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Chartered Institute of Marketing Certificates and Diplomas, Kent Academy of Marketing & Sales

CIM - Marketing Impact Award (Bootcamp)

Instructors
Dr. Ahmed Tantawy Dr. Ahmed Tantawy
27 Students enrolled
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Course details
Duration : 40 Hours
Lectures : 51
Quizzes : 47
Level : Beginner
6 Months
Description
Curriculum
1. Understand the purpose and contribution of marketing to the organisation
Understand the factors and trends in the marketing environment and how they impact on marketing decision-making
Recognise what influences buyer behaviour in various contexts
Understand how to develop an effective marketing plan.
Understand how to effectively manage the implementation of and control the marketing plan
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