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Chartered Institute of Marketing Certificates and Diplomas, Kent Academy of Marketing & Sales

CIM - Marketing Impact Award (Bootcamp)

Instructors
Dr. Ahmed Tantawy Dr. Ahmed Tantawy
27 Students enrolled
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Course details
Duration : 40 Hours
Lectures : 102
Quizzes : 94
6 Months
Description
Curriculum
1. Understand the purpose and contribution of marketing to the organisation
1. Understand the purpose and contribution of marketing to the organisation
Understand the factors and trends in the marketing environment and how they impact on marketing decision-making
Understand the factors and trends in the marketing environment and how they impact on marketing decision-making
Recognise what influences buyer behaviour in various contexts
Recognise what influences buyer behaviour in various contexts
Understand how to develop an effective marketing plan.
Understand how to develop an effective marketing plan.
Understand how to effectively manage the implementation of and control the marketing plan
Understand how to effectively manage the implementation of and control the marketing plan
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