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Description
Curriculum
Reviews
Grade
New Level 6 Marketing Manager Oct.25,
Strategy and Planning
Juliane - Strategy and Planning - Oct 2025
Instructor
Dr. Juliane Thieme
34
Students
enrolled
0
0 reviews
Course details
Lectures
:
97
Quizzes
:
45
Level
:
Intermediate
Description
Curriculum
Induction
1
Safeguarding and British Values
1 hr
2
Q1-Safeguarding, and British Values
5 questions
3
KSBs
Text lesson
L1: Introduction to Strategic Marketing
4
P1 - Introduction to Strategic Marketing 24/10/2025
40 mins
5
P1 - Introduction to Strategic Marketing
PDF lesson
6
Q1- Introduction to Strategic Marketing
10 questions
7
P2- Why Planning Matters in Business Success 24/10/2025
30 mins
8
P2- Why Planning Matters in Business Success
PDF lesson
9
Q2- Why Planning Matters in Business Success
10 questions
10
P3- The role of the Marketing Manager 24/10/2025
30 mins
11
P3- The role of the Marketing Manager
PDF lesson
12
Q3- The role of the Marketing Manager
10 questions
13
P4-Final Summary
PDF lesson
14
Q4-Final Summary
10 questions
L2: Mission, Vision, and Organisational Priorities
15
P1 - Mission, Vision, and Values 31/10/2025
30 mins
16
P1 - Mission, Vision, and Values
PDF lesson
17
Q1- Mission, Vision, and Values
10 questions
18
P2- Commercial Imperatives and Strategic Direction 31/10/2025
20 mins
19
P2- Commercial Imperatives and Strategic Direction
PDF lesson
20
Q2- Commercial Imperatives and Strategic Direction
10 questions
21
P3- Linking Organisational Priorities to Marketing Strategy 31/10/2025
30 mins
22
P3- Linking Organisational Priorities to Marketing Strategy
PDF lesson
23
P3- Linking Organisational Priorities to Marketing Strategy
10 questions
24
P4- Closing & Portfolio Assignment
PDF lesson
25
Q4- Closing & Portfolio Assignment
10 questions
L3: External Environment Analysis
26
P1-P1- Macro Environment – PESTEL 4/11/2025
Video lesson
27
P1- Macro Environment – PESTEL
PDF lesson
28
Q1- Macro Environment – PESTLE
Sorry, this lesson is currently locked. You need to complete "P1- Macro Environment – PESTEL" before accessing it.
15 questions
29
P2- Understanding Industry Dynamics – Porter’s Five Forces 4/11/2025
40 mins
30
P2- Understanding Industry Dynamics – Porter’s Five Forces 4/11/2025
PDF lesson
31
Q2- Understanding Industry Dynamics
Sorry, this lesson is currently locked. You need to complete "P2- Understanding Industry Dynamics – Porter’s Five Forces 4/11/2025" before accessing it.
15 questions
32
P3- Market Trends and Disruptors 4/11/2025
15 mins
33
P3- Market Trends and Disruptors 4/11/2025
PDF lesson
34
Q3- Market Trends and Disruptors
Sorry, this lesson is currently locked. You need to complete "P3- Market Trends and Disruptors 4/11/2025" before accessing it.
15 questions
L4: Internal Environment Analysis
35
P1- Internal Audit Frameworks 14/11/2025
30 mins
36
P1- Internal Audit Frameworks
PDF lesson
37
Q1- Internal Audit Frameworks
10 questions
38
P2- 5 Ms Framework 14/11/2025
50 mins
39
P2- 5 Ms Framework
PDF lesson
40
Q2- 5 Ms Framework
10 questions
41
P3- Identifying Resource Gaps and Improvements 14/11/2025
15 mins
42
P3- Identifying Resource Gaps and Improvements
PDF lesson
43
Q3- Identifying Resource Gaps and Improvements
10 questions
44
P4-Closing and Final Assignment 14/11/2025
5 mins
45
P4-Closing and Final Assignment
PDF lesson
46
Q4-Closing and Final Assignment
10 questions
L5:P1 -Stakeholders and Customer Behaviour
47
P1 -Stakeholders and Customer Behaviour 21/11/2025
50 mins
48
P1 -Stakeholders and Customer Behaviour
PDF lesson
49
P1 -Stakeholders and Customer Behaviour
10 questions
50
P2- Customer Behaviour – B2B vs B2C
Video lesson
51
P2- Customer Behaviour – B2B vs B2C
PDF lesson
52
P2- Customer Behaviour – B2B vs B2C
10 questions
53
P3- Customer Journey Mapping
Video lesson
54
P3- Customer Journey Mapping
PDF lesson
55
P3- Customer Journey Mapping
10 questions
56
P4- Closing & Portfolio Assignment
PDF lesson
57
P4- Closing & Portfolio Assignment
10 questions
L6:From Audit to Insight
58
P1-Pulling Audit Findings Together 28/11/2025
Video lesson
59
P1-Pulling Audit Findings Together
PDF lesson
60
Q1-Pulling Audit Findings Together
15 questions
61
P2-SWOT Framework 28/11/2025
Video lesson
62
P2-SWOT Framework
PDF lesson
63
Q2-SWOT Framework
15 questions
64
P3-TOWS – Turning Analysis into Strategy 28/11/2025
Video lesson
65
P3-TOWS – Turning Analysis into Strategy
PDF lesson
66
Q3-TOWS – Turning Analysis into Strategy
15 questions
67
P4-Closing & Final Assignment 28/11/2025
Video lesson
68
P4-Closing & Final Assignment
PDF lesson
L7:Strategic Options: and Choices
69
P1- Ansoff Matrix - Growth Options 5/12/2025
Video lesson
70
P1- Ansoff Matrix - Growth Options
PDF lesson
71
P2: Porter's Generic Strategies 5/12/2025
Video lesson
72
P2: Porter's Generic Strategies
PDF lesson
73
Q1-2: Porter's Generic Strategies
16 questions
74
P3: Balancing Risk and Return 5/12/2025
Video lesson
75
P3: Balancing Risk and Return
PDF lesson
76
Q3: Balancing Risk and Return
10 questions
77
P4-Closing & Final Assignment 5/12/2025
Video lesson
78
P4: Closing & Final Assignment
PDF lesson
L8:Evaluating and Selecting Strategies
79
P1-Evaluating and Selecting Strategies 12/12/2025
Video lesson
80
P1-Evaluating and Selecting Strategies
PDF lesson
81
Q1-Evaluating and Selecting Strategies
16 questions
82
P2-Strategic Analysis & Option Evaluation 12/12/2025
Video lesson
83
P2-Strategic Analysis & Option Evaluation
PDF lesson
84
Q2:Strategic Analysis & Option Evaluation
15 questions
85
P3-Selecting the Best Strategy 12/12/2025
Video lesson
86
P3-Selecting the Best Strategy
PDF lesson
87
Q3-Selecting the Best Strategy
15 questions
88
P4-Global Advertising & Strategic Application 12/12/2025
Video lesson
89
P4-Global Advertising & Strategic Application
PDF lesson
90
Q4-Global Advertising & Strategic Application
16 questions
L9:Developing Strategic Marketing Objectives
91
P1-Understanding What Strategic Objectives Are 19/12/2025
Video lesson
92
P1-Understanding What Strategic Objectives Are
PDF lesson
93
Q1-Understanding What Strategic Objectives Are
10 questions
94
P2-Frameworks for Setting Strategic Objectives 19/12/2025
Video lesson
95
P2-Frameworks for Setting Strategic Objectives
PDF lesson
96
Q2-Frameworks for Setting Strategic Objectives)
15 questions
97
P3-Selecting the Best Objectives 19/12/2025
Video lesson
98
P3-Selecting the Best Objectives
PDF lesson
99
Q3-Selecting the Best Objectives
10 questions
100
P4-Applying Objectives Through Strategy & Global Ads 19/12/2025
Video lesson
101
P4-Applying Objectives Through Strategy & Global Ads
PDF lesson
102
Q4-Applying Objectives Through Strategy & Global Ads
15 questions
L10:Crafting the Marketing Plan
103
P1-What is Marketing Plan? 8/1/2026
Video lesson
104
P1-What is Marketing Plan?
PDF lesson
105
Q1-What is Marketing Plan?
15 questions
106
P2-Building the Marketing Plan Structure 8/1/2026
Video lesson
107
P2-Building the Marketing Plan Structure
PDF lesson
108
Q2-Building the Marketing Plan Structure
15 questions
109
P3-Resource, Timing & Risk Planning 8/1/2026
Video lesson
110
P3-Resource, Timing & Risk Planning
PDF lesson
111
Q3-Resource, Timing & Risk Planning
15 questions
112
P4-Pulling It All Together 8/1/2026
Video lesson
113
P4-Pulling It All Together
PDF lesson
114
Q4-Pulling It All Together
15 questions
115
PPT-Crafting the Marketing Plan
Text lesson
L11:Tactical & Supporting Plans
116
PPT-Tactical & Supporting Plans
Text lesson
117
P1-Tactical & Supporting Plans 16/1/2026
Video lesson
118
P1-Tactical & Supporting Plans
PDF lesson
119
Q1-Tactical & Supporting Plans
15 questions
120
P2-Tactical Delivery Across Channels 16/1/2026
Video lesson
121
P2-Tactical Delivery Across Channels
PDF lesson
122
Q2-Tactical Delivery Across Channels
15 questions
123
P3-Supporting Plans: Content, Comms, Resources & Risk 16/1/2026
Video lesson
124
P3-Supporting Plans: Content, Comms, Resources & Risk
PDF lesson
125
Q3-Supporting Plans: Content, Comms, Resources & Risk
15 questions
126
P4-Integration, Monitoring & Global Examples 16/1/2026
Video lesson
127
P4-Integration, Monitoring & Global Examples
PDF lesson
128
Q4-Integration, Monitoring & Global Examples
15 questions
L12:Resource Planning
129
P1-What Is Resource Planning? 30/1/2026
Video lesson
130
P1-What Is Resource Planning?
PDF lesson
131
Q1-What Is Resource Planning?
14 questions
132
P2-People & Capability Planning 30/1/2026
Video lesson
133
P2-People & Capability Planning
PDF lesson
134
Q2-People & Capability Planning
15 questions
135
P3-Budget, Tools & Technology Planning
Video lesson
136
P3-Budget, Tools & Technology Planning
PDF lesson
137
P3-Budget, Tools & Technology Planning
15 questions
138
P4-Risk, Governance & Monitoring Resource Use 30/1/2026
Video lesson
139
P4-Risk, Governance & Monitoring Resource Use
PDF lesson
140
Q4-Risk, Governance & Monitoring Resource Use
16 questions
141
Assignment Resource Planning
PDF lesson
142
PPT -Resource Planning
Text lesson
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