Make more purposeful choices about social media. Explore audiences, channel selection and content alongside paid and organic campaigns, budgets and measurement, helping you connect social activity with marketing objectives.
The published curriculum covers channel selection, targeting, content, paid and organic campaigns, budgets, tracking and ROI.
Marketing professionals and learners developing practical marketing knowledge.
Review the curriculum and choose an edition suited to your experience. Familiarity with the subject will help for revision and advanced modules.
Use the curriculum to plan your study and revisit the topics most relevant to your work. The course highlights identify the level, trainer and dated teaching edition, helping you choose the right starting point.
Published session labels run from 2025-03-03 to 2025-03-18. These are curriculum dates; the intake label is shown separately. Earlier editions may refer to tools, examples or requirements that have since changed.
Level: Level 4. This page describes subject learning. A full regulated qualification, external examination or awarding-body registration is a separate offer.
Review the curriculum for the lessons, resources and knowledge checks available. Live teaching, personal feedback and external examination fees are included only where the selected offer expressly states this.
Use it when you attach your progress on APTEM
Use it when you attach your progress on APTEM
