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Description
Curriculum
Reviews
Grade
Marketing Manager Level 6
G1-Femi Commercial Intelligence Wednesday
Instructor
Omar EL-Anani
7
Students
enrolled
0
0 reviews
Course details
Lectures
:
36
Quizzes
:
3
Level
:
Intermediate
Description
Curriculum
Session 1: Introduction to Commercial Intelligence
1
P1 - LIVE - Why Commercial Intelligence Matters
Video lesson
2
P1 - PPT - Why Commercial Intelligence Matters
PDF lesson
3
P1 - VID - Why Commercial Intelligence Matters
Video lesson
4
Podcast P1: Why Commercial Intelligence Matters
Audio lesson
5
AI Assisted Learning P1: Why commercial intelligence matters
20 questions
6
P2 - LIVE - Tools and Sources for Commercial Intelligence
Video lesson
7
P2 - PPT - Tools and Sources for Commercial Intelligence
PDF lesson
8
P2 - VID - Tools and Sources for Commercial Intelligence
Video lesson
9
Podcast P2: Tools and Sources for Commercial Intelligence
Audio lesson
10
AI Assisted Learning P2: Tools and sources that create usable intelligence
20 questions
11
P3 - LIVE - Applying Intelligence to Strategy and Performance
Video lesson
12
P3 - PPT - Applying Intelligence to Strategy and Performance
PDF lesson
13
P3 - VID - Applying Intelligence to Strategy and Performance
Video lesson
14
Podcast P3: Applying Intelligence to Strategy and Performance
Audio lesson
15
AI Assisted Learning P3: Applying intelligence to strategy, campaigns and performance
20 questions
16
Additional Reading
Text lesson
Session 2: Marketing Performance and Financial Metrics
17
P1 - LIVE - Marketing Metrics and Commercial Decision-Making
Video lesson
18
P1 - PPT - Marketing Metrics and Commercial Decision-Making
PDF lesson
19
P1 - VID - Marketing Metrics and Commercial Decision-Making
Video lesson
20
Podcast P1: Marketing Metrics and Commercial Decision-Making
Audio lesson
21
P2 - LIVE - Campaign Economics and Core Financial Metrics
Video lesson
22
P2 - PPT - Campaign Economics and Core Financial Metrics
PDF lesson
23
P2 - VID - Campaign Economics and Core Financial Metrics
Video lesson
24
Podcast P2: Campaign Economics and Core Financial Metrics
Audio lesson
25
P3 - LIVE - Sector Metrics and Performance Storytelling
Video lesson
26
P3 - PPT - Sector Metrics and Performance Storytelling
PDF lesson
27
P3 - VID - Sector Metrics and Performance Storytelling
Video lesson
28
Podcast P3: Sector Metrics and Performance Storytelling
Audio lesson
29
Additional Reading
Text lesson
Session 3: Revenue, Profit and Contribution
30
P1 - PPT - Revenue and Marketing Growth
PDF lesson
31
P1 - VID - Revenue and Marketing Growth
Video lesson
32
Podcast P1: Revenue, Profit and Contribution
Audio lesson
33
P2 - PPT - Profit, Margins and Marketing Decisions
PDF lesson
34
P2 - VID - Revenue and Marketing Growth
Video lesson
35
Podcast P2: Profit, Margins and Marketing Decisions
Audio lesson
36
P3 - PPT - Contribution, Budget Allocation and Break-Even
PDF lesson
37
P3 - VID - Contribution, Budget Allocation and Break-Even
Video lesson
38
Podcast P3: Contribution, Budget Allocation and Break-Even
Audio lesson
39
Additional Reading
Text lesson
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