Marketing Manger Level 6-KSBs

VID1-Safeguarding

TB1-Safeguarding

VID2-Summary of KSBs

TB2-Summary of KSBs

VID3-End-Point Assessment (EPA)

PDF-End-Point Assessment (EPA)

VID :K1 – The Principles and Theories of Marketing that Support the Strategic Marketing Process

TB:K1 – The Principles and Theories of Marketing that Support the Strategic Marketing Process

Q1 : The Principles and Theories of Marketing that Support the Strategic Marketing Process

VID :K2 – Brand Development and Safeguarding

TB: K2 – Brand Development and Safeguarding

Q 2 :Brand Development and Safeguarding

VID :K3 – Consumer and Organisational Behaviour Theories and Concepts

TB: K3 – Consumer and Organisational Behaviour Theories and Concepts

Q3 : Consumer and Organisational Behaviour Theories and Concepts

VID :K4 – Advanced Stakeholder Management and the Strategic Application of Customer Relationship Management (CRM)

TB: K4 – Advanced Stakeholder Management and the Strategic Application of Customer Relationship Management (CRM)

Q4 : Advanced Stakeholder Management and the Strategic Application of Customer Relationship Management (CRM)

VID :K5 – Marketing Communication Planning Models and Budgetary Methodologies

TB: K5 – Marketing Communication Planning Models and Budgetary Methodologies

Q5 :Marketing Communication Planning Models and Budgetary Methodologies

VID :K6-Their organisation’s vision, mission, values, strategy, plans, stakeholders, customers and competitors to support the decision and planning process.

TB: K6-Their organisation’s vision, mission, values, strategy, plans, stakeholders, customers and competitors to support the decision and planning process.

Q6 :Their organisation’s vision, mission, values, strategy, plans, stakeholders, customers and competitors to support the decision and planning process.

VID :K7-The wider business perspective in which marketing operates nationally and internationally, including the influences of the internal and external market/sector, the opportunities, challenges and issues it faces, and how marketing can address these.

TB : K7-The wider business perspective in which marketing operates nationally and internationally, including the influences of the internal and external market/sector, the opportunities, challenges and issues it faces, and how marketing can address these.

Q7 : The wider business perspective in which marketing operates nationally and internationally, including the influences of the internal and external market/sector, the opportunities, challenges and issues it faces, and how marketing can address these.

VID :K8 -How to measure and deliver Return on Investment in relation to marketing activities and plans .

TB : K8 -How to measure and deliver Return on Investment in relation to marketing activities and plans .

Q8 : How to measure and deliver Return on Investment in relation to marketing activities and plans .

VID :K9 -The relevant industry/sector specific legal, regulatory and compliance frameworks within which they must work, including current Data Protection regulations

TB:K9 -The relevant industry/sector specific legal, regulatory and compliance frameworks within which they must work, including current Data Protection regulations

Q9 : The relevant industry/sector specific legal, regulatory and compliance frameworks within which they must work, including current Data Protection regulations

VID :K10-Effective Market research and evaluation techniques and methods and how to use the results to inform marketing planning and activities.

TB: K10-Effective Market research and evaluation techniques and methods and how to use the results to inform marketing planning and activities.

Q10 : Effective Market research and evaluation techniques and methods and how to use the results to inform marketing planning and activities.

VID :K.11 : Reliable Information Sources and Metrics

TB : K11 : Reliable Information Sources and Metrics

Q11 : Reliable Information Sources and Metrics

VID :K.12 : New and Emerging Trends and Themes in Marketing

TB:K12 : New and Emerging Trends and Themes in Marketing

Q12 :New and Emerging Trends and Themes in Marketing

VID :K.13 :The principles of product and service design and implementation and portfolio management

TB: K13 : The principles of product and service design and implementation and portfolio management

Q13 : The principles of product and service design and implementation and portfolio management

VID :K.14 : The features and benefits of different marketing communications, and routes to market, and how to leverage these to maximum effect, including the use of appropriate digital channel and systems.

TB: K14 :The features and benefits of different marketing communications, and routes to market, and how to leverage these to maximum effect, including the use of appropriate digital channel and systems.

Q14 : The features and benefits of different marketing communications, and routes to market, and how to leverage these to maximum effect, including the use of appropriate digital channel and systems.

VID :S1 – Lead and Implement a Clear Marketing Plan and Strategy Linked to Business Requirements to Sustain Marketing Advantage

TB :S1 – Lead and Implement a Clear Marketing Plan and Strategy Linked to Business Requirements to Sustain Marketing Advantage

Q1 : Lead and Implement a Clear Marketing Plan and Strategy Linked to Business Requirements to Sustain Marketing Advantage

VID :S2 – Develop Effective Marketing Campaigns and Channels, Assessing Their Features and Benefits to Best Meet Business Requirements and Customer Needs

TB :S2 – Develop Effective Marketing Campaigns and Channels, Assessing Their Features and Benefits to Best Meet Business Requirements and Customer Needs

Q2 : Develop Effective Marketing Campaigns and Channels, Assessing Their Features and Benefits to Best Meet Business Requirements and Customer Needs

VID :S3 – Develop Detailed Integrated Marketing Plans for Products and Services Using Offline and Digital Media, Working with Marketing Teams and Specialist Agencies

TB :S3 – Develop Detailed Integrated Marketing Plans for Products and Services Using Offline and Digital Media, Working with Marketing Teams and Specialist Agencies

Q3 : Develop Detailed Integrated Marketing Plans for Products and Services Using Offline and Digital Media, Working with Marketing Teams and Specialist Agencies

VID :S4 – Influence, Negotiate and Persuade at Senior Level, Collaborating with a Wide Range of Stakeholders to Gain Support for Marketing Delivery

TB :S4 – Influence, Negotiate and Persuade at Senior Level, Collaborating with a Wide Range of Stakeholders to Gain Support for Marketing Delivery

Q4 : Influence, Negotiate and Persuade at Senior Level, Collaborating with a Wide Range of Stakeholders to Gain Support for Marketing Delivery

VID :S5 – Act as a Consultant, Providing Professional Marketing Advice to Internal Stakeholders and External Clients

TB :S5 – Act as a Consultant, Providing Professional Marketing Advice to Internal Stakeholders and External Clients

Q5 : Act as a Consultant, Providing Professional Marketing Advice to Internal Stakeholders and External Clients

VID :S6-Present complex information in an understandable and stimulating way whether through effective verbal presentation or creative written copy

TB :S6-Present complex information in an understandable and stimulating way whether through effective verbal presentation or creative written copy

Q6 :Present complex information in an understandable and stimulating way whether through effective verbal presentation or creative written copy

VID :S7 :Oversee, manage and approve key marketing activities/projectsSkill

TB:S7 :Oversee, manage and approve key marketing activities/projectsSkill

Q7 :Oversee, manage and approve key marketing activities/projectsSkill

VID :S8- Deliver measurable marketing outcomes against key performance indicators and identify and drive continuous improvement, challenging existing processes and procedures where needed

TB:S8- Deliver measurable marketing outcomes against key performance indicators and identify and drive continuous improvement, challenging existing processes and procedures where needed

Q8 : Deliver measurable marketing outcomes against key performance indicators and identify and drive continuous improvement, challenging existing processes and procedures where needed

VID :S9 – Effectively Plan and Manage the Marketing Budget to Deliver Strategic Objectives, and Evaluate and Justify Return on Marketing Investment

TB :S9 – Effectively Plan and Manage the Marketing Budget to Deliver Strategic Objectives, and Evaluate and Justify Return on Marketing Investment

Q9 :Effectively Plan and Manage the Marketing Budget to Deliver Strategic Objectives, and Evaluate and Justify Return on Marketing Investment

VID :S10 – Effectively Engage, Negotiate and Manage Third-Party Suppliers and Internal Stakeholders

TB :S10 – Effectively Engage, Negotiate and Manage Third-Party Suppliers and Internal Stakeholders

Q10 : Effectively Engage, Negotiate and Manage Third-Party Suppliers and Internal Stakeholders

VID :S11 – Effectively Evaluate Marketing Activities Using Measurement Data and Analytics to Identify KPIs and Return on Marketing Investment

TB :S11 – Effectively Evaluate Marketing Activities Using Measurement Data and Analytics to Identify KPIs and Return on Marketing Investment

Q11 : Effectively Evaluate Marketing Activities Using Measurement Data and Analytics to Identify KPIs and Return on Marketing Investment

VID :S12 – Assimilate and Analyse Complex Data and Information from a Range of Sources to Evolve, Lead and Plan Marketing Activities

TB :S12 – Assimilate and Analyse Complex Data and Information from a Range of Sources to Evolve, Lead and Plan Marketing Activities

Q12 : Assimilate and Analyse Complex Data and Information from a Range of Sources to Evolve, Lead and Plan Marketing Activities

VID :S13 – Seek Out Opportunities to Increase Income Generation and Gain New Business (e.g. New Products, Markets, and Services)

TB :S13 – Seek Out Opportunities to Increase Income Generation and Gain New Business (e.g. New Products, Markets, and Services)

Q13 :Seek Out Opportunities to Increase Income Generation and Gain New Business (e.g. New Products, Markets, and Services)

VID :S14 – Construct a Robust Business Case in Support of Marketing Activities and Plans

TB :S14 – Construct a Robust Business Case in Support of Marketing Activities and Plans

Q14 :Construct a Robust Business Case in Support of Marketing Activities and Plans

VID :S15 – Effectively Manage and Develop Stakeholder Relationships at Senior Level

TB :S15 – Effectively Manage and Develop Stakeholder Relationships at Senior Level

Q15 :Effectively Manage and Develop Stakeholder Relationships at Senior Level

VID :S16 – Assess Business Risks and Reputational Impacts of Marketing Activities

TB :S16 – Assess Business Risks and Reputational Impacts of Marketing Activities

Q16 :Assess Business Risks and Reputational Impacts of Marketing Activities

VID :S17 – Inspire and Motivate Internally and Externally to Deliver Marketing Plans Effectively, Acting as a Role Model for Marketing Best Practice and Taking Responsibility for Improving Performance

TB :S17 – Inspire and Motivate Internally and Externally to Deliver Marketing Plans Effectively, Acting as a Role Model for Marketing Best Practice and Taking Responsibility for Improving Performance

Q17 : Inspire and Motivate Internally and Externally to Deliver Marketing Plans Effectively, Acting as a Role Model for Marketing Best Practice and Taking Responsibility for Improving Performance

VID :S18 – Effectively Use Appropriate Business Systems and Software to Deliver Marketing Outcomes Efficiently

TB :S18 – Effectively Use Appropriate Business Systems and Software to Deliver Marketing Outcomes Efficiently

Q18 : Effectively Use Appropriate Business Systems and Software to Deliver Marketing Outcomes Efficiently

VID :S19 – Actively Interrogate Systems and Information Sources to Judge When to Introduce New Ways of Working, Systems, or Processes

TB :S19 – Actively Interrogate Systems and Information Sources to Judge When to Introduce New Ways of Working, Systems, or Processes

Q19 : Actively Interrogate Systems and Information Sources to Judge When to Introduce New Ways of Working, Systems, or Processes

VID -B1-Anticipating and Adapting to Change

TB-B1- An ability to anticipate and adapt to change

Q1-An ability to anticipate and adapt to change

VID -B2-A highly motivated and driven approach acting with courage to drive through necessary changes and deliver difficult or long-term projects

TB-B2-A highly motivated and driven approach acting with courage to drive through necessary changes and deliver difficult or long-term projects

Q2-A highly motivated and driven approach acting with courage to drive through necessary changes and deliver difficult or long-term projects

VID -B3 -A creative and innovative approach

TB-B3 -A creative and innovative approach

Q3-A creative and innovative approach

VID-B4-An analytical mind, with an insight and ideas driven approach to meet business benefits and inspire action in others

TB-B4-An analytical mind, with an insight and ideas driven approach to meet business benefits and inspire action in others

Q4-An analytical mind, with an insight and ideas driven approach to meet business benefits and inspire action in others

VID -B5-A willingness to learn from mistakes, as not all activities go to plan, and improve future delivery/campaigns as a result

TB-B5-A willingness to learn from mistakes, as not all activities go to plan, and improve future delivery/campaigns as a result

Q5-A willingness to learn from mistakes, as not all activities go to plan, and improve future delivery/campaigns as a result

VID -B6-They act as a role model for marketing activities and business changes within the team and organisation, taking others with them.

TB-B6-They act as a role model for marketing activities and business changes within the team and organisation, taking others with them.

Q6-They act as a role model for marketing activities and business changes within the team and organisation, taking others with them.

VID -B7-A high level of professionalism, reliability and dependability with a passion for the customer, also encouraging those behaviours in others

TB-B7-A high level of professionalism, reliability and dependability with a passion for the customer, also encouraging those behaviours in others

Q7-B7-A high level of professionalism, reliability and dependability with a passion for the customer, also encouraging those behaviours in others

VID -B8-A collaborative approach is central to how they work, showing empathy and being mindful to the needs/views of others

TB-B8-A collaborative approach is central to how they work, showing empathy and being mindful to the needs/views of others

Q8-A collaborative approach is central to how they work, showing empathy and being mindful to the needs/views of others

VID -B9-Ethical behaviour in the way they approach marketing activities and their work, valuing equality & diversity, they act as a role model for that behaviour

TB-B9-Ethical behaviour in the way they approach marketing activities and their work, valuing equality & diversity, they act as a role model for that behaviour

Q9-Ethical behaviour in the way they approach marketing activities and their work, valuing equality & diversity, they act as a role model for that behaviour