Meet your teacher
Crispin
Reed
Strategy, innovation and growth
Explore marketing planning, communication and technology as connected parts of an organisation’s growth decisions.
Professional perspective
Connect commercial thinking with digital practice.
Crispin Reed brings international business, consultancy and leadership experience to professional learning. His KBC profile places his work within strategy, innovation and growth across commercial settings.
At Kent Business College, Crispin’s named teaching editions cover Marketing Impact and Planning, Social Media Marketing and Marketing Technology. Together, these subjects connect the choices made in a marketing plan with the channels and tools used to put that plan into practice.
This portfolio offers a route for learners who want to consider both the commercial purpose of marketing activity and its practical delivery. You can focus on one subject or explore how planning, communication and technology relate to each other.
Browse the teaching editions below and compare their level, intake and delivery year. Each course links to its published curriculum, where you can review the available lessons and resources before choosing the material most relevant to your needs.
Learn with Crispin
Explore the courses.
Choose a subject, then compare its intake and delivery year to find a teaching edition that suits you.
3 courses · 3 teaching editions
Marketing · Level 4
Marketing Impact and Planning
Turn market understanding into a coherent campaign plan. Connect environmental analysis, customer behaviour and research with segmentation and integrated campaign planning, building a clearer rationale for your marketing decisions.
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Marketing · Level 4
Social Media Marketing
Make more purposeful choices about social media. Explore audiences, channel selection and content alongside paid and organic campaigns, budgets and measurement, helping you connect social activity with marketing objectives.
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Marketing · Level 4
Marketing Technology
Understand how marketing technology can support more effective marketing activity. Explore tools, automation and organisational context, then consider how technology choices are applied and measured.
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