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Description
Curriculum
Reviews
Grade
Level 4 Marketing Executive - May 25
Crispin - Social Media - Marketing Executive
Instructor
Crispin Reed
42
Students
enrolled
0
0 reviews
Course details
Lectures
:
190
Quizzes
:
72
Description
Curriculum
Introduction – Scope, Benefits & Limitations of Social Media
1
Introduction – Scope, Benefits & Limitations of Social Media
Text lesson
2
KSBs
Text lesson
Introduction – Scope, Benefits & Limitations of Social Media
3
Introduction – Scope, Benefits & Limitations of Social Media
Text lesson
4
KSBs
Text lesson
L1: Exploring Social Media Channels 24/10/2025
5
P1- Exploring Social Media Channels 31/11/2025
36 Min.
6
P1- Exploring Social Media Channels
PDF lesson
7
Q1- Exploring Social Media Channels
Sorry, this lesson is currently locked. You need to complete "P1- Exploring Social Media Channels" before accessing it.
10 questions
8
P2- Professional Network and B2B Marketing
5 Min.
9
P2- Professional Network and B2B Marketing
PDF lesson
10
Q2– Professional Networking and B2B Marketing
10 questions
11
P3-Real time Updates & Engagement
16 Min.
12
P3-Real time Updates & Engagement
PDF lesson
13
Q3–Real time Updates & Engagement
10 questions
14
P4-Summary
PDF lesson
L1: Exploring Social Media Channels
15
P1- Exploring Social Media Channels 31/11/2025
36 Min.
16
P1- Exploring Social Media Channels
PDF lesson
17
Q1- Exploring Social Media Channels
Sorry, this lesson is currently locked. You need to complete "L1: Exploring Social Media Channels 24/10/2025" before accessing it.
10 questions
18
P2- Professional Network and B2B Marketing
5 Min.
19
P2- Professional Network and B2B Marketing
PDF lesson
20
Q2– Professional Networking and B2B Marketing
10 questions
21
P3-Real time Updates & Engagement
16 Min.
22
P3-Real time Updates & Engagement
PDF lesson
23
Q3–Real time Updates & Engagement
10 questions
24
P4-Summary
PDF lesson
L2: Social Media Algorithms and Viral Marketing (P1)
25
P1-Organic vs. Paid Strat. 7/11/2025
15 mins
26
P1-Organic vs. Paid Strat.
PDF lesson
27
Q1-Organic Vs. Paid Strat.
15 questions
28
P2-What is Paid Social Media?
28 Min.
29
P2-What is Paid Social Media?
PDF lesson
30
Q2- What is Paid Social Media ?
15 questions
31
P3-Frequency and Timeliness 7/11/2025
15 mins
32
Q3-Frequency and Timeliness
PDF lesson
33
Q3-Frequency and Timeliness
15 questions
L2: Social Media Algorithms and Viral Marketing (P1) 31/10/2025
34
P1-Organic vs. Paid Strat. 7/11/2025
15 mins
35
P1-Organic vs. Paid Strat.
PDF lesson
36
Q1-Organic Vs. Paid Strat.
15 questions
37
P2-What is Paid Social Media?
28 Min.
38
P2-What is Paid Social Media?
PDF lesson
39
Q2- What is Paid Social Media ?
15 questions
40
P3-Frequency and Timeliness 7/11/2025
15 mins
41
Q3-Frequency and Timeliness
PDF lesson
42
Q3-Frequency and Timeliness
15 questions
L3: Social Media Algorithms and Viral Marketing 7/11/2025
43
P1 – Platform-Specific Algorithms 31/10/2025
30 mins
44
P1 – Platform-Specific Algorithms
PDF lesson
45
Q1 – Platform-Specific Algorithms
10 questions
46
P2- Virality and Ethical Considerations 31/10/2025
30 mins
47
P2- Virality and Ethical Considerations 31/10
PDF lesson
48
Q2- Virality and Ethical Considerations
10 questions
49
P3- Practical Application, Measurement, and Assignment 31/10/2025
20 mins
50
P3- Practical Application, Measurement, and Assignment 31/10
PDF lesson
51
Q3-Practical Application, Measurement, and Assignment
10 questions
L3: Social Media Algorithms and Viral Marketing
52
P1 – Platform-Specific Algorithms 31/10/2025
30 mins
53
P1 – Platform-Specific Algorithms
PDF lesson
54
Q1 – Platform-Specific Algorithms
10 questions
55
P2- Virality and Ethical Considerations 31/10/2025
30 mins
56
P2- Virality and Ethical Considerations 31/10
PDF lesson
57
Q2- Virality and Ethical Considerations
10 questions
58
P3- Practical Application, Measurement, and Assignment 31/10/2025
20 mins
59
P3- Practical Application, Measurement, and Assignment 31/10
PDF lesson
60
Q3-Practical Application, Measurement, and Assignment
10 questions
L4: Crafting Social Media Personas: A Practical Guide for Marketing Apprentices
61
PowerPoint: Crafting Social Media Personas: A Practical Guide for Marketing Apprentices
PDF lesson
62
P1-Why Social Media Personas Matter
60 Min.
63
Q1-Why Social Media Personas Matter
15 questions
64
P2- Constructing a B2C / B2B Persona
20 Min.
65
Q2- Constructing a B2C / B2B Persona
15 questions
66
P3-Guide to Creating a Social Media Persona
5 Min.
67
Q3-Guide to Creating a Social Media Persona
15 questions
L4: Crafting Social Media Personas: A Practical Guide for Marketing Apprentices 14/11/2025
68
PowerPoint: Crafting Social Media Personas: A Practical Guide for Marketing Apprentices
PDF lesson
69
P1-Why Social Media Personas Matter
60 Min.
70
Q1-Why Social Media Personas Matter
15 questions
71
P2- Constructing a B2C / B2B Persona
20 Min.
72
Q2- Constructing a B2C / B2B Persona
15 questions
73
P3-Guide to Creating a Social Media Persona
5 Min.
74
Q3-Guide to Creating a Social Media Persona
15 questions
L5: The Customer Journey and Social Media
75
P1- The Customer Decision Journey 21/11/2025
Video lesson
76
P1 : PP - The Customer Decision Journey
PDF lesson
77
P1 TB - The Customer Decision Journey
PDF lesson
78
Q1: The Customer Decision Journey
15 questions
79
P2-Buy 21/11/2025
Video lesson
80
P2 -TB– Buy
PDF lesson
81
P2 PP – Buy
PDF lesson
82
Q2: Buy
15 questions
83
P3-Bond 21/11/2025
Video lesson
84
P3 : PP – Bond
PDF lesson
85
P3 TB – Bond
PDF lesson
86
Q3: Bond
15 questions
L5: The Customer Journey and Social Media 21/11/2025
87
P1- The Customer Decision Journey 21/11/2025
Video lesson
88
P1 : PP - The Customer Decision Journey
PDF lesson
89
P1 TB - The Customer Decision Journey
PDF lesson
90
Q1: The Customer Decision Journey
15 questions
91
P2-Buy 21/11/2025
Video lesson
92
P2 -TB– Buy
PDF lesson
93
P2 PP – Buy
PDF lesson
94
Q2: Buy
15 questions
95
P3-Bond 21/11/2025
Video lesson
96
P3 : PP – Bond
PDF lesson
97
P3 TB – Bond
PDF lesson
98
Q3: Bond
15 questions
L6:Social Media Communities and User Generated Data
99
PPT
PDF lesson
100
P1-What is User-Generated Content 28/11/2025
Video lesson
101
P1-What is User-Generated Content
PDF lesson
102
P1- TB-What is User-Generated Content
PDF lesson
103
Q1- What is User-Generated Content
15 questions
104
P2-Types of Social Media Communities
Video lesson
105
P2-Types of Social Media Communities
PDF lesson
106
P2-TB- Types of Social Media Communities
PDF lesson
107
P2- Types of Social Media Communities
15 questions
108
P3-Risks and Considerations 28/11/2025
Video lesson
109
P3-Risks and Considerations
PDF lesson
110
P3-TB- Risks and Considerations
PDF lesson
111
Q3- Risks and Considerations
15 questions
L6:Social Media Communities and User Generated Data 28/11/2025
112
PPT
PDF lesson
113
P1-What is User-Generated Content 28/11/2025
Video lesson
114
P1-What is User-Generated Content
PDF lesson
115
P1- TB-What is User-Generated Content
PDF lesson
116
Q1- What is User-Generated Content
15 questions
117
P2-Types of Social Media Communities
Video lesson
118
P2-Types of Social Media Communities
PDF lesson
119
P2-TB- Types of Social Media Communities
PDF lesson
120
P2- Types of Social Media Communities
15 questions
121
P3-Risks and Considerations 28/11/2025
Video lesson
122
P3-Risks and Considerations
PDF lesson
123
P3-TB- Risks and Considerations
PDF lesson
124
Q3- Risks and Considerations
15 questions
L7:The Role of Influencers -Categories ,Advantages,Downsides 5/12/2025
125
P1-The Role of Influencers Categories, Advantages, Downsides 5/12/2025
Video lesson
126
PPT-The Role of Influencers -Categories ,Advantages,Downsides
PDF lesson
127
P1-The Role of Influencers Categories, Advantages, Downsides
PDF lesson
128
P1-TB-The Role of Influencers Categories, Advantages, Downsides
PDF lesson
129
Q1-The Role of Influencers Categories, Advantages, Downsides
Sorry, this lesson is currently locked. You need to complete "P1-TB-The Role of Influencers Categories, Advantages, Downsides" before accessing it.
15 questions
130
P2-Advantages of Working with Influencers
Video lesson
131
P2-Advantages of Working with Influencers
PDF lesson
132
P2-TB-Advantages of Working with Influencers
PDF lesson
133
Q2-Advantages of Working with Influencers
Sorry, this lesson is currently locked. You need to complete "P2-TB-Advantages of Working with Influencers" before accessing it.
15 questions
134
P3-Disadvantages and Risks of Working with Influencers
Video lesson
135
P3-Disadvantages and Risks of Working with Influencers
PDF lesson
136
P3-TB-Disadvantages and Risks of Working with Influencers
PDF lesson
137
Q3-Disadvantages and Risks of Working with Influencers
Sorry, this lesson is currently locked. You need to complete "P3-TB-Disadvantages and Risks of Working with Influencers" before accessing it.
16 questions
L7:The Role of Influencers -Categories ,Advantages,Downsides
138
P1-The Role of Influencers Categories, Advantages, Downsides 5/12/2025
Video lesson
139
PPT-The Role of Influencers -Categories ,Advantages,Downsides
PDF lesson
140
P1-The Role of Influencers Categories, Advantages, Downsides
PDF lesson
141
P1-TB-The Role of Influencers Categories, Advantages, Downsides
PDF lesson
142
Q1-The Role of Influencers Categories, Advantages, Downsides
Sorry, this lesson is currently locked. You need to complete "L7:The Role of Influencers -Categories ,Advantages,Downsides 5/12/2025" before accessing it.
15 questions
143
P2-Advantages of Working with Influencers
Video lesson
144
P2-Advantages of Working with Influencers
PDF lesson
145
P2-TB-Advantages of Working with Influencers
PDF lesson
146
Q2-Advantages of Working with Influencers
Sorry, this lesson is currently locked. You need to complete "L7:The Role of Influencers -Categories ,Advantages,Downsides 5/12/2025" before accessing it.
15 questions
147
P3-Disadvantages and Risks of Working with Influencers
Video lesson
148
P3-Disadvantages and Risks of Working with Influencers
PDF lesson
149
P3-TB-Disadvantages and Risks of Working with Influencers
PDF lesson
150
Q3-Disadvantages and Risks of Working with Influencers
Sorry, this lesson is currently locked. You need to complete "L7:The Role of Influencers -Categories ,Advantages,Downsides 5/12/2025" before accessing it.
16 questions
L8:Content Strategy and Copyright Framework 12/12/2025
151
PPT-Content Strategy and Copyright Framework
Text lesson
152
P1-Introduction 12/12/2025
Video lesson
153
P1-TB-introduction
PDF lesson
154
Q1-Introduction
10 questions
155
P2-Tailoring Content to Each Platform: Different Content Types 12/12/2025
Video lesson
156
P2-TB-Tailoring Content to Each Platform Different Content Types
PDF lesson
157
Q2-Tailoring Content to Each Platform: Different Content Types
15 questions
158
P3-Copywriting and Content Production Process 12/12/2025
Video lesson
159
P3-TB-Copywriting and Content Production Process
PDF lesson
160
Q3-Copywriting and Content Production Process
15 questions
L8:Content Strategy and Copyright Framework
161
PPT-Content Strategy and Copyright Framework
Text lesson
162
P1-Introduction 12/12/2025
Video lesson
163
P1-TB-introduction
PDF lesson
164
Q1-Introduction
10 questions
165
P2-Tailoring Content to Each Platform: Different Content Types 12/12/2025
Video lesson
166
P2-TB-Tailoring Content to Each Platform Different Content Types
PDF lesson
167
Q2-Tailoring Content to Each Platform: Different Content Types
15 questions
168
P3-Copywriting and Content Production Process 12/12/2025
Video lesson
169
P3-TB-Copywriting and Content Production Process
PDF lesson
170
Q3-Copywriting and Content Production Process
15 questions
L9:Building the Social Media Plan 19/12/2025 Objectives, Audiences, and Tactics
171
PPT-Building the Social Media Plan Objectives, Audiences, and Tactics
PDF lesson
172
Assignment Ch 8
PDF lesson
173
P1-Introduction to Social Media Campaigns 19/12/2025
Video lesson
174
P1: TB-Introduction to Social Media Campaigns
PDF lesson
175
Q1-Introduction to Social Media Campaigns
Sorry, this lesson is currently locked. You need to complete "L10:Evaluating Social Media Performance " before accessing it.
16 questions
176
P2-Using KPIs to Measure Success 19/12/2025
Video lesson
177
P2: TB-Using KPIs to Measure Success
PDF lesson
178
Q2-Using KPIs to Measure Success
Sorry, this lesson is currently locked. You need to complete "L10:Evaluating Social Media Performance " before accessing it.
15 questions
179
P3: PP-ROI in Social Media Marketing 19/12/2025
Video lesson
180
P3: TB-ROI in Social Media Marketing
PDF lesson
181
Q3-ROI in Social Media Marketing
Sorry, this lesson is currently locked. You need to complete "L10:Evaluating Social Media Performance " before accessing it.
16 questions
L9:Building the Social Media Plan Objectives, Audiences, and Tactics
182
PPT-Building the Social Media Plan Objectives, Audiences, and Tactics
PDF lesson
183
Assignment Ch 8
PDF lesson
184
P1-Introduction to Social Media Campaigns 19/12/2025
Video lesson
185
P1: TB-Introduction to Social Media Campaigns
PDF lesson
186
Q1-Introduction to Social Media Campaigns
Sorry, this lesson is currently locked. You need to complete "L10:Evaluating Social Media Performance " before accessing it.
16 questions
187
P2-Using KPIs to Measure Success 19/12/2025
Video lesson
188
P2: TB-Using KPIs to Measure Success
PDF lesson
189
Q2-Using KPIs to Measure Success
Sorry, this lesson is currently locked. You need to complete "L10:Evaluating Social Media Performance " before accessing it.
15 questions
190
P3: PP-ROI in Social Media Marketing 19/12/2025
Video lesson
191
P3: TB-ROI in Social Media Marketing
PDF lesson
192
Q3-ROI in Social Media Marketing
Sorry, this lesson is currently locked. You need to complete "L10:Evaluating Social Media Performance " before accessing it.
16 questions
L10:Evaluating Social Media Performance
193
L10:Evaluating Social Media Performance
Text lesson
194
P1-you can’t measure it, you can’t manage it 9/1/2026
Video lesson
195
P1: TB-you can’t measure it, you can’t manage it
PDF lesson
196
Q1: you can’t measure it, you can’t manage it
15 questions
197
P2: RACE Framework Overview 9/1/2026
Video lesson
198
P2: TB-RACE Framework Overview
PDF lesson
199
Q2:RACE Framework Overview
15 questions
200
P3-Tracking Links & UTMs Measuring Campaign Effectiveness 9/1/2026
Video lesson
201
P3: TB-Tracking Links & UTMs Measuring Campaign Effectiveness
PDF lesson
202
Q3: Tracking Links & UTMs Measuring Campaign Effectiveness
15 questions
203
Assignment Ch 9 Evaluating Social Media Performance Metrics and Measurement
PDF lesson
L10:Evaluating Social Media Performance
204
L10:Evaluating Social Media Performance
Text lesson
205
P1-you can’t measure it, you can’t manage it 9/1/2026
Video lesson
206
P1: TB-you can’t measure it, you can’t manage it
PDF lesson
207
Q1: you can’t measure it, you can’t manage it
15 questions
208
P2: RACE Framework Overview 9/1/2026
Video lesson
209
P2: TB-RACE Framework Overview
PDF lesson
210
Q2:RACE Framework Overview
15 questions
211
P3-Tracking Links & UTMs Measuring Campaign Effectiveness 9/1/2026
Video lesson
212
P3: TB-Tracking Links & UTMs Measuring Campaign Effectiveness
PDF lesson
213
Q3: Tracking Links & UTMs Measuring Campaign Effectiveness
15 questions
214
Assignment Ch 9 Evaluating Social Media Performance Metrics and Measurement
PDF lesson
L11:AI and Social Media
215
P1-Introduction Create Smarter AI-Enhanced Content Creation Distribution
Video lesson
216
P1-Introduction Create Smarter AI-Enhanced Content Creation Distribution
PDF lesson
217
P1-TB-Introduction Create Smarter A1-Enhanced Content Creation Distribution
PDF lesson
218
Q1-Introduction Create Smarter A1-Enhanced Content Creation Distribution
15 questions
219
P2-Typical AI Uses in Marketing
Video lesson
220
P2-Typical AI Uses in Marketing
PDF lesson
221
P2-TB-Typical AI Uses in Marketing
PDF lesson
222
Q2-Typical AI Uses In Marketing
15 questions
223
P3-Protect reputation: AI in Social Listening, Risk and Reputation Management
Video lesson
224
P3-Protect reputation: AI in Social Listening, Risk and Reputation Management
PDF lesson
225
P3-TB-Protect reputation: AI in Social Listening, Risk and Reputation Management
PDF lesson
226
Q3-Protect reputation: AI in Social Listening, Risk and Reputation Management
15 questions
L11:AI and Social Media 16/1/2025
227
P1-Introduction Create Smarter AI-Enhanced Content Creation Distribution
Video lesson
228
P1-Introduction Create Smarter AI-Enhanced Content Creation Distribution
PDF lesson
229
P1-TB-Introduction Create Smarter A1-Enhanced Content Creation Distribution
PDF lesson
230
Q1-Introduction Create Smarter A1-Enhanced Content Creation Distribution
15 questions
231
P2-Typical AI Uses in Marketing
Video lesson
232
P2-Typical AI Uses in Marketing
PDF lesson
233
P2-TB-Typical AI Uses in Marketing
PDF lesson
234
Q2-Typical AI Uses In Marketing
15 questions
235
P3-Protect reputation: AI in Social Listening, Risk and Reputation Management
Video lesson
236
P3-Protect reputation: AI in Social Listening, Risk and Reputation Management
PDF lesson
237
P3-TB-Protect reputation: AI in Social Listening, Risk and Reputation Management
PDF lesson
238
Q3-Protect reputation: AI in Social Listening, Risk and Reputation Management
15 questions
L12:Project Management for Social Media Campaigns – and Deliver
239
P1-Even the Most Creative Ideas can Collapse without good Organisation 30/1/2026
Video lesson
240
P1-Even the Most Creative Ideas can Collapse without good Organisation
PDF lesson
241
TB1- Even the most creative ideas can collapse
PDF lesson
242
Q1-Even the Most Creative Ideas can Collapse without good Organisation
15 questions
243
P2-Your Journey from Apprentice to Architect of Engagement 30/1/2026
Video lesson
244
P2-Your Journey from Apprentice to Architect of Engagement
PDF lesson
245
TB2- Your Journey from Apprentice to Architect of Engagement
PDF lesson
246
Q2-Your Journey from Apprentice to Architect of Engagement
15 questions
247
P3-Beyond Performance :A Strategic Framework for Campaign Evaluation 30/1/2026
Video lesson
248
P3-Beyond Performance :A Strategic Framework for Campaign Evaluation
PDF lesson
249
TB3- Beyond Performance a Strategic Framework for Campaign Evaluation
PDF lesson
250
Q3-Beyond Performance :A Strategic Framework for Campaign Evaluation
15 questions
L12:Project Management for Social Media Campaigns – and Deliver 30/1/2026
251
P1-Even the Most Creative Ideas can Collapse without good Organisation 30/1/2026
Video lesson
252
P1-Even the Most Creative Ideas can Collapse without good Organisation
PDF lesson
253
TB1- Even the most creative ideas can collapse
PDF lesson
254
Q1-Even the Most Creative Ideas can Collapse without good Organisation
15 questions
255
P2-Your Journey from Apprentice to Architect of Engagement 30/1/2026
Video lesson
256
P2-Your Journey from Apprentice to Architect of Engagement
PDF lesson
257
TB2- Your Journey from Apprentice to Architect of Engagement
PDF lesson
258
Q2-Your Journey from Apprentice to Architect of Engagement
15 questions
259
P3-Beyond Performance :A Strategic Framework for Campaign Evaluation 30/1/2026
Video lesson
260
P3-Beyond Performance :A Strategic Framework for Campaign Evaluation
PDF lesson
261
TB3- Beyond Performance a Strategic Framework for Campaign Evaluation
PDF lesson
262
Q3-Beyond Performance :A Strategic Framework for Campaign Evaluation
15 questions
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