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Description
Curriculum
Reviews
Grade
July 2025- Level 4 Marketing Executive
Dr.Samar– Marketing Impact and Planning Integrated Campaigns
Instructor
Dr Samar Abdalla
29
Students
enrolled
5
1 review
Course details
Lectures
:
408
Quizzes
:
146
Description
Curriculum
Introduction
1
P1-Safegarding 11/7/2025
15 mins
2
P2-KSBs 11/7/2025
13 mins
3
P3-Examples 11/7/2025
15 mins
4
P1-Introduction.
Text lesson
Introduction
5
P1-Safegarding 11/7/2025
15 mins
6
P2-KSBs 11/7/2025
13 mins
7
P3-Examples 11/7/2025
15 mins
8
P1-Introduction.
Text lesson
L1: Marketing Definitions 25/7/2025
9
P1-Marketing Definitions 25/7/2025
20 mins
10
P1-Textbook-Marketing Definitions
Text lesson
11
P1-Marketing Definitions
PDF lesson
12
Q1-Marketing Definitions
15 questions
13
P2-Marketing Concepts in Practice 25/7/2025
20 mins
14
P2-Textbook-Marketing Concepts in Practice
Text lesson
15
P2-Marketing Concepts in Practice
PDF lesson
16
Q2-Marketing Concepts in Practice
10 questions
17
P3-Marketing as a Catalyst for Change 25/7/2025
35 mins
18
P3-Textbook-Marketing as a Source of Value
Text lesson
19
P3-Marketing as a Catalyst for Change
PDF lesson
20
Q3-Marketing as a Source of Value
15 questions
21
PPT - Lecture 1
Text lesson
22
KSBs
Text lesson
23
Quiz - Lecture 1
Sorry, this lesson is currently locked. You need to complete "PPT - Lecture 1" before accessing it.
20 questions
L1: Marketing Definitions 25/7/2026
24
P1-Marketing Definitions 25/7/2025
20 mins
25
P1-Textbook-Marketing Definitions
Text lesson
26
P1-Marketing Definitions
PDF lesson
27
Q1-Marketing Definitions
15 questions
28
P2-Marketing Concepts in Practice 25/7/2025
20 mins
29
P2-Textbook-Marketing Concepts in Practice
Text lesson
30
P2-Marketing Concepts in Practice
PDF lesson
31
Q2-Marketing Concepts in Practice
10 questions
32
P3-Marketing as a Catalyst for Change 25/7/2025
35 mins
33
P3-Textbook-Marketing as a Source of Value
Text lesson
34
P3-Marketing as a Catalyst for Change
PDF lesson
35
Q3-Marketing as a Source of Value
15 questions
36
PPT - Lecture 1
Text lesson
37
KSBs
Text lesson
38
Quiz - Lecture 1
Sorry, this lesson is currently locked. You need to complete "L1: Marketing Definitions 25/7/2025" before accessing it.
20 questions
L2: Marketing StrategPlanning y And 1/8/2025
39
P1-Introduction 1/8/2025
20 mins
40
P1-Introduction
PDF lesson
41
P1-Textbook-Introduction
PDF lesson
42
P2-SOSTAC Framework – Overview (Developed by PR Smith) 1/8/2025
40 mins
43
P2-SOSTAC Framework – Overview (Developed by PR Smith)
PDF lesson
44
P2-Texbook-SOSTAC Framework – Overview (Developed by PR Smith)
PDF lesson
45
Q2-SOSTAC Framework – Overview (Developed by PR Smith)
10 questions
46
P3-WILSON & GILLIGAN - PHASES 1/8/2025
10 mins
47
P3-WILSON & GILLIGAN - PHASES
PDF lesson
48
P3-Textbook-WILSON & GILLIGAN - PHASES
PDF lesson
49
Q3-WILSON & GILLIGAN - PHASES
10 questions
50
P4-BUILDING YOUR MARKETING PLAN – STEP BY STEP 1/8/2025
20 mins
51
P4-BUILDING YOUR MARKETING PLAN – STEP BY STEP
PDF lesson
52
P4-Textbook-BUILDING YOUR MARKETING PLAN – STEP BY STEP
PDF lesson
53
Q4-BUILDING YOUR MARKETING PLAN – STEP BY STEP
10 questions
54
PPT-Lecture 2
Text lesson
55
Quiz Lecture 2
20 questions
56
Case Study
Text lesson
57
Case Study-Reading
PDF lesson
Kindly find the attached document
L2: Marketing Strategy And Planning 1/8/2026
58
P1-Introduction 1/8/2025
20 mins
59
P1-Introduction
PDF lesson
60
P1-Textbook-Introduction
PDF lesson
61
P2-SOSTAC Framework – Overview (Developed by PR Smith) 1/8/2025
40 mins
62
P2-SOSTAC Framework – Overview (Developed by PR Smith)
PDF lesson
63
P2-Texbook-SOSTAC Framework – Overview (Developed by PR Smith)
PDF lesson
64
Q2-SOSTAC Framework – Overview (Developed by PR Smith)
10 questions
65
P3-WILSON & GILLIGAN - PHASES 1/8/2025
10 mins
66
P3-WILSON & GILLIGAN - PHASES
PDF lesson
67
P3-Textbook-WILSON & GILLIGAN - PHASES
PDF lesson
68
Q3-WILSON & GILLIGAN - PHASES
10 questions
69
P4-BUILDING YOUR MARKETING PLAN – STEP BY STEP 1/8/2025
20 mins
70
P4-BUILDING YOUR MARKETING PLAN – STEP BY STEP
PDF lesson
71
P4-Textbook-BUILDING YOUR MARKETING PLAN – STEP BY STEP
PDF lesson
72
Q4-BUILDING YOUR MARKETING PLAN – STEP BY STEP
10 questions
73
PPT-Lecture 2
Text lesson
74
Quiz Lecture 2
20 questions
75
Case Study
Text lesson
76
Case Study-Reading
PDF lesson
Kindly find the attached document
L3- Structured Marketing Plan
77
P1-Aims and Goals 8/8/2025
25 mins
78
P1-Aims and Goals
PDF lesson
79
Q1-Aims and Goals
9 questions
80
P2- Competitor Analysis 8/8/2025
30 mins
81
P2-Competitor Analysis
PDF lesson
82
Q2-Competitor Analysis
8 questions
83
P3-SWOT Analysis 8/8/2025
20 mins
84
P3-Competitor Analysis
PDF lesson
85
Q3-Competitor Analysis
8 questions
86
PPT-Lecture3
Text lesson
L3- Structured Marketing Plan 8/8/2025
87
P1-Aims and Goals 8/8/2025
25 mins
88
P1-Aims and Goals
PDF lesson
89
Q1-Aims and Goals
9 questions
90
P2- Competitor Analysis 8/8/2025
30 mins
91
P2-Competitor Analysis
PDF lesson
92
Q2-Competitor Analysis
8 questions
93
P3-SWOT Analysis 8/8/2025
20 mins
94
P3-Competitor Analysis
PDF lesson
95
Q3-Competitor Analysis
8 questions
96
PPT-Lecture3
Text lesson
L4-Creating a Structured Marketing Plan
97
P1-Messaging (CTA- Calls to Action & Content Ideas) 15/8/2025
25 mins
98
P1-Messaging (CTA- Calls to Action & Content Ideas)
PDF lesson
99
P1-Textbook-Messaging (CTA- Calls to Action & Content Ideas)
PDF lesson
100
Q1-Messaging (CTA- Calls to Action & Content Ideas)
11 questions
101
P2- Collaboration (Internal Departments & Stakeholders) 15/8/2025
20 mins
102
P2-Collaboration (Internal Departments & Stakeholders)
PDF lesson
103
P2-Textbook-Collaboration (Internal Departments & Stakeholders)
PDF lesson
104
Q2-Collaboration (Internal Departments & Stakeholders)
10 questions
105
P3-Responsibilities and Timescales (Implementation Plan) 15/8/2025
15 mins
106
P3-Responsibilities and Timescales (Implementation Plan)
PDF lesson
107
P3-Textbook-Responsibilities and Timescales (Implementation Plan)
PDF lesson
108
Q3-Responsibilities and Timescales (Implementation Plan)
10 questions
109
PPT-Lecture 4
Text lesson
110
Q4-Lecture 4
10 questions
L4-Creating a Structured Marketing Plan 15/8/2025
111
P1-Messaging (CTA- Calls to Action & Content Ideas) 15/8/2025
25 mins
112
P1-Messaging (CTA- Calls to Action & Content Ideas)
PDF lesson
113
P1-Textbook-Messaging (CTA- Calls to Action & Content Ideas)
PDF lesson
114
Q1-Messaging (CTA- Calls to Action & Content Ideas)
11 questions
115
P2- Collaboration (Internal Departments & Stakeholders) 15/8/2025
20 mins
116
P2-Collaboration (Internal Departments & Stakeholders)
PDF lesson
117
P2-Textbook-Collaboration (Internal Departments & Stakeholders)
PDF lesson
118
Q2-Collaboration (Internal Departments & Stakeholders)
10 questions
119
P3-Responsibilities and Timescales (Implementation Plan) 15/8/2025
15 mins
120
P3-Responsibilities and Timescales (Implementation Plan)
PDF lesson
121
P3-Textbook-Responsibilities and Timescales (Implementation Plan)
PDF lesson
122
Q3-Responsibilities and Timescales (Implementation Plan)
10 questions
123
PPT-Lecture 4
Text lesson
124
Q4-Lecture 4
10 questions
L5:The External And Micro Marketing
125
PPT-Lecture 5
Text lesson
126
P1-Macro vs Micro Environments 22-8-2025
30 mins
127
P1-Macro vs Micro Environments
Text lesson
128
P1-Textbook-Understanding Suppliers & Partners
Text lesson
129
Q1-Macro vs Micro Environments
10 questions
130
P2-Porter’s Five Forces 22-8-2025
18 min
131
P2-Porter’s Five Forces
Text lesson
132
P2-Textbook-Porter’s Five Forces
Text lesson
133
Q2-Porter’s Five Forces
10 questions
134
P3-Understanding Suppliers & Partners 22-8-2025
18 min
135
P3-Understanding Suppliers & Partners
Text lesson
136
P3-Textbook-Understanding Suppliers & Partners
Text lesson
137
Q3-Understanding Suppliers & Partners
10 questions
138
Q4-Lecture5
20 questions
L5:The External And Micro Marketing 22-8-2025
139
PPT-Lecture 5
Text lesson
140
P1-Macro vs Micro Environments 22-8-2025
30 mins
141
P1-Macro vs Micro Environments
Text lesson
142
P1-Textbook-Understanding Suppliers & Partners
Text lesson
143
Q1-Macro vs Micro Environments
10 questions
144
P2-Porter’s Five Forces 22-8-2025
18 min
145
P2-Porter’s Five Forces
Text lesson
146
P2-Textbook-Porter’s Five Forces
Text lesson
147
Q2-Porter’s Five Forces
10 questions
148
P3-Understanding Suppliers & Partners 22-8-2025
18 min
149
P3-Understanding Suppliers & Partners
Text lesson
150
P3-Textbook-Understanding Suppliers & Partners
Text lesson
151
Q3-Understanding Suppliers & Partners
10 questions
152
Q4-Lecture5
20 questions
L6:Internal Environment- Part1 29-8-2025
153
P1-Introduction 29-8-2025
20 mins
154
P1-Introduction
Text lesson
155
P1-Textbook-Introduction
Text lesson
156
Q1-Introduction
10 questions
157
P2-Company Culture & Marketing 29-8-2025
Video lesson
158
P2-Company Culture & Marketing
Text lesson
159
P2-Textbook-Company Culture & Marketing
Text lesson
160
Q2-Company Culture & Marketing
10 questions
161
P3-Organisation Type & Marketing Strategy 29-8-2025
10 mins
162
P3-Organisation Type & Marketing Strategy
Text lesson
163
P3-Textbook-Organisation Type & Marketing Strategy
Text lesson
164
Q3-Organisation Type & Marketing Strategy
10 questions
165
Q4-Lecture 6 -part 1
20 questions
166
PPT-Lecture 6 part 1
Text lesson
167
Case Study
Text lesson
L6:Internal Environment- Part1
168
P1-Introduction 29-8-2025
20 mins
169
P1-Introduction
Text lesson
170
P1-Textbook-Introduction
Text lesson
171
Q1-Introduction
10 questions
172
P2-Company Culture & Marketing 29-8-2025
Video lesson
173
P2-Company Culture & Marketing
Text lesson
174
P2-Textbook-Company Culture & Marketing
Text lesson
175
Q2-Company Culture & Marketing
10 questions
176
P3-Organisation Type & Marketing Strategy 29-8-2025
10 mins
177
P3-Organisation Type & Marketing Strategy
Text lesson
178
P3-Textbook-Organisation Type & Marketing Strategy
Text lesson
179
Q3-Organisation Type & Marketing Strategy
10 questions
180
Q4-Lecture 6 -part 1
20 questions
181
PPT-Lecture 6 part 1
Text lesson
182
Case Study
Text lesson
L7:Internal Environment Part 2 5/9/2025
183
P1-Internal Resources & VRIO 5/9/2025
30 min
184
P1-Internal Resources & VRIO
Text lesson
185
P1-Internal Resources & VRIO
PDF lesson
186
Q1-Internal Resources & VRIO.
10 questions
187
P2-Aligning Capabilities & Strategy 5/9/2025
15 mins
188
P2-Aligning Capabilities & Strategy.
Text lesson
189
P2-Aligning Capabilities & Strategy.
PDF lesson
190
Q2-Aligning Capabilities & Strategy.
10 questions
191
P3-Corporate Goals & Marketing 5/9/2025
5 mins
192
P3-Corporate Goals & Marketing
Text lesson
193
P3-Corporate Goals & Marketing
PDF lesson
194
Q3-Corporate Goals & Marketing
10 questions
195
P4-Managing Marketing Risk 5/9/2025
15 mins
196
P4-Managing Marketing Risk
Text lesson
197
P4-Managing Marketing Risk
PDF lesson
198
Q4-Managing Marketing Risk
10 questions
199
Q4-Lecture 7-Part2
20 questions
200
PPT-Lecture 7-Part2
Text lesson
L7:Internal Environment Part 2
201
P1-Internal Resources & VRIO 5/9/2025
30 min
202
P1-Internal Resources & VRIO
Text lesson
203
P1-Internal Resources & VRIO
PDF lesson
204
Q1-Internal Resources & VRIO.
10 questions
205
P2-Aligning Capabilities & Strategy 5/9/2025
15 mins
206
P2-Aligning Capabilities & Strategy.
Text lesson
207
P2-Aligning Capabilities & Strategy.
PDF lesson
208
Q2-Aligning Capabilities & Strategy.
10 questions
209
P3-Corporate Goals & Marketing 5/9/2025
5 mins
210
P3-Corporate Goals & Marketing
Text lesson
211
P3-Corporate Goals & Marketing
PDF lesson
212
Q3-Corporate Goals & Marketing
10 questions
213
P4-Managing Marketing Risk 5/9/2025
15 mins
214
P4-Managing Marketing Risk
Text lesson
215
P4-Managing Marketing Risk
PDF lesson
216
Q4-Managing Marketing Risk
10 questions
217
Q4-Lecture 7-Part2
20 questions
218
PPT-Lecture 7-Part2
Text lesson
L8:Understanding Customer Behaviour and Segmentation 12/9/2025
219
P1-Introduction 12/9/2025
35 mins
220
P1-Introduction.
Text lesson
221
P1-Textbook-Introduction.
Text lesson
222
Q1-Introduction.
10 questions
223
P2-Factors Influencing Buyer Behaviour 12/9/2025
35 mins
224
P2-Factors Influencing Buyer Behaviour.
Text lesson
225
P2-Textbook-Factors Influencing Buyer Behaviour.
Text lesson
226
Q2-Factors Influencing Buyer Behaviour.
10 questions
227
P3-Textbook-The Consumer Decision Making Process 12/9/2025
10 mins
228
P3-The Consumer Decision Making Process.
Text lesson
229
P3-Textbook-The Consumer Decision Making Process.
Text lesson
230
Q3-The Consumer Decision Making Process.
10 questions
231
Q4-Lecture8.
20 questions
L8:Understanding Customer Behaviour and Segmentation
232
P1-Introduction 12/9/2025
35 mins
233
P1-Introduction.
Text lesson
234
P1-Textbook-Introduction.
Text lesson
235
Q1-Introduction.
10 questions
236
P2-Factors Influencing Buyer Behaviour 12/9/2025
35 mins
237
P2-Factors Influencing Buyer Behaviour.
Text lesson
238
P2-Textbook-Factors Influencing Buyer Behaviour.
Text lesson
239
Q2-Factors Influencing Buyer Behaviour.
10 questions
240
P3-Textbook-The Consumer Decision Making Process 12/9/2025
10 mins
241
P3-The Consumer Decision Making Process.
Text lesson
242
P3-Textbook-The Consumer Decision Making Process.
Text lesson
243
Q3-The Consumer Decision Making Process.
10 questions
244
Q4-Lecture8.
20 questions
L9:Understanding Different Types of Customers – B2B, B2C, and Adoption Behaviours 19/9/2025
245
P1-Introduction19/9/2025
6 mins
246
P1-Introduction.
Text lesson
247
P1-Textbook-Introduction.
Text lesson
248
Q1-Introduction.
Sorry, this lesson is currently locked. You need to complete "P1-Textbook-Introduction." before accessing it.
10 questions
249
P2-Adoption of Innovation 19/9/2025
29mins
250
P2-Adoption of Innovation.
Text lesson
251
P2-Textbook-Adoption of Innovation.
Text lesson
252
Q2-Adoption of Innovation.
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-Adoption of Innovation." before accessing it.
10 questions
253
P3-Brand Positioning and its Influence on Buyer Decisions 19/9/2025
25 mins
254
P3-Brand Positioning and its Influence on Buyer Decisions.
Text lesson
255
P3-Textbook-Brand Positioning and its Influence on Buyer Decisions.
Text lesson
256
Q3-Brand Positioning and its Influence on Buyer Decisions.
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Brand Positioning and its Influence on Buyer Decisions." before accessing it.
10 questions
257
P4-Relationship Marketing and Customer Loyalty 19/9/2025
15mins
258
P4-Relationship Marketing and Customer Loyalty.
Text lesson
259
P4-Textbook-Relationship Marketing and Customer Loyalty.
Text lesson
260
Q4-Relationship Marketing and Customer Loyalty.
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Relationship Marketing and Customer Loyalty." before accessing it.
10 questions
261
Q4-Lecture9.
20 questions
L9:Understanding Different Types of Customers – B2B, B2C, and Adoption Behaviours
262
P1-Introduction19/9/2025
6 mins
263
P1-Introduction.
Text lesson
264
P1-Textbook-Introduction.
Text lesson
265
Q1-Introduction.
Sorry, this lesson is currently locked. You need to complete "L9:Understanding Different Types of Customers – B2B, B2C, and Adoption Behaviours 19/9/2025" before accessing it.
10 questions
266
P2-Adoption of Innovation 19/9/2025
29mins
267
P2-Adoption of Innovation.
Text lesson
268
P2-Textbook-Adoption of Innovation.
Text lesson
269
Q2-Adoption of Innovation.
Sorry, this lesson is currently locked. You need to complete "L9:Understanding Different Types of Customers – B2B, B2C, and Adoption Behaviours 19/9/2025" before accessing it.
10 questions
270
P3-Brand Positioning and its Influence on Buyer Decisions 19/9/2025
25 mins
271
P3-Brand Positioning and its Influence on Buyer Decisions.
Text lesson
272
P3-Textbook-Brand Positioning and its Influence on Buyer Decisions.
Text lesson
273
Q3-Brand Positioning and its Influence on Buyer Decisions.
Sorry, this lesson is currently locked. You need to complete "L9:Understanding Different Types of Customers – B2B, B2C, and Adoption Behaviours 19/9/2025" before accessing it.
10 questions
274
P4-Relationship Marketing and Customer Loyalty 19/9/2025
15mins
275
P4-Relationship Marketing and Customer Loyalty.
Text lesson
276
P4-Textbook-Relationship Marketing and Customer Loyalty.
Text lesson
277
Q4-Relationship Marketing and Customer Loyalty.
Sorry, this lesson is currently locked. You need to complete "L9:Understanding Different Types of Customers – B2B, B2C, and Adoption Behaviours 19/9/2025" before accessing it.
10 questions
278
Q4-Lecture9.
20 questions
L10:Marketing Research, MIS, and Commercial Intelligence
279
P1-The Marketing Information System (MIS) 3/10/2025
30 mins
280
P1-The Marketing Information System (MIS).
Text lesson
281
P1-Textbook-The Marketing Information System (MIS).
Text lesson
282
Q1-The Marketing Information System (MIS).
10 questions
283
P2-The Marketing Research Process 3/10/2025
10 mins
284
P2-The Marketing Research Process.
Text lesson
285
P2-Textbook-The Marketing Research Process.
Text lesson
286
Q2-The Marketing Research Process.
10 questions
287
P3-Turning Data into Insight: From Information to Action 3/10/2025.
25 mins
288
P3-Turning Data into Insight.
Text lesson
289
P3-textbook-Turning Data into Insight: From Information to Action.
Text lesson
290
Q3-Turning Data into Insight.
10 questions
291
P4- Evaluating Campaign Performance3/10/2025.
5 mins
292
P4- Evaluating Campaign Performance.
Text lesson
293
P4- Textbook-Evaluating Campaign Performance.
Text lesson
294
Q4- Evaluating Campaign Performance.
10 questions
295
Q5-lecture9.
20 questions
L10:Marketing Research, MIS, and Commercial Intelligence 3/10/2025
296
P1-The Marketing Information System (MIS) 3/10/2025
30 mins
297
P1-The Marketing Information System (MIS).
Text lesson
298
P1-Textbook-The Marketing Information System (MIS).
Text lesson
299
Q1-The Marketing Information System (MIS).
10 questions
300
P2-The Marketing Research Process 3/10/2025
10 mins
301
P2-The Marketing Research Process.
Text lesson
302
P2-Textbook-The Marketing Research Process.
Text lesson
303
Q2-The Marketing Research Process.
10 questions
304
P3-Turning Data into Insight: From Information to Action 3/10/2025.
25 mins
305
P3-Turning Data into Insight.
Text lesson
306
P3-textbook-Turning Data into Insight: From Information to Action.
Text lesson
307
Q3-Turning Data into Insight.
10 questions
308
P4- Evaluating Campaign Performance3/10/2025.
5 mins
309
P4- Evaluating Campaign Performance.
Text lesson
310
P4- Textbook-Evaluating Campaign Performance.
Text lesson
311
Q4- Evaluating Campaign Performance.
10 questions
312
Q5-lecture9.
20 questions
L11:Sources of Primary Data in Marketing.
313
P1-Introduction: Why Primary Data? 10/10/2025
12 mins
314
P1-Introduction: Why Primary Data?
Text lesson
315
P1-Textbook-Introduction: Why Primary Data?
Text lesson
316
Q1-Introduction: Why Primary Data?
10 questions
317
P2-Observation and Ethnography (Qualitative/Quantitative) 10/10/2025
20 mins
318
P2-Observation and Ethnography (Qualitative/Quantitative)
Text lesson
319
P2-Textbook-Observation and Ethnography (Qualitative/Quantitative)
Text lesson
320
Q2-Observation and Ethnography (Qualitative/Quantitative)
10 questions
321
P3-Ensuring Quality and Ethical Primary Research 10/10/2025
25 mins
322
P3-Ensuring Quality and Ethical Primary Research.
Text lesson
323
P3-Textbook-Ensuring Quality and Ethical Primary Research.
Text lesson
324
Q3-Ensuring Quality and Ethical Primary Research.
10 questions
325
Q4-Lecture11.
20 questions
L11:Sources of Primary Data in Marketing. 10/10/2025
326
P1-Introduction: Why Primary Data? 10/10/2025
12 mins
327
P1-Introduction: Why Primary Data?
Text lesson
328
P1-Textbook-Introduction: Why Primary Data?
Text lesson
329
Q1-Introduction: Why Primary Data?
10 questions
330
P2-Observation and Ethnography (Qualitative/Quantitative) 10/10/2025
20 mins
331
P2-Observation and Ethnography (Qualitative/Quantitative)
Text lesson
332
P2-Textbook-Observation and Ethnography (Qualitative/Quantitative)
Text lesson
333
Q2-Observation and Ethnography (Qualitative/Quantitative)
10 questions
334
P3-Ensuring Quality and Ethical Primary Research 10/10/2025
25 mins
335
P3-Ensuring Quality and Ethical Primary Research.
Text lesson
336
P3-Textbook-Ensuring Quality and Ethical Primary Research.
Text lesson
337
Q3-Ensuring Quality and Ethical Primary Research.
10 questions
338
Q4-Lecture11.
20 questions
L12:Sources of Secondary Data in Marketing 17/10/2025
339
P1-Introduction - What is Secondary Data
10 mins
340
P1-Introduction - What is Secondary Data
Text lesson
341
P1-Textbook-Introduction - What is Secondary Data
Text lesson
342
Q1-Introduction - What is Secondary Data
10 questions
343
P2-Advantages and Limitations of Secondary Data.
40 mins
344
P2-Advantages and Limitations of Secondary Data.
Text lesson
345
P2-textbook-Advantages and Limitations of Secondary Data.
Text lesson
346
Q2-Advantages and Limitations of Secondary Data.
10 questions
347
P3-Conclusion – Secondary Data.
40mins
348
P3-Conclusion – Secondary Data.
Text lesson
349
P3-Textbook-Conclusion – Secondary Data.
Text lesson
350
Q3-Conclusion – Secondary Data.
10 questions
351
Q4-Lecture12.
20 questions
L12:Sources of Secondary Data in Marketing
352
P1-Introduction - What is Secondary Data
10 mins
353
P1-Introduction - What is Secondary Data
Text lesson
354
P1-Textbook-Introduction - What is Secondary Data
Text lesson
355
Q1-Introduction - What is Secondary Data
10 questions
356
P2-Advantages and Limitations of Secondary Data.
40 mins
357
P2-Advantages and Limitations of Secondary Data.
Text lesson
358
P2-textbook-Advantages and Limitations of Secondary Data.
Text lesson
359
Q2-Advantages and Limitations of Secondary Data.
10 questions
360
P3-Conclusion – Secondary Data.
40mins
361
P3-Conclusion – Secondary Data.
Text lesson
362
P3-Textbook-Conclusion – Secondary Data.
Text lesson
363
Q3-Conclusion – Secondary Data.
10 questions
364
Q4-Lecture12.
20 questions
L13:From Analysis To Action (Applying Environmental Insights To Marketing Strategy And Planning) 24/10/2025
365
P1-Introduction. 24/10/2025
30 mins
366
P1-Introduction.
Text lesson
367
P1-Textbook-Introduction.
Text lesson
368
Q1-Introduction.
10 questions
369
P2-Influencing Marketing Objectives and Strategy. 24/10/2025
30 mins
370
P2-Influencing Marketing Objectives and Strategy.
Text lesson
371
P2-textbook-Influencing Marketing Objectives and Strategy.
Text lesson
372
Q2-Influencing Marketing Objectives and Strategy.
10 questions
373
P3-Campaign Planning – Insight at Every Stage.24/10/205
10 mins
374
P3-Campaign Planning – Insight at Every Stage.
Text lesson
375
P3-Textbook-Campaign Planning – Insight at Every Stage.
Text lesson
376
Q3-Campaign Planning – Insight at Every Stage.
10 questions
377
P4-Being Strategically Agile.24/10/2025
10 mins
378
P4-Being Strategically Agile.
Text lesson
379
P4-Textbook-Being Strategically Agile.
Text lesson
380
Q4-Being Strategically Agile.
10 questions
381
Q5-Lecture13.
17 questions
L13:From Analysis To Action (Applying Environmental Insights To Marketing Strategy And Planning)
382
P1-Introduction. 24/10/2025
30 mins
383
P1-Introduction.
Text lesson
384
P1-Textbook-Introduction.
Text lesson
385
Q1-Introduction.
10 questions
386
P2-Influencing Marketing Objectives and Strategy. 24/10/2025
30 mins
387
P2-Influencing Marketing Objectives and Strategy.
Text lesson
388
P2-textbook-Influencing Marketing Objectives and Strategy.
Text lesson
389
Q2-Influencing Marketing Objectives and Strategy.
10 questions
390
P3-Campaign Planning – Insight at Every Stage.24/10/205
10 mins
391
P3-Campaign Planning – Insight at Every Stage.
Text lesson
392
P3-Textbook-Campaign Planning – Insight at Every Stage.
Text lesson
393
Q3-Campaign Planning – Insight at Every Stage.
10 questions
394
P4-Being Strategically Agile.24/10/2025
10 mins
395
P4-Being Strategically Agile.
Text lesson
396
P4-Textbook-Being Strategically Agile.
Text lesson
397
Q4-Being Strategically Agile.
10 questions
398
Q5-Lecture13.
17 questions
L14:The Marketing Mix (7Ps) — A Holistic Strategy 31/10/2025
399
P1-Understanding the 7Ps: An Overview31/10/2025
20 mins
400
P1-Understanding the 7Ps: An Overview
PDF lesson
401
P1-Textbook-Understanding the 7Ps: An Overview
PDF lesson
402
Q1-Understanding the 7Ps
15 questions
403
P2-Case Study — Price and Customer Loyalty - Pret Coffee Subscription 31/10/2025
30 mins
404
P2-Case Study — Price and Customer Loyalty
PDF lesson
405
P2-Textbook-Case Study — Price and Customer Loyalty
PDF lesson
406
Q2-Textbook-Case Study — Price and Customer Loyalty
15 questions
Q3-Price and Customer Loyalty
407
P3-Measuring Promotion31/10/2025
30 mins
408
P3-Measuring Promotion
PDF lesson
409
P3-Textbook-Measuring Promotion
PDF lesson
410
Q3-Measuring Promotion
15 questions
L14:The Marketing Mix (7Ps) — A Holistic Strategy
411
P1-Understanding the 7Ps: An Overview31/10/2025
20 mins
412
P1-Understanding the 7Ps: An Overview
PDF lesson
413
P1-Textbook-Understanding the 7Ps: An Overview
PDF lesson
414
Q1-Understanding the 7Ps
15 questions
415
P2-Case Study — Price and Customer Loyalty - Pret Coffee Subscription 31/10/2025
30 mins
416
P2-Case Study — Price and Customer Loyalty
PDF lesson
417
P2-Textbook-Case Study — Price and Customer Loyalty
PDF lesson
418
Q2-Textbook-Case Study — Price and Customer Loyalty
15 questions
Q3-Price and Customer Loyalty
419
P3-Measuring Promotion31/10/2025
30 mins
420
P3-Measuring Promotion
PDF lesson
421
P3-Textbook-Measuring Promotion
PDF lesson
422
Q3-Measuring Promotion
15 questions
L15:Product — Understanding What You Sell Part 1
423
P1-Introduction 7/11/2025
40 mins
424
P1-Introduction
PDF lesson
425
P2-What is a Product? 7/11/2025
7 mins
426
P2-What is a Product?
PDF lesson
427
Q2-What is a Product ?
Sorry, this lesson is currently locked. You need to complete "P2-Textbook-What is a Product?" before accessing it.
15 questions
428
P3-Product Levels: Core, Actual, Augmented 7/11/2025
10 mins
429
P3-Product Levels: Core, Actual, Augmented 7/11/2025
PDF lesson
430
Q3-Product Levels Core, Actual, Augmented
Sorry, this lesson is currently locked. You need to complete "P3-Textbook-Product Levels Core, Actual, Augmented" before accessing it.
15 questions
431
P4-Product Life Cycle (PLC) 7/11/2025
7 mins
432
P4-Product Life Cycle (PLC) 7/11/2025
PDF lesson
433
Q4-Product Life Cycle (PLC)
Sorry, this lesson is currently locked. You need to complete "P4-Textbook-Product Life Cycle (PLC)" before accessing it.
15 questions
434
P2-Textbook-What is a Product?
PDF lesson
435
P3-Textbook-Product Levels Core, Actual, Augmented
PDF lesson
436
P4-Textbook-Product Life Cycle (PLC)
PDF lesson
L15:Product — Understanding What You Sell Part 1 7/11/2025
437
P1-Introduction 7/11/2025
40 mins
438
P1-Introduction
PDF lesson
439
P2-What is a Product? 7/11/2025
7 mins
440
P2-What is a Product?
PDF lesson
441
Q2-What is a Product ?
Sorry, this lesson is currently locked. You need to complete "L15:Product — Understanding What You Sell Part 1" before accessing it.
15 questions
442
P3-Product Levels: Core, Actual, Augmented 7/11/2025
10 mins
443
P3-Product Levels: Core, Actual, Augmented 7/11/2025
PDF lesson
444
Q3-Product Levels Core, Actual, Augmented
Sorry, this lesson is currently locked. You need to complete "L15:Product — Understanding What You Sell Part 1" before accessing it.
15 questions
445
P4-Product Life Cycle (PLC) 7/11/2025
7 mins
446
P4-Product Life Cycle (PLC) 7/11/2025
PDF lesson
447
Q4-Product Life Cycle (PLC)
Sorry, this lesson is currently locked. You need to complete "L15:Product — Understanding What You Sell Part 1" before accessing it.
15 questions
448
P2-Textbook-What is a Product?
PDF lesson
449
P3-Textbook-Product Levels Core, Actual, Augmented
PDF lesson
450
P4-Textbook-Product Life Cycle (PLC)
PDF lesson
L16:Product – Understanding What You Sell
451
BCG Matrix & Portfolio Management –Intro Overview 14/11/2025
18 min
452
p1-textbok BCG Matrix & portfolio
Text lesson
453
P1-BCG Matrix & Portfolio Management –Intro Overview
PDF lesson
454
Q1- BCG Matrix & portfolio
15 questions
455
P2-Packaging 14/11/2025
15 mins
456
P2 -textbook -packaging
Text lesson
457
P2-PDF-Packaging
PDF lesson
458
Q2-packaging
15 questions
459
P3-New product development 14/11/2025
20 min
460
P3 -textbook-New product development
Text lesson
461
P3-PDF-New product development
PDF lesson
462
Q3-New product development
15 questions
L16:Product – Understanding What You Sell14/11/2025
463
BCG Matrix & Portfolio Management –Intro Overview 14/11/2025
18 min
464
p1-textbok BCG Matrix & portfolio
Text lesson
465
P1-BCG Matrix & Portfolio Management –Intro Overview
PDF lesson
466
Q1- BCG Matrix & portfolio
15 questions
467
P2-Packaging 14/11/2025
15 mins
468
P2 -textbook -packaging
Text lesson
469
P2-PDF-Packaging
PDF lesson
470
Q2-packaging
15 questions
471
P3-New product development 14/11/2025
20 min
472
P3 -textbook-New product development
Text lesson
473
P3-PDF-New product development
PDF lesson
474
Q3-New product development
15 questions
L17:Price Strategies,Psychology,andTools in Marketing
475
PPT- Price– Strategies,Psychology,andTools inMarketing
PDF lesson
476
P1-Introduction to Pricing Strategies
PDF lesson
477
P1-TB-Introduction to Pricing Strategies
PDF lesson
478
P2-Pricing and the Other Ps
PDF lesson
479
P2-TB-Pricing and the Other Ps
PDF lesson
480
Q1-Q2-Introduction to Pricing Strategies
15 questions
481
P3-Pricing Models and Approaches
PDF lesson
482
P3-TB-Pricing Models and Approaches
PDF lesson
483
Q3-Pricing Models and Approaches
15 questions
484
P4-Ethical Considerations in Psychological Pricing
PDF lesson
485
P4-TB-Ethical Considerations in Psychological Pricing
PDF lesson
486
Q4-Ethical Considerations in Psychological Pricing
15 questions
L17:Price Strategies,Psychology,andTools in Marketing 21/11/2025
487
PPT- Price– Strategies,Psychology,andTools inMarketing
PDF lesson
488
P1-Introduction to Pricing Strategies
PDF lesson
489
P1-TB-Introduction to Pricing Strategies
PDF lesson
490
P2-Pricing and the Other Ps
PDF lesson
491
P2-TB-Pricing and the Other Ps
PDF lesson
492
Q1-Q2-Introduction to Pricing Strategies
15 questions
493
P3-Pricing Models and Approaches
PDF lesson
494
P3-TB-Pricing Models and Approaches
PDF lesson
495
Q3-Pricing Models and Approaches
15 questions
496
P4-Ethical Considerations in Psychological Pricing
PDF lesson
497
P4-TB-Ethical Considerations in Psychological Pricing
PDF lesson
498
Q4-Ethical Considerations in Psychological Pricing
15 questions
L18: Promotion – How Businesses Attract Customers
499
PPT
PDF lesson
500
P1-Introduction to Promotion & Marketing Strategy 28/11/2025
Video lesson
501
P1-Introduction to Promotion & Marketing Strategy
PDF lesson
502
P1-TB-Introduction to Promotion & Marketing Strategy
PDF lesson
503
Q1-Introduction to Promotion & Marketing Strategy
16 questions
504
P2-The Rise of Digital and Social Media Marketing 28/11/2025
Video lesson
505
P2-The Rise of Digital and Social Media Marketing
PDF lesson
506
P2-TB-The Rise of Digital and Social Media Marketing
PDF lesson
507
Q2-The Rise of Digital and Social Media Marketin
10 questions
508
P3-Integration, Ethics, and Budgeting 28/11/2025
Video lesson
509
P3-Integration, Ethics, and Budgeting
PDF lesson
510
P3-TB-Integration, Ethics, and Budgeting
PDF lesson
511
Q3-Integration, Ethics, and Budgeting
20 questions
L18: Promotion – How Businesses Attract Customers 28/11/2025
512
PPT
PDF lesson
513
P1-Introduction to Promotion & Marketing Strategy 28/11/2025
Video lesson
514
P1-Introduction to Promotion & Marketing Strategy
PDF lesson
515
P1-TB-Introduction to Promotion & Marketing Strategy
PDF lesson
516
Q1-Introduction to Promotion & Marketing Strategy
16 questions
517
P2-The Rise of Digital and Social Media Marketing 28/11/2025
Video lesson
518
P2-The Rise of Digital and Social Media Marketing
PDF lesson
519
P2-TB-The Rise of Digital and Social Media Marketing
PDF lesson
520
Q2-The Rise of Digital and Social Media Marketin
10 questions
521
P3-Integration, Ethics, and Budgeting 28/11/2025
Video lesson
522
P3-Integration, Ethics, and Budgeting
PDF lesson
523
P3-TB-Integration, Ethics, and Budgeting
PDF lesson
524
Q3-Integration, Ethics, and Budgeting
20 questions
L19:Place - Where and How Customers Buy 5/12/2025
525
PPT-Place - Where and How Customers Buy
Text lesson
526
P1-Introduction to Place and Distribution Channels 5/12/2025
Video lesson
527
P1-Introduction to Place and Distribution Channels
PDF lesson
528
Q1-Introduction to Place and Distribution Channels
Sorry, this lesson is currently locked. You need to complete "P1-Introduction to Place and Distribution Channels" before accessing it.
16 questions
529
P2-E-commerce and Modern Distribution Approaches 5/12/2025
Video lesson
530
P2-E-commerce and Modern Distribution Approaches
PDF lesson
531
Q2-E-commerce and Modern Distribution Approaches
Sorry, this lesson is currently locked. You need to complete "P2-E-commerce and Modern Distribution Approaches" before accessing it.
16 questions
532
P3-Practical Application of Distribution Strategies and Aligning Place with Marketing Strategy 5/12/2025
Video lesson
533
P3-Practical Application of Distribution Strategies and Aligning Place with Marketing Strategy
PDF lesson
534
Q3-Practical Application of Distribution Strategies and Aligning Place with Marketing Strategy
Sorry, this lesson is currently locked. You need to complete "P3-Practical Application of Distribution Strategies and Aligning Place with Marketing Strategy" before accessing it.
15 questions
L19:Place - Where and How Customers Buy
535
PPT-Place - Where and How Customers Buy
Text lesson
536
P1-Introduction to Place and Distribution Channels 5/12/2025
Video lesson
537
P1-Introduction to Place and Distribution Channels
PDF lesson
538
Q1-Introduction to Place and Distribution Channels
Sorry, this lesson is currently locked. You need to complete "L19:Place - Where and How Customers Buy 5/12/2025" before accessing it.
16 questions
539
P2-E-commerce and Modern Distribution Approaches 5/12/2025
Video lesson
540
P2-E-commerce and Modern Distribution Approaches
PDF lesson
541
Q2-E-commerce and Modern Distribution Approaches
Sorry, this lesson is currently locked. You need to complete "L19:Place - Where and How Customers Buy 5/12/2025" before accessing it.
16 questions
542
P3-Practical Application of Distribution Strategies and Aligning Place with Marketing Strategy 5/12/2025
Video lesson
543
P3-Practical Application of Distribution Strategies and Aligning Place with Marketing Strategy
PDF lesson
544
Q3-Practical Application of Distribution Strategies and Aligning Place with Marketing Strategy
Sorry, this lesson is currently locked. You need to complete "L19:Place - Where and How Customers Buy 5/12/2025" before accessing it.
15 questions
L20:Becoming a Marketing Executive 12/12/2026
545
P1-Planning a Marketing Campaign from Scratch 12/12/2025
Video lesson
546
P2-Who Are Your Stakeholders? 12/12/2025
Video lesson
547
P3-Time Management and Organisation 12/12/2025
Video lesson
548
Becoming a Marketing Executive
PDF lesson
L20:Becoming a Marketing Executive
549
P1-Planning a Marketing Campaign from Scratch 12/12/2025
Video lesson
550
P2-Who Are Your Stakeholders? 12/12/2025
Video lesson
551
P3-Time Management and Organisation 12/12/2025
Video lesson
552
Becoming a Marketing Executive
PDF lesson
L21:Marketing Impact & Planning Revision Session 19/12/2025
553
Summary revision session
Text lesson
L21:Marketing Impact & Planning Revision Session
554
Summary revision session
Text lesson
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