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July 2025- Level 6 Marketing Manager, Level 6 Marketing Manager - May 25

Commercial Intelligence - Marketing Manager

Instructor
Prof. Charl Sevel
55 Students enrolled
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Course details
Lectures : 240
Quizzes : 102
Description
Curriculum
L1:What is Commercial Intelligence?
L1:What is Commercial Intelligence? 10/10/25
L2 - Measuring Marketing Performance 17/10/25
L2 - Measuring Marketing Performance
L3 - Measuring Marketing Perform 24/10/2025ance Part 2
L3 - Measuring Marketing Performance Part 2
L4 - Uncovering Insights : Using Metrics to Explain Marketing Performance
L4 - Uncovering Insights : Using Metrics to Explain Marketing Performance 31/10/2025
L5 - Using Metrics to Explain Marketing Performance 2
L5 - Using Metrics to Explain Marketing Performance 2 07/11/2025
L6 - Interpreting Data to Uncover Customer Behaviour Across Segments Part1
L6 - Interpreting Data to Uncover Customer Behaviour Across Segments Part1 14/11/2025
L7:Interpreting Data to Uncover Customer Behaviour Across Segments Part 2
L7:Interpreting Data to Uncover Customer Behaviour Across Segments Part 2 21/11/2025
L8:Managing Marketing Resources Through Data & Insights28/11/2025
L9:Interpreting Data to Uncover Customer Behaviour Across Segments Part3
L8:Managing Marketing Resources Through Data & Insights
L9:Assess the Management of Resources Reqcired to Deliver Marketing Objectives5/12/2025
L10:Budgets Based on Financial Metrics (Foundations) 12/12/2025
L9:Assess the Management of Resources ReqLired to Deliver Marketing Objectives
L10:Budgets Based on Financial Metrics (Foundations)
L11:Budgeting Methods in Marketing Strategy 19/12/2025
L11:Budgeting Methods in Marketing Strategy​
L12:Forecasting marketing spend and performance to support budget decisions 9/1/2026
L12:Forecasting marketing spend and performance to support budget decisions
L13:Forecast Spend Using Predictive Modelling 16/1/2026
L13:Forecast Spend Using Predictive Modelling
L14:Forecast Spend Using Predictive Modelling 30/1/2026
L15:Prioritise Marketing Expenditure To Deliver Marketing Objects 30/1/2026
L14:Prioritise Marketing Expenditure To Deliver Marketing Objects
L15:Forecast Spend Using Predictive Modelling​
L16:Forecast Spend Using Predictive Modelling 6/2/2026​
L16:Sales Data and Marketing Data
L17:Sales Data and Marketing Data 13/2/2026
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