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Description
Curriculum
Reviews
Grade
July 2025- Level 4 Marketing Executive
Dr.Samar– Marketing Impact and Planning Integrated Campaigns
Instructor
Dr Samar Abdalla
27
Students
enrolled
0
0 reviews
Course details
Lectures
:
204
Quizzes
:
73
Level
:
Beginner
Description
Curriculum
Introduction
1
P1-Safegarding 11/7/2025
15 mins
2
P2-KSBs 11/7/2025
13 mins
3
P3-Examples 11/7/2025
15 mins
4
P1-Introduction.
Text lesson
L1: Marketing Definitions
5
P1-Marketing Definitions 25/7/2025
20 mins
6
P1-Textbook-Marketing Definitions
Text lesson
7
P1-Marketing Definitions
PDF lesson
8
Q1-Marketing Definitions
15 questions
9
P2-Marketing Concepts in Practice 25/7/2025
20 mins
10
P2-Textbook-Marketing Concepts in Practice
Text lesson
11
P2-Marketing Concepts in Practice
PDF lesson
12
Q2-Marketing Concepts in Practice
10 questions
13
P3-Marketing as a Catalyst for Change 25/7/2025
35 mins
14
P3-Textbook-Marketing as a Source of Value
Text lesson
15
P3-Marketing as a Catalyst for Change
PDF lesson
16
Q3-Marketing as a Source of Value
15 questions
17
PPT - Lecture 1
Text lesson
18
KSBs
Text lesson
19
Quiz - Lecture 1
Sorry, this lesson is currently locked. You need to complete "PPT - Lecture 1" before accessing it.
20 questions
L2: Marketing Strategy And Planning
20
P1-Introduction 1/8/2025
20 mins
21
P1-Introduction
PDF lesson
22
P1-Textbook-Introduction
PDF lesson
23
P2-SOSTAC Framework – Overview (Developed by PR Smith) 1/8/2025
40 mins
24
P2-SOSTAC Framework – Overview (Developed by PR Smith)
PDF lesson
25
P2-Texbook-SOSTAC Framework – Overview (Developed by PR Smith)
PDF lesson
26
Q2-SOSTAC Framework – Overview (Developed by PR Smith)
10 questions
27
P3-WILSON & GILLIGAN - PHASES 1/8/2025
10 mins
28
P3-WILSON & GILLIGAN - PHASES
PDF lesson
29
P3-Textbook-WILSON & GILLIGAN - PHASES
PDF lesson
30
Q3-WILSON & GILLIGAN - PHASES
10 questions
31
P4-BUILDING YOUR MARKETING PLAN – STEP BY STEP 1/8/2025
20 mins
32
P4-BUILDING YOUR MARKETING PLAN – STEP BY STEP
PDF lesson
33
P4-Textbook-BUILDING YOUR MARKETING PLAN – STEP BY STEP
PDF lesson
34
Q4-BUILDING YOUR MARKETING PLAN – STEP BY STEP
10 questions
35
PPT-Lecture 2
Text lesson
36
Quiz Lecture 2
20 questions
37
Case Study
Text lesson
38
Case Study-Reading
PDF lesson
Kindly find the attached document
L3- Structured Marketing Plan
39
P1-Aims and Goals 8/8/2025
25 mins
40
P1-Aims and Goals
PDF lesson
41
Q1-Aims and Goals
9 questions
42
P2- Competitor Analysis 8/8/2025
30 mins
43
P2-Competitor Analysis
PDF lesson
44
Q2-Competitor Analysis
8 questions
45
P3-SWOT Analysis 8/8/2025
20 mins
46
P3-Competitor Analysis
PDF lesson
47
Q3-Competitor Analysis
8 questions
48
PPT-Lecture3
Text lesson
L4-Creating a Structured Marketing Plan
49
P1-Messaging (CTA- Calls to Action & Content Ideas) 15/8/2025
25 mins
50
P1-Messaging (CTA- Calls to Action & Content Ideas)
PDF lesson
51
P1-Textbook-Messaging (CTA- Calls to Action & Content Ideas)
PDF lesson
52
Q1-Messaging (CTA- Calls to Action & Content Ideas)
11 questions
53
P2- Collaboration (Internal Departments & Stakeholders) 15/8/2025
20 mins
54
P2-Collaboration (Internal Departments & Stakeholders)
PDF lesson
55
P2-Textbook-Collaboration (Internal Departments & Stakeholders)
PDF lesson
56
Q2-Collaboration (Internal Departments & Stakeholders)
10 questions
57
P3-Responsibilities and Timescales (Implementation Plan) 15/8/2025
15 mins
58
P3-Responsibilities and Timescales (Implementation Plan)
PDF lesson
59
P3-Textbook-Responsibilities and Timescales (Implementation Plan)
PDF lesson
60
Q3-Responsibilities and Timescales (Implementation Plan)
10 questions
61
PPT-Lecture 4
Text lesson
62
Q4-Lecture 4
10 questions
L5:The External And Micro Marketing
63
PPT-Lecture 5
Text lesson
64
P1-Macro vs Micro Environments 22-8-2025
30 mins
65
P1-Macro vs Micro Environments
Text lesson
66
P1-Textbook-Understanding Suppliers & Partners
Text lesson
67
Q1-Macro vs Micro Environments
10 questions
68
P2-Porter’s Five Forces 22-8-2025
18 min
69
P2-Porter’s Five Forces
Text lesson
70
P2-Textbook-Porter’s Five Forces
Text lesson
71
Q2-Porter’s Five Forces
10 questions
72
P3-Understanding Suppliers & Partners 22-8-2025
18 min
73
P3-Understanding Suppliers & Partners
Text lesson
74
P3-Textbook-Understanding Suppliers & Partners
Text lesson
75
Q3-Understanding Suppliers & Partners
10 questions
76
Q4-Lecture5
20 questions
L6:Internal Environment- Part1
77
P1-Introduction 29-8-2025
20 mins
78
P1-Introduction
Text lesson
79
P1-Textbook-Introduction
Text lesson
80
Q1-Introduction
10 questions
81
P2-Company Culture & Marketing 29-8-2025
Video lesson
82
P2-Company Culture & Marketing
Text lesson
83
P2-Textbook-Company Culture & Marketing
Text lesson
84
Q2-Company Culture & Marketing
10 questions
85
P3-Organisation Type & Marketing Strategy 29-8-2025
10 mins
86
P3-Organisation Type & Marketing Strategy
Text lesson
87
P3-Textbook-Organisation Type & Marketing Strategy
Text lesson
88
Q3-Organisation Type & Marketing Strategy
10 questions
89
Q4-Lecture 6 -part 1
20 questions
90
PPT-Lecture 6 part 1
Text lesson
91
Case Study
Text lesson
L7:Internal Environment Part 2
92
P1-Internal Resources & VRIO 5/9/2025
30 min
93
P1-Internal Resources & VRIO
Text lesson
94
P1-Internal Resources & VRIO
PDF lesson
95
Q1-Internal Resources & VRIO.
10 questions
96
P2-Aligning Capabilities & Strategy 5/9/2025
15 mins
97
P2-Aligning Capabilities & Strategy.
Text lesson
98
P2-Aligning Capabilities & Strategy.
PDF lesson
99
Q2-Aligning Capabilities & Strategy.
10 questions
100
P3-Corporate Goals & Marketing 5/9/2025
5 mins
101
P3-Corporate Goals & Marketing
Text lesson
102
P3-Corporate Goals & Marketing
PDF lesson
103
Q3-Corporate Goals & Marketing
10 questions
104
P4-Managing Marketing Risk 5/9/2025
15 mins
105
P4-Managing Marketing Risk
Text lesson
106
P4-Managing Marketing Risk
PDF lesson
107
Q4-Managing Marketing Risk
10 questions
108
Q4-Lecture 7-Part2
20 questions
109
PPT-Lecture 7-Part2
Text lesson
L8:Understanding Customer Behaviour and Segmentation
110
P1-Introduction 12/9/2025
35 mins
111
P1-Introduction.
Text lesson
112
P1-Textbook-Introduction.
Text lesson
113
Q1-Introduction.
10 questions
114
P2-Factors Influencing Buyer Behaviour 12/9/2025
35 mins
115
P2-Factors Influencing Buyer Behaviour.
Text lesson
116
P2-Textbook-Factors Influencing Buyer Behaviour.
Text lesson
117
Q2-Factors Influencing Buyer Behaviour.
10 questions
118
P3-Textbook-The Consumer Decision Making Process 12/9/2025
10 mins
119
P3-The Consumer Decision Making Process.
Text lesson
120
P3-Textbook-The Consumer Decision Making Process.
Text lesson
121
Q3-The Consumer Decision Making Process.
10 questions
122
Q4-Lecture8.
20 questions
L9:Understanding Different Types of Customers – B2B, B2C, and Adoption Behaviours
123
P1-Introduction19/9/2025
6 mins
124
P1-Introduction.
Text lesson
125
P1-Textbook-Introduction.
Text lesson
126
Q1-Introduction.
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-Introduction." before accessing it.
10 questions
127
P2-Adoption of Innovation 19/9/2025
29mins
128
P2-Adoption of Innovation.
Text lesson
129
P2-Textbook-Adoption of Innovation.
Text lesson
130
Q2-Adoption of Innovation.
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Adoption of Innovation." before accessing it.
10 questions
131
P3-Brand Positioning and its Influence on Buyer Decisions 19/9/2025
25 mins
132
P3-Brand Positioning and its Influence on Buyer Decisions.
Text lesson
133
P3-Textbook-Brand Positioning and its Influence on Buyer Decisions.
Text lesson
134
Q3-Brand Positioning and its Influence on Buyer Decisions.
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Brand Positioning and its Influence on Buyer Decisions." before accessing it.
10 questions
135
P4-Relationship Marketing and Customer Loyalty 19/9/2025
15mins
136
P4-Relationship Marketing and Customer Loyalty.
Text lesson
137
P4-Textbook-Relationship Marketing and Customer Loyalty.
Text lesson
138
Q4-Relationship Marketing and Customer Loyalty.
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Relationship Marketing and Customer Loyalty." before accessing it.
10 questions
139
Q4-Lecture9.
20 questions
L10:Marketing Research, MIS, and Commercial Intelligence
140
P1-The Marketing Information System (MIS) 3/10/2025
30 mins
141
P1-The Marketing Information System (MIS).
Text lesson
142
P1-Textbook-The Marketing Information System (MIS).
Text lesson
143
Q1-The Marketing Information System (MIS).
10 questions
144
P2-The Marketing Research Process 3/10/2025
10 mins
145
P2-The Marketing Research Process.
Text lesson
146
P2-Textbook-The Marketing Research Process.
Text lesson
147
Q2-The Marketing Research Process.
10 questions
148
P3-Turning Data into Insight: From Information to Action 3/10/2025.
25 mins
149
P3-Turning Data into Insight.
Text lesson
150
P3-textbook-Turning Data into Insight: From Information to Action.
Text lesson
151
Q3-Turning Data into Insight.
10 questions
152
P4- Evaluating Campaign Performance3/10/2025.
5 mins
153
P4- Evaluating Campaign Performance.
Text lesson
154
P4- Textbook-Evaluating Campaign Performance.
Text lesson
155
Q4- Evaluating Campaign Performance.
10 questions
156
Q5-lecture9.
20 questions
L11:Sources of Primary Data in Marketing.
157
P1-Introduction: Why Primary Data? 10/10/2025
12 mins
158
P1-Introduction: Why Primary Data?
Text lesson
159
P1-Textbook-Introduction: Why Primary Data?
Text lesson
160
Q1-Introduction: Why Primary Data?
10 questions
161
P2-Observation and Ethnography (Qualitative/Quantitative) 10/10/2025
20 mins
162
P2-Observation and Ethnography (Qualitative/Quantitative)
Text lesson
163
P2-Textbook-Observation and Ethnography (Qualitative/Quantitative)
Text lesson
164
Q2-Observation and Ethnography (Qualitative/Quantitative)
10 questions
165
P3-Ensuring Quality and Ethical Primary Research 10/10/2025
25 mins
166
P3-Ensuring Quality and Ethical Primary Research.
Text lesson
167
P3-Textbook-Ensuring Quality and Ethical Primary Research.
Text lesson
168
Q3-Ensuring Quality and Ethical Primary Research.
10 questions
169
Q4-Lecture11.
20 questions
L12:Sources of Secondary Data in Marketing
170
P1-Introduction - What is Secondary Data
10 mins
171
P1-Introduction - What is Secondary Data
Text lesson
172
P1-Textbook-Introduction - What is Secondary Data
Text lesson
173
Q1-Introduction - What is Secondary Data
10 questions
174
P2-Advantages and Limitations of Secondary Data.
40 mins
175
P2-Advantages and Limitations of Secondary Data.
Text lesson
176
P2-textbook-Advantages and Limitations of Secondary Data.
Text lesson
177
Q2-Advantages and Limitations of Secondary Data.
10 questions
178
P3-Conclusion – Secondary Data.
40mins
179
P3-Conclusion – Secondary Data.
Text lesson
180
P3-Textbook-Conclusion – Secondary Data.
Text lesson
181
Q3-Conclusion – Secondary Data.
10 questions
182
Q4-Lecture12.
20 questions
L13:From Analysis To Action (Applying Environmental Insights To Marketing Strategy And Planning)
183
P1-Introduction. 24/10/2025
30 mins
184
P1-Introduction.
Text lesson
185
P1-Textbook-Introduction.
Text lesson
186
Q1-Introduction.
10 questions
187
P2-Influencing Marketing Objectives and Strategy. 24/10/2025
30 mins
188
P2-Influencing Marketing Objectives and Strategy.
Text lesson
189
P2-textbook-Influencing Marketing Objectives and Strategy.
Text lesson
190
Q2-Influencing Marketing Objectives and Strategy.
10 questions
191
P3-Campaign Planning – Insight at Every Stage.24/10/205
10 mins
192
P3-Campaign Planning – Insight at Every Stage.
Text lesson
193
P3-Textbook-Campaign Planning – Insight at Every Stage.
Text lesson
194
Q3-Campaign Planning – Insight at Every Stage.
10 questions
195
P4-Being Strategically Agile.24/10/2025
10 mins
196
P4-Being Strategically Agile.
Text lesson
197
P4-Textbook-Being Strategically Agile.
Text lesson
198
Q4-Being Strategically Agile.
10 questions
199
Q5-Lecture13.
17 questions
L14:The Marketing Mix (7Ps) — A Holistic Strategy
200
P1-Understanding the 7Ps: An Overview31/10/2025
20 mins
201
P1-Understanding the 7Ps: An Overview
PDF lesson
202
P1-Textbook-Understanding the 7Ps: An Overview
PDF lesson
203
Q1-Understanding the 7Ps
15 questions
204
P2-Case Study — Price and Customer Loyalty - Pret Coffee Subscription 31/10/2025
30 mins
205
P2-Case Study — Price and Customer Loyalty
PDF lesson
206
P2-Textbook-Case Study — Price and Customer Loyalty
PDF lesson
207
Q2-Textbook-Case Study — Price and Customer Loyalty
15 questions
Q3-Price and Customer Loyalty
208
P3-Measuring Promotion31/10/2025
30 mins
209
P3-Measuring Promotion
PDF lesson
210
P3-Textbook-Measuring Promotion
PDF lesson
211
Q3-Measuring Promotion
15 questions
L15:Product — Understanding What You Sell Part 1
212
P1-Introduction 7/11/2025
40 mins
213
P1-Introduction
PDF lesson
214
P2-What is a Product? 7/11/2025
7 mins
215
P2-What is a Product?
PDF lesson
216
Q2-What is a Product ?
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-What is a Product?" before accessing it.
15 questions
217
P3-Product Levels: Core, Actual, Augmented 7/11/2025
10 mins
218
P3-Product Levels: Core, Actual, Augmented 7/11/2025
PDF lesson
219
Q3-Product Levels Core, Actual, Augmented
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Product Levels Core, Actual, Augmented" before accessing it.
15 questions
220
P4-Product Life Cycle (PLC) 7/11/2025
7 mins
221
P4-Product Life Cycle (PLC) 7/11/2025
PDF lesson
222
Q4-Product Life Cycle (PLC)
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Product Life Cycle (PLC)" before accessing it.
15 questions
223
P2-Textbook-What is a Product?
PDF lesson
224
P3-Textbook-Product Levels Core, Actual, Augmented
PDF lesson
225
P4-Textbook-Product Life Cycle (PLC)
PDF lesson
L16:Product – Understanding What You Sell
226
BCG Matrix & Portfolio Management –Intro Overview 14/11/2025
18 min
227
p1-textbok BCG Matrix & portfolio
Text lesson
228
P1-BCG Matrix & Portfolio Management –Intro Overview
PDF lesson
229
Q1- BCG Matrix & portfolio
15 questions
230
P2-Packaging 14/11/2025
15 mins
231
P2 -textbook -packaging
Text lesson
232
P2-PDF-Packaging
PDF lesson
233
Q2-packaging
15 questions
234
P3-New product development 14/11/2025
20 min
235
P3 -textbook-New product development
Text lesson
236
P3-PDF-New product development
PDF lesson
237
Q3-New product development
15 questions
L17:Price Strategies,Psychology,andTools in Marketing
238
PPT- Price– Strategies,Psychology,andTools inMarketing
PDF lesson
239
P1-Introduction to Pricing Strategies
PDF lesson
240
P1-TB-Introduction to Pricing Strategies
PDF lesson
241
P2-Pricing and the Other Ps
PDF lesson
242
P2-TB-Pricing and the Other Ps
PDF lesson
243
Q1-Q2-Introduction to Pricing Strategies
15 questions
244
P3-Pricing Models and Approaches
PDF lesson
245
P3-TB-Pricing Models and Approaches
PDF lesson
246
Q3-Pricing Models and Approaches
15 questions
247
P4-Ethical Considerations in Psychological Pricing
PDF lesson
248
P4-TB-Ethical Considerations in Psychological Pricing
PDF lesson
249
Q4-Ethical Considerations in Psychological Pricing
15 questions
L18: Promotion – How Businesses Attract Customers
250
PPT
PDF lesson
251
P1-Introduction to Promotion & Marketing Strategy 28/11/2025
Video lesson
252
P1-Introduction to Promotion & Marketing Strategy
PDF lesson
253
P1-TB-Introduction to Promotion & Marketing Strategy
PDF lesson
254
Q1-Introduction to Promotion & Marketing Strategy
16 questions
255
P2-The Rise of Digital and Social Media Marketing 28/11/2025
Video lesson
256
P2-The Rise of Digital and Social Media Marketing
PDF lesson
257
P2-TB-The Rise of Digital and Social Media Marketing
PDF lesson
258
Q2-The Rise of Digital and Social Media Marketin
10 questions
259
P3-Integration, Ethics, and Budgeting 28/11/2025
Video lesson
260
P3-Integration, Ethics, and Budgeting
PDF lesson
261
P3-TB-Integration, Ethics, and Budgeting
PDF lesson
262
Q3-Integration, Ethics, and Budgeting
20 questions
L19:Place - Where and How Customers Buy
263
PPT-Place - Where and How Customers Buy
Text lesson
264
P1-Introduction to Place and Distribution Channels 5/12/2025
Video lesson
265
P1-Introduction to Place and Distribution Channels
PDF lesson
266
Q1-Introduction to Place and Distribution Channels
Sorry, this lesson is currently locked. You need to complete "P1-Introduction to Place and Distribution Channels" before accessing it.
16 questions
267
P2-E-commerce and Modern Distribution Approaches 5/12/2025
Video lesson
268
P2-E-commerce and Modern Distribution Approaches
PDF lesson
269
Q2-E-commerce and Modern Distribution Approaches
Sorry, this lesson is currently locked. You need to complete "P2-E-commerce and Modern Distribution Approaches" before accessing it.
16 questions
270
P3-Practical Application of Distribution Strategies and Aligning Place with Marketing Strategy 5/12/2025
Video lesson
271
P3-Practical Application of Distribution Strategies and Aligning Place with Marketing Strategy
PDF lesson
272
Q3-Practical Application of Distribution Strategies and Aligning Place with Marketing Strategy
Sorry, this lesson is currently locked. You need to complete "P3-Practical Application of Distribution Strategies and Aligning Place with Marketing Strategy" before accessing it.
15 questions
L20:Becoming a Marketing Executive
273
P1-Planning a Marketing Campaign from Scratch 12/12/2025
Video lesson
274
P2-Who Are Your Stakeholders? 12/12/2025
Video lesson
275
P3-Time Management and Organisation 12/12/2025
Video lesson
276
Becoming a Marketing Executive
PDF lesson
L21:Marketing Impact & Planning Revision Session
277
Summary revision session
Text lesson
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