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Description
Curriculum
Reviews
Grade
Marketing Executive Level 4 - Feb 2026
Charl-Social Media
Instructor
Prof. Charl Sevel
25
Students
enrolled
0
0 reviews
Course details
Lectures
:
142
Quizzes
:
33
Level
:
Beginner
Description
Curriculum
L1:Exploring Social Media Channels ,Strengths,Limitations, and Strategic Users 11/6/26
1
P1 - The Social Media Party
Video lesson
2
P1-What Social Media “Scope” Means?
15 Min
3
P1 - What Social Media “Scope” Means? Material.
PDF lesson
4
P1 - Textbook - Foundations of Social Media Marketing
PDF lesson
5
P1 - Decoding the Social Media Battlefield: Your Strategic Culture
Audio lesson
6
P1 Q1: What Social Media “Scope” Means? Material.
20 questions
20-question exam-style single-choice quiz based on Part 1: social media scope, foundations, benefits, limitations and social media types, with B2B/B2C/C2C context.
7
P2 - Social Media: Play & Win
Video lesson
8
P2-Social Media Platforms Unlocked
18 min
9
P2 - Social Media Platforms Unlocked Material
PDF lesson
10
P2 - Textbook - When to Use Each Platform: Audience, Context and Objectives
PDF lesson
11
P2 - Social Strategy Unlocked
Audio lesson
12
P2 Q2: Social Media Platforms Unlocked Material
20 questions
20-question exam-style single-choice quiz based on Part 2: platform audiences, demographics, strengths, limitations and strategic uses.
13
P3 - The Social Media Playbook
Video lesson
14
P3-Mapping Content to Platforms
10 min
15
P3 - Mapping Content to Platforms Material
PDF lesson
16
P3 - Textbook - Aligning Platforms with Marketing Goals
PDF lesson
17
P3 - Platform DNA Decoded: Aligning Social Media
Audio lesson
18
P3 Q3: Mapping Content to Platforms Material
20 questions
20-question exam-style single-choice quiz based on Part 3: aligning objectives, content types, platforms, KPIs, lead generation and social commerce.
19
PPT-L1-Exploring Social Media Channels ,Strengths,Limitations, and Strategic Users
PDF lesson
L2:Social Media Strategy, Algorithms and Viral Marketing 18/6/26
20
P1 - Paid Vs Organic
Video lesson
21
P1 - Organic vs. Paid Social Media Strategies Material
PDF lesson
22
P1 - Textbook - Organic vs. Paid Social Media Strategies
PDF lesson
23
P1 - Algorithmic Intelligence: Decoding the Invisible Forces of Paid
Audio lesson
24
P1 Q1: Organic vs. Paid Social Media Strategies Material
20 questions
Complete 20 single-choice questions on organic vs paid social media strategy. Choose the one best answer for each question.
25
P2 - Paid Vs. Organic Buzz
Video lesson
26
P2 - Crafting Your Strategy: Paid vs. Organic Material
PDF lesson
27
P2 - Textbook - Crafting Your Strategy: Paid vs. Organic
PDF lesson
28
P2 - Paid vs. Organic Is High-Stakes Marketing: Driven by Surgical Precision or Authentic Trust?
Audio lesson
29
P2 Q2: Crafting Your Strategy: Paid vs. Organic Material
20 questions
Complete 20 single-choice questions on organisation-specific social media strategy. Choose the one best answer for each question.
30
P3 - Social Media Algorithms Material
PDF lesson
31
P3 - Textbook - Social Media Algorithms
PDF lesson
32
P3 - Mastering the Black Box: How the Social Media Algorithms
Audio lesson
33
P3 - The Algorithm Decoded
Video lesson
34
P3 Q3: Social Media Algorithms Material
20 questions
Complete 20 single-choice questions on social media algorithms and campaign evaluation. Choose the one best answer for each question.
35
P1-Organic vs. Paid Social Media Strategies Material
16 min
36
P2-Crafting Your Strategy: Paid vs. Organic Material
40 Min
37
P3-Social Media Algorithms Material
16 Minutes
L3:Crafting Media Personas: A Practical Marketing 25/6/2026
38
P1 - Introduction to Social Media Persona Material
PDF lesson
39
P1 - textbook - Introduction to Social Media Persona
PDF lesson
40
P1 - The Blueprint for Building Customer Persona
Audio lesson
41
P1-Building People From Data
Video lesson
42
Q1: Introduction to Social Media Persona Material
20 questions
Part 1 of the Social Media Persona MCQ Quiz. Each question has one best answer and option-level feedback.
43
P2 - Process of Creating a Social Media Persona Material
PDF lesson
44
P2 - Textbook - Process of Creating a Social Media Persona
PDF lesson
45
P2 - Stop Guessing and Build Social Media Persona
Audio lesson
46
P2-Social Media Persona
Video lesson
47
Q2: Process of Creating a Social Media Persona Material
20 questions
Part 2 of the Social Media Persona MCQ Quiz. Each question has one best answer and option-level feedback.
48
P3 - Detective's Guide to Persona
Video lesson
49
P3 - Challenges and Pitfalls in Persona Development Material
PDF lesson
50
P3 - Textbook - Challenges and Pitfalls in Persona Development
PDF lesson
51
P3 - The Art and Science of Social Media Persona
Audio lesson
52
Q3: Challenges and Pitfalls in Persona Development Material
20 questions
Part 3 of the Social Media Persona MCQ Quiz. Each question has one best answer and option-level feedback.
53
Ch3 - Material
PDF lesson
L4:The Customer Journey and Social Media 2/7/2026
54
P1 - Customer Journey and Social Media Introduction Material.
PDF lesson
55
P1 - Textbook - The Customer Decision Journey
PDF lesson
56
P1 - Beyond the Funnel: Mapping the Modern Customer Journey
Audio lesson
57
P1 - Your Social Media Story
Video lesson
58
Q1: Customer Journey and Social Media Introduction Material
20 questions
Advanced-to-complex MCQs aligned to KSBs for Customer Journey and Social Media.
59
P2 - Buying & Enjoying Stages Material.
PDF lesson
60
P2 - Textbook - Buy & Enjoy
PDF lesson
61
P2 - The Three Stages of Social Commerce
Audio lesson
62
P2 - Social Media Sales Funnel
Video lesson
63
Q2: Buying & Enjoying Stages Material
20 questions
Advanced-to-complex MCQs aligned to KSBs for Customer Journey and Social Media.
64
P3 - Bond & Advocate stages Material.
PDF lesson
65
P3 - Textbook - Take a Break
PDF lesson
66
P3 - The 88% Trust Loop: Mastering the ABCs of Loyalty
Audio lesson
67
P3 - From Scroll to Loyalty
Video lesson
68
Q3: Bond & Advocate stages Material
20 questions
Advanced-to-complex MCQs aligned to KSBs for Customer Journey and Social Media.
69
Ch4 - Material
PDF lesson
L5:Social Media Communities and User Generated Data 9/7/2026
70
P1 - Introduction to UGC Material.
PDF lesson
71
P1 - Textbook - Introduction to UGC
PDF lesson
72
The Polish Paradox: User-Generated Content - Part 1
Audio lesson
73
Customers: Your Marketers - Part 1
Video lesson
74
Q1: Introduction to UGC Material
20 questions
Select one best answer for each question. This CSV contains 20 questions from one quiz section.
75
P2 - Types of Social Media Communities Material.
PDF lesson
76
P2 - Textbook - Types of Social Media Communities
PDF lesson
77
Stone Age to Co-Creator: How Social Media Communities Rewrote the Rules for Product - Part 2
Audio lesson
78
Welcome to the Club - Part 2
Video lesson
79
Q2: Types of Social Media Communities Material
20 questions
Select one best answer for each question. This CSV contains 20 questions from one quiz section.
80
P3 - Risks and Considerations Material.
PDF lesson
81
P3 - Textbook - Risks and Considerations
PDF lesson
82
Beyond the Buzzwords - Part 3
Audio lesson
83
P3 - Brand Communities: Handle With Care
Video lesson
84
Q3: Risks and Considerations Material
20 questions
Select one best answer for each question. This CSV contains 20 questions from one quiz section.
85
Ch5 - PPT
PDF lesson
L6:The Role of Influencers Categories,Advanteges ,Downsides 16/7/2026
86
P1 - Strategic Alignment in Influencer Marketing Material
PDF lesson
87
P1 - Textbook - Strategic Alignment in Influencer Marketing
PDF lesson
88
P1 - Mega-Reach vs. Micro-Trust: The War for Influence on Social Media
Audio lesson
89
P1 - The Influencer Kingdom
Video lesson
90
Q1: Strategic Alignment in Influencer Marketing Material
20 questions
Scenario-based influencer marketing MCQ quiz with one best answer per question.
91
P2 - Advantages & Disadvantages of Working with Influencers Material
PDF lesson
92
P2 – Textbook - Advantages & Disadvantages of Working with Influencers
PDF lesson
93
P2 - Influencer Marketing: Essential Strategy
Audio lesson
94
P2 - The Good, The Bad & The Ad#
Video lesson
95
Q2: Advantages & Disadvantages of Working with Influencers Material
20 questions
Scenario-based influencer marketing MCQ quiz with one best answer per question.
96
P3 - Compliance Spotlight: The CAP Checklist for Social Media Promotions Material
PDF lesson
97
P3 - Influencer Marketing Ultimate Battle
Audio lesson
98
P3 - Influencer Marketing Rules
Video lesson
99
P3 – Textbook - Compliance Spotlight The CAP Checklist for Social Media Promotions
PDF lesson
100
Q3: Compliance Spotlight: The CAP Checklist for Social Media Promotions Material
20 questions
Scenario-based influencer marketing MCQ quiz with one best answer per question.
L 7 Content Strategy and Copyright Framework
101
P1 - Introduction to Content Strategy & Framework Material
PDF lesson
102
P1 - Textbook - Content Strategy: From Marketing Goals to Content Goals
PDF lesson
103
P1 - Creation vs Curation
Audio lesson
104
P1 - Content Chaos to Confidence
Video lesson
105
P1: Introduction to Content Strategy & Framework Material
20 questions
Select the best answer for each question. Passing grade: 65%.
106
P2 - Tailoring Content to Each Platform: Different Content Types Material
PDF lesson
107
P2 - Textbook - Tailoring Content to Each Platform: Different Content Types
PDF lesson
108
P2 - The Profitable Content Buffet
Audio lesson
109
P2 - The Content Buffet
Video lesson
110
P2: Tailoring Content to Each Platform: Different Content Types Material
20 questions
Select the best answer for each question. Passing grade: 65%.
111
P3 - Copywriting and Content Production Process Material
PDF lesson
112
P3 - Textbook - Copywriting and Content Production Process
PDF lesson
113
P3 - Digital Damp Squib or Viral Hit
Audio lesson
114
P3 - Social Media Spellbook
Video lesson
115
P3: Copywriting and Content Production Process
20 questions
Select the best answer for each question. Passing grade: 65%.
L8:Building the Social Media Plan Objectives, Audiences, and Tactics
116
P1 - Introduction to Social Media Campaigns Material
PDF lesson
117
P1 - Textbook - Introduction to Social Media Campaigns
PDF lesson
118
P1 - From Vanity Metrics to Value_Mastering SMART Objectives
Audio lesson
119
P1 - Get Smart
Video lesson
120
Part1 : Introduction to Social Media Campaigns Material
20 questions
Select the best answer for each question. Passing grade: 65%.
121
P2 - Using KPIs to Measure Success Material
PDF lesson
122
P2 - Textbook - Using KPIs to Measure Success
PDF lesson
123
P2 - Kill the Content Chaos
Audio lesson
124
P2 - Smarter Social Media Guide
Video lesson
125
P2: Using KPIs to Measure Success Material
20 questions
Select the best answer for each question. Passing grade: 65%.
126
P3 - ROI in Social Media Marketing Material
PDF lesson
127
P3 - Textbook - ROI in Social Media Marketing
PDF lesson
128
P3 - Strategy vs. Agility in Social Media
Audio lesson
129
P3 - Sausage Rolls & Social ROI
Video lesson
130
P3: ROI in Social Media Marketing Material
20 questions
Select the best answer for each question. Passing grade: 65%.
L9:Evaluating Social Media Performance
131
P1 - Understanding Social Media Metrics: Beyond the Numbers Material
PDF lesson
132
P1 - Textbook - Understanding Social Media Metrics: Beyond the Numbers
PDF lesson
133
P1 - Vanity vs Actionable Metrics
Audio lesson
134
P1 - Social Media Metrics
Video lesson
135
Q1: Understanding Social Media Metrics: Beyond the Numbers
20 questions
Select the best answer for each question. Passing grade: 65%.
136
P2 - RACE Framework Material
PDF lesson
137
P2 - Textbook - RACE Framework
PDF lesson
138
P2 - Stop Counting Likes: The Strategic Roadmap to Social Media
Audio lesson
139
P2 - Social Fog to Strategic Focus
Video lesson
140
Q2: RACE Framework
20 questions
Select the best answer for each question. Passing grade: 65%.
141
P3 - Tracking Links & UTMs Material
PDF lesson
142
P3 - Textbook - Tracking Links & UTMs
PDF lesson
143
P3 - Beyond Likes: Turning Social Noise into Strategic Intelligence
Audio lesson
144
P3 - Solving the Super Long Link
Video lesson
145
Q3: Tracking Links & UTMs
20 questions
Select the best answer for each question. Passing grade: 65%.
L 10-AI and Social Media
146
P1 - Introduction: Create Smarter AI-Enhanced Content Creation & Distribution Material
PDF lesson
147
P1 - Textbook - Introduction: Create Smarter AI-Enhanced Content Creation & Distribution
PDF lesson
148
P1 - AI and the Five Pillars of Social Marketing
Audio lesson
149
P1 - AI: Your Social Media Co-Pilot
Video lesson
150
P1 Q1: Create Smarter AI-Enhanced Content Creation & Distribution Material
20 questions
Complete 20 single-choice questions on AI-enhanced content creation and distribution. Choose the one best answer for each question.
151
P2 - Typical AI Uses in Marketing Material
PDF lesson
152
P2 - Textbook - Typical AI Uses in Marketing
PDF lesson
153
P2 - AI Versus Authenticity: The High-Stakes Trade-Off in Social Media
Audio lesson
154
P2 - AI's Secret Social Life
Video lesson
155
P2 Q2: Typical AI Uses in Marketing Material
20 questions
Complete 20 single-choice questions on typical AI uses in marketing. Choose the one best answer for each question.
156
P3 - Protect reputation: AI in Social Listening, Risk and Reputation Management Material
PDF lesson
157
P3 - Textbook - Protect reputation: AI in Social Listening, Risk and Reputation Management
PDF lesson
158
P3 - AI Marketing Unleashed: The Essential Guardrails for Ethics
Audio lesson
159
P3 - AI & Social Media
Video lesson
160
P3 Q3: AI in Social Listening, Risk and Reputation Management Material
20 questions
Complete 20 single-choice questions on AI social listening, reputation risk, ethics and compliance. Choose the one best answer for each question.
L11:Project Management for Social Media Campaigns – and Deliver
161
P1 - Even the most creative ideas can collapse without good organisation Material
PDF lesson
162
P1 - Textbook - Tools and Technologies for Social Media Project Management
PDF lesson
163
P1 - Stop Posting, Start Leading: The 5-Phase Project Management Framework
Audio lesson
164
P1 - Social Media Campaigns
Video lesson
165
P1 Q1: most creative ideas can collapse without good organisation Material
20 questions
166
P2 - Your Journey from Apprentice to Architect of Engagement Material
PDF lesson
167
P2 - Textbook - Project Management Life Cycle
PDF lesson
168
P2 - Stop Winging It: The 5-Phase Project Management Formula for Killer Social Media Campaigns
Audio lesson
169
P2 - Your Epic Campaign Quest
Video lesson
170
P2 Q2: Your Journey from Apprentice to Architect of Engagement Material
20 questions
171
P3 - Beyond Performance: A Strategic Framework for Campaign Evaluation Material
PDF lesson
172
P3 - Textbook - Closing: Evaluating Results and Reflecting on Lessons Learned
PDF lesson
173
P3 - Stop Stumbling at the Finish Line
Audio lesson
174
P3 - The Art of Post Mortem
Video lesson
175
P3 Q3: Beyond Performance: A Strategic Framework for Campaign Evaluation Material
20 questions
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