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Description
Curriculum
Reviews
Grade
Marketing Manager Level 6 - Feb 2026
Prof.Charl - Strategy & Planning - Jan 26
Instructor
Prof. Charl Sevel
34
Students
enrolled
0
0 reviews
Course details
Lectures
:
462
Quizzes
:
100
Description
Curriculum
CH0: Safeguarding and British Values
1
TB-Safeguarding and British Values.
PDF lesson
CH0: Safeguarding and British Values
2
TB-Safeguarding and British Values.
PDF lesson
CH1 : Marketing Apprenticeship (KSBs)
3
TB-Marketing Apprenticeship
PDF lesson
CH1 : Marketing Apprenticeship
4
TB-Marketing Apprenticeship
PDF lesson
L1:Introduction to Strategic Marketing
5
P1-What is Strategic Marketing?.
PDF lesson
6
P1-What is Strategic Marketing?.
15 questions
7
P2-Why Planning Matters in Business Success?.
PDF lesson
8
P2-Why Planning Matters in Business Success?.
15 questions
9
P3-The Role of the Marketing Manager.
PDF lesson
10
P3-The Role of the Marketing Manager.
15 questions
11
P4-Closing & Portfolio Assignment.
PDF lesson
12
Assigment-L1:Introduction to Strategic Marketing
PDF lesson
13
P1-What is Strategic Marketing?
Video lesson
14
P2-Why Planning Matters in Business Success?
Video lesson
15
P3-The Role of the Marketing Manager
Video lesson
16
P4-Closing & Portfolio Assignment
Video lesson
L1:Introduction to Strategic Marketing
17
P1-What is Strategic Marketing?.
PDF lesson
18
P1-What is Strategic Marketing?.
15 questions
19
P2-Why Planning Matters in Business Success?.
PDF lesson
20
P2-Why Planning Matters in Business Success?.
15 questions
21
P3-The Role of the Marketing Manager.
PDF lesson
22
P3-The Role of the Marketing Manager.
15 questions
23
P4-Closing & Portfolio Assignment.
PDF lesson
24
Assigment-L1:Introduction to Strategic Marketing
PDF lesson
25
P1-What is Strategic Marketing?
Video lesson
26
P2-Why Planning Matters in Business Success?
Video lesson
27
P3-The Role of the Marketing Manager
Video lesson
28
P4-Closing & Portfolio Assignment
Video lesson
L2 :Marketing Strategy and Planning 13/2/2026
29
VID-P1- Marketing Strategy and Planning
Video lesson
30
PPT-P1-Marketing Strategy and Planning
PDF lesson
31
TB-P1-Marketing Strategy and Planning
PDF lesson
32
AUD-P1-Marketing Strategy and Planning
Audio lesson
33
Q1:Marketing Strategy & Planning
10 questions
34
VID-P2-Chaos to Clarity: Marketing Planning Explained
Video lesson
35
PPT-P2- Chaos to Clarity: Marketing Planning Explained
PDF lesson
36
TB-P2- Chaos to Clarity: Marketing Planning Explained
PDF lesson
37
AUD-P2-Chaos to Clarity: Marketing Planning Explained
Audio lesson
38
Q2:From Marketing Maze to Masterplan
10 questions
39
VID-P3-Building Your Marketing Plan Step by Step
Video lesson
40
PPT-P3-Building Your Marketing Plan Step by Step.
PDF lesson
41
TB-P3-Building Your Marketing Plan Step by Step
PDF lesson
42
AUD-P3-Building Your Marketing Plan Step by Step
Audio lesson
43
Q3:Building Your Marketing Plan Step by Step
10 questions
44
Assignment-L2 :Marketing Strategy and Planning
PDF lesson
45
P1-Marketing Strategy and Planning
Video lesson
46
P2- Chaos to Clarity: Marketing Planning Explained
Video lesson
47
P3-Building Your Marketing Plan Step by Step
Video lesson
L2 :Marketing Strategy and Planning 13/2/2026
48
VID-P1- Marketing Strategy and Planning
Video lesson
49
PPT-P1-Marketing Strategy and Planning
PDF lesson
50
TB-P1-Marketing Strategy and Planning
PDF lesson
51
AUD-P1-Marketing Strategy and Planning
Audio lesson
52
Q1:Marketing Strategy & Planning
10 questions
53
VID-P2-Chaos to Clarity: Marketing Planning Explained
Video lesson
54
PPT-P2- Chaos to Clarity: Marketing Planning Explained
PDF lesson
55
TB-P2- Chaos to Clarity: Marketing Planning Explained
PDF lesson
56
AUD-P2-Chaos to Clarity: Marketing Planning Explained
Audio lesson
57
Q2:From Marketing Maze to Masterplan
10 questions
58
VID-P3-Building Your Marketing Plan Step by Step
Video lesson
59
PPT-P3-Building Your Marketing Plan Step by Step.
PDF lesson
60
TB-P3-Building Your Marketing Plan Step by Step
PDF lesson
61
AUD-P3-Building Your Marketing Plan Step by Step
Audio lesson
62
Q3:Building Your Marketing Plan Step by Step
10 questions
63
Assignment-L2 :Marketing Strategy and Planning
PDF lesson
64
P1-Marketing Strategy and Planning
Video lesson
65
P2- Chaos to Clarity: Marketing Planning Explained
Video lesson
66
P3-Building Your Marketing Plan Step by Step
Video lesson
L3:Creating a Structured Marketing Plan 20/2/2026
67
P1-VID-Strategic Foundation
Video lesson
68
P1-PPT-Strategic Foundation
PDF lesson
69
P1-TB-Strategic Foundation
PDF lesson
70
P1-AUD-Strategic Foundation
Audio lesson
71
Q1-Strategic Foundation
10 questions
72
P2-VID-Marketing Execution Strategy.
Video lesson
73
P2-PPT-Marketing Execution Strategy.
PDF lesson
74
P2-TB-Marketing Execution Strategy.
PDF lesson
75
P2-AUD-Marketing Execution Strategy.
Audio lesson
76
Q2-Marketing Execution Strategy.
10 questions
77
P3-VID-Resources, Control, and Evaluation.
Video lesson
78
P3-PPT-Resources, Control, and Evaluation.
PDF lesson
79
P3-TB-Resources, Control, and Evaluation.
PDF lesson
80
P3-AUD-Resources, Control, and Evaluation.
Audio lesson
81
Q3-Resources, Control, and Evaluation.
10 questions
82
Assignment-L3 :Creating a Structured Marketing Plan
PDF lesson
83
P1-Strategic Foundation
Video lesson
84
P2-Marketing Execution Strategy.
Video lesson
85
P3-Resources, Control, and Evaluation.
Video lesson
L3:Creating a Structured Marketing Plan 20/2/2026
86
P1-VID-Strategic Foundation
Video lesson
87
P1-PPT-Strategic Foundation
PDF lesson
88
P1-TB-Strategic Foundation
PDF lesson
89
P1-AUD-Strategic Foundation
Audio lesson
90
Q1-Strategic Foundation
10 questions
91
P2-VID-Marketing Execution Strategy.
Video lesson
92
P2-PPT-Marketing Execution Strategy.
PDF lesson
93
P2-TB-Marketing Execution Strategy.
PDF lesson
94
P2-AUD-Marketing Execution Strategy.
Audio lesson
95
Q2-Marketing Execution Strategy.
10 questions
96
P3-VID-Resources, Control, and Evaluation.
Video lesson
97
P3-PPT-Resources, Control, and Evaluation.
PDF lesson
98
P3-TB-Resources, Control, and Evaluation.
PDF lesson
99
P3-AUD-Resources, Control, and Evaluation.
Audio lesson
100
Q3-Resources, Control, and Evaluation.
10 questions
101
Assignment-L3 :Creating a Structured Marketing Plan
PDF lesson
102
P1-Strategic Foundation
Video lesson
103
P2-Marketing Execution Strategy.
Video lesson
104
P3-Resources, Control, and Evaluation.
Video lesson
L4:The External and Micro Marketing Environment 27/2/2026
105
P1-VID-From PESTLE to SWOT: Turning External Insights into Action
https://youtu.be/jkdJmS8GcvA
106
P1-PPT-From PESTLE to SWOT: Turning External Insights into Action
PDF lesson
107
P1-TB-From PESTLE to SWOT: Turning External Insights into Action
PDF lesson
108
P1-AUD-From PESTLE to SWOT: Turning External Insights into Action
Audio lesson
109
Q1-From PESTLE to SWOT: Turning External Insights into Action
10 questions
110
P2-VID-The Marketing Environment: Understanding the Bigger Picture
Video lesson
111
P2-PPT-The Marketing Environment: Understanding the Bigger Picture
PDF lesson
112
P2-TB-The Marketing Environment: Understanding the Bigger Picture
PDF lesson
113
P2-AUD-The Marketing Environment: Understanding the Bigger Picture
Audio lesson
114
Q2- The Marketing Environment: Understanding the Bigger Picture
10 questions
115
Assignment The External and Micro Marketing Environment
PDF lesson
116
P1-From PESTLE to SWOT: Turning External Insights into Action
Video lesson
117
P2-The Marketing Environment: Understanding the Bigger Picture
Video lesson
L4:The External and Micro Marketing Environment 27/2/2026
118
P1-VID-From PESTLE to SWOT: Turning External Insights into Action
https://youtu.be/jkdJmS8GcvA
119
P1-PPT-From PESTLE to SWOT: Turning External Insights into Action
PDF lesson
120
P1-TB-From PESTLE to SWOT: Turning External Insights into Action
PDF lesson
121
P1-AUD-From PESTLE to SWOT: Turning External Insights into Action
Audio lesson
122
Q1-From PESTLE to SWOT: Turning External Insights into Action
10 questions
123
P2-VID-The Marketing Environment: Understanding the Bigger Picture
Video lesson
124
P2-PPT-The Marketing Environment: Understanding the Bigger Picture
PDF lesson
125
P2-TB-The Marketing Environment: Understanding the Bigger Picture
PDF lesson
126
P2-AUD-The Marketing Environment: Understanding the Bigger Picture
Audio lesson
127
Q2- The Marketing Environment: Understanding the Bigger Picture
10 questions
128
Assignment The External and Micro Marketing Environment
PDF lesson
129
P1-From PESTLE to SWOT: Turning External Insights into Action
Video lesson
130
P2-The Marketing Environment: Understanding the Bigger Picture
Video lesson
L5: Internal Environment 6/3/2026
131
P1-VID-Understanding the Internal Environment in Marketing Strategy
Video lesson
132
P1-PPT-Understanding the Internal Environment in Marketing Strategy
PDF lesson
133
P1-TB-Understanding the Internal Environment in Marketing Strategy
PDF lesson
134
P1-AUD-Understanding the Internal Environment in Marketing Strategy
Audio lesson
135
Q1-Understanding the Internal Environment in Marketing Strategy
10 questions
136
P2-VID-Marketing Strategy and Internal Environment: Understanding Organisation Types and Core Competencies
Video lesson
137
P2-Marketing Strategy - Preparing for the Expedition
PDF lesson
138
P2-TB-Marketing Strategy and Internal Environment: Understanding Organisation Types and Core Competencies
PDF lesson
139
P2-AUD-Marketing Strategy and Internal Environment: Understanding Organisation Types and Core Competencies
Audio lesson
140
Q2-Marketing Strategy and Internal Environment: Understanding Organisation Types and Core Competencies
10 questions
141
P3-VID-Managing Internal Risks and Resources in Marketing Strategy
Video lesson
142
P3-PPT-Managing Internal Risks and Resources in Marketing Strategy
PDF lesson
143
P3-TB-Managing Internal Risks and Resources in Marketing Strategy
PDF lesson
144
P3-AUD-Managing Internal Risks and Resources in Marketing Strategy
Audio lesson
145
Q3-Managing Internal Risks and Resources in Marketing Strategy
10 questions
146
P1-Understanding the Internal Environment in Marketing Strategy
Video lesson
147
P2-Marketing Strategy and Internal Environment: Understanding Organisation Types and Core Competencies
Video lesson
148
P3-Managing Internal Risks and Resources in Marketing Strategy
Video lesson
149
Assignment Portfolio Building (Lesson 5 – 8)
PDF lesson
150
PPT-L5: Internal Environment
Text lesson
L5: Internal Environment 6/3/2026
151
P1-VID-Understanding the Internal Environment in Marketing Strategy
Video lesson
152
P1-PPT-Understanding the Internal Environment in Marketing Strategy
PDF lesson
153
P1-TB-Understanding the Internal Environment in Marketing Strategy
PDF lesson
154
P1-AUD-Understanding the Internal Environment in Marketing Strategy
Audio lesson
155
Q1-Understanding the Internal Environment in Marketing Strategy
10 questions
156
P2-VID-Marketing Strategy and Internal Environment: Understanding Organisation Types and Core Competencies
Video lesson
157
P2-Marketing Strategy - Preparing for the Expedition
PDF lesson
158
P2-TB-Marketing Strategy and Internal Environment: Understanding Organisation Types and Core Competencies
PDF lesson
159
P2-AUD-Marketing Strategy and Internal Environment: Understanding Organisation Types and Core Competencies
Audio lesson
160
Q2-Marketing Strategy and Internal Environment: Understanding Organisation Types and Core Competencies
10 questions
161
P3-VID-Managing Internal Risks and Resources in Marketing Strategy
Video lesson
162
P3-PPT-Managing Internal Risks and Resources in Marketing Strategy
PDF lesson
163
P3-TB-Managing Internal Risks and Resources in Marketing Strategy
PDF lesson
164
P3-AUD-Managing Internal Risks and Resources in Marketing Strategy
Audio lesson
165
Q3-Managing Internal Risks and Resources in Marketing Strategy
10 questions
166
P1-Understanding the Internal Environment in Marketing Strategy
Video lesson
167
P2-Marketing Strategy and Internal Environment: Understanding Organisation Types and Core Competencies
Video lesson
168
P3-Managing Internal Risks and Resources in Marketing Strategy
Video lesson
169
Assignment Portfolio Building (Lesson 5 – 8)
PDF lesson
170
PPT-L5: Internal Environment
Text lesson
L6:Understanding Customer Behaviour and Segmentation 20/3/26
171
P1-VID-Understanding Customer Behaviour and Segmentation in Marketing
Video lesson
172
P1-PPT-Understanding Customer Behaviour and Segmentation in Marketing.
PDF lesson
173
P1-TB-Understanding Customer Behaviour and Segmentation in Marketing
PDF lesson
174
P1-AUD-Understanding Customer Behaviour and Segmentation in Marketing
Audio lesson
175
Q1-Understanding Customer Behaviour and Segmentation in Marketing
10 questions
176
P2-VID-Understanding the Factors Influencing Buyer Behaviour
Video lesson
177
P2-PPT-Understanding the Factors Influencing Buyer Behaviour.
PDF lesson
178
P2-TB-Understanding the Factors Influencing Buyer Behaviour
PDF lesson
179
P2-AUD-Understanding the Factors Influencing Buyer Behaviour
Audio lesson
180
Q2-Understanding the Factors Influencing Buyer Behaviour
10 questions
181
P3-VID-Creating and Understanding Buyer Personas in Marketing
Video lesson
182
P3-PPT-Creating and Understanding Buyer Personas in Marketing.
PDF lesson
183
P3-TB-Creating and Understanding Buyer Personas in Marketing
PDF lesson
184
P3-AUD-Creating and Understanding Buyer Personas in Marketing
Audio lesson
185
Q3-Creating and Understanding Buyer Personas in Marketing
10 questions
186
Assignment Portfolio Building (Lesson 5 – 8)
PDF lesson
187
P1-Understanding Customer Behaviour and Segmentation in Marketing-Strategy
45 min
188
P2-Understanding the Factors Influencing Buyer Behaviour-Strategy
1h
189
P3-Creating and Understanding Buyer Personas in Marketing-Strategy
15 Min
190
PPT-L6: Understanding Customer Behaviour and Segmentation
1h
L6:Understanding Customer Behaviour and Segmentation 20/3/26
191
P1-VID-Understanding Customer Behaviour and Segmentation in Marketing
Video lesson
192
P1-PPT-Understanding Customer Behaviour and Segmentation in Marketing.
PDF lesson
193
P1-TB-Understanding Customer Behaviour and Segmentation in Marketing
PDF lesson
194
P1-AUD-Understanding Customer Behaviour and Segmentation in Marketing
Audio lesson
195
Q1-Understanding Customer Behaviour and Segmentation in Marketing
10 questions
196
P2-VID-Understanding the Factors Influencing Buyer Behaviour
Video lesson
197
P2-PPT-Understanding the Factors Influencing Buyer Behaviour.
PDF lesson
198
P2-TB-Understanding the Factors Influencing Buyer Behaviour
PDF lesson
199
P2-AUD-Understanding the Factors Influencing Buyer Behaviour
Audio lesson
200
Q2-Understanding the Factors Influencing Buyer Behaviour
10 questions
201
P3-VID-Creating and Understanding Buyer Personas in Marketing
Video lesson
202
P3-PPT-Creating and Understanding Buyer Personas in Marketing.
PDF lesson
203
P3-TB-Creating and Understanding Buyer Personas in Marketing
PDF lesson
204
P3-AUD-Creating and Understanding Buyer Personas in Marketing
Audio lesson
205
Q3-Creating and Understanding Buyer Personas in Marketing
10 questions
206
Assignment Portfolio Building (Lesson 5 – 8)
PDF lesson
207
P1-Understanding Customer Behaviour and Segmentation in Marketing-Strategy
45 min
208
P2-Understanding the Factors Influencing Buyer Behaviour-Strategy
1h
209
P3-Creating and Understanding Buyer Personas in Marketing-Strategy
15 Min
210
PPT-L6: Understanding Customer Behaviour and Segmentation
1h
L7:Understanding Different Types of Customers – B2B, B2C, and Adoption Behaviours 13/3/26
211
P1-PPT-Understanding Customer Types and Behaviour.
PDF lesson
212
P1-VID-Understanding Customer Types and Behaviour.
Video lesson
213
P1-TB-Understanding Customer Types and Behaviour
PDF lesson
214
P1-AUD-Understanding Customer Types and Behaviour
Audio lesson
215
Q1-Understanding Customer Types and Behaviour
10 questions
216
P2-PPT-Adoption Behaviour and Innovation in Marketing
PDF lesson
217
P2-VID-Adoption Behaviour and Innovation in Marketing
Video lesson
218
P2-TB-Adoption Behaviour and Innovation in Marketing
PDF lesson
219
P2-AUD-Adoption Behaviour and Innovation in Marketing
Audio lesson
220
Q2-Adoption Behaviour and Innovation in Marketing .
10 questions
221
P3-PPT-Brand Positioning, Relationships, and Customer Loyalty
PDF lesson
222
P3-VID-Brand Positioning, Relationships, and Customer Loyalty
Video lesson
223
P3-TB-Brand Positioning, Relationships, and Customer Loyalty
PDF lesson
224
P3-AUD-Brand Positioning, Relationships, and Customer Loyalty
Audio lesson
225
Q3-Brand Positioning, Relationships, and Customer Loyalty .
10 questions
226
P1-Understanding Customer Types and Behaviour.
30 Minutes
227
P2-Adoption Behaviour and Innovation in Marketing
1h
228
P3-Brand Positioning, Relationships, and Customer Loyalty
30 Minutes
229
PPT-L7:Understanding Different Types of Customers – B2B, B2C, and Adoption Behaviours
PDF lesson
L7:Understanding Different Types of Customers – B2B, B2C, and Adoption Behaviours 13/3/26
230
P1-PPT-Understanding Customer Types and Behaviour.
PDF lesson
231
P1-VID-Understanding Customer Types and Behaviour.
Video lesson
232
P1-TB-Understanding Customer Types and Behaviour
PDF lesson
233
P1-AUD-Understanding Customer Types and Behaviour
Audio lesson
234
Q1-Understanding Customer Types and Behaviour
10 questions
235
P2-PPT-Adoption Behaviour and Innovation in Marketing
PDF lesson
236
P2-VID-Adoption Behaviour and Innovation in Marketing
Video lesson
237
P2-TB-Adoption Behaviour and Innovation in Marketing
PDF lesson
238
P2-AUD-Adoption Behaviour and Innovation in Marketing
Audio lesson
239
Q2-Adoption Behaviour and Innovation in Marketing .
10 questions
240
P3-PPT-Brand Positioning, Relationships, and Customer Loyalty
PDF lesson
241
P3-VID-Brand Positioning, Relationships, and Customer Loyalty
Video lesson
242
P3-TB-Brand Positioning, Relationships, and Customer Loyalty
PDF lesson
243
P3-AUD-Brand Positioning, Relationships, and Customer Loyalty
Audio lesson
244
Q3-Brand Positioning, Relationships, and Customer Loyalty .
10 questions
245
P1-Understanding Customer Types and Behaviour.
30 Minutes
246
P2-Adoption Behaviour and Innovation in Marketing
1h
247
P3-Brand Positioning, Relationships, and Customer Loyalty
30 Minutes
248
PPT-L7:Understanding Different Types of Customers – B2B, B2C, and Adoption Behaviours
PDF lesson
L8: Marketing Research, Marketing Information System and Commercial Intelligence 27\3\26
249
P1-VID- Marketing Mission Control
Video lesson
250
P1-PPT- Marketing Mission Control-STRATEGY
PDF lesson
251
P1-TB- Marketing Mission Control
PDF lesson
252
P1-AUD- Marketing Mission Control
Audio lesson
253
Q1 :Marketing Mission Control
10 questions
254
P2-VID- Apprentice's Research Guide
Video lesson
255
P2-PPT- Apprentice's Research Guide - STRATEGY
PDF lesson
256
P2-TB- Apprentice's Research Guide
PDF lesson
257
P2-AUD- Apprentice's Research Guide
Audio lesson
258
Q2:Apprentice's Research Guide
10 questions
259
P3-VID- Turning Data into Action
Video lesson
260
P3-PPT- Turning Data into Action - STRATEGY
PDF lesson
261
P3-TB- Turning Data into Action
PDF lesson
262
P3-AUD- Turning Data into Action
Audio lesson
263
Q3: Turning Data into Action
10 questions
264
PPT - L8: Marketing Research, Marketing Information System and Commercial Intelligence
PDF lesson
265
Assignment.
PDF lesson
266
P1-Marketing Mission Control
Video lesson
267
P2-Apprentice's Research Guide
Video lesson
268
P3-Turning Data into Action
Video lesson
L8: Marketing Research, Marketing Information System and Commercial Intelligence
269
P1-VID- Marketing Mission Control
Video lesson
270
P1-PPT- Marketing Mission Control-STRATEGY
PDF lesson
271
P1-TB- Marketing Mission Control
PDF lesson
272
P1-AUD- Marketing Mission Control
Audio lesson
273
Q1 :Marketing Mission Control
10 questions
274
P2-VID- Apprentice's Research Guide
Video lesson
275
P2-PPT- Apprentice's Research Guide - STRATEGY
PDF lesson
276
P2-TB- Apprentice's Research Guide
PDF lesson
277
P2-AUD- Apprentice's Research Guide
Audio lesson
278
Q2:Apprentice's Research Guide
10 questions
279
P3-VID- Turning Data into Action
Video lesson
280
P3-PPT- Turning Data into Action - STRATEGY
PDF lesson
281
P3-TB- Turning Data into Action
PDF lesson
282
P3-AUD- Turning Data into Action
Audio lesson
283
Q3: Turning Data into Action
10 questions
284
PPT - L8: Marketing Research, Marketing Information System and Commercial Intelligence
PDF lesson
285
Assignment.
PDF lesson
L9:Sources of Primary Data in Marketing 10/4/26
286
P1-VID-Understanding Primary Data Sources and Surveys in Marketing
Video lesson
287
P1-PPT-Understanding Primary Data Sources and Surveys in Marketing
PDF lesson
288
P1-TB-Understanding Primary Data Sources and Surveys in Marketing
PDF lesson
289
P1-AUD-Understanding Primary Data Sources and Surveys in Marketing
Audio lesson
290
Q1-Understanding Primary Data Sources and Surveys in Marketing
10 questions
291
P2-VID-Primary Data Collection Methods: Interviews, Focus Groups, and Observation
Video lesson
292
P2-PPT-Primary Data Collection Methods: Interviews, Focus Groups, and Observation
PDF lesson
293
P2-TB-Primary Data Collection Methods: Interviews, Focus Groups, and Observation
PDF lesson
294
P2-AUD-Primary Data Collection Methods: Interviews, Focus Groups, and Observation
Audio lesson
295
Q2-Primary Data Collection Methods: Interviews, Focus Groups, and Observation
10 questions
296
P3-VID-Internal Risk Management
Video lesson
297
P3-PPT-Internal Risk Management
PDF lesson
298
P3-TB-Internal Risk Management
PDF lesson
299
P3-AUD-Internal Risk Management
Audio lesson
300
Q3-Internal Risk Management
10 questions
301
PPT -L9- Sources of Primary Data in Marketing
PDF lesson
302
VID - Assignment
Video lesson
303
Assignment APRIL
PDF lesson
304
VID 1-Understanding Primary Data Sources and Surveys in Marketing
Video lesson
305
VID 2-Primary Data Collection Methods: Interviews, Focus Groups, and Observation
Video lesson
306
VID 3-Internal Risk Management
Video lesson
CH10:Sources of Primary Data in Marketing
307
P1-VID-Understanding Primary Data Sources and Surveys in Marketing
Video lesson
308
P1-TB-Understanding Primary Data Sources and Surveys in Marketing
PDF lesson
309
P1-AUD-Understanding Primary Data Sources and Surveys in Marketing
Audio lesson
310
Q1-Understanding Primary Data Sources and Surveys in Marketing
10 questions
311
P2-VID-Primary Data Collection Methods: Interviews, Focus Groups, and Observation
Video lesson
312
P2-TB-Primary Data Collection Methods: Interviews, Focus Groups, and Observation
PDF lesson
313
P2-AUD-Primary Data Collection Methods: Interviews, Focus Groups, and Observation
Audio lesson
314
Q2-Primary Data Collection Methods: Interviews, Focus Groups, and Observation
10 questions
315
P3-VID-Internal Risk Management
Video lesson
316
P3-TB-Internal Risk Management
PDF lesson
317
P3-AUD-Internal Risk Management
Audio lesson
318
Q3-Internal Risk Management
10 questions
L10: Sources of Secondary Data in Marketing 17/4/26
319
P1-VID-Introduction & Internal Secondary Data
Video lesson
320
P1-PPT-Introduction & Internal Secondary Data
PDF lesson
321
P1-TB-Introduction & Internal Secondary Data
PDF lesson
322
P1-AUD-Introduction & Internal Secondary Data
Audio lesson
323
Q1-Introduction & Internal Secondary Data
10 questions
324
P2-VID-External Secondary Data Sources
Video lesson
325
P2-PPT- External Secondary Data Sources
PDF lesson
326
P2-TB- External Secondary Data Sources
PDF lesson
327
P2-AUD-External Secondary Data Sources
Audio lesson
328
Q2-External Secondary Data Sources
10 questions
329
P3-VID-Evaluation of Secondary Data
Video lesson
330
P3-PPT-Evaluation of Secondary Data
PDF lesson
331
P3-TB-Evaluation of Secondary Data
PDF lesson
332
P3-AUD-Evaluation of Secondary Data
Audio lesson
333
Q3-Evaluation of Secondary Data
10 questions
334
PPT-L10: Sources of Secondary Data in Marketing
PDF lesson
335
VID - Assignment
Video lesson
336
Assignment APRIL
PDF lesson
337
VID 1-Introduction & Internal Secondary Data
Video lesson
338
VID 2 - External Secondary Data Sources
Video lesson
339
VID 3-Evaluation of Secondary Data
Video lesson
CH 11: Sources of Secondary Data in Marketing
340
P1-VID-Introduction & Internal Secondary Data
Video lesson
341
P1-TB-Introduction & Internal Secondary Data
PDF lesson
342
P1-AUD-Introduction & Internal Secondary Data
Audio lesson
343
Q1-Introduction & Internal Secondary Data
10 questions
344
P2-VID-External Secondary Data Sources
Video lesson
345
P2-TB- External Secondary Data Sources
PDF lesson
346
P2-AUD-External Secondary Data Sources
Audio lesson
347
Q2-External Secondary Data Sources
10 questions
348
P3-VID-Evaluation of Secondary Data
Video lesson
349
P3-TB-Evaluation of Secondary Data
PDF lesson
350
P3-AUD-Evaluation of Secondary Data
Audio lesson
351
Q3-Evaluation of Secondary Data
10 questions
L 11: From Analysis to Action: Applying Environmental Insights to Marketing Strategy and Planning 24\4\26
352
P1-VID-Strategic Analysis and Insight Integration
Video lesson
353
P1-PPT-Strategic Analysis and Insight Integration
PDF lesson
354
P1-TB-Strategic Analysis and Insight Integration
PDF lesson
355
P1-AUD-Strategic Analysis and Insight Integration
Audio lesson
356
Q1-Strategic Analysis and Insight Integration
10 questions
357
P2-VID-From Insight to Marketing Strategy
Video lesson
358
P2-PPT-From Insight to Marketing Strategy
PDF lesson
359
P2-TB-From Insight to Marketing Strategy
PDF lesson
360
P2-AUD-From Insight to Marketing Strategy
Audio lesson
361
Q2-From Insight to Marketing Strategy
10 questions
362
P3-VID-Campaign Planning, Execution, and Strategic Agility
Video lesson
363
P3-PPT-Campaign Planning, Execution, and Strategic Agility
PDF lesson
364
P3-TB-Campaign Planning, Execution, and Strategic Agility
PDF lesson
365
P3-AUD-Campaign Planning, Execution, and Strategic Agility
Audio lesson
366
Q3-Campaign Planning, Execution, and Strategic Agility
10 questions
367
PPT- L11: From Analysis to Action: Applying Environmental Insights to Marketing Strategy and Planning
PDF lesson
368
Assignment APRIL
Video lesson
369
Assignment APRIL
PDF lesson
370
VID 1-Strategic Analysis and Insight Integration
Video lesson
371
VID 2-From Insight to Marketing Strategy
Video lesson
372
VID 3-Campaign Planning, Execution, and Strategic Agility
Video lesson
CH 12: From Analysis to Action: Applying Environmental Insights to Marketing Strategy and Planning
373
P1-VID-Strategic Analysis and Insight Integration
Video lesson
374
P1-TB-Strategic Analysis and Insight Integration
PDF lesson
375
P1-AUD-Strategic Analysis and Insight Integration
Audio lesson
376
Q1-Strategic Analysis and Insight Integration
10 questions
377
P2-VID-From Insight to Marketing Strategy
Video lesson
378
P2-TB-From Insight to Marketing Strategy
PDF lesson
379
P2-AUD-From Insight to Marketing Strategy
Audio lesson
380
Q2-From Insight to Marketing Strategy
10 questions
381
P3-VID-Campaign Planning, Execution, and Strategic Agility
Video lesson
382
P3-TB-Campaign Planning, Execution, and Strategic Agility
PDF lesson
383
P3-AUD-Campaign Planning, Execution, and Strategic Agility
Audio lesson
384
Q3-Campaign Planning, Execution, and Strategic Agility
10 questions
L12 : The Marketing Mix (7Ps) – A Holistic Strategy 1/5/26
385
P1-VID-The 7 Ps : your secret recipe
Video lesson
386
P1-PPT-The 7 Ps : your secret recipe
PDF lesson
387
P1-TB-The 7 Ps : your secret recipe
PDF lesson
388
P1-AUD-The 7 Ps : your secret recipe
Audio lesson
389
Q1 :The 7 Ps : your secret recipe
10 questions
390
P2-VID-Promotion & People
Video lesson
391
P2-PPT-Promotion & People
PDF lesson
392
P2-TB-Promotion & People
PDF lesson
393
Q2 : Promotion & People
10 questions
394
P2-AUD-Promotion & People
Audio lesson
395
P3-VID-Process & Physical Evidence
Video lesson
396
P3-PPT-Process & Physical Evidence
PDF lesson
397
P3-TB-Process & Physical Evidence
PDF lesson
398
P3-AUD-Process & Physical Evidence
Audio lesson
399
Q3 :Process & Physical Evidence
10 questions
400
P1-The 7 Ps : your secret recipe
20 Min
401
P2-Promotion & People
40 Min
402
P3-Process & Physical Evidence
46 Min
CH13 : The Marketing Mix (7Ps) – A Holistic Strategy
403
P1-VID-The 7 Ps : your secret recipe
Video lesson
404
P1-TB-The 7 Ps : your secret recipe
PDF lesson
405
P1-AUD-The 7 Ps : your secret recipe
Audio lesson
406
P2-VID-Promotion & People
Video lesson
407
Q1 :The 7 Ps : your secret recipe
10 questions
408
P2-TB-Promotion & People
PDF lesson
409
P3-VID-Process & Physical Evidence
Video lesson
410
P2-AUD-Promotion & People
Audio lesson
411
Q2 : Promotion & People
10 questions
412
P3-TB-Process & Physical Evidence
PDF lesson
413
P3-AUD-Process & Physical Evidence
Audio lesson
414
Q3 :Process & Physical Evidence
10 questions
L13: Product – Understanding What You Sell 8/5/26
415
P1-VID-Product Fundamentals (Classifications & Product Levels)
Video lesson
416
P1-PPT-Product Fundamentals (Classifications & Product Levels)
PDF lesson
417
P1-TB-Product Fundamentals (Classifications & Product Levels)
PDF lesson
418
P1-AUD-Product Fundamentals (Classifications & Product Levels)
Audio lesson
419
Q1-Product Fundamentals (Classifications & Product Levels)
10 questions
420
P2-VID-Product Life Cycle, Portfolio Management & Branding
Video lesson
421
P2-PPT-Product Life Cycle, Portfolio Management & Branding
PDF lesson
422
P2-TB-Product Life Cycle, Portfolio Management & Branding
PDF lesson
423
P2-AUD-Product Life Cycle, Portfolio Management & Branding
Audio lesson
424
Q2-Product Life Cycle, Portfolio Management & Branding
10 questions
425
P3-VID-Packaging, New Product Development & Brand Strategy
Video lesson
426
P3-PPT-Packaging, New Product Development & Brand Strategy
PDF lesson
427
P3-TB-Packaging, New Product Development & Brand Strategy
PDF lesson
428
P3-AUD-Packaging, New Product Development & Brand Strategy
Audio lesson
429
Q3-Packaging, New Product Development & Brand Strategy
10 questions
430
PPT-L13: Product – Understanding What You Sell
PDF lesson
431
VID1-Product Fundamentals (Classifications & Product Levels)
Video lesson
432
VID2-Product Life Cycle, Portfolio Management & Branding
Video lesson
433
VID3-Packaging, New Product Development & Brand Strategy
Video lesson
CH14: Product – Understanding What You Sell
434
P1-VID-Product Fundamentals (Classifications & Product Levels)
Video lesson
435
P1-TB-Product Fundamentals (Classifications & Product Levels)
PDF lesson
436
P1-AUD-Product Fundamentals (Classifications & Product Levels)
Audio lesson
437
Q1-Product Fundamentals (Classifications & Product Levels)
10 questions
438
P2-VID-Product Life Cycle, Portfolio Management & Branding
Video lesson
439
P2-TB-Product Life Cycle, Portfolio Management & Branding
PDF lesson
440
P2-AUD-Product Life Cycle, Portfolio Management & Branding
Audio lesson
441
Q2-Product Life Cycle, Portfolio Management & Branding
10 questions
442
P3-VID-Packaging, New Product Development & Brand Strategy
Video lesson
443
P3-TB-Packaging, New Product Development & Brand Strategy
PDF lesson
444
P3-AUD-Packaging, New Product Development & Brand Strategy
Audio lesson
445
Q3-Packaging, New Product Development & Brand Strategy
10 questions
L14: Price – Strategies, Psychology, and Tools in Marketing 15/5/2026
446
P1-VID-Pricing Foundations & Strategic Approaches
Video lesson
447
P1-PPT-Pricing Foundations & Strategic Approaches
PDF lesson
448
P1-TB-Pricing Foundations & Strategic Approaches
PDF lesson
449
P1-AUD-Pricing Foundations & Strategic Approaches
Audio lesson
450
Q1-Pricing Foundations & Strategic Approaches
10 questions
451
P2-VID-Pricing Psychology, Elasticity & Digital Tools
Video lesson
452
P2-PPT-Pricing Psychology, Elasticity & Digital Tools
PDF lesson
453
P2-TB-Pricing Psychology, Elasticity & Digital Tools
PDF lesson
454
P2-AUD-Pricing Psychology, Elasticity & Digital Tools
Audio lesson
455
Q2-Pricing Psychology, Elasticity & Digital Tools
10 questions
456
P3-VID-Pricing in Practice – Tesco Case Study
Video lesson
457
P3-PPT-Pricing in Practice – Tesco Case Study
PDF lesson
458
P3-TB-Pricing in Practice – Tesco Case Study
PDF lesson
459
P3-AUD-Pricing in Practice – Tesco Case Study
Audio lesson
460
Q3-Pricing in Practice – Tesco Case Study
10 questions
461
PPT-L14: Price – Strategies, Psychology, and Tools in Marketing
PDF lesson
462
VID1-Pricing Foundations & Strategic Approaches
Video lesson
463
VID 2-Pricing Psychology, Elasticity & Digital Tools
Video lesson
464
VID 3-Pricing in Practice – Tesco Case Study
Video lesson
Chapter 15: Price – Strategies, Psychology, and Tools in Marketing
465
P1-VID-Pricing Foundations & Strategic Approaches
Video lesson
466
P1-TB-Pricing Foundations & Strategic Approaches
PDF lesson
467
P1-AUD-Pricing Foundations & Strategic Approaches
Audio lesson
468
Q1-Pricing Foundations & Strategic Approaches
10 questions
469
P2-VID-Pricing Psychology, Elasticity & Digital Tools
Video lesson
470
P2-TB-Pricing Psychology, Elasticity & Digital Tools
PDF lesson
471
P2-AUD-Pricing Psychology, Elasticity & Digital Tools
Audio lesson
472
Q2-Pricing Psychology, Elasticity & Digital Tools
10 questions
473
P3-VID-Pricing in Practice – Tesco Case Study
Video lesson
474
P3-TB-Pricing in Practice – Tesco Case Study
PDF lesson
475
P3-AUD-Pricing in Practice – Tesco Case Study
Audio lesson
476
Q3-Pricing in Practice – Tesco Case Study
10 questions
L15:Promotion – How Businesses Attract Customers22/5/26
477
P1-VID- The Promotional Mix and Integrated Communications
Video lesson
478
P1-PPT-Promotion – Tools for Attracting Customers
PDF lesson
479
P1-TB-Promotion – Tools for Attracting Customers
PDF lesson
480
P1-AUD- The Promotional Mix and Integrated Communications
Audio lesson
481
Q1-Promotion – Tools for Attracting Customers
10 questions
482
P2 - VID - Digital Channels, Analytics and Promotional Ethics
Video lesson
483
P2-PPT-Digital Marketing, Social Media, and Legal Compliance
PDF lesson
484
P2-TB-Digital Channels, Analytics and Promotional Ethics
PDF lesson
485
P2-AUD-Digital Channels, Analytics and Promotional Ethics
Audio lesson
486
Q2-Digital Marketing, Social Media, and Legal Compliance
10 questions
487
P3 - VID - Brand Engagement, Campaign Planning and Evaluation
Video lesson
488
P3-PPT-Promotion, Branding & Customer Engagement
PDF lesson
489
P3 - TB -Brand Engagement, Campaign Planning and Evaluation
PDF lesson
490
P3-AUD- Brand Engagement, Campaign Planning and Evaluation
Audio lesson
491
Q3-Promotion, Branding & Customer Engagement
10 questions
492
PPT-L15:Promotion – How Businesses Attract Customers
PDF lesson
493
VID1-Promotion – Tools for Attracting Customers
Video lesson
494
VID2-Digital Marketing, Social Media, and Legal Compliance
Video lesson
495
VID 3-Promotion, Branding & Customer Engagement
Video lesson
CH16:Promotion – How Businesses Attract Customers
496
P1-VID- The Promotional Mix and Integrated Communications
Video lesson
497
P1-TB-Promotion – Tools for Attracting Customers
PDF lesson
498
P1-AUD- The Promotional Mix and Integrated Communications
Audio lesson
499
Q1-Promotion – Tools for Attracting Customers
10 questions
500
P2 - VID - Digital Channels, Analytics and Promotional Ethics
Video lesson
501
P2-TB-Digital Channels, Analytics and Promotional Ethics
PDF lesson
502
P2-AUD-Digital Channels, Analytics and Promotional Ethics
Audio lesson
503
Q2-Digital Marketing, Social Media, and Legal Compliance
10 questions
504
P3 - VID - Brand Engagement, Campaign Planning and Evaluation
Video lesson
505
P3 - TB -Brand Engagement, Campaign Planning and Evaluation
PDF lesson
506
P3-AUD- Brand Engagement, Campaign Planning and Evaluation
Audio lesson
507
Q3-Promotion, Branding & Customer Engagement
10 questions
L16 : Place – Whand ere How Customers Buy 29/5/26
508
P1-VID-Distribution Channels & The Role of Place in Marketing
Video lesson
509
P1-PPT-Distribution Channels & The Role of Place in Marketing
PDF lesson
510
P1-TB-Distribution Channels & The Role of Place in Marketing
PDF lesson
511
P1-AUD-Distribution Channels & The Role of Place in Marketing
Audio lesson
512
Q1-Distribution Channels & The Role of Place in Marketing
10 questions
513
P2-VID-Enabling Technologies in Distribution & Supply Chain Management
Video lesson
514
P2-PPT-Enabling Technologies in Distribution & Supply Chain Management
PDF lesson
515
P2-TB-Enabling Technologies in Distribution & Supply Chain Management
PDF lesson
516
P2-AUD-Enabling Technologies in Distribution & Supply Chain Management
Audio lesson
517
Q2-Enabling Technologies in Distribution & Supply Chain Management
10 questions
518
P3 - VID- Omnichannel Strategies, Technology, and Performance Optimisation
Video lesson
519
P3-PPT-Omnichannel Strategies, Technology, and Performance Optimisation
PDF lesson
520
P3-TB-Omnichannel Strategies, Technology, and Performance Optimisation
PDF lesson
521
P3-AUD-Omnichannel Strategies, Technology, and Performance Optimisation
Audio lesson
522
Q3-Omnichannel Strategies, Technology, and Performance Optimisation
10 questions
523
PPT-L16 : Place – Where and How Customers Buy
PDF lesson
524
VID 1-Distribution Channels & The Role of Place in Marketing
Video lesson
525
VID 2 -Enabling Technologies in Distribution & Supply Chain Management
Video lesson
526
VID 3-Omnichannel Strategies, Technology, and Performance Optimisation
Video lesson
CH17 : Place – Where and How Customers Buy
527
P1-VID-Distribution Channels & The Role of Place in Marketing
Video lesson
528
P1-TB-Distribution Channels & The Role of Place in Marketing
PDF lesson
529
P1-AUD-Distribution Channels & The Role of Place in Marketing
Audio lesson
530
Q1-Distribution Channels & The Role of Place in Marketing
10 questions
531
P2-VID-Enabling Technologies in Distribution & Supply Chain Management
Video lesson
532
P2-TB-Enabling Technologies in Distribution & Supply Chain Management
PDF lesson
533
P2-AUD-Enabling Technologies in Distribution & Supply Chain Management
Audio lesson
534
Q2-Enabling Technologies in Distribution & Supply Chain Management
10 questions
535
P3 - VID- Omnichannel Strategies, Technology, and Performance Optimisation
Video lesson
536
P3-TB-Omnichannel Strategies, Technology, and Performance Optimisation
PDF lesson
537
P3-AUD-Omnichannel Strategies, Technology, and Performance Optimisation
Audio lesson
538
Q3-Omnichannel Strategies, Technology, and Performance Optimisation
10 questions
L17: Becoming a Marketing Executive – Project Management
539
P1-VID-From Idea to Plan: Building and Managing a Marketing Campaign
Video lesson
540
P1-TB-From Idea to Plan: Building and Managing a Marketing Campaign
PDF lesson
541
P1-AUD-From Idea to Plan: Building and Managing a Marketing Campaign
Audio lesson
542
Q1-From Idea to Plan: Building and Managing a Marketing Campaign
10 questions
543
P2-VID-Working Smarter: Stakeholders, Time & Organisation Skills
Video lesson
544
P2-TB-Working Smarter: Stakeholders, Time & Organisation Skills
PDF lesson
545
P2-AUD-Working Smarter: Stakeholders, Time & Organisation Skills
Audio lesson
546
Q2-Working Smarter: Stakeholders, Time & Organisation Skills
10 questions
547
P3-VID-Measuring Success & Professional Development Tools
Video lesson
548
P3-TB-Measuring Success & Professional Development Tools
PDF lesson
549
P3-AUD-Measuring Success & Professional Development Tools
Audio lesson
550
Q3-Measuring Success & Professional Development Tools
10 questions
Chapter 18: Becoming a Marketing Executive – Project Management
551
P1-VID-From Idea to Plan: Building and Managing a Marketing Campaign
Video lesson
552
P1-TB-From Idea to Plan: Building and Managing a Marketing Campaign
PDF lesson
553
P1-AUD-From Idea to Plan: Building and Managing a Marketing Campaign
Audio lesson
554
Q1-From Idea to Plan: Building and Managing a Marketing Campaign
10 questions
555
P2-VID-Working Smarter: Stakeholders, Time & Organisation Skills
Video lesson
556
P2-TB-Working Smarter: Stakeholders, Time & Organisation Skills
PDF lesson
557
P2-AUD-Working Smarter: Stakeholders, Time & Organisation Skills
Audio lesson
558
Q2-Working Smarter: Stakeholders, Time & Organisation Skills
10 questions
559
P3-VID-Measuring Success & Professional Development Tools
Video lesson
560
P3-TB-Measuring Success & Professional Development Tools
PDF lesson
561
P3-AUD-Measuring Success & Professional Development Tools
Audio lesson
562
Q3-Measuring Success & Professional Development Tools
10 questions
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