Dr.Samar– Marketing Impact and Planning Integrated Campaigns

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L6:Internal Environment- Part1
L7:Internal Environment- Part2
L8:Understanding Customer Behaviour and Segmentation
L9: Understanding Different Types of Customers
L10:Marketing Research, Marketing Information
L11: Sources of primary Data in Marketing
L12:Sources of Secondary Data in Marketing
L13:From Analysis to Action
L14:The Marketing Mix (7Ps) – A Holistic Strategy