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Description
Curriculum
Reviews
Grade
Marketing Executive Level 4 - Feb 2026
Dr.Fredah - Impact & Planning - Jan 26
Instructor
Fredah Mwiti
34
Students
enrolled
0
0 reviews
Course details
Lectures
:
201
Quizzes
:
51
Level
:
Intermediate
Description
Curriculum
CH 0: Safeguarding and British Values
1
TB-Safeguarding and British Values
PDF lesson
CH 1: Marketing Apprenticeship
2
TB- Marketing Apprenticeship
PDF lesson
L1: Introduction: Marketing Definition 5/2/2026
3
P1-Marketing Definition
Video lesson
4
P1-VID- Marketing Definition
Video lesson
5
P1-TB-Marketing Definition
PDF lesson
6
P1-Marketing Definition
PDF lesson
7
P1-AUD- Marketing Definition
Audio lesson
8
Q1 :Marketing Definition
10 questions
9
P2-Marketing Concepts
Video lesson
10
P2-VID-Marketing Concept
Video lesson
11
P2-TB-Marketing Concept
PDF lesson
12
P2-Marketing Concepts
PDF lesson
13
P2-AUD-Marketing Concept
Audio lesson
14
Q2 :Marketing Concept
10 questions
15
P3-Marketing to Satisfy Customer Needs
Video lesson
16
P3-Marketing to Satisfy Customer Needs
PDF lesson
17
PPT- Introduction: Marketing Definition
Text lesson
L2 :Marketing Strategy and Planning 12/2/2026
18
P1-SOSTAC Framework
Video lesson
19
P1-VID-Marketing Strategy and Planning
Video lesson
20
P1-TB-Marketing Strategy and Planning
PDF lesson
21
P1 - PPT - SOSTAC Framework
PDF lesson
22
P1-AUD-Marketing Strategy and Planning
Audio lesson
23
Q1:Marketing Strategy and Planning
20 questions
24
P2-MOST Framework
Video lesson
25
P2-VID-Chaos to Clarity: Marketing Planning Explained
Video lesson
26
P2-TB-Chaos to Clarity: Marketing Planning Explained
PDF lesson
27
P2 - PPT- MOST Framework
PDF lesson
28
P2-AUD-Chaos to Clarity: Marketing Planning Explained
Audio lesson
29
Q2:Chaos to Clarity: Marketing Planning Explained
10 questions
30
P3 -APIC Framework
Video lesson
31
P3-VID-The Marketing Plan Quest
Video lesson
32
P3-TB-The Marketing Plan Quest
PDF lesson
33
P3 - PPT - APIC Framework
PDF lesson
34
P3-AUD-The Marketing Plan Quest
Audio lesson
35
Q3-The Marketing Plan Quest
10 questions
L3:Creating a Structured Marketing Plan 18/2/2026
36
P1-Strategic Foundation
Video lesson
37
P1-VID-Strategic Foundation
Video lesson
38
P1-TB-Strategic Foundation
PDF lesson
39
P1-PPT-Strategic Foundation
PDF lesson
40
P1-AUD-Strategic Foundation
Audio lesson
41
Q1 :Strategic Foundation
10 questions
42
P2-Marketing Execution Strategy
Video lesson
43
P2-VID-Marketing Execution Strategy
Video lesson
44
P2-TB-Marketing Execution Strategy
PDF lesson
45
P2-PPT-Marketing Execution Strategy
PDF lesson
46
P2-AUD-Marketing Execution Strategy
Audio lesson
47
Q2 :Marketing Execution Strategy
10 questions
48
P3-Resources, Control, and Evaluation
Video lesson
49
P3-VID-Resources, Control, and Evaluation
Video lesson
50
P3-TB-Resources, Control, and Evaluation
PDF lesson
51
P3-PPT-Resources, Control, and Evaluation
PDF lesson
52
P3-AUD-Resources, Control, and Evaluation
Audio lesson
53
Q3 :Resources, Control, and Evaluation
10 questions
54
Assignment-L4:Creating a Structured Marketing Plan
PDF lesson
L4:The External and Micro Marketing Environment 26/2/2026
55
P1-From PESTLE to SWOT: Turning External Insights into Action
Video lesson
56
P1-VID_ From PESTLE to SWOT: Turning External Insights into Action
Video lesson
57
P1-TB-From PESTLE to SWOT: Turning External Insights into Action
PDF lesson
58
P1-PPT-From PESTLE to SWOT: Turning External Insights into Action
PDF lesson
59
P1-AUD- From PESTLE to SWOT: Turning External Insights into Action
Audio lesson
60
Q1 :From PESTLE to SWOT: Turning External Insights into Action
10 questions
61
P2-The Marketing Environment Understanding the Bigger Picture
Video lesson
62
P2-VID-The Marketing Environment: Understanding the Bigger Picture
Video lesson
63
P2-TB- The Marketing Environment: Understanding the Bigger Picture
PDF lesson
64
P2-PPT-The Marketing Environment Understanding the Bigger Picture
PDF lesson
65
P2-AUD-The Marketing Environment: Understanding the Bigger Picture
Audio lesson
66
Q2 :The Marketing Environment: Understanding the Bigger Picture
10 questions
67
P3-Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
Video lesson
68
P3-VID-Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
Video lesson
69
P3-TB_Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
PDF lesson
70
P3-PPT-Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
PDF lesson
71
P3-AUD-Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
Audio lesson
72
Q3 :Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
10 questions
L5: Internal Environment 5/3/2026
73
P1-Understanding the Internal Marketing Environment .
Video lesson
74
P1-VID_Understanding the Internal Marketing Environment
Video lesson
75
P1-TB-Understanding the Internal Marketing Environment .
PDF lesson
76
P1-PPT-Understanding the Internal Marketing Environment .
PDF lesson
77
P1-AUD-Understanding the Internal Marketing Environment .
Audio lesson
78
Q1-Understanding the Internal Marketing Environment
10 questions
79
P2-How Organisation Type and Internal Capabilities Shape Marketing Strategy .
Video lesson
80
P2-VID_How Organisation Type and Internal Capabilities Shape Marketing Strategy .
Video lesson
81
P2-TB-How Organisation Type and Internal Capabilities Shape Marketing Strategy
PDF lesson
82
P2-PPT-How Organisation Type and Internal Capabilities Shape Marketing Strategy .
PDF lesson
83
P2-AUD-How Organisation Type and Internal Capabilities Shape Marketing Strategy
Audio lesson
84
Q2-How Organisation Type and Internal Capabilities Shape Marketing Strategy
10 questions
85
P3-Marketing Risk Management and Internal Factors
Video lesson
86
P3-VID- Marketing Risk Management and Internal Factors .
Video lesson
87
P3-TB-Marketing Risk Management and Internal Factors
PDF lesson
88
P3-PPT-Marketing Risk Management and Internal Factors
PDF lesson
89
P3-AUD-Marketing Risk Management and Internal Factors
Audio lesson
90
Q3-Marketing Risk Management and Internal Factors
10 questions
L6: Understanding Customer Behaviour and Segmentation 13/3/2026
91
P1-Foundations of Customer Behaviour & Segmentation
50 mins
92
P1-VID-Foundations of Customer Behaviour & Segmentation
Video lesson
93
P1-TB-Foundations of Customer Behaviour & Segmentation
PDF lesson
94
P1-Foundations of Customer Behaviour & Segmentation
PDF lesson
95
P1-AUD-Foundations of Customer Behaviour & Segmentation
Audio lesson
96
Q1-Foundations of Customer Behaviour & Segmentation
10 questions
97
P2-Market Segmentation
40 mins
98
P2-VID-Influences on Consumer Behaviour & Decision-Making
Video lesson
99
P2-TB-Influences on Consumer Behaviour & Decision-Making
PDF lesson
100
P2-Market Segmentation
PDF lesson
101
P2-AUD-Influences on Consumer Behaviour & Decision-Making
Audio lesson
102
Q2-Influences on Consumer Behaviour & Decision-Making
10 questions
103
P3-Applying Customer Behaviour in Practice
12 mins
104
P3-VID-Applying Customer Behaviour in Practice
Video lesson
105
P3-TB-Applying Customer Behaviour in Practice
PDF lesson
106
P3-Applying Customer Behaviour in Practice
PDF lesson
107
P3-AUD-Applying Customer Behaviour in Practice
Audio lesson
108
Q3-Applying Customer Behaviour in Practice
10 questions
L7:Understanding Different Types of Customers – B2B, B2C, and Adoption Behaviours 20/3/26
109
P1-VID-Understanding Customer Types and Behaviour.
Video lesson
110
P1-PPT-Understanding Customer Types and Behaviour.Impact
PDF lesson
111
P1-TB-Understanding Customer Types and Behaviour.
PDF lesson
.
112
P1-AUD-Understanding Customer Types and Behaviour.
15 mins
113
Q1-Understanding Customer Types and Behaviour
10 questions
114
P2-VID-Adoption Behaviour and Innovation in Marketing.
9 min
115
P2-PPT-Adoption Behaviour and Innovation in Marketing.Impact
PDF lesson
116
P2-TB-Adoption Behaviour and Innovation in Marketing.
PDF lesson
117
P2-AUD-Adoption Behaviour and Innovation in Marketing.
15 mins
118
Q2-Adoption Behaviour and Innovation in Marketing .
10 questions
119
P3-VID-Brand Positioning, Relationships, and Customer Loyalty.
9 min
120
P3-PPT-Brand Positioning, Relationships, and Customer Loyalty.Impact
PDF lesson
121
P3-TB-Brand Positioning, Relationships, and Customer Loyalty.
PDF lesson
122
P3-AUD-Brand Positioning, Relationships, and Customer Loyalty.
15 mins
123
Q3-Brand Positioning, Relationships, and Customer Loyalty .
10 questions
124
P1-Understanding Customer Types and Behaviour.Impact
25 Min
125
P2-Adoption Behaviour and Innovation in Marketing .Impact
30 Minutes
126
P3-Brand Positioning, Relationships, and Customer Loyalty .Impact
25 Min
L8: Marketing Research, Marketing Information System and Commercial Intelligence 26/3/2026
127
P1-PPT-Marketing Mission Control.Impact
PDF lesson
128
P1-VID- Marketing Mission Control.
9 min
129
P1-TB- Marketing Mission Control.
PDF lesson
130
P1-AUD- Marketing Mission Control.
Audio lesson
131
Q1 :Marketing Mission Control.
10 questions
132
P2-VID- Apprentice's Research Guide.
9 min
133
P2-PPT-Apprentice's Research Guide.
PDF lesson
134
P2-TB- Apprentice's Research Guide.
PDF lesson
135
P2-AUD- Apprentice's Research Guide.
Audio lesson
136
Q2:Apprentice's Research Guide.
10 questions
137
P3-VID- Turning Data into Action.
9 min
138
P3-PPT- Turning Data into Action.
PDF lesson
139
P3-TB- Turning Data into Action.
PDF lesson
140
P3-AUD- Turning Data into Action.
Audio lesson
141
Q3: Turning Data into Action.
10 questions
142
Marketing Mission Control.Impact
Video lesson
143
Apprentice's Research Guide.
Video lesson
144
Turning Data into Action.
Video lesson
L9:Sources of Primary Data in Marketing
145
P1-VID-Understanding Primary Data Sources and Surveys in Marketing.
Video lesson
146
P1-PPT-Understanding Primary Data Sources and Surveys in Marketing.Impact
PDF lesson
147
P1-TB-Understanding Primary Data Sources and Surveys in Marketing.
PDF lesson
148
P1-AUD-Understanding Primary Data Sources and Surveys in Marketing.
Audio lesson
149
Q1-Understanding Primary Data Sources and Surveys in Marketing.
10 questions
150
P2-VID-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.
Video lesson
151
P2-PPT-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.Impact
PDF lesson
152
P2-TB-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.
PDF lesson
153
P2-AUD-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.
Audio lesson
154
Q2-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.
10 questions
155
P3-VID-Internal Risk Management.
Video lesson
156
P3-PPT-Internal Risk Management.Impact
PDF lesson
157
P3-TB-Internal Risk Management.
PDF lesson
158
P3-AUD-Internal Risk Management.
Audio lesson
159
Q3-Internal Risk Management.
10 questions
CH 11: Sources of Secondary Data in Marketing
160
P1-VID-Introduction & Internal Secondary Data.
Video lesson
161
P1-TB-Introduction & Internal Secondary Data.
PDF lesson
162
P1-AUD-Introduction & Internal Secondary Data.
Audio lesson
163
Q1-Introduction & Internal Secondary Data.
10 questions
164
P2-VID-External Secondary Data Sources.
Video lesson
165
P2-TB- External Secondary Data Sources.
PDF lesson
166
P2-AUD-External Secondary Data Sources.
Audio lesson
167
Q2-External Secondary Data Sources.
10 questions
168
P3-VID-Evaluation of Secondary Data.
Video lesson
169
P3-TB-Evaluation of Secondary Data.
PDF lesson
170
P3-AUD-Evaluation of Secondary Data.
Audio lesson
171
Q3-Evaluation of Secondary Data.
10 questions
CH 12: From Analysis to Action: Applying Environmental Insights to Marketing Strategy and Planning
172
P1-TB-Strategic Analysis and Insight Integration.
PDF lesson
173
Q1-Strategic Analysis and Insight Integration.
10 questions
174
P2-TB-From Insight to Marketing Strategy.
PDF lesson
175
Q2-From Insight to Marketing Strategy.
10 questions
176
P3-TB-Campaign Planning, Execution, and Strategic Agility.
PDF lesson
177
Q3-Campaign Planning, Execution, and Strategic Agility.
10 questions
178
Assignment-CH12:From Analysis to Action: Applying Environmental Insights to Marketing Strategy and Planning
PDF lesson
CH13 : The Marketing Mix (7Ps) – A Holistic Strategy
179
P1-VID-The Marketing Mix (7Ps): Building a Holistic Marketing Strategy.
Video lesson
180
P1-TB-The Marketing Mix (7Ps): Building a Holistic Marketing Strategy.
PDF lesson
181
P1-AUD-The Marketing Mix (7Ps): Building a Holistic Marketing Strategy.
Audio lesson
182
Q1-The Marketing Mix (7Ps): Building a Holistic Marketing Strategy.
10 questions
183
P2-VID-Promotion: Communicating Your Offer and Integrated Marketing Communications.
Video lesson
184
P2-TB-Promotion: Communicating Your Offer and Integrated Marketing Communications.
PDF lesson
185
P2-AUD-Promotion: Communicating Your Offer and Integrated Marketing Communications.
Audio lesson
186
Q2-Promotion: Communicating Your Offer and Integrated Marketing Communications.
10 questions
187
P3-VID-Process and Physical Evidence in the Marketing Mix: Delivering Customer Value.
Video lesson
188
P3-TB-Process and Physical Evidence in the Marketing Mix: Delivering Customer Value.
PDF lesson
189
P3-AUD-Process and Physical Evidence in the Marketing Mix: Delivering Customer Value.
Audio lesson
190
Q3-Process and Physical Evidence in the Marketing Mix: Delivering Customer Value.
10 questions
CH14: Product – Understanding What You Sell
191
P1-VID-Product Fundamentals (Classifications & Product Levels)
Video lesson
192
P1-TB-Product Fundamentals (Classifications & Product Levels)
PDF lesson
193
P1-AUD-Product Fundamentals (Classifications & Product Levels)
Audio lesson
194
Q1-Product Fundamentals (Classifications & Product Levels)
10 questions
195
P2-VID-Product Life Cycle (PLC) & Portfolio Management in Marketing
Video lesson
196
P2-TB-Product Life Cycle (PLC) & Portfolio Management in Marketing
PDF lesson
197
P2-AUD-Product Life Cycle (PLC) & Portfolio Management in Marketing
Audio lesson
198
Q2-Product Life Cycle (PLC) & Portfolio Management in Marketing
10 questions
199
P3-VID-Packaging & New Product Development (NPD) in Marketing
Video lesson
200
P3-TB-Packaging & New Product Development (NPD) in Marketing
PDF lesson
201
P3-AUD-Packaging & New Product Development (NPD) in Marketing
Audio lesson
202
Q3-Packaging & New Product Development (NPD) in Marketing
10 questions
203
P4-TB-Assignment – Strengthening Your Product Skills
PDF lesson
204
Q1-The Secret Life of Products
15 questions
Chapter 15: Price – Strategies, Psychology, and Tools in Marketing
205
P1-VID-Pricing Strategies & Models: How Businesses Set Prices.
Video lesson
206
P1-TB-Pricing Strategies & Models: How Businesses Set Prices
PDF lesson
207
P1-AUD-Pricing Strategies & Models: How Businesses Set Prices
Audio lesson
208
Q1-Pricing Strategies & Models: How Businesses Set Prices
10 questions
209
P2-VID-The Psychology of Pricing: How Price Influences Consumer Behaviour
Video lesson
210
P2-TB-The Psychology of Pricing: How Price Influences Consumer Behaviour
PDF lesson
211
P2-AUD-The Psychology of Pricing: How Price Influences Consumer Behaviour
Audio lesson
212
Q2-The Psychology of Pricing: How Price Influences Consumer Behaviour
10 questions
213
P3-VID-Pricing in Practice: Digital Tools, Elasticity & Tesco Case Study
Video lesson
214
P3-TB-Pricing in Practice: Digital Tools, Elasticity & Tesco Case Study
PDF lesson
215
P3-AUD-Pricing in Practice: Digital Tools, Elasticity & Tesco Case Study
Audio lesson
216
Q3-Pricing in Practice: Digital Tools, Elasticity & Tesco Case Study
10 questions
CH16: Promotion – How Businesses Attract Customers
217
P1-VID-Promotion Basics & Communication Tools
Video lesson
218
P1-TB- Promotion Basics & Communication Tools
PDF lesson
219
P1-AUD- Promotion Basics & Communication Tools
18 min
220
Q1-Promotion Basics & Communication Tools
10 questions
221
P2-VID-Digital Promotion, Ethics & Legal Framework
Video lesson
222
P2-TB-Digital Promotion, Ethics & Legal Framework
PDF lesson
223
P2-AUD-Digital Promotion, Ethics & Legal Framework
Audio lesson
224
Q2-Digital Promotion, Ethics & Legal Framework
10 questions
225
P3-VID-Branding, Customer Engagement & Marketing Plan
Video lesson
226
P3-TB-Branding, Customer Engagement & Marketing Plan
PDF lesson
227
P3-AUD-Branding, Customer Engagement & Marketing Plan
Audio lesson
228
Q3-Branding, Customer Engagement & Marketing Plan
10 questions
CH 17: Place – Where and How Customers Buy
229
P1-VID-Distribution Channels & The Role of Place in Marketing
Video lesson
230
P1-TB-Distribution Channels & The Role of Place in Marketing
PDF lesson
231
P1-AUD-Distribution Channels & The Role of Place in Marketing
Audio lesson
232
Q1 -Distribution Channels & The Role of Place in Marketing
10 questions
233
P2-VID-Enabling Technologies in Distribution & Supply Chain Management
Video lesson
234
P2-TB-Enabling Technologies in Distribution & Supply Chain Management
PDF lesson
235
P2-AUD-Enabling Technologies in Distribution & Supply Chain Management.
Audio lesson
236
Q2 -Enabling Technologies in Distribution & Supply Chain Management
10 questions
237
P3-VID-Omnichannel Strategies, Technology, and Performance Optimisation
Video lesson
238
P3-TB-Omnichannel Strategies, Technology, and Performance Optimisation
PDF lesson
239
P3-AUD-Omnichannel Strategies, Technology, and Performance Optimisation
Audio lesson
240
Q3-Omnichannel Strategies, Technology, and Performance Optimisation
10 questions
Chapter 18: Becoming a Marketing Executive – Project Management
241
P1-VID-From Idea to Plan: Building and Managing a Marketing Campaign
Video lesson
242
P1-TB-From Idea to Plan: Building and Managing a Marketing Campaign
PDF lesson
243
P1-AUD-From Idea to Plan: Building and Managing a Marketing Campaign
Audio lesson
244
Q1-From Idea to Plan: Building and Managing a Marketing Campaign
10 questions
245
P2-VID-Working Smarter: Stakeholders, Time & Organisation Skills
Video lesson
246
P2-TB-Working Smarter: Stakeholders, Time & Organisation Skills
PDF lesson
247
P2-AUD-Working Smarter: Stakeholders, Time & Organisation Skills
Audio lesson
248
Q2-Working Smarter: Stakeholders, Time & Organisation Skills
10 questions
249
P3-VID-Measuring Success & Professional Development Tools
Video lesson
250
P3-TB-Measuring Success & Professional Development Tools
PDF lesson
251
P3-AUD-Measuring Success & Professional Development Tools
Audio lesson
252
Q3-Measuring Success & Professional Development Tools
10 questions
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