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Description
Curriculum
Reviews
Grade
July 2025- Level 4 Marketing Executive
DR.Samar- Social Media
Instructor
Omar Elshafey
15
Students
enrolled
0
0 reviews
Course details
Lectures
:
176
Quizzes
:
33
Level
:
Intermediate
Description
Curriculum
L1:Exploring Social Media Channels ,Strengths,Limitations, and Strategic Users
1
PPT-L1-Exploring Social Media Channels ,Strengths,Limitations, and Strategic Users
PDF lesson
2
P1 - The Social Media Party
Video lesson
3
P1 - What Social Media “Scope” Means? Material 8/1/2026
Video lesson
4
P1 - What Social Media “Scope” Means? Material.
PDF lesson
5
P1 - Textbook - Foundations of Social Media Marketing
PDF lesson
6
P1 - Decoding the Social Media Battlefield: Your Strategic Culture
Audio lesson
7
Q1- Foundations of Social Media Marketing
19 questions
8
P2 - Social Media: Play & Win
Video lesson
9
P2 - Social Media Platforms Unlocked Material 8/1/2026
Video lesson
10
P2 - Social Media Platforms Unlocked Material
PDF lesson
11
P2 - Textbook - When to Use Each Platform: Audience, Context and Objectives
PDF lesson
12
P2 - Social Strategy Unlocked
Audio lesson
13
Q2-When to Use Each Platform: Audience, Context and Objectives
15 questions
14
P3 - Mapping Content to Platforms Material 8/1/2026
Video lesson
15
P3 - The Social Media Playbook
Video lesson
16
P3 - Mapping Content to Platforms Material
PDF lesson
17
P3 - Textbook - Aligning Platforms with Marketing Goals
PDF lesson
18
P3 - Platform DNA Decoded: Aligning Social Media
Audio lesson
19
Q3-Aligning Platforms with Marketing Goals
19 questions
L2:Social Media Strategy, Algorithms and Viral Marketing
20
P1 - Paid Vs Organic
Video lesson
21
P1 - Organic vs. Paid Social Media Strategies Material
PDF lesson
22
P1 - Textbook - Organic vs. Paid Social Media Strategies
PDF lesson
23
P1 - Algorithmic Intelligence: Decoding the Invisible Forces of Paid
Audio lesson
24
Q1-Paid Vs Organic
20 questions
25
P2 - Paid Vs. Organic Buzz
Video lesson
26
P2 - Crafting Your Strategy: Paid vs. Organic Material
PDF lesson
27
P2 - Textbook - Crafting Your Strategy: Paid vs. Organic
PDF lesson
28
P2 - Paid vs. Organic Is High-Stakes Marketing: Driven by Surgical Precision or Authentic Trust?
Audio lesson
29
Q2-Crafting Your Strategy: Paid vs. Organic
20 questions
30
P3 - Social Media Algorithms Material
PDF lesson
31
P3 - Textbook - Social Media Algorithms
PDF lesson
32
P3 - Mastering the Black Box: How the Social Media Algorithms
Audio lesson
33
P3 - The Algorithm Decoded
Video lesson
34
Q3-Social Media Algorithms.
20 questions
35
Ch 2 - Material
PDF lesson
36
P1 - Organic vs. Paid Social Media Strategies Material 16/1/2026
Video lesson
37
P2 - Crafting Your Strategy: Paid vs. Organic Material 16/1/2026
Video lesson
38
P3 - Social Media Algorithms Material 16/1/2026
Video lesson
L3:Crafting Media Personas: A Practical Marketing
39
P1 - Introduction to Social Media Persona Material
PDF lesson
40
P1 - textbook - Introduction to Social Media Persona
PDF lesson
41
P1 - The Blueprint for Building Customer Persona
Audio lesson
42
P1 - Building People From Data
Video lesson
43
Q1- Introduction to Social Media Persona
20 questions
44
P2 - Process of Creating a Social Media Persona Material
PDF lesson
45
P2 - Textbook - Process of Creating a Social Media Persona
PDF lesson
46
P2 - Stop Guessing and Build Social Media Persona
Audio lesson
47
P2 - Social Media Persona
Video lesson
48
Q2-Process of Creating a Social Media Persona
15 questions
49
P3 - Detective's Guide to Persona
Video lesson
50
P3 - Challenges and Pitfalls in Persona Development Material
PDF lesson
51
P3 - Textbook - Challenges and Pitfalls in Persona Development
PDF lesson
52
P3 - The Art and Science of Social Media Persona
Audio lesson
53
Q3-Challenges and Pitfalls in Persona Development Material
10 questions
54
Ch3 - Material
PDF lesson
55
P1 - Introduction to Social Media Persona Material 30/1/2026
Video lesson
56
P2-Step-by-step Guide to Creating a Social Media Persona 30/1/2026
Video lesson
57
P3-Challenges and Pitfalls in Persona Development 30/1/2026
Video lesson
L4:The Customer Journey and Social Media6/2/2026
58
P1 - Customer Journey and Social Media Introduction Material.
PDF lesson
59
P1 - Textbook - The Customer Decision Journey
PDF lesson
60
P1 - Beyond the Funnel: Mapping the Modern Customer Journey
Audio lesson
61
P1 - Your Social Media Story
Video lesson
62
Q1- The Customer Decision Journey
20 questions
63
P2 - Buying & Enjoying Stages Material.
PDF lesson
64
P2 - Textbook - Buy & Enjoy
PDF lesson
65
P2 - The Three Stages of Social Commerce
Audio lesson
66
P2 - Social Media Sales Funnel
Video lesson
67
Q2-Buy & Enjoy
10 questions
68
P3 - Bond & Advocate stages Material.
PDF lesson
69
P3 - Textbook - Take a Break
PDF lesson
70
P3 - The 88% Trust Loop: Mastering the ABCs of Loyalty
Audio lesson
71
P3 - From Scroll to Loyalty
Video lesson
72
Q3-Bond & Advocate stages Material
10 questions
73
Ch4 - Material
PDF lesson
74
P1 - Customer Journey and Social Media Introduction Material
Video lesson
75
P2 - Buying & Enjoying Stages Material
Video lesson
76
P3 - Bond & Advocate stages Material
Video lesson
L5:Social Media Communities and User Generated Data13/2/2026
77
P1 - Introduction to UGC Material.
PDF lesson
78
P1 - Textbook - Introduction to UGC
PDF lesson
79
The Polish Paradox: User-Generated Content - Part 1
Audio lesson
80
Customers: Your Marketers - Part 1
Video lesson
81
Q1- Introduction to UGC Material
15 questions
82
P2 - Types of Social Media Communities Material.
PDF lesson
83
P2 - Textbook - Types of Social Media Communities
PDF lesson
84
Stone Age to Co-Creator: How Social Media Communities Rewrote the Rules for Product - Part 2
Audio lesson
85
Welcome to the Club - Part 2
Video lesson
86
Q2- Types of Social Media Communities
20 questions
87
P3 - Risks and Considerations Material.
PDF lesson
88
P3 - Textbook - Risks and Considerations
PDF lesson
89
Beyond the Buzzwords - Part 3
Audio lesson
90
P3 - Brand Communities: Handle With Care
Video lesson
91
Q3-Risks and Considerations
15 questions
92
Ch5 - Material
PDF lesson
93
P1 - Introduction to UGC Material
Video lesson
94
P2 - Types of Social Media Communities Material
Video lesson
95
P3 - Risks and Considerations Material
Video lesson
L6:The Role of Influencers Categories,Advanteges ,Downsides 20/2/2026
96
P1 - Strategic Alignment in Influencer Marketing Material
PDF lesson
97
P1 - Textbook - Strategic Alignment in Influencer Marketing
PDF lesson
98
P1 - Mega-Reach vs. Micro-Trust: The War for Influence on Social Media
Audio lesson
99
P1 - The Influencer Kingdom
Video lesson
100
Q1-Strategic Alignment in Influencer Marketing
15 questions
101
P2 - Advantages & Disadvantages of Working with Influencers Material
PDF lesson
102
P2 – Textbook - Advantages & Disadvantages of Working with Influencers
PDF lesson
103
P2 - Influencer Marketing: Essential Strategy
Audio lesson
104
P2 - The Good, The Bad & The Ad#
Video lesson
105
Q2- Advantages & Disadvantages of Working with Influencers
20 questions
106
P3 - Compliance Spotlight: The CAP Checklist for Social Media Promotions Material
PDF lesson
107
P3 - Influencer Marketing Ultimate Battle
Audio lesson
108
P3 - Influencer Marketing Rules
Video lesson
109
P3 – Textbook - Compliance Spotlight The CAP Checklist for Social Media Promotions
PDF lesson
110
Q3-Compliance Spotlight The CAP Checklist for Social Media Promotions
10 questions
111
Ch 6 - Material
PDF lesson
112
P1 - Strategic Alignment in Influencer Marketing Material
Video lesson
113
P2 - Advantages & Disadvantages of Working with Influencers Material
Video lesson
114
P3 - Compliance Spotlight: The CAP Checklist for Social Media Promotions Material
Video lesson
L 7 Content Strategy and Copyright Framework 27/2/2026
115
P1 - Introduction to Content Strategy & Framework Material
PDF lesson
116
P1 - Textbook - Content Strategy: From Marketing Goals to Content Goals
PDF lesson
117
P1 - Creation vs Curation
Audio lesson
118
P1 - Content Chaos to Confidence
Video lesson
119
Q1-Introduction to Content Strategy & Framework Material
20 questions
120
P2 - Tailoring Content to Each Platform: Different Content Types Material
PDF lesson
121
P2 - Textbook - Tailoring Content to Each Platform: Different Content Types
PDF lesson
122
P2 - The Profitable Content Buffet
Audio lesson
123
P2 - The Content Buffet
Video lesson
124
Q2-Tailoring Content to Each Platform: Different Content Types
15 questions
125
P3 - Copywriting and Content Production Process Material
PDF lesson
126
P3 - Textbook - Copywriting and Content Production Process
PDF lesson
127
P3 - Digital Damp Squib or Viral Hit
Audio lesson
128
P3 - Social Media Spellbook
Video lesson
129
Q3-Copywriting and Content Production Process
20 questions
130
Ch 7 - Material
PDF lesson
131
P1 - Introduction to Content Strategy & Framework Material
Video lesson
132
P2 - Tailoring Content to Each Platform: Different Content Types Material
Video lesson
133
P3 - Copywriting and Content Production Process Material
Video lesson
L8:Building the Social Media Plan Objectives, Audiences, and Tactics 6/3/26
134
P1 - Introduction to Social Media Campaigns Material
PDF lesson
135
P1 - Textbook - Introduction to Social Media Campaigns
PDF lesson
136
P1 - From Vanity Metrics to Value_Mastering SMART Objectives
Audio lesson
137
P1 - Get Smart
Video lesson
138
Q1- Introduction to Social Media Campaigns
15 questions
139
P2 - Using KPIs to Measure Success Material
PDF lesson
140
P2 - Textbook - Using KPIs to Measure Success
PDF lesson
141
P2 - Kill the Content Chaos
Audio lesson
142
P2 - Smarter Social Media Guide
Video lesson
143
Q2-Using KPIs to Measure Success
10 questions
144
P3 - ROI in Social Media Marketing Material
PDF lesson
145
P3 - Textbook - ROI in Social Media Marketing
PDF lesson
146
P3 - Strategy vs. Agility in Social Media
Audio lesson
147
P3 - Sausage Rolls & Social ROI
Video lesson
148
Q3-ROI in Social Media Marketing
15 questions
149
Ch 8 - Material
PDF lesson
150
P1-Introduction to Social Media Campaigns Material
Video lesson
151
P2-Using KPIs to Measure Success Material
Video lesson
152
P3-ROI in Social Media Marketing Material
Video lesson
L9:Evaluating Social Media Performance 13/3/26
153
P1 - Understanding Social Media Metrics: Beyond the Numbers Material
PDF lesson
154
P1 - Textbook - Understanding Social Media Metrics: Beyond the Numbers
PDF lesson
155
P1 - Vanity vs Actionable Metrics
Audio lesson
156
P1 - Social Media Metrics
Video lesson
157
Q1-Understanding Social Media Metrics: Beyond the Numbers
20 questions
158
P2 - RACE Framework Material
PDF lesson
159
P2 - Textbook - RACE Framework
PDF lesson
160
P2 - Stop Counting Likes: The Strategic Roadmap to Social Media
Audio lesson
161
P2 - Social Fog to Strategic Focus
Video lesson
162
Q2- RACE Framework
15 questions
163
P3 - Tracking Links & UTMs Material
PDF lesson
164
P3 - Textbook - Tracking Links & UTMs
PDF lesson
165
P3 - Beyond Likes: Turning Social Noise into Strategic Intelligence
Audio lesson
166
P3 - Solving the Super Long Link
Video lesson
167
Q3- Tracking Links & UTMs
20 questions
168
Ch 9 - Material
PDF lesson
169
P1-Understanding Social Media Metrics: Beyond the Numbers Material
18 min
170
P2 - RACE Framework Material
30 Minutes
171
P3 - Tracking Links & UTMs Material
18 min
L 10-AI and Social Media 20/3/26
172
P1 - Introduction: Create Smarter AI-Enhanced Content Creation & Distribution Material
PDF lesson
173
P1 - Textbook - Introduction: Create Smarter AI-Enhanced Content Creation & Distribution
PDF lesson
174
P1 - AI and the Five Pillars of Social Marketing
Audio lesson
175
P1 - AI: Your Social Media Co-Pilot
Video lesson
176
Q1-Introduction: Create Smarter AI-Enhanced Content Creation & Distribution
15 questions
177
P2 - Typical AI Uses in Marketing Material
PDF lesson
178
P2 - Textbook - Typical AI Uses in Marketing
PDF lesson
179
P2 - AI Versus Authenticity: The High-Stakes Trade-Off in Social Media
Audio lesson
180
P2 - AI's Secret Social Life
Video lesson
181
Q2- Typical AI Uses in Marketing.
15 questions
182
P3 - Protect reputation: AI in Social Listening, Risk and Reputation Management Material
PDF lesson
183
P3 - Textbook - Protect reputation: AI in Social Listening, Risk and Reputation Management
PDF lesson
184
P3 - AI Marketing Unleashed: The Essential Guardrails for Ethics
Audio lesson
185
P3 - AI & Social Media
Video lesson
186
Q3-Protect reputation: AI in Social Listening, Risk and Reputation Management.
15 questions
187
Ch 10 - Material
PDF lesson
188
P1- Introduction: Create Smarter AI-Enhanced Content Creation & Distribution Material
18 min
189
P2-Typical AI Uses in Marketing Material
22 Min
190
P3-Protect reputation: AI in Social Listening, Risk and Reputation Management Material
11 Min
L11:Project Management for Social Media Campaigns – and Deliver 27/3/2026
191
P1 - Even the most creative ideas can collapse without good organisation Material
PDF lesson
192
P1 - Textbook - Tools and Technologies for Social Media Project Management
PDF lesson
193
P1 - Stop Posting, Start Leading: The 5-Phase Project Management Framework
Audio lesson
194
P1 - Social Media Campaigns
Video lesson
195
Q1- Tools and Technologies for Social Media Project Management
15 questions
196
P2 - Your Journey from Apprentice to Architect of Engagement Material
PDF lesson
197
P2 - Textbook - Project Management Life Cycle
PDF lesson
198
P2 - Stop Winging It: The 5-Phase Project Management Formula for Killer Social Media Campaigns
Audio lesson
199
P2 - Your Epic Campaign Quest
Video lesson
200
Q2-Project Management Life Cycle
20 questions
201
P3 - Beyond Performance: A Strategic Framework for Campaign Evaluation Material
PDF lesson
202
P3 - Textbook - Closing: Evaluating Results and Reflecting on Lessons Learned
PDF lesson
203
P3 - Stop Stumbling at the Finish Line
Audio lesson
204
P3 - The Art of Post Mortem
Video lesson
205
Ch 11 - Material
PDF lesson
206
Q3-Closing: Evaluating Results and Reflecting on Lessons Learned
15 questions
207
P1 - Even the most creative ideas can collapse without good organisation Material
Video lesson
208
P2 - Your Journey from Apprentice to Architect of Engagement Material
Video lesson
209
P3 - Beyond Performance: A Strategic Framework for Campaign Evaluation Material
Video lesson
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