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Project Control Professional Level 6 with ChPP Apprenticeship
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Description
Curriculum
Reviews
Grade
Apprenticeships (Levy Funded),
Marketing Manager Level 6,
May 25,
Module 2
Commercial Intelligence - Marketing Manager
Instructor
Prof. Charl Sevel
23
Students
enrolled
0
0 reviews
Course details
Lectures
:
16
Quizzes
:
8
Level
:
Intermediate
Description
Curriculum
L1:What is Commercial Intelligence?
1
P1-What is Commercial Intelligence? 10/10/25
Video lesson
2
What is Commercial Intelligence?
PDF lesson
3
Q1 - Commercial Intelligence
6 questions
4
P2-The CI Process 10/10/25
Video lesson
5
The CI Process
PDF lesson
6
Q2 - The CI Process
6 questions
7
P3-Characteristics of Commercial Intelligence 10/10/25
Video lesson
8
Characteristics of Commercial Intelligence
PDF lesson
9
Q3 - Characteristics of Commercial Intelligence
6 questions
10
P4-Why Commercial Intelligence is Important 10/10/25
Video lesson
11
Why Commercial Intelligence is Important
PDF lesson
12
Q4 - Why Commercial Intelligence is Important
6 questions
L2 - Measuring Marketing Performance
13
P1 -Measuring Marketing Performance - Introduction 19/10/25
30 mins
14
P1- Measuring Marketing Performance: Introduction
PDF lesson
15
Q1 - Introduction to Marketing Measurement
7 questions
16
P2 - Identifying Metrics in Your Organisation 19/10/25
15 mins
17
P2 - Identifying Metrics in your Organisation
PDF lesson
18
Q2 - Metrics Identification
5 questions
19
P3 - Revenue Growth Assessment 19/10/25
35 mins
20
P3 - Revenue Growth Assessment
PDF lesson
21
Q3 - Revenue Growth Assessment
6 questions
22
P4- CLV & CAC 19/10/25
20 mins
23
P4 - Customer Lifetime Value (CLV) & Customer Acquisition Cost (CAC)
PDF lesson
24
Q4 - CLV & CAC
6 questions
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