesson
210
P1-Strategic Alignment in Influencer Marketing Material
56 Min
211
P2- Advantages & Disadvantages of Working with Influencers Material
34 Min
212
P3 - Compliance Spotlight: The CAP Checklist for Social Media Promotions Material
5 Min
L7:Content Strategy and Copyright Framework
213
P1 - Content Chaos to Confidence
Video lesson
214
P1 - Introduction to Content Strategy & Framework Material
PDF lesson
215
P1 - Textbook - Content Strategy: From Marketing Goals to Content Goals
PDF lesson
216
P1 - Creation vs Curation
Audio lesson
217
Q1-Introduction to Content Strategy & Framework Material
20 questions
218
P2 - The Content Buffet
Video lesson
219
P2 - Tailoring Content to Each Platform: Different Content Types Material
PDF lesson
220
P2 - Textbook - Tailoring Content to Each Platform: Different Content Types
PDF lesson
221
P2 - The Profitable Content Buffet
Audio lesson
222
Q2-Tailoring Content to Each Platform: Different Content Types
15 questions
223
P3 - Social Media Spellbook
Video lesson
224
P3 - Copywriting and Content Production Process Material
PDF lesson
225
P3 - Textbook - Copywriting and Content Production Process
PDF lesson
226
P3 - Digital Damp Squib or Viral Hit
Audio lesson
227
Q3-Copywriting and Content Production Process
20 questions
228
Ch 7 - Material
PDF lesson
L7:Content Strategy and Copyright Framework 6/5/2026
229
P1 - Content Chaos to Confidence
Video lesson
230
P1 - Introduction to Content Strategy & Framework Material
PDF lesson
231
P1 - Textbook - Content Strategy: From Marketing Goals to Content Goals
PDF lesson
232
P1 - Creation vs Curation
Audio lesson
233
Q1-Introduction to Content Strategy & Framework Material
20 questions
234
P2 - The Content Buffet
Video lesson
235
P2 - Tailoring Content to Each Platform: Different Content Types Material
PDF lesson
236
P2 - Textbook - Tailoring Content to Each Platform: Different Content Types
PDF lesson
237
P2 - The Profitable Content Buffet
Audio lesson
238
Q2-Tailoring Content to Each Platform: Different Content Types
15 questions
239
P3 - Social Media Spellbook
Video lesson
240
P3 - Copywriting and Content Production Process Material
PDF lesson
241
P3 - Textbook - Copywriting and Content Production Process
PDF lesson
242
P3 - Digital Damp Squib or Viral Hit
Audio lesson
243
Q3-Copywriting and Content Production Process
20 questions
244
Ch 7 - Material
PDF lesson
245
P1-Livesession-Content Chaos to Confidence
Video lesson
246
P2-Livesession-Tailoring Content to Each Platform: Different Content Types Material
Video lesson
247
P3-Livesession- Social Media Spellbook
Video lesson
L 8
248
P1 - Get Smart
Video lesson
249
P1 - Introduction to Social Media Campaigns Material
PDF lesson
250
P1 - Textbook - Introduction to Social Media Campaigns
PDF lesson
251
P1 - From Vanity Metrics to Value_Mastering SMART Objectives
Audio lesson
252
Q1- Introduction to Social Media Campaigns
15 questions
253
P2 - Smarter Social Media Guide
Video lesson
254
P2 - Using KPIs to Measure Success Material
PDF lesson
255
P2 - Textbook - Using KPIs to Measure Success
PDF lesson
256
P2 - Kill the Content Chaos
Audio lesson
257
Q2-Using KPIs to Measure Success
10 questions
258
P3 - Sausage Rolls & Social ROI
Video lesson
259
P3 - ROI in Social Media Marketing Material
PDF lesson
260
P3 - Textbook - ROI in Social Media Marketing
PDF lesson
261
P3 - Strategy vs. Agility in Social Media
Audio lesson
262
Q3-ROI in Social Media Marketing
15 questions
263
Ch 8 - Material
PDF lesson
L 8: Building the Social Media Plan Objectives, Audiences, and Tactics13/5/2026
264
P1 - Get Smart
Video lesson
265
P1 - Introduction to Social Media Campaigns Material
PDF lesson
266
P1 - Textbook - Introduction to Social Media Campaigns
PDF lesson
267
P1 - From Vanity Metrics to Value_Mastering SMART Objectives
Audio lesson
268
Q1- Introduction to Social Media Campaigns
15 questions
269
P2 - Smarter Social Media Guide
Video lesson
270
P2 - Using KPIs to Measure Success Material
PDF lesson
271
P2 - Textbook - Using KPIs to Measure Success
PDF lesson
272
P2 - Kill the Content Chaos
Audio lesson
273
Q2-Using KPIs to Measure Success
10 questions
274
P3 - Sausage Rolls & Social ROI
Video lesson
275
P3 - ROI in Social Media Marketing Material
PDF lesson
276
P3 - Textbook - ROI in Social Media Marketing
PDF lesson
277
P3 - Strategy vs. Agility in Social Media
Audio lesson
278
Q3-ROI in Social Media Marketing
15 questions
279
Ch 8 - Material
PDF lesson
280
P1-Livesession- Introduction to Social Media Campaigns Material
Video lesson
281
P2-Livesession-Using KPIs to Measure Success Material
Video lesson
282
P3-Livesession- ROI in Social Media Marketing Material
Video lesson
L9
283
P1 - Social Media Metrics
Video lesson
284
P1 - Understanding Social Media Metrics: Beyond the Numbers Material
PDF lesson
285
P1 - Textbook - Understanding Social Media Metrics: Beyond the Numbers
PDF lesson
286
P1 - Vanity vs Actionable Metrics
Audio lesson
287
Q1-Understanding Social Media Metrics: Beyond the Numbers
20 questions
288
P2 - Social Fog to Strategic Focus
Video lesson
289
P2 - RACE Framework Material
PDF lesson
290
P2 - Textbook - RACE Framework
PDF lesson
291
P2 - Stop Counting Likes: The Strategic Roadmap to Social Media
Audio lesson
292
Q2- RACE Framework
15 questions
293
P3 - Solving the Super Long Link
Video lesson
294
P3 - Tracking Links & UTMs Material
PDF lesson
295
P3 - Textbook - Tracking Links & UTMs
PDF lesson
296
P3 - Beyond Likes: Turning Social Noise into Strategic Intelligence
Audio lesson
297
Q3- Tracking Links & UTMs
20 questions
298
Ch 9 - Material
PDF lesson
L9 : Evaluating Social Media Performance 20/5/2026
299
P1 - Social Media Metrics
Video lesson
300
P1 - Understanding Social Media Metrics: Beyond the Numbers Material
PDF lesson
301
P1 - Textbook - Understanding Social Media Metrics: Beyond the Numbers
PDF lesson
302
P1 - Vanity vs Actionable Metrics
Audio lesson
303
Q1-Understanding Social Media Metrics: Beyond the Numbers
20 questions
304
P2 - Social Fog to Strategic Focus
Video lesson
305
P2 - RACE Framework Material
PDF lesson
306
P2 - Textbook - RACE Framework
PDF lesson
307
P2 - Stop Counting Likes: The Strategic Roadmap to Social Media
Audio lesson
308
Q2- RACE Framework
15 questions
309
P3 - Solving the Super Long Link
Video lesson
310
P3 - Tracking Links & UTMs Material
PDF lesson
311
P3 - Textbook - Tracking Links & UTMs
PDF lesson
312
P3 - Beyond Likes: Turning Social Noise into Strategic Intelligence
Audio lesson
313
Q3- Tracking Links & UTMs
20 questions
314
Ch 9 - Material
PDF lesson
315
P1 - Live session-Understanding Social Media Metrics: Beyond the Numbers Material
Video lesson
316
P2 - Livesession - RACE Framework Material
Video lesson
317
P3 - Livesession -Tracking Links & UTMs Material
Video lesson
L10
318
P1 - AI: Your Social Media Co-Pilot
Video lesson
319
P1 - Introduction: Create Smarter AI-Enhanced Content Creation & Distribution Material
PDF lesson
320
P1 - Textbook - Introduction: Create Smarter AI-Enhanced Content Creation & Distribution
PDF lesson
321
P1 - AI and the Five Pillars of Social Marketing
Audio lesson
322
Q1-Introduction: Create Smarter AI-Enhanced Content Creation & Distribution
15 questions
323
P2 - AI's Secret Social Life
Video lesson
324
P2 - Typical AI Uses in Marketing Material
PDF lesson
325
P2 - Textbook - Typical AI Uses in Marketing
PDF lesson
326
P2 - AI Versus Authenticity: The High-Stakes Trade-Off in Social Media
Audio lesson
327
Q2- Typical AI Uses in Marketing.
15 questions
328
P3 - AI & Social Media
Video lesson
329
P3 - Protect reputation: AI in Social Listening, Risk and Reputation Management Material
PDF lesson
330
P3 - Textbook - Protect reputation: AI in Social Listening, Risk and Reputation Management
PDF lesson
331
P3 - AI Marketing Unleashed: The Essential Guardrails for Ethics
Audio lesson
332
Q3-Protect reputation: AI in Social Listening, Risk and Reputation Management.
15 questions
333
Ch 10 - Material
PDF lesson
L10 : AI and Social Media 27/5/2026
334
P1 - AI: Your Social Media Co-Pilot
Video lesson
335
P1 - Introduction: Create Smarter AI-Enhanced Content Creation & Distribution Material
PDF lesson
336
P1 - Textbook - Introduction: Create Smarter AI-Enhanced Content Creation & Distribution
PDF lesson
337
P1 - AI and the Five Pillars of Social Marketing
Audio lesson
338
Q1-Introduction: Create Smarter AI-Enhanced Content Creation & Distribution
15 questions
339
P2 - AI's Secret Social Life
Video lesson
340
P2 - Typical AI Uses in Marketing Material
PDF lesson
341
P2 - Textbook - Typical AI Uses in Marketing
PDF lesson
342
P2 - AI Versus Authenticity: The High-Stakes Trade-Off in Social Media
Audio lesson
343
Q2- Typical AI Uses in Marketing.
15 questions
344
P3 - AI & Social Media
Video lesson
345
P3 - Protect reputation: AI in Social Listening, Risk and Reputation Management Material
PDF lesson
346
P3 - Textbook - Protect reputation: AI in Social Listening, Risk and Reputation Management
PDF lesson
347
P3 - AI Marketing Unleashed: The Essential Guardrails for Ethics
Audio lesson
348
Q3-Protect reputation: AI in Social Listening, Risk and Reputation Management.
15 questions
349
Ch 10 - Material
PDF lesson
350
P1 -Liveseesion- Introduction: Create Smarter AI-Enhanced Content Creation & Distribution Material
Video lesson
351
P2 -Livesession- Typical AI Uses in Marketing Material
Video lesson
352
P3 - Livesession- Protect reputation: AI in Social Listening, Risk and Reputation Management
Video lesson
L11
353
P1 - Social Media Campaigns
Video lesson
354
P1 - Even the most creative ideas can collapse without good organisation Material
PDF lesson
355
P1 - Textbook - Tools and Technologies for Social Media Project Management
PDF lesson
356
P1 - Stop Posting, Start Leading: The 5-Phase Project Management Framework
Audio lesson
357
Q1- Tools and Technologies for Social Media Project Management
15 questions
358
P2 - Your Epic Campaign Quest
Video lesson
359
P2 - Your Journey from Apprentice to Architect of Engagement Material
PDF lesson
360
P2 - Textbook - Project Management Life Cycle
PDF lesson
361
P2 - Stop Winging It: The 5-Phase Project Management Formula for Killer Social Media Campaigns
Audio lesson
362
Q2-Project Management Life Cycle
20 questions
363
P3 - The Art of Post Mortem
Video lesson
364
P3 - Beyond Performance: A Strategic Framework for Campaign Evaluation Material
PDF lesson
365
P3 - Textbook - Closing: Evaluating Results and Reflecting on Lessons Learned
PDF lesson
366
P3 - Stop Stumbling at the Finish Line
Audio lesson
367
Q3-Closing: Evaluating Results and Reflecting on Lessons Learned
15 questions
368
Ch 11 - Material
PDF lesson
L11 : Project Management for Social Media Campaigns – and Deliver 10/6/2026
369
P1 - Social Media Campaigns
Video lesson
370
P1 - Even the most creative ideas can collapse without good organisation Material
PDF lesson
371
P1 - Textbook - Tools and Technologies for Social Media Project Management
PDF lesson
372
P1 - Stop Posting, Start Leading: The 5-Phase Project Management Framework
Audio lesson
373
Q1- Tools and Technologies for Social Media Project Management
15 questions
374
P2 - Your Epic Campaign Quest
Video lesson
375
P2 - Your Journey from Apprentice to Architect of Engagement Material
PDF lesson
376
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