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Description
Curriculum
Reviews
Grade
Level 4 Marketing Executive - May 25
Crispin- Marketing Impact and Planning Integrated Campaigns
Instructor
Crispin Reed
50
Students
enrolled
0
0 reviews
Course details
Lectures
:
626
Quizzes
:
210
Description
Curriculum
L1 : Marketing Definitions 2/5/2025
1
P1-Marketing Definitions- 2-5-2025
25 mins
2
P1-PPT-Marketing Definitions
Text lesson
3
P1-Textbook- Marketing Definitions
Text lesson
4
P1-Quiz- Marketing Definitions
Sorry, this lesson is currently locked. You need to complete "P1-Textbook- Marketing Definitions" before accessing it.
14 questions
5
P2- Philip Kotler’s Definition 2-5-2025
36 mins
6
P2-PPT-Philip Kotler’s Definition
Text lesson
7
P2-Textbook-Philip Kotler’s Definition
Text lesson
8
P2-Quiz-Philip Kotler’s Definition
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Philip Kotler’s Definition" before accessing it.
15 questions
9
P3-Marketing Concepts 2-5-2025
34 mins
10
P3-PPT-Marketing Concepts
Text lesson
11
P3-Textbook-Marketing Concepts
Text lesson
12
P3-Quiz- Marketing Concepts
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Marketing Concepts" before accessing it.
15 questions
13
P4-Marketing and Customer Needs 2-5-2025
30 mins
14
P4-PPT-Marketing and Customer Needs
Text lesson
15
P4-Textbook-Marketing and Customer Needs
Text lesson
16
P4-Quiz-Marketing and Customer Needs
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Marketing and Customer Needs" before accessing it.
15 questions
17
Marketing Definitions
Text lesson
18
Textbook-Safeguarding and British Values
Text lesson
19
Textbook-Marketing Executive Apprenticeship
Sorry, this lesson is currently locked. You need to complete "Textbook-Safeguarding and British Values" before accessing it.
Text lesson
20
Textbook- Introduction Marketing Definition
Sorry, this lesson is currently locked. You need to complete "Textbook-Safeguarding and British Values" before accessing it.
Text lesson
21
Quiz on Lecture 1
Sorry, this lesson is currently locked. You need to complete "Textbook-Safeguarding and British Values" before accessing it.
20 questions
22
KSBs
Text lesson
L1 : Marketing Definitions
23
P1-Marketing Definitions- 2-5-2025
25 mins
24
P1-PPT-Marketing Definitions
Text lesson
25
P1-Textbook- Marketing Definitions
Text lesson
26
P1-Quiz- Marketing Definitions
Sorry, this lesson is currently locked. You need to complete "L1 : Marketing Definitions 2/5/2025" before accessing it.
14 questions
27
P2- Philip Kotler’s Definition 2-5-2025
36 mins
28
P2-PPT-Philip Kotler’s Definition
Text lesson
29
P2-Textbook-Philip Kotler’s Definition
Text lesson
30
P2-Quiz-Philip Kotler’s Definition
Sorry, this lesson is currently locked. You need to complete "L1 : Marketing Definitions 2/5/2025" before accessing it.
15 questions
31
P3-Marketing Concepts 2-5-2025
34 mins
32
P3-PPT-Marketing Concepts
Text lesson
33
P3-Textbook-Marketing Concepts
Text lesson
34
P3-Quiz- Marketing Concepts
Sorry, this lesson is currently locked. You need to complete "L1 : Marketing Definitions 2/5/2025" before accessing it.
15 questions
35
P4-Marketing and Customer Needs 2-5-2025
30 mins
36
P4-PPT-Marketing and Customer Needs
Text lesson
37
P4-Textbook-Marketing and Customer Needs
Text lesson
38
P4-Quiz-Marketing and Customer Needs
Sorry, this lesson is currently locked. You need to complete "L1 : Marketing Definitions 2/5/2025" before accessing it.
15 questions
39
Marketing Definitions
Text lesson
40
Textbook-Safeguarding and British Values
Text lesson
41
Textbook-Marketing Executive Apprenticeship
Sorry, this lesson is currently locked. You need to complete "L1 : Marketing Definitions 2/5/2025" before accessing it.
Text lesson
42
Textbook- Introduction Marketing Definition
Sorry, this lesson is currently locked. You need to complete "L1 : Marketing Definitions 2/5/2025" before accessing it.
Text lesson
43
Quiz on Lecture 1
Sorry, this lesson is currently locked. You need to complete "L1 : Marketing Definitions 2/5/2025" before accessing it.
20 questions
44
KSBs
Text lesson
L2: Marketing Strategy And Planning 09/5/2025
45
P1 -Planning Integrated Channels 16-5-2025
35 mins
46
P1-PPT-Planning Integrated Channels
Text lesson
47
P1-Textbook-Planning Integrated Channels
Text lesson
48
P2- Planning Integrated Channel 16-5-2025
36 mins
49
P2-PPT-SOSTAC Frameworks
Text lesson
50
P2-Textbook-SOSTAC Frameworks
Text lesson
51
SOSTACK Quiz
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-SOSTAC Frameworks" before accessing it.
3 questions
52
APIC Quiz
3 questions
53
P3-Planning Integrated Channel 16-5-2025
23 mins
54
P3-PPT-Most Frameworks
Text lesson
55
P3-Textbook-Most Frameworks
Text lesson
56
P4-Mission 16-5-2025
15 mins
57
P4-PPT-Mission
Text lesson
58
P4-Textbook-Mission
Text lesson
59
P4-Quiz-Most Frameworks
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Mission" before accessing it.
15 questions
60
PPT-Lecture 2
Text lesson
61
Textbook-Lecture 2
Text lesson
62
Quiz- Lecture 2
Sorry, this lesson is currently locked. You need to complete "Textbook-Lecture 2" before accessing it.
20 questions
L2: Marketing Strategy And Planning
63
P1 -Planning Integrated Channels 16-5-2025
35 mins
64
P1-PPT-Planning Integrated Channels
Text lesson
65
P1-Textbook-Planning Integrated Channels
Text lesson
66
P2- Planning Integrated Channel 16-5-2025
36 mins
67
P2-PPT-SOSTAC Frameworks
Text lesson
68
P2-Textbook-SOSTAC Frameworks
Text lesson
69
SOSTACK Quiz
Sorry, this lesson is currently locked. You need to complete "L2: Marketing Strategy And Planning 09/5/2025 " before accessing it.
3 questions
70
APIC Quiz
3 questions
71
P3-Planning Integrated Channel 16-5-2025
23 mins
72
P3-PPT-Most Frameworks
Text lesson
73
P3-Textbook-Most Frameworks
Text lesson
74
P4-Mission 16-5-2025
15 mins
75
P4-PPT-Mission
Text lesson
76
P4-Textbook-Mission
Text lesson
77
P4-Quiz-Most Frameworks
Sorry, this lesson is currently locked. You need to complete "L2: Marketing Strategy And Planning 09/5/2025 " before accessing it.
15 questions
78
PPT-Lecture 2
Text lesson
79
Textbook-Lecture 2
Text lesson
80
Quiz- Lecture 2
Sorry, this lesson is currently locked. You need to complete "L2: Marketing Strategy And Planning 09/5/2025 " before accessing it.
20 questions
L3:Structured Marketing Plan - Part 1 16/5/2025
81
P1-Structured Marketing Plan - Part 1 -23/5/2025
33 mins
82
P2-Marketing Plan-23/5/2025
Video lesson
83
P2-PPT-Marketing Plan
Text lesson
84
P2-Textbook-Marketing Plan
Text lesson
85
Quiz-Marketing Plan
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Marketing Plan" before accessing it.
15 questions
86
P3-Target Audience and Competition - Part 1-23/5/2025
Video lesson
87
P3-PPT-Target Audience and Competition
Text lesson
88
P3-Textbook-Target Audience and Competition
Text lesson
89
Quiz-Target Audience &Behaviours
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Target Audience and Competition" before accessing it.
15 questions
90
Quiz-Competition
15 questions
91
P4-USP and SWOT Analysis-23/5/2025
25 mins
92
P4-PPT-USP and SWOT Analysis
Text lesson
93
P4-Textbook-USP and SWOT Analysis
Text lesson
94
Quiz-USP and SWOT Analysis
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-USP and SWOT Analysis" before accessing it.
15 questions
95
PPT-Lecture 3
Text lesson
96
Textbook-Lecture 3
Text lesson
97
Quiz - Lecture 3
Sorry, this lesson is currently locked. You need to complete "Textbook-Lecture 3" before accessing it.
20 questions
L3:Structured Marketing Plan - Part 1
98
P1-Structured Marketing Plan - Part 1 -23/5/2025
33 mins
99
P2-Marketing Plan-23/5/2025
Video lesson
100
P2-PPT-Marketing Plan
Text lesson
101
P2-Textbook-Marketing Plan
Text lesson
102
Quiz-Marketing Plan
Sorry, this lesson is currently locked. You need to complete "L3:Structured Marketing Plan - Part 1 16/5/2025" before accessing it.
15 questions
103
P3-Target Audience and Competition - Part 1-23/5/2025
Video lesson
104
P3-PPT-Target Audience and Competition
Text lesson
105
P3-Textbook-Target Audience and Competition
Text lesson
106
Quiz-Target Audience &Behaviours
Sorry, this lesson is currently locked. You need to complete "L3:Structured Marketing Plan - Part 1 16/5/2025" before accessing it.
15 questions
107
Quiz-Competition
15 questions
108
P4-USP and SWOT Analysis-23/5/2025
25 mins
109
P4-PPT-USP and SWOT Analysis
Text lesson
110
P4-Textbook-USP and SWOT Analysis
Text lesson
111
Quiz-USP and SWOT Analysis
Sorry, this lesson is currently locked. You need to complete "L3:Structured Marketing Plan - Part 1 16/5/2025" before accessing it.
15 questions
112
PPT-Lecture 3
Text lesson
113
Textbook-Lecture 3
Text lesson
114
Quiz - Lecture 3
Sorry, this lesson is currently locked. You need to complete "L3:Structured Marketing Plan - Part 1 16/5/2025" before accessing it.
20 questions
L4: Structured Marketing Plan - Part 2 23/5/2025
115
P1-Marketing Channels 30/5/2025
29 mins
116
P1-PPT-Marketing Channels
Text lesson
117
P1-Textbook-Marketing Channels
Text lesson
118
P1-Quiz-Marketing Channels
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-Marketing Channels" before accessing it.
15 questions
119
P2-Channel Evalution 30/5/2025
23 mins
120
P2-PPT-Channel Evalution
Text lesson
121
P2-Textbook-Channel Evaluation
Text lesson
122
P2-Quiz-Channel Evaluation
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Channel Evaluation" before accessing it.
15 questions
123
P3-Budget Planning 30/5/2025
18 mins
124
P4-Messaging 30/5/2025
30 mins
125
P4-PPT- Messaging
Text lesson
126
P4-Text book-Messaging
Text lesson
127
P3-Quiz-Messaging
15 questions
128
PPT-Lecture 4
Text lesson
129
Textbook-Lecture 4
Sorry, this lesson is currently locked. You need to complete "P4-Text book-Messaging" before accessing it.
Text lesson
130
Quiz - Lecture 4
Sorry, this lesson is currently locked. You need to complete "P4-Text book-Messaging" before accessing it.
18 questions
L4: Structured Marketing Plan - Part 2
131
P1-Marketing Channels 30/5/2025
29 mins
132
P1-PPT-Marketing Channels
Text lesson
133
P1-Textbook-Marketing Channels
Text lesson
134
P1-Quiz-Marketing Channels
Sorry, this lesson is currently locked. You need to complete "L4: Structured Marketing Plan - Part 2 23/5/2025" before accessing it.
15 questions
135
P2-Channel Evalution 30/5/2025
23 mins
136
P2-PPT-Channel Evalution
Text lesson
137
P2-Textbook-Channel Evaluation
Text lesson
138
P2-Quiz-Channel Evaluation
Sorry, this lesson is currently locked. You need to complete "L4: Structured Marketing Plan - Part 2 23/5/2025" before accessing it.
15 questions
139
P3-Budget Planning 30/5/2025
18 mins
140
P4-Messaging 30/5/2025
30 mins
141
P4-PPT- Messaging
Text lesson
142
P4-Text book-Messaging
Text lesson
143
P3-Quiz-Messaging
15 questions
144
PPT-Lecture 4
Text lesson
145
Textbook-Lecture 4
Sorry, this lesson is currently locked. You need to complete "L4: Structured Marketing Plan - Part 2 23/5/2025" before accessing it.
Text lesson
146
Quiz - Lecture 4
Sorry, this lesson is currently locked. You need to complete "L4: Structured Marketing Plan - Part 2 23/5/2025" before accessing it.
18 questions
L5:The External And Micro Marketing 30/5/2025
147
P1:Understanding the Marketing Environment 6/6/2025
28m
148
P1-PPT-Understanding the Marketing Environment
Text lesson
149
P1-Textbook-Understanding the Marketing Environment
Text lesson
150
P1-Quiz-Understanding the Marketing Environment
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-Understanding the Marketing Environment" before accessing it.
15 questions
151
P2-PESTLE 6/6/2025
26m
152
P2-PPT-PESTLE
Text lesson
153
P2-Textbook-PESTLE
Text lesson
154
P2-Quiz-PESTLE
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-PESTLE" before accessing it.
15 questions
155
P3-PPT-Porter’s Five Forces 6/6/2025
44m
156
P3-PPT-Porter’s Five Forces
Text lesson
157
P3-Textbook-Porter’s Five Forces
Text lesson
158
P3-Quiz-Porter’s Five Forces -part1
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Porter’s Five Forces" before accessing it.
15 questions
159
P4-Quiz-Porter’s Five Forces-part2
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Porter’s Five Forces" before accessing it.
15 questions
160
PPT-Lecture 5
Text lesson
161
Textbook - Lecture 5
Text lesson
162
Quiz-Lecture 5
Sorry, this lesson is currently locked. You need to complete "Textbook - Lecture 5" before accessing it.
20 questions
L5:The External And Micro Marketing
163
P1:Understanding the Marketing Environment 6/6/2025
28m
164
P1-PPT-Understanding the Marketing Environment
Text lesson
165
P1-Textbook-Understanding the Marketing Environment
Text lesson
166
P1-Quiz-Understanding the Marketing Environment
Sorry, this lesson is currently locked. You need to complete "L5:The External And Micro Marketing 30/5/2025" before accessing it.
15 questions
167
P2-PESTLE 6/6/2025
26m
168
P2-PPT-PESTLE
Text lesson
169
P2-Textbook-PESTLE
Text lesson
170
P2-Quiz-PESTLE
Sorry, this lesson is currently locked. You need to complete "L5:The External And Micro Marketing 30/5/2025" before accessing it.
15 questions
171
P3-PPT-Porter’s Five Forces 6/6/2025
44m
172
P3-PPT-Porter’s Five Forces
Text lesson
173
P3-Textbook-Porter’s Five Forces
Text lesson
174
P3-Quiz-Porter’s Five Forces -part1
Sorry, this lesson is currently locked. You need to complete "L5:The External And Micro Marketing 30/5/2025" before accessing it.
15 questions
175
P4-Quiz-Porter’s Five Forces-part2
Sorry, this lesson is currently locked. You need to complete "L5:The External And Micro Marketing 30/5/2025" before accessing it.
15 questions
176
PPT-Lecture 5
Text lesson
177
Textbook - Lecture 5
Text lesson
178
Quiz-Lecture 5
Sorry, this lesson is currently locked. You need to complete "L5:The External And Micro Marketing 30/5/2025" before accessing it.
20 questions
L6:Internal Environment- Part1 6/6/2025
179
P1-Internal Environment 13/6/2025
12 mins
180
P1-PPT-Internal Environment
Text lesson
181
P1-Textbook-Internal Environment
Text lesson
182
P1-Quiz-Internal Environment
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-Internal Environment" before accessing it.
15 questions
183
P2-Ethical Guidelines and Brand Values 13/5/2025
30 mins
184
P2-PPT-Ethical Guidelines and Brand Values
Text lesson
185
P2-Textbook-Ethical Guidelines and Brand Values
Text lesson
186
P2-Quiz-Ethical Guidelines and Brand Values
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Ethical Guidelines and Brand Values" before accessing it.
15 questions
187
P3-Organisation Types & Marketing Strategy 13/5/2025
Video lesson
188
P3-PPT-Organisation Types & Marketing Strategy
Text lesson
189
P3-Textbook-Organisation Types & Marketing Strategy
Text lesson
190
P3-Quiz-Organisation Types & Marketing Strategy
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Organisation Types & Marketing Strategy" before accessing it.
15 questions
191
P4-Public Sector and Non-Profit Organisations 13/6/2025
25 mins
192
P4-PPT-Public Sector and Non-Profit Organisations
Text lesson
193
P4-Textbook-Public Sector and Non-Profit Organisations
Text lesson
194
P4-Quiz-Public Sector and Non-Profit Organisations
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Public Sector and Non-Profit Organisations" before accessing it.
15 questions
195
PPT-Lecture 6
Text lesson
196
Textbook-Lecture 6
Text lesson
197
Quiz-Lecture 6
20 questions
L6:Internal Environment- Part1
198
P1-Internal Environment 13/6/2025
12 mins
199
P1-PPT-Internal Environment
Text lesson
200
P1-Textbook-Internal Environment
Text lesson
201
P1-Quiz-Internal Environment
Sorry, this lesson is currently locked. You need to complete "L6:Internal Environment- Part1 6/6/2025" before accessing it.
15 questions
202
P2-Ethical Guidelines and Brand Values 13/5/2025
30 mins
203
P2-PPT-Ethical Guidelines and Brand Values
Text lesson
204
P2-Textbook-Ethical Guidelines and Brand Values
Text lesson
205
P2-Quiz-Ethical Guidelines and Brand Values
Sorry, this lesson is currently locked. You need to complete "L6:Internal Environment- Part1 6/6/2025" before accessing it.
15 questions
206
P3-Organisation Types & Marketing Strategy 13/5/2025
Video lesson
207
P3-PPT-Organisation Types & Marketing Strategy
Text lesson
208
P3-Textbook-Organisation Types & Marketing Strategy
Text lesson
209
P3-Quiz-Organisation Types & Marketing Strategy
Sorry, this lesson is currently locked. You need to complete "L6:Internal Environment- Part1 6/6/2025" before accessing it.
15 questions
210
P4-Public Sector and Non-Profit Organisations 13/6/2025
25 mins
211
P4-PPT-Public Sector and Non-Profit Organisations
Text lesson
212
P4-Textbook-Public Sector and Non-Profit Organisations
Text lesson
213
P4-Quiz-Public Sector and Non-Profit Organisations
Sorry, this lesson is currently locked. You need to complete "L6:Internal Environment- Part1 6/6/2025" before accessing it.
15 questions
214
PPT-Lecture 6
Text lesson
215
Textbook-Lecture 6
Text lesson
216
Quiz-Lecture 6
20 questions
L7:Internal Environment- Part2 13/6/2025
217
P1-Aligning Internal Capabilities with Marketing Strategy 20/6/2025
20 mins
218
P1-PPT-Aligning Internal Capabilities with Marketing Strategy
Text lesson
219
P1-Textbook-Aligning Internal Capabilities with Marketing Strategy
Text lesson
220
P1-Quiz-Aligning Internal Capabilities with Marketing Strategy
15 questions
221
P2-Corporate Goals and How They Shape Marketing Decisions 20/6/2025
22 mins
222
P2-PPT-Corporate Goals and How They Shape Marketing Decisions
Text lesson
223
P2-Textbook-Corporate Goals and How They Shape Marketing Decisions
Text lesson
224
P2-Quiz-Corporate Goals and How They Shape Marketing Decisions
15 questions
225
P3-Marketing Risk Management and Internal Factors 20/6/2025
42 mins
226
P3-PPT-Marketing Risk Management and Internal Factors
Text lesson
227
P3-Textbook-Marketing Risk Management and Internal Factors
Text lesson
228
P3-Quiz-Marketing Risk Management and Internal Factors
15 questions
229
P4-Conclusion and Key Takeaways 20/6/2025
10 mins
230
P4-PPT-Conclusion and Key Takeaways
Text lesson
231
P4-Textbook-Conclusion and Key Takeaways
Text lesson
232
P4-Quiz-Conclusion and Key Takeaways
15 questions
233
PPT-Lecture 7
Text lesson
234
Textbook-Lecture7
Text lesson
235
Quiz-Lecture 7
20 questions
L7:Internal Environment- Part2
236
P1-Aligning Internal Capabilities with Marketing Strategy 20/6/2025
20 mins
237
P1-PPT-Aligning Internal Capabilities with Marketing Strategy
Text lesson
238
P1-Textbook-Aligning Internal Capabilities with Marketing Strategy
Text lesson
239
P1-Quiz-Aligning Internal Capabilities with Marketing Strategy
15 questions
240
P2-Corporate Goals and How They Shape Marketing Decisions 20/6/2025
22 mins
241
P2-PPT-Corporate Goals and How They Shape Marketing Decisions
Text lesson
242
P2-Textbook-Corporate Goals and How They Shape Marketing Decisions
Text lesson
243
P2-Quiz-Corporate Goals and How They Shape Marketing Decisions
15 questions
244
P3-Marketing Risk Management and Internal Factors 20/6/2025
42 mins
245
P3-PPT-Marketing Risk Management and Internal Factors
Text lesson
246
P3-Textbook-Marketing Risk Management and Internal Factors
Text lesson
247
P3-Quiz-Marketing Risk Management and Internal Factors
15 questions
248
P4-Conclusion and Key Takeaways 20/6/2025
10 mins
249
P4-PPT-Conclusion and Key Takeaways
Text lesson
250
P4-Textbook-Conclusion and Key Takeaways
Text lesson
251
P4-Quiz-Conclusion and Key Takeaways
15 questions
252
PPT-Lecture 7
Text lesson
253
Textbook-Lecture7
Text lesson
254
Quiz-Lecture 7
20 questions
L8:Understanding Customer Behaviour and Segmentation 20/6/2025
255
P1-Market Segmentation 27/6/2025
20 mins
256
P1-PPT_Market Segmentation
Text lesson
257
P1-Textbook-Market Segmentation
Text lesson
258
P1-Quiz-Market Segmentation
15 questions
259
P2-Factors Influencing Buyer Behaviour 27/6/2025
30 mins
260
P2-PPT-Factors Influencing Buyer Behaviour
Text lesson
261
P2-Textbook-Factors Influencing Buyer Behaviour
Text lesson
262
P2-Quiz-Factors Influencing Buyer Behaviour
15 questions
263
P3-Consumer Decision-Making Process 27/6/2025
15 mins
264
P3-PPT-Consumer Decision-Making Process
Text lesson
265
P3-Textbook-Consumer Decision-Making Process
Text lesson
266
P3-Quiz-Consumer Decision-Making Process
15 questions
267
P4-Creating Buyer Personas 27/6/2025
30 mins
268
P4-PPT-Creating Buyer Personas
Text lesson
269
P4-Textbook-Creating Buyer Personas
Text lesson
270
P4-Quiz-Creating Buyer Personas
15 questions
271
PPT-Lecture 8
Text lesson
272
Textbook-Lecture 8
Text lesson
273
Quiz-Lecture 8
20 questions
L8:Understanding Customer Behaviour and Segmentation
274
P1-Market Segmentation 27/6/2025
20 mins
275
P1-PPT_Market Segmentation
Text lesson
276
P1-Textbook-Market Segmentation
Text lesson
277
P1-Quiz-Market Segmentation
15 questions
278
P2-Factors Influencing Buyer Behaviour 27/6/2025
30 mins
279
P2-PPT-Factors Influencing Buyer Behaviour
Text lesson
280
P2-Textbook-Factors Influencing Buyer Behaviour
Text lesson
281
P2-Quiz-Factors Influencing Buyer Behaviour
15 questions
282
P3-Consumer Decision-Making Process 27/6/2025
15 mins
283
P3-PPT-Consumer Decision-Making Process
Text lesson
284
P3-Textbook-Consumer Decision-Making Process
Text lesson
285
P3-Quiz-Consumer Decision-Making Process
15 questions
286
P4-Creating Buyer Personas 27/6/2025
30 mins
287
P4-PPT-Creating Buyer Personas
Text lesson
288
P4-Textbook-Creating Buyer Personas
Text lesson
289
P4-Quiz-Creating Buyer Personas
15 questions
290
PPT-Lecture 8
Text lesson
291
Textbook-Lecture 8
Text lesson
292
Quiz-Lecture 8
20 questions
L9: Understanding Different Types of Customers
293
P1-Customer Behaviour 4/7/2025
7 mins
294
P1-PPT-Customer Behaviour
Text lesson
295
P1-Textbook-Customer Behaviour
Text lesson
296
P1-Quiz-Customer Behaviour
15 questions
297
P2-Adoption of Innovation 4/7/2025
55 mins
298
P2-PPT-Adoption of Innovation
Text lesson
299
P2-Textbook-Adoption of Innovation
Text lesson
300
P2-Quiz - Adoption of Innovation
15 questions
301
P3-Brand Positioning and its Influence on Buyer Decisions 4/7/2025
11 mins
302
P3-PPT-Brand Positioning and its Influence on Buyer Decisions
Text lesson
303
P3-Textbook-Brand Positioning and its Influence on Buyer Decisions
Text lesson
304
P3-Quiz-Brand Positioning and its Influence on Buyer Decisions
15 questions
305
P4-Relationship Marketing and Customer Loyalty 4/7/2025
15 mins
306
P4-PPT-Relationship Marketing and Customer Loyalty
Text lesson
307
P4-Textbook-Relationship Marketing and Customer Loyalty
Text lesson
308
P4- Quiz - Relationship Marketing and Customer Loyalty
15 questions
309
PPT-Lecture 9
Text lesson
310
Textbook-Lecture 9
Text lesson
311
Quiz-Lecture 9
20 questions
L9: Understanding Different Types of Customers 27/6/2025
312
P1-Customer Behaviour 4/7/2025
7 mins
313
P1-PPT-Customer Behaviour
Text lesson
314
P1-Textbook-Customer Behaviour
Text lesson
315
P1-Quiz-Customer Behaviour
15 questions
316
P2-Adoption of Innovation 4/7/2025
55 mins
317
P2-PPT-Adoption of Innovation
Text lesson
318
P2-Textbook-Adoption of Innovation
Text lesson
319
P2-Quiz - Adoption of Innovation
15 questions
320
P3-Brand Positioning and its Influence on Buyer Decisions 4/7/2025
11 mins
321
P3-PPT-Brand Positioning and its Influence on Buyer Decisions
Text lesson
322
P3-Textbook-Brand Positioning and its Influence on Buyer Decisions
Text lesson
323
P3-Quiz-Brand Positioning and its Influence on Buyer Decisions
15 questions
324
P4-Relationship Marketing and Customer Loyalty 4/7/2025
15 mins
325
P4-PPT-Relationship Marketing and Customer Loyalty
Text lesson
326
P4-Textbook-Relationship Marketing and Customer Loyalty
Text lesson
327
P4- Quiz - Relationship Marketing and Customer Loyalty
15 questions
328
PPT-Lecture 9
Text lesson
329
Textbook-Lecture 9
Text lesson
330
Quiz-Lecture 9
20 questions
L10:Marketing Research, Marketing Information
331
P1-The Marketing Information System and Commercial (marketing) Intelligence 11/7/2025
1 hour
332
P1-PPT-The Marketing Information System and Commercial (marketing) Intelligence
Text lesson
333
P1-Textbook-The Marketing Information System and Commercial (marketing) Intelligence
Text lesson
334
P1-Quiz-The Marketing Information System and Commercial (marketing) Intelligence
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15 questions
335
P2-The Marketing Research Process 11/7/2025
15 mins
336
P2-PPT-The Marketing Research Process
Text lesson
337
P2-Textbook-The Marketing Research Process
Text lesson
338
P2-Quiz-The Marketing Research Process
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15 questions
339
P3-Case Study: Tesco’s Data-Driven Insights 11/7/2025
15 mins
340
P3-PPT-Case Study: Tesco’s Data-Driven Insights
Text lesson
341
P3-Textbook-Case Study: Tesco’s Data-Driven Insights
Text lesson
342
P3-Quiz-Case Study: Tesco’s Data-Driven Insights
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9 questions
343
P4-Data Protection 11/7/2025
11 mins
344
P4-PPT-Data Protection
Text lesson
345
P4-Textbook-Data Protection
Text lesson
346
P4-Quiz-Data Protection
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15 questions
347
PPT-Lecture 10
Text lesson
348
Textbook-Lecture 10
Text lesson
349
Quiz Lecture 10
20 questions
L10:Marketing Research, Marketing Information 4/7/2025
350
P1-The Marketing Information System and Commercial (marketing) Intelligence 11/7/2025
1 hour
351
P1-PPT-The Marketing Information System and Commercial (marketing) Intelligence
Text lesson
352
P1-Textbook-The Marketing Information System and Commercial (marketing) Intelligence
Text lesson
353
P1-Quiz-The Marketing Information System and Commercial (marketing) Intelligence
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15 questions
354
P2-The Marketing Research Process 11/7/2025
15 mins
355
P2-PPT-The Marketing Research Process
Text lesson
356
P2-Textbook-The Marketing Research Process
Text lesson
357
P2-Quiz-The Marketing Research Process
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15 questions
358
P3-Case Study: Tesco’s Data-Driven Insights 11/7/2025
15 mins
359
P3-PPT-Case Study: Tesco’s Data-Driven Insights
Text lesson
360
P3-Textbook-Case Study: Tesco’s Data-Driven Insights
Text lesson
361
P3-Quiz-Case Study: Tesco’s Data-Driven Insights
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9 questions
362
P4-Data Protection 11/7/2025
11 mins
363
P4-PPT-Data Protection
Text lesson
364
P4-Textbook-Data Protection
Text lesson
365
P4-Quiz-Data Protection
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15 questions
366
PPT-Lecture 10
Text lesson
367
Textbook-Lecture 10
Text lesson
368
Quiz Lecture 10
20 questions
L11: Sources of primary Data in Marketing
369
Introduction About Primary Data 18/7/2025
20 mins
370
P1-PPT-Introduction About Primary Data
Text lesson
371
P1-Textbook-Introduction About Primary Data
Text lesson
372
P1-Quiz-Introduction About Primary Data
15 questions
373
P2-PPT-Focus Groups (Qualitative)
Text lesson
374
P2-Textbook-Focus Groups (Qualitative)
Text lesson
375
P2-Quiz-Focus Groups (Qualitative)
15 questions
376
Experiments and Test Marketing (Quantitative) 18/7/2025
25 mins
377
P3-PPT-Experiments and Test Marketing (Quantitative)
Text lesson
378
P3-Textbook-Experiments and Test Marketing (Quantitative)
Text lesson
379
P3-Quiz-Experiments and Test Marketing (Quantitative)
15 questions
380
Conclusion – Primary Data Collection 18/7/2025
45 mins
381
P4-PPT-Conclusion – Primary Data Collection
Text lesson
382
P4-Textbook-Conclusion – Primary Data Collection
Text lesson
383
P4-Quiz-Econclusion – Primary Data Collection
15 questions
384
PPT-Lecture 11
Text lesson
385
Textbook-Lecture 11
Text lesson
386
Quiz-Lecture 11
20 questions
L11: Sources of primary Data in Marketing 11/7/2025
387
Introduction About Primary Data 18/7/2025
20 mins
388
P1-PPT-Introduction About Primary Data
Text lesson
389
P1-Textbook-Introduction About Primary Data
Text lesson
390
P1-Quiz-Introduction About Primary Data
15 questions
391
P2-PPT-Focus Groups (Qualitative)
Text lesson
392
P2-Textbook-Focus Groups (Qualitative)
Text lesson
393
P2-Quiz-Focus Groups (Qualitative)
15 questions
394
Experiments and Test Marketing (Quantitative) 18/7/2025
25 mins
395
P3-PPT-Experiments and Test Marketing (Quantitative)
Text lesson
396
P3-Textbook-Experiments and Test Marketing (Quantitative)
Text lesson
397
P3-Quiz-Experiments and Test Marketing (Quantitative)
15 questions
398
Conclusion – Primary Data Collection 18/7/2025
45 mins
399
P4-PPT-Conclusion – Primary Data Collection
Text lesson
400
P4-Textbook-Conclusion – Primary Data Collection
Text lesson
401
P4-Quiz-Econclusion – Primary Data Collection
15 questions
402
PPT-Lecture 11
Text lesson
403
Textbook-Lecture 11
Text lesson
404
Quiz-Lecture 11
20 questions
L12:Sources of Secondary Data in Marketing
405
P1-Internal Secondary Data Sources 25/7/2025
12 mins
406
P1-PPT-Internal Secondary Data Sources
Text lesson
407
P1-Textbook-Internal Secondary Data Sources
Text lesson
408
P1-Quiz-Internal Secondary Data Sources
15 questions
409
P2-External Secondary Data Sources 25/7/2025
8 mins
410
P2-PPT-External Secondary Data Sources
Text lesson
411
P2-Textbook-External Secondary Data Sources
Text lesson
412
P2-Quiz-External Secondary Data Sources
15 questions
413
P3-Using Secondary Data Effectively 25/7/2025
15 mins
414
P3-PPT-Using Secondary Data Effectively
Text lesson
415
P3-Textbook-Using Secondary Data Effectively
Text lesson
416
P3-Quiz-Using Secondary Data Effectively
15 questions
417
P4-Forecasting & Planning with Data 25/7/2025
25 mins
418
P4-PPT-Forecasting & Planning with Data
Text lesson
419
P4-Textbook-Forecasting & Planning with Data
Text lesson
420
P4-Quiz-Forecasting & Planning with Data
15 questions
421
PPT-Lecture 12
Text lesson
422
Textbook-Lecture 12
Text lesson
423
Quiz-Lecture 12
20 questions
424
Lecture 12
Quiz
L12:Sources of Secondary Data in Marketing 18/7/2025
425
P1-Internal Secondary Data Sources 25/7/2025
12 mins
426
P1-PPT-Internal Secondary Data Sources
Text lesson
427
P1-Textbook-Internal Secondary Data Sources
Text lesson
428
P1-Quiz-Internal Secondary Data Sources
15 questions
429
P2-External Secondary Data Sources 25/7/2025
8 mins
430
P2-PPT-External Secondary Data Sources
Text lesson
431
P2-Textbook-External Secondary Data Sources
Text lesson
432
P2-Quiz-External Secondary Data Sources
15 questions
433
P3-Using Secondary Data Effectively 25/7/2025
15 mins
434
P3-PPT-Using Secondary Data Effectively
Text lesson
435
P3-Textbook-Using Secondary Data Effectively
Text lesson
436
P3-Quiz-Using Secondary Data Effectively
15 questions
437
P4-Forecasting & Planning with Data 25/7/2025
25 mins
438
P4-PPT-Forecasting & Planning with Data
Text lesson
439
P4-Textbook-Forecasting & Planning with Data
Text lesson
440
P4-Quiz-Forecasting & Planning with Data
15 questions
441
PPT-Lecture 12
Text lesson
442
Textbook-Lecture 12
Text lesson
443
Quiz-Lecture 12
20 questions
444
Lecture 12
Quiz
L13:From Analysis to Action 25/7/2025
445
P1-SWOT – Bridging Insight and Action 1/8/2025
20 mins
446
P1-PPT-SWOT – Bridging Insight and Action
Text lesson
447
P1-Textbook-SWOT – Bridging Insight and Action
Text lesson
448
P1-Quiz-SWOT – Bridging Insight and Action
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15 questions
449
P2-Influencing Marketing Objectives and Strategy 1/8/2025
10 mins
450
P2-PPT-Influencing Marketing Objectives and Strategy
Text lesson
451
P2-Textbook-Influencing Marketing Objectives and Strategy
Text lesson
452
P2-Quiz-Influencing Marketing Objectives and Strategy
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15 questions
453
P3-Using Campaign Planning – Insight At Every Stage SWOT For Greggs 1/8/2025
30 mins
454
P3-PPT-Using Campaign Planning – Insight At Every Stage SWOT For Greggs
Text lesson
455
P3-Textbook-Using Campaign Planning – Insight At Every Stage SWOT For Greggs
Text lesson
456
P3-Quiz-Using Campaign Planning – Insight At Every Stage SWOT For Greggs
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15 questions
457
P4-Strategic Agility 1/8/2025
30 mins
458
P4-PPT-Strategic Agility
Text lesson
459
P4-Textbook-Strategic Agility
Text lesson
460
P4-Quiz-Strategic Agility
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15 questions
461
PPT-Lecture 13
Text lesson
462
Textbook-Lecture 13
Text lesson
463
Quiz-Lecture 13
20 questions
L13:From Analysis to Action
464
P1-SWOT – Bridging Insight and Action 1/8/2025
20 mins
465
P1-PPT-SWOT – Bridging Insight and Action
Text lesson
466
P1-Textbook-SWOT – Bridging Insight and Action
Text lesson
467
P1-Quiz-SWOT – Bridging Insight and Action
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15 questions
468
P2-Influencing Marketing Objectives and Strategy 1/8/2025
10 mins
469
P2-PPT-Influencing Marketing Objectives and Strategy
Text lesson
470
P2-Textbook-Influencing Marketing Objectives and Strategy
Text lesson
471
P2-Quiz-Influencing Marketing Objectives and Strategy
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15 questions
472
P3-Using Campaign Planning – Insight At Every Stage SWOT For Greggs 1/8/2025
30 mins
473
P3-PPT-Using Campaign Planning – Insight At Every Stage SWOT For Greggs
Text lesson
474
P3-Textbook-Using Campaign Planning – Insight At Every Stage SWOT For Greggs
Text lesson
475
P3-Quiz-Using Campaign Planning – Insight At Every Stage SWOT For Greggs
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15 questions
476
P4-Strategic Agility 1/8/2025
30 mins
477
P4-PPT-Strategic Agility
Text lesson
478
P4-Textbook-Strategic Agility
Text lesson
479
P4-Quiz-Strategic Agility
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15 questions
480
PPT-Lecture 13
Text lesson
481
Textbook-Lecture 13
Text lesson
482
Quiz-Lecture 13
20 questions
L14:The Marketing Mix (7Ps) – A Holistic Strategy 1/8/2025
483
P1-Introduction 8/8/2025
15 mins
484
P1-Introduction
PDF lesson
485
P1-Textbook-Introduction
PDF lesson
486
Q1-Introduction
15 questions
487
P2-Product What Are you selling? 8/8/2025
40 mins
488
P2-Product – What Are You Selling
PDF lesson
489
P2-Textbook-Product What Are you selling?
PDF lesson
490
Q2-Product What Are you selling?
15 questions
491
P3-Price setting The Right Value 8/8/2025
25 mins
492
P3-Price setting The Right Value
PDF lesson
493
P3-Textbook-Price setting The Right Value
PDF lesson
494
Q3-Price setting The Right Value
15 questions
495
P4-Promotion Communicating Your Offer 8/8/2025
20 mins
496
P4-Promotion Communicating Your Offer
PDF lesson
497
P4-Textbook-Promotion Communicating Your Offer
PDF lesson
498
Q4-Promotion Communicating Your Offer
15 questions
499
PPT-Lecture 14
Text lesson
500
Texbook-Lecture 14
Text lesson
501
Case Study
Text lesson
502
Quiz-Lecture 14
20 questions
L14:The Marketing Mix (7Ps) – A Holistic Strategy
503
P1-Introduction 8/8/2025
15 mins
504
P1-Introduction
PDF lesson
505
P1-Textbook-Introduction
PDF lesson
506
Q1-Introduction
15 questions
507
P2-Product What Are you selling? 8/8/2025
40 mins
508
P2-Product – What Are You Selling
PDF lesson
509
P2-Textbook-Product What Are you selling?
PDF lesson
510
Q2-Product What Are you selling?
15 questions
511
P3-Price setting The Right Value 8/8/2025
25 mins
512
P3-Price setting The Right Value
PDF lesson
513
P3-Textbook-Price setting The Right Value
PDF lesson
514
Q3-Price setting The Right Value
15 questions
515
P4-Promotion Communicating Your Offer 8/8/2025
20 mins
516
P4-Promotion Communicating Your Offer
PDF lesson
517
P4-Textbook-Promotion Communicating Your Offer
PDF lesson
518
Q4-Promotion Communicating Your Offer
15 questions
519
PPT-Lecture 14
Text lesson
520
Texbook-Lecture 14
Text lesson
521
Case Study
Text lesson
522
Quiz-Lecture 14
20 questions
L15:Product – Understanding What You Sell Part (1) 8/8/2025
523
P1-Process – Systems and Journeys 15/8/2025
35 mins
524
P1-Process – Systems and Journeys
PDF lesson
525
P1-Textbook-Process – Systems and Journeys
PDF lesson
526
P2-What is a Product ? 15/8/2025
35 mins
527
P2-What is a Product?
PDF lesson
528
P2-Textbook-What is a Product
PDF lesson
529
Q2-What is a Product ?
15 questions
530
P3-Product Levels: Core, Actual, Augmented 15/8/2025
5 mins
531
P3-Product Levels Core, Actual, Augmented
PDF lesson
532
P3-Textbook-Product Levels Core, Actual, Augmented
PDF lesson
533
Q3-Product Levels Core, Actual, Augmented
15 questions
534
P4-Product Life Cycle (PLC) 15/8/2025
10 mins
535
P4-Product Life Cycle (PLC)
PDF lesson
536
P4-Textbook-Product Life Cycle (PLC)
PDF lesson
537
Q4-Product Life Cycle (PLC)
15 questions
L15:Product – Understanding What You Sell Part (1)
538
P1-Process – Systems and Journeys 15/8/2025
35 mins
539
P1-Process – Systems and Journeys
PDF lesson
540
P1-Textbook-Process – Systems and Journeys
PDF lesson
541
P2-What is a Product ? 15/8/2025
35 mins
542
P2-What is a Product?
PDF lesson
543
P2-Textbook-What is a Product
PDF lesson
544
Q2-What is a Product ?
15 questions
545
P3-Product Levels: Core, Actual, Augmented 15/8/2025
5 mins
546
P3-Product Levels Core, Actual, Augmented
PDF lesson
547
P3-Textbook-Product Levels Core, Actual, Augmented
PDF lesson
548
Q3-Product Levels Core, Actual, Augmented
15 questions
549
P4-Product Life Cycle (PLC) 15/8/2025
10 mins
550
P4-Product Life Cycle (PLC)
PDF lesson
551
P4-Textbook-Product Life Cycle (PLC)
PDF lesson
552
Q4-Product Life Cycle (PLC)
15 questions
L16:Product – Understanding Why You Sell Part (2) 15/8/2025
553
P1 - Managing The Product Portfolio
Video lesson
554
P1 - Managing The Product Portfolio PDF
PDF lesson
555
P1 - Textbook - Managing The Product Portfolio
PDF lesson
556
Q1 - Managing The Product Portfolio
10 questions
557
P2 - Branding: Identity and Positioning
Video lesson
558
P2 - Branding: Identity and Positioning PDF
PDF lesson
559
P2 - Textbook - branding: Identity and Positioning
PDF lesson
560
Q2 - Branding: Identity and Positioning
10 questions
561
P3 - Packaging: More Than Just a Wrapper
Video lesson
562
P3 - Packaging: More Than Just a Wrapper PDF
PDF lesson
563
P3 - Textbook - Packaging: More Than Just a Wrapper
PDF lesson
564
Q3 - Packaging: More Than Just a Wrapper Material
10 questions
565
P4 - New Product Development (NPD)
Video lesson
566
P4 - New product Development (NPD) PDF
PDF lesson
567
P4 - Textbook - New Product Development (NPD)
PDF lesson
568
Q4 - New Product Development (NPD)
10 questions
569
L16: Product - Understanding What you Sell Part (2) PDF
PDF lesson
570
Final Quiz - Product: Understand What You Sell
20 questions
L16:Product – Understanding What You Sell Part (2)
571
P1 - Managing The Product Portfolio
Video lesson
572
P1 - Managing The Product Portfolio PDF
PDF lesson
573
P1 - Textbook - Managing The Product Portfolio
PDF lesson
574
Q1 - Managing The Product Portfolio
10 questions
575
P2 - Branding: Identity and Positioning
Video lesson
576
P2 - Branding: Identity and Positioning PDF
PDF lesson
577
P2 - Textbook - branding: Identity and Positioning
PDF lesson
578
Q2 - Branding: Identity and Positioning
10 questions
579
P3 - Packaging: More Than Just a Wrapper
Video lesson
580
P3 - Packaging: More Than Just a Wrapper PDF
PDF lesson
581
P3 - Textbook - Packaging: More Than Just a Wrapper
PDF lesson
582
Q3 - Packaging: More Than Just a Wrapper Material
10 questions
583
P4 - New Product Development (NPD)
Video lesson
584
P4 - New product Development (NPD) PDF
PDF lesson
585
P4 - Textbook - New Product Development (NPD)
PDF lesson
586
Q4 - New Product Development (NPD)
10 questions
587
L16: Product - Understanding What you Sell Part (2) PDF
PDF lesson
588
Final Quiz - Product: Understand What You Sell
20 questions
L17:Price – Strategies, Psychology, and Tools in Marketing 22/8/2025
589
P1-Price – Strategies, Psychology, and Tools in Marketing 29/8/2025
20 mins
590
P1-Price – Strategies, Psychology, and Tools in Marketing
PDF lesson
591
P1 - Textbook - Price: Strategies, Psychology, and Tools in Marketing
PDF lesson
592
Q1-Price – Strategies, Psychology, and Tools in Marketing
10 questions
593
P2-Pricing Objectives and Strategic Role of Price 29/8/2025
20 mins
594
P2-Pricing Objectives and Strategic Role of Price
PDF lesson
595
P2- Textbook-Pricing objectives and strategic role of price
Text lesson
596
Q2-Pricing Objectives and Strategic Role of Price
10 questions
597
P3-Pricing Models and Approaches 29/8/2025
15 mins
598
P3-Pricing Models and Approaches
PDF lesson
599
P3-Textbook- Pricing models and approaches
Text lesson
600
Q3-Pricing Models and Approaches
10 questions
601
P4-The Psychology of Pricing and Consumer Behaviour 29/8/2025
15 mins
602
P4-The Psychology of Pricing and Consumer Behaviour
PDF lesson
603
P4 - Textbook - The Psychology of Pricing and Consumer Behavior
PDF lesson
604
Q4-The Psychology of Pricing and Consumer Behaviour
10 questions
605
Final Quiz - Price: Strategies, Psychology, and Tools in Marketing
20 questions
L17:Price – Strategies, Psychology, and Tools in Marketing
606
P1-Price – Strategies, Psychology, and Tools in Marketing 29/8/2025
20 mins
607
P1-Price – Strategies, Psychology, and Tools in Marketing
PDF lesson
608
P1 - Textbook - Price: Strategies, Psychology, and Tools in Marketing
PDF lesson
609
Q1-Price – Strategies, Psychology, and Tools in Marketing
10 questions
610
P2-Pricing Objectives and Strategic Role of Price 29/8/2025
20 mins
611
P2-Pricing Objectives and Strategic Role of Price
PDF lesson
612
P2- Textbook-Pricing objectives and strategic role of price
Text lesson
613
Q2-Pricing Objectives and Strategic Role of Price
10 questions
614
P3-Pricing Models and Approaches 29/8/2025
15 mins
615
P3-Pricing Models and Approaches
PDF lesson
616
P3-Textbook- Pricing models and approaches
Text lesson
617
Q3-Pricing Models and Approaches
10 questions
618
P4-The Psychology of Pricing and Consumer Behaviour 29/8/2025
15 mins
619
P4-The Psychology of Pricing and Consumer Behaviour
PDF lesson
620
P4 - Textbook - The Psychology of Pricing and Consumer Behavior
PDF lesson
621
Q4-The Psychology of Pricing and Consumer Behaviour
10 questions
622
Final Quiz - Price: Strategies, Psychology, and Tools in Marketing
20 questions
L18:Price – Strategies, Psychology, and Tools in Marketing (2) 29/8/2025
623
P1 - Price Elasticity of Demand 5/9/2025
15 mins
624
P1 - Textbook - Price Elasticity of Demand
15 mins
625
P1- Price Elasticity of Demand
15 mins
626
Q1 - Price Elasticity of Demand
10 questions
627
P2 - Digital Pricing Tools and Technologies 5/9/2025
20 mins
628
P2 - Textbook - Digital Pricing Tools and Technologies
15 mins
629
P2 - Digital Pricing Tools and Technologies
15 mins
630
Q 2 - Digital Pricing Tools and Technologies
9 questions
631
P3 - Case Study: Tesco’s Clubcard Pricing Strategy 5/9/2025
10 mins
632
P3 - Textbook - Case Study: Tesco’s Clubcard Pricing Strategy
15 mins
633
P3 - Case Study: Tesco’s Clubcard Pricing Strategy
15 mins
634
P4 - Conclusion: Price and the Marketing Plan
20 mins
635
P4 - Textbook -Conclusion: Price and the Marketing Plan
10 mins
636
P4 - Conclusion: Price and the Marketing Plan
10 mins
637
P4 - Advertising Campaign (1) 5/9/2025
1 min
638
P4 - Advertising Campaign (2)
1 min
639
P4 - Advertising Campaign (3)
1 min
640
P4 - Advertising Campaign (4)
1 min
641
Q4 - Conclusion: Price and the Marketing Plan
9 questions
642
Textbook - Assignment: Applying Pricing Knowledge
15 mins
643
Assignment: Applying Pricing Knowledge
15 mins
L18:Price – Strategies, Psychology, and Tools in Marketing (2)
644
P1 - Price Elasticity of Demand 5/9/2025
15 mins
645
P1 - Textbook - Price Elasticity of Demand
15 mins
646
P1- Price Elasticity of Demand
15 mins
647
Q1 - Price Elasticity of Demand
10 questions
648
P2 - Digital Pricing Tools and Technologies 5/9/2025
20 mins
649
P2 - Textbook - Digital Pricing Tools and Technologies
15 mins
650
P2 - Digital Pricing Tools and Technologies
15 mins
651
Q 2 - Digital Pricing Tools and Technologies
9 questions
652
P3 - Case Study: Tesco’s Clubcard Pricing Strategy 5/9/2025
10 mins
653
P3 - Textbook - Case Study: Tesco’s Clubcard Pricing Strategy
15 mins
654
P3 - Case Study: Tesco’s Clubcard Pricing Strategy
15 mins
655
P4 - Conclusion: Price and the Marketing Plan
20 mins
656
P4 - Textbook -Conclusion: Price and the Marketing Plan
10 mins
657
P4 - Conclusion: Price and the Marketing Plan
10 mins
658
P4 - Advertising Campaign (1) 5/9/2025
1 min
659
P4 - Advertising Campaign (2)
1 min
660
P4 - Advertising Campaign (3)
1 min
661
P4 - Advertising Campaign (4)
1 min
662
Q4 - Conclusion: Price and the Marketing Plan
9 questions
663
Textbook - Assignment: Applying Pricing Knowledge
15 mins
664
Assignment: Applying Pricing Knowledge
15 mins
L19: Promotion – How Businesses Attract Customers (1) 5/9/2025
665
P1 - Introduction 12/9/2025
20 mins
666
P1 - Texbook– Introduction
10 mins
667
P1 – Introduction
15 mins
668
Q1 - Introduction
10 questions
669
P2 - The Promotional Mix 12/9/2025
40 mins
670
P2-Textbook-The Promotional Mix.
Text lesson
671
P2-The Promotional Mix.
Text lesson
672
Q2-The Promotional Mix.
10 questions
673
P3 - Sales Promotion and Public Relations (PR) 12/9/2025
15 mins
674
P3-Textbook- Sales Promotion and Public Relations (PR).
Text lesson
675
P3-Sales Promotion and Public Relations (PR).
Text lesson
676
Q3-Sales Promotion and Public Relations (PR).
10 questions
677
P4 - Direct and Digital Marketing 12/9/2025
20 mins
678
P4-Textbook-Direct and Digital Marketing.
Text lesson
679
P4-Direct and Digital Marketing.
Text lesson
680
Q4-Direct and Digital Marketing.
10 questions
L19: Promotion – How Businesses Attract Customers (1)
681
P1 - Introduction 12/9/2025
20 mins
682
P1 - Texbook– Introduction
10 mins
683
P1 – Introduction
15 mins
684
Q1 - Introduction
10 questions
685
P2 - The Promotional Mix 12/9/2025
40 mins
686
P2-Textbook-The Promotional Mix.
Text lesson
687
P2-The Promotional Mix.
Text lesson
688
Q2-The Promotional Mix.
10 questions
689
P3 - Sales Promotion and Public Relations (PR) 12/9/2025
15 mins
690
P3-Textbook- Sales Promotion and Public Relations (PR).
Text lesson
691
P3-Sales Promotion and Public Relations (PR).
Text lesson
692
Q3-Sales Promotion and Public Relations (PR).
10 questions
693
P4 - Direct and Digital Marketing 12/9/2025
20 mins
694
P4-Textbook-Direct and Digital Marketing.
Text lesson
695
P4-Direct and Digital Marketing.
Text lesson
696
Q4-Direct and Digital Marketing.
10 questions
L20: Promotion – How Businesses Attract Customers (2) 12/9/2025
697
P1-The Rise of Digital and Social Media Marketing 19/9/2025
25 mins
698
P1 - Textbook - The Rise of Digital and Social Media Marketing
15 mins
699
P1 - The Rise of Digital and Social Media Marketing
15 mins
700
Q1 - The Rise of Digital and Social Media Marketing
10 questions
701
P2-Ethical and Legal Considerations in Promotional Activities 19/9/2025
15 mins
702
P2 - Textbook - Ethical and Legal Considerations in Promotional Activities
20 mins
703
P2 - Ethical and Legal Considerations in Promotional Activities
20 mins
704
Q2 - Ethical and Legal Considerations in Promotional Activities
10 questions
705
P3-Promotion, Branding, and Customer Engagement 19/9/2025
15 mins
706
P3 - Textbook - Promotion, Branding, and Customer Engagement.
20 mins
707
P3 - Promotion, Branding, and Customer Engagement
20 mins
708
Q3 - Promotion, Branding, and Customer Engagement
9 questions
709
P4 - Textbook - Bringing It All Together- Promotion in the Marketing Plan and Beyond 19/9/2025
20 mins
710
P4 - Textbook - Bringing It All Together- Promotion in the Marketing Plan and Beyond
20 mins
711
P4 - Bringing It All Together- Promotion in the Marketing Plan and Beyond
20 mins
712
Q4 - Bringing It All Together – Promotion in the Marketing Plan and Beyond
10 questions
713
P5 - Textbook - Conclusion.
10 mins
714
P5 - Conclusion.
10 mins
715
P6 - Textbook - Apprentice Activity
20 mins
716
P6 - Apprentice Activity
10 mins
L20: Promotion – How Businesses Attract Customers (2)
717
P1-The Rise of Digital and Social Media Marketing 19/9/2025
25 mins
718
P1 - Textbook - The Rise of Digital and Social Media Marketing
15 mins
719
P1 - The Rise of Digital and Social Media Marketing
15 mins
720
Q1 - The Rise of Digital and Social Media Marketing
10 questions
721
P2-Ethical and Legal Considerations in Promotional Activities 19/9/2025
15 mins
722
P2 - Textbook - Ethical and Legal Considerations in Promotional Activities
20 mins
723
P2 - Ethical and Legal Considerations in Promotional Activities
20 mins
724
Q2 - Ethical and Legal Considerations in Promotional Activities
10 questions
725
P3-Promotion, Branding, and Customer Engagement 19/9/2025
15 mins
726
P3 - Textbook - Promotion, Branding, and Customer Engagement.
20 mins
727
P3 - Promotion, Branding, and Customer Engagement
20 mins
728
Q3 - Promotion, Branding, and Customer Engagement
9 questions
729
P4 - Textbook - Bringing It All Together- Promotion in the Marketing Plan and Beyond 19/9/2025
20 mins
730
P4 - Textbook - Bringing It All Together- Promotion in the Marketing Plan and Beyond
20 mins
731
P4 - Bringing It All Together- Promotion in the Marketing Plan and Beyond
20 mins
732
Q4 - Bringing It All Together – Promotion in the Marketing Plan and Beyond
10 questions
733
P5 - Textbook - Conclusion.
10 mins
734
P5 - Conclusion.
10 mins
735
P6 - Textbook - Apprentice Activity
20 mins
736
P6 - Apprentice Activity
10 mins
L21: Place: Where and How Customers Buy (1) 19/9/2025
737
P1-Introduction 3/10/2025
Video lesson
738
P1 - Textbook - Introduction to Place
10 mins
739
P1 - Introduction
15 mins
740
Q1 - Introduction
10 questions
741
P2 - Understanding Distribution Channels and “Place” in Marketing 3/10/2025
Video lesson
742
P2 - Textbook - Understanding Distribution Channels and “Place” in Marketing
20 mins
743
P2 - Understanding Distribution Channels and “Place” in Marketing
15 mins
744
Q2 - Understanding Distribution Channels and “Place” in Marketing
10 questions
745
P3- Modern Distribution Approaches and Omnichannel Strategies 3/10/2025
Video lesson
746
P3-Textbook - Modern Distribution Approaches and Omnichannel Strategies
25 mins
747
P3- Modern Distribution Approaches and Omnichannel Strategies
15 mins
748
Q3 – Modern Distribution Approaches and Omnichannel Strategies.
10 questions
749
P4 - Enabling Technologies in Distribution 3/10/2025
Video lesson
750
P4 - Textbook - Enabling Technologies in Distribution
20 mins
751
P4 - Enabling Technologies in Distribution
15 mins
752
Q4 - Enabling Technologies in Distribution
10 questions
L21: Place: Where and How Customers Buy (1)
753
P1-Introduction 3/10/2025
Video lesson
754
P1 - Textbook - Introduction to Place
10 mins
755
P1 - Introduction
15 mins
756
Q1 - Introduction
10 questions
757
P2 - Understanding Distribution Channels and “Place” in Marketing 3/10/2025
Video lesson
758
P2 - Textbook - Understanding Distribution Channels and “Place” in Marketing
20 mins
759
P2 - Understanding Distribution Channels and “Place” in Marketing
15 mins
760
Q2 - Understanding Distribution Channels and “Place” in Marketing
10 questions
761
P3- Modern Distribution Approaches and Omnichannel Strategies 3/10/2025
Video lesson
762
P3-Textbook - Modern Distribution Approaches and Omnichannel Strategies
25 mins
763
P3- Modern Distribution Approaches and Omnichannel Strategies
15 mins
764
Q3 – Modern Distribution Approaches and Omnichannel Strategies.
10 questions
765
P4 - Enabling Technologies in Distribution 3/10/2025
Video lesson
766
P4 - Textbook - Enabling Technologies in Distribution
20 mins
767
P4 - Enabling Technologies in Distribution
15 mins
768
Q4 - Enabling Technologies in Distribution
10 questions
L22: Place: Where and How Customers Buy (2) 3/10/2025
769
P1 - Supply Chain Optimisation & Logistics in Marketing 10/10/2025
25 mins
770
P1 - Supply Chain Optimisation & Logistics in Marketing
15 mins
771
P1 -Textbook - Supply Chain Optimisation & Logistics in Marketing
30 mins
772
Q1 - Supply Chain Optimisation & Logistics in Marketing
10 questions
773
P2 - Practical Application- Aligning Place with Marketing Strategy in the Workplace 10/10/2025
30 mins
774
P2 - Textbook - Practical Application- Aligning Place with Marketing Strategy in the Workplace
30 mins
775
P2 - Practical Application- Aligning Place with Marketing Strategy in the Workplace
10 mins
776
Q2 - Practical Application – Aligning Place with Marketing Strategy in the Workplace
10 questions
777
P3 - Place in the Broader Marketing Plan and the 7Ps 10/10/2025
15 mins
778
P3 - Textbook - Place in the Broader Marketing Plan and the 7Ps
25 mins
779
P3 - Place in the Broader Marketing Plan and the 7Ps
15 mins
780
Q3 – Place in the Marketing Plan
10 questions
781
P4 - Conclusion 10/10/2025
10 mins
782
P4 - Textbook - Conclusion
10 mins
783
P4 - Conclusion
10 mins
784
P5 - Textbook - Assignment
15 mins
785
P5 - Assignment
10 mins
L22: Place: Where and How Customers Buy (2)
786
P1 - Supply Chain Optimisation & Logistics in Marketing 10/10/2025
25 mins
787
P1 - Supply Chain Optimisation & Logistics in Marketing
15 mins
788
P1 -Textbook - Supply Chain Optimisation & Logistics in Marketing
30 mins
789
Q1 - Supply Chain Optimisation & Logistics in Marketing
10 questions
790
P2 - Practical Application- Aligning Place with Marketing Strategy in the Workplace 10/10/2025
30 mins
791
P2 - Textbook - Practical Application- Aligning Place with Marketing Strategy in the Workplace
30 mins
792
P2 - Practical Application- Aligning Place with Marketing Strategy in the Workplace
10 mins
793
Q2 - Practical Application – Aligning Place with Marketing Strategy in the Workplace
10 questions
794
P3 - Place in the Broader Marketing Plan and the 7Ps 10/10/2025
15 mins
795
P3 - Textbook - Place in the Broader Marketing Plan and the 7Ps
25 mins
796
P3 - Place in the Broader Marketing Plan and the 7Ps
15 mins
797
Q3 – Place in the Marketing Plan
10 questions
798
P4 - Conclusion 10/10/2025
10 mins
799
P4 - Textbook - Conclusion
10 mins
800
P4 - Conclusion
10 mins
801
P5 - Textbook - Assignment
15 mins
802
P5 - Assignment
10 mins
Final Lecture : Becoming a Marketing Executive – Project Management 10/10/2025
803
P1-Planning a Marketing Campaign from Scratch 17/10/2025
24 Min.
804
P1-Planning a Marketing Campaign from Scratch
PDF lesson
805
P1-Textbook-Planning a Marketing Campaign from Scratch
PDF lesson
806
Q1-Introduction.
10 questions
807
P2- Budgeting in Marketing Projects 17/10/2025
20 Min.
808
P2-Textbook- Budgeting in Marketing Projects
PDF lesson
809
P2- Budgeting in Marketing Projects
PDF lesson
810
Q2-Budgeting in Marketing Projects.
10 questions
811
P3-Evaluating Marketing Project Success (Controlling phase) 17/10/2025
10 Min.
812
P3-Textbook-Evaluating Marketing Project Success (Controlling phase)
PDF lesson
813
P3-Evaluating Marketing Project Success (Controlling phase)
PDF lesson
814
Q3-Time Management and Organisation.
10 questions
815
P4-Time Management and Organisation 17/10/2025
15 Min.
816
P4-Textbook-Time Management and Organisation
PDF lesson
817
P4-Time Management and Organisation
PDF lesson
818
Q4-Templates and Visual Aids to Support Your Journey.
10 questions
819
Q5-lecture23.
20 questions
Final Lecture : Becoming a Marketing Executive – Project Management
820
P1-Planning a Marketing Campaign from Scratch 17/10/2025
24 Min.
821
P1-Planning a Marketing Campaign from Scratch
PDF lesson
822
P1-Textbook-Planning a Marketing Campaign from Scratch
PDF lesson
823
Q1-Introduction.
10 questions
824
P2- Budgeting in Marketing Projects 17/10/2025
20 Min.
825
P2-Textbook- Budgeting in Marketing Projects
PDF lesson
826
P2- Budgeting in Marketing Projects
PDF lesson
827
Q2-Budgeting in Marketing Projects.
10 questions
828
P3-Evaluating Marketing Project Success (Controlling phase) 17/10/2025
10 Min.
829
P3-Textbook-Evaluating Marketing Project Success (Controlling phase)
PDF lesson
830
P3-Evaluating Marketing Project Success (Controlling phase)
PDF lesson
831
Q3-Time Management and Organisation.
10 questions
832
P4-Time Management and Organisation 17/10/2025
15 Min.
833
P4-Textbook-Time Management and Organisation
PDF lesson
834
P4-Time Management and Organisation
PDF lesson
835
Q4-Templates and Visual Aids to Support Your Journey.
10 questions
836
Q5-lecture23.
20 questions
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