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Description
Curriculum
Reviews
Grade
Marketing Executive Level 4
G2-Keith MarTech Feb 2026
Instructor
Keith Rowland
20
Students
enrolled
0
0 reviews
Course details
Lectures
:
100
Quizzes
:
36
Level
:
Beginner
Description
Curriculum
L1: What is Marketing Technology (MarTech) 18/9/2026
1
P1 - LIVE - Welcome to the Modern Marketers Kitchen
Video lesson
2
P1 - PPT - Welcome to the Modern Marketers Kitchen
PDF lesson
3
P1 - VID - Welcome to the Modern Marketers Kitchen
Video lesson
4
TB P1- Welcome to the Modern Marketers Kitchen
PDF lesson
5
AI Assisted Learning P1: The Indispensable Role of Marketing Technology
20 questions
6
P2 - LIVE - The Secret Ingredient_Making Sure Everything Works Together
Video lesson
7
P2 - PPT - The Secret Ingredient_Making Sure Everything Works Together
PDF lesson
8
P2 - VID - The Secret Ingredient_Making Sure Everything Works Together
Video lesson
9
TB-P2-The Secret Ingredient_Making Sure Everything Works Together
PDF lesson
10
AI Assisted Learning P2: The Continuous Evolution of Marketing Technology
20 questions
11
P3 - LIVE - Time to Practice Let's Make It Fun
Video lesson
12
P3 - PPT - Time to Practice_Lets Make It Fun
PDF lesson
13
AI Assisted Learning P3: The Marketing Technology Landscape- Terminology and Tools
20 questions
L2: MarTech and Marketing 25/9/2026
14
P1 - LIVE - Refresh Your Memory with the Marketing Mix_The 7 Ps
Video lesson
15
P1 - PPT - Refresh Your Memory with the Marketing Mix_The 7 Ps
PDF lesson
16
P1 - VID - Refresh Your Memory with the Marketing Mix The 7 Ps
Video lesson
17
TB - P1- Refresh Your Memory with the Marketing Mix_The 7 Ps
PDF lesson
18
AI Assisted Learning P1: From Awareness to Advocacy- The MarTech Blueprint
20 questions
19
P2 - LIVE - The Wingmans Little Black Book of Tech
Video lesson
20
P2 - PPT - The Wingmans Little Black Book of Tech
PDF lesson
21
P2 - VID - The Wingmans Little Black Book of Tech
Video lesson
22
TB - P2 - The Wingmans Little Black Book of Tech
PDF lesson
23
AI Assisted Learning P2: MarTech Strategy - The 7 Ps and Automation
20 questions
24
P3 - LIVE - Time to Practice_Lets Make It Fun
Video lesson
25
P3 - PPT - Time to Practice_Lets Make It Fun
PDF lesson
26
AI Assisted Learning P3: AI-Powered MarTech - Automation and Human Strategy
20 questions
Reading week 2/10/2026
L3: AI in Marketing 9/10/2026
27
P1 - PPT - From data to insights
PDF lesson
28
P1 & 2 - VID - Algorithms of Influence AI Marketing Strategy
Video lesson
29
AI Assisted Learning P1: Algorithms of Influence - AI Marketing Strategy
20 questions
30
P2 - PPT - Responsibel AI Case Scenarios Ethical AI
PDF lesson
31
P3 - VID - Ethical AI Marketing Challenges and the Horizon
Video lesson
32
AI Assisted Learning P2: Ethical AI Marketing- Challenges and the Horizon
20 questions
33
P3 - PPT - Time to Practice Let's Make It Fun
PDF lesson
34
AI Assisted Learning P3: Marketing Algorithms- Mechanics, Benefits, Strategy
20 questions
35
Textbook P2
PDF lesson
L4: Data, Insight and Analytics 16/10/2026
36
P1 - PPT - Your First Cold Case
PDF lesson
37
P1 & 2 - VID - Introduction to Data, Insight and Analytics in Modern Marketing
Video lesson
38
TB - P1: Your First Cold Case
PDF lesson
39
AI Assisted Learning P1: Introduction to Data, Insight and Analytics in Modern Marketing
20 questions
40
P2 - PPT - Own Your Data_The Rise of First Party CDPs
PDF lesson
41
P3 - VID - Ethical Concerns and Risks in Data-Driven Marketing
Video lesson
42
TB - P2: Own Your Data_The Rise of First Party CDPs
PDF lesson
43
AI Assisted Learning P2: Ethical concerns and risks
20 questions
44
P3 - PPT - Time to Practice Let's Make It Fun
PDF lesson
45
AI Assisted Learning P3: Current Trends in Data-Driven Marketing and MarTech
20 questions
L5: Adtech 23/10/2026
46
P1 - PPT - The Analogue Age of Ad Buying
PDF lesson
47
P1 & 2 - VID - Adtech Explained Programmatic Advertising, Platforms and Real-Time Bidding
Video lesson
48
TB P1 - The Analogue Age of Ad Buying
PDF lesson
49
AI Assisted Learning P1: Adtech Explained- Programmatic Advertising, Platforms and Real-Time Bidding
20 questions
50
P2 - PPT - Following the digital footprint
PDF lesson
51
P3 - VID - Adtech Deep Dive Targeting, Measurement and Digital Ad Formats Explained
Video lesson
52
TB P2 - Following the digital footprint
PDF lesson
53
AI Assisted Learning P2: Adtech Deep Dive- Targeting, Measurement and Digital Ad Formats Explained
20 questions
54
P3 - PPT - Time to Practice Let's Make It Fun
PDF lesson
55
AI Assisted Learning P3: Adtech Benefits, Limitations and Real-World Applications Across Sectors
20 questions
L6: CRM Technology 30/10/2026
56
P1 - PPT - Why is CRM Important
PDF lesson
57
P1 - VID - CRM Technology Explained Key Features, B2B vs B2C, Retention & Segmentation
Video lesson
58
TB P1 - Why is CRM Important
PDF lesson
59
AI Assisted Learning P1: CRM Technology Overview- Features, B2B vs B2C, and Retention
20 questions
60
P2 - PPT - From a System of Record to a System of Intelligence
PDF lesson
61
P2 - VID - CRM Lifecycle Marketing, Retention & AI From First Purchase to Lifelong Loyalty
Video lesson
62
TB P2 - From a System of Record to a System of Intelligence
PDF lesson
63
AI Assisted Learning P2: CRM Lifecycle Marketing & Customer Retention with AI
20 questions
64
P3 - PPT - Time to Practice Let's Make It Fun
PDF lesson
65
P3 - VID - Automated Lead Qualification & The Future of CRM
Video lesson
66
AI Assisted Learning P3: Automated Lead Qualification & The Future of CRM
20 questions
L7: Creating and Presenting Marketing Reports 6/11/2026
67
P1 - PPT - Are Your Reports Lost in the Fog
PDF lesson
68
P1 & 2 - VID - Beyond the Dashboard
Video lesson
69
TB P1 - Are Your Reports Lost in the Fog
PDF lesson
70
AI Assisted Learning P1: Beyond the Dashboard
20 questions
71
P2 - PPT - Data Tells You What Happened
PDF lesson
72
TB P2 - Data Tells You What Happened
PDF lesson
73
AI Assisted Learning P2: Data Storytelling for Impact
20 questions
74
P3 - PPT - Time to Practice Let's Make It Fun
PDF lesson
75
P3 - VID - Data Storytelling for Impact
Video lesson
76
TB P3 - Time to Practice Let's Make It Fun
PDF lesson
77
AI Assisted Learning P3: Narrative Driven Strategy
20 questions
L8: Digital and Web Analytics 13/11/2026
78
P1 - PPT - The Scene of the Crime
PDF lesson
79
P1 & 2 - VID - Marketing Technology Digital and Web Analytics
Video lesson
80
TB P1 - The Scene of the Crime
PDF lesson
81
AI Assisted Learning P1: Digital and Web Analytics
20 questions
82
P2 - PPT - The Fundamental Question in Modern Marketing
PDF lesson
83
TB P2 - The Fundamental Question in Modern Marketing
PDF lesson
84
AI Assisted Learning P2: Analytics and Its Role in Martech
20 questions
85
P3 - PPT - Time to Practice Let's Make It Fun
PDF lesson
86
P3 - VID - Understanding Digital Analytics and Its Role in Effective Marketing Strategies
Video lesson
87
TB P3 - Time to Practice Let's Make It Fun
PDF lesson
88
AI Assisted Learning P3: Digital and Web Analytics - Attribution Models
20 questions
L9: Presenting marketing Recommendations 20/11/2026
89
P1 - PPT - The Modern Marketers Don't Just Crunch the Data But Communicate the Story
PDF lesson
90
P1 - VID - Presenting marketing Recommendations
Video lesson
91
TB P1 - The Modern Marketers Don't Just Crunch the Data But Communicate the Story
PDF lesson
92
AI Assisted Learning P1: Presenting marketing Recommendations
20 questions
93
P2 - PPT - Marketing Dashboards
PDF lesson
94
P2 - VID - Campaign performance reports
Video lesson
95
TB P2 - Marketing Dashboards
PDF lesson
96
AI Assisted Learning P2: Campaign performance reports
20 questions
97
P3 - PPT - Time to Practice Let's Make It Fun
PDF lesson
98
P3 - VID - Best practices for creating and presenting reports
Video lesson
99
TB P3 - Time to Practice Let's Make It Fun
PDF lesson
100
AI Assisted Learning P3: Best practices for creating and presenting reports
20 questions
L10: Evaluating and Improving Campaign Performance 27/11/2026
101
P1 - PPT - A Report is the Story of Your Campaign Told Through Data
PDF lesson
102
P1 - VID - Campaign analytics guide
Video lesson
103
TB P1 - A Report is the Story of Your Campaign Told Through Data
PDF lesson
104
AI Assisted Learning P1: Campaign Analytics Guide
20 questions
105
P2 - PPT - The Force Multipliers
PDF lesson
106
P2 - VID - Data to decision engine
Video lesson
107
TB P2 - The Force Multipliers
PDF lesson
108
AI Assisted Learning P2: Data To Decision Engine
20 questions
109
P3 - PPT - Time to Practice Let's Make It Fun
PDF lesson
110
P3 - VID - Continuous optimisation in campaign performance
Video lesson
111
TB P3 - Time to Practice Let's Make It Fun
PDF lesson
112
AI Assised Learning P3: Continuous Optimisation in Campaign Performance
20 questions
L11: Selecting the Right Martech Tools 4/12/2026
113
P1 - PPT - Lost in a Sea of Choice
PDF lesson
114
P1 - VID - The martech maze
Video lesson
115
TB P1 - Lost in a Sea of Choice
PDF lesson
116
AI Assisted Learning P1: The MarTech Maze
20 questions
117
P2 - PPT - The Blueprint for ROI A Global Apparel Retailers Story
PDF lesson
118
P2 - VID - A thriving martech garden
Video lesson
119
TB P2 - The Blueprint for ROI A Global Apparel Retailers Story
PDF lesson
120
AI Assisted Laarning P2: A Thriving MarTech Garden
15 questions
121
P3 - PPT - Time to Practice Let's Make It Fun
PDF lesson
122
P3 - VID - Your martech playbook
Video lesson
123
TB P3 - Time to Practice Let's Make It Fun
PDF lesson
124
AI Assisted Learning P3: Your MarTech Playbook
20 questions
L12: Evaluating Marketing Technologies 11/12/2026
125
P1 - PPT - A Wrong Turn is More Than Just Wasted Time
PDF lesson
126
P1 - VID - Choosing the right MarTech
Video lesson
127
TB P1 - A Wrong Turn is More Than Just Wasted Time
PDF lesson
128
AI Assisted Learning P1: Choosing The Right MarTech
20 questions
129
P2 - PPT - Improve Strategy by Turning Insights into Growth
PDF lesson
130
P2 - VID - MarTech Effectiveness
Video lesson
131
TB P2 - Improve Strategy by Turning Insights into Growth
PDF lesson
132
AI Assisted Learning P2: MarTech Effectiveness
20 questions
133
P3 - PPT - Time to Finish the Apprentcieship
PDF lesson
134
P3 - VID - Getting More From Your MarTech
Video lesson
135
TB P3 - Time to Finish the Apprentcieship
PDF lesson
136
AI Assisted Learning P3: Getting More From Your MarTech
20 questions
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