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Description
Curriculum
Reviews
Grade
New Level 6 Marketing Manager Oct.25
Nathan- Strategy and Planning - Oct 2025
Instructor
Nathan Shields
43
Students
enrolled
0
0 reviews
Course details
Lectures
:
136
Quizzes
:
60
Level
:
Intermediate
Description
Curriculum
Introduction
1
Safeguarding and British Values
1 hr
2
Q1-Safeguarding, and British Values
5 questions
3
Meeting with your Tutor
1 hour
Welcome! It’s time to book your first one-hour session with your preferred tutor.
4
KSBs
Text lesson
L1:Introduction to Strategic Marketing
5
Part 1 - Introduction to Strategic Marketing 23/10/2025
30 mins
6
P1 - Introduction to Strategic Marketing
PDF lesson
7
Q1- What is Marketing?
10 questions
8
P2- Why Planning Matters in Business Success 23/10/2025
30 mins
9
P2- Why Planning Matters in Business Success
PDF lesson
10
Q2- Why Planning Matters in Business Success
10 questions
11
P3- The role of the Marketing Manager 23/10/2025
Video lesson
12
P3- The role of the Marketing Manager
PDF lesson
13
Q3- The role of the Marketing Manager
10 questions
14
P4-Final Summary
PDF lesson
15
Introduction to Strategic Marketing
Text lesson
L2:Mission, Vision, and Organisational Priorities
16
P1-Vision, and Organisational Priorities 29/10/2025
20 mins
17
P1 - Mission, Vision, and Values
PDF lesson
18
Q1- Mission, Vision, and Values
10 questions
19
P2-Comrnercial Imperatives and Strategie Direction 29/10/2025
15 mins
20
P2- Commercial Imperatives and Strategic Direction
PDF lesson
21
P3 -Applying the Marketing Process in Practice 29/10/2025
32 mins
22
Q2- Commercial Imperatives and Strategic Direction
10 questions
23
P3- Linking Organisational Priorities to Marketing Strategy
PDF lesson
24
P3- Linking Organisational Priorities to Marketing Strategy
10 questions
25
P4- Closing & Portfolio Assignment
PDF lesson
26
Q4- Closing & Portfolio Assignment
10 questions
L3: External Environment Analysis
27
P1-Macro Environment – PESTEL 6/11/2025
50 mins
28
P1-Macro Environment – PESTEL
PDF lesson
29
Q1- Macro Environment – PESTLE
Sorry, this lesson is currently locked. You need to complete "P1-Macro Environment – PESTEL" before accessing it.
15 questions
30
P2-From PESTEL to Porter's Five Forces 6/11/2025
50 mins
31
Q2- Understanding Industry Dynamics
Sorry, this lesson is currently locked. You need to complete "P2-From PESTEL to Porter's Five Forces" before accessing it.
15 questions
32
P2-From PESTEL to Porter's Five Forces
PDF lesson
33
Q3- Market Trends and Disruptors
15 questions
L4: External Environment Analysis
34
P1-Introduction 12/11/2025
15 mins
35
P1- Macro Environment – PESTEL
PDF lesson
36
Q1- Macro Environment – PESTLE
Sorry, this lesson is currently locked. You need to complete "L3: External Environment Analysis" before accessing it.
15 questions
37
P2-Internal Audit Frameworks 12/11/2025
7 mins
38
P2- Understanding Industry Dynamics – Porter’s Five Forces
PDF lesson
39
Q2- Understanding Industry Dynamics
Sorry, this lesson is currently locked. You need to complete "L3: External Environment Analysis" before accessing it.
15 questions
40
P3-Culture, Leadership, and Capabilities 12/11/2025
30 mins
41
P3- Market Trends and Disruptors
PDF lesson
42
Q3- Market Trends and Disruptors
15 questions
43
P4-Identifying Resource Gaps and Improvements 12/11/2025
20 mins
44
P4- Closing & Portfolio Assignment
PDF lesson
L5: Internal Environment & Analysis
45
P1 - Internal Audit Frameworks: VRIO & 5 Ms 19/11/2025
40 mins
46
P1 - Internal Audit Frameworks: VRIO & 5 Ms Material
PDF lesson
47
Q1 - Internal Audit Frameworks: VRIO & 5 Ms
15 questions
48
P2 -Culture, Leadership, and Capabilities 19/11/2025
20 mins
49
P2 -Culture, Leadership, and Capabilities Material
PDF lesson
50
Q2 -Culture, Leadership, and Capabilities
15 questions
51
P3 - Identifying Resource Gaps and Improvements 19/11/2025
40 mins
52
P3 - Identifying Resource Gaps and Improvements Material
PDF lesson
53
Q3 - Identifying Resource Gaps and Improvements
15 questions
54
Internal Environment & Analysis Material
PDF lesson
L6: Stakeholders and Customer Behaviour
55
P1 - Stakeholder Analysis Material 26/11/2025
Video lesson
56
P1 - Stakeholder Analysis Material
PDF lesson
57
Q1 - Stakeholder Analysis
Sorry, this lesson is currently locked. You need to complete "P1 - Stakeholder Analysis Material" before accessing it.
15 questions
58
P2 - Customer Behaviour – B2B vs B2C Material 26/11/2025
Video lesson
59
P2 - Customer Behaviour – B2B vs B2C Material
PDF lesson
60
Q2 - Customer Behaviour – B2B vs B2C
Sorry, this lesson is currently locked. You need to complete "P2 - Customer Behaviour – B2B vs B2C Material" before accessing it.
16 questions
61
P3 - Customer Journey Mapping Material 26/11/2025
Video lesson
62
P3 - Customer Journey Mapping Material
PDF lesson
63
Q3 - Customer Journey Mapping
Sorry, this lesson is currently locked. You need to complete "P3 - Customer Journey Mapping Material" before accessing it.
16 questions
L7: From Audit to Insight
64
P1 - Pulling Audit Findings Together Material 3/12/2025
Video lesson
65
P1 - Pulling Audit Findings Together Material
PDF lesson
66
Q1 - Pulling Audit Findings Together
15 questions
67
P2 - SWOT Framework Material
Video lesson
68
P2 - SWOT Framework Material
PDF lesson
69
Q2 - SWOT Framework
15 questions
70
P3 - TOWS – Turning Analysis into Strategy Material 3/12/2025
Video lesson
71
P3 - TOWS – Turning Analysis into Strategy Material
PDF lesson
72
Q3 - TOWS – Turning Analysis into Strategy
15 questions
73
From Audit to Insight Material
PDF lesson
74
P4-From Audit to Insight Material 3/12/2025
Video lesson
L8: Strategic Options - Models and Choices
75
P1 - Ansoff Matrix: Growth Options Material 10/12/2025
Video lesson
76
P1 - Ansoff Matrix: Growth Options Material
PDF lesson
77
Q1 - Ansoff Matrix: Growth Options
15 questions
78
P2 - Porter’s Generic Strategies Material 10/12/2025
Video lesson
79
P2 - Porter’s Generic Strategies Material
PDF lesson
80
Q2 - Porter’s Generic Strategies
15 questions
81
P3 - Balancing Risk and Return Material 10/12/2025
Video lesson
82
P3 - Balancing Risk and Return Material
PDF lesson
83
Q3 - Balancing Risk and Return
7 questions
84
P4 - Final Assignment
PDF lesson
85
Strategic Options: Models and Choices Material
PDF lesson
L9:Developing Strategic Marketing Objectives
86
P1-Understanding What Strategic Objectives Are 14/1/2026
Video lesson
87
P1-Understanding What Strategic Objectives Are
PDF lesson
88
Q1-Understanding What Strategic Objectives Are
10 questions
89
P2-Frameworks for Setting Strategic Objectives 14/1/2026
Video lesson
90
P2-Frameworks for Setting Strategic Objectives
PDF lesson
91
Q2-Frameworks for Setting Strategic Objectives)
15 questions
92
P3-Selecting the Best Objectives 14/1/2026
Video lesson
93
P3-Selecting the Best Objectives
PDF lesson
94
Q3-Selecting the Best Objectives
10 questions
95
P4-Applying Objectives Through Strategy & Global Ads 14/1/2026
Video lesson
96
P4-Applying Objectives Through Strategy & Global Ads
PDF lesson
97
Q4-Applying Objectives Through Strategy & Global Ads
15 questions
L10: Evaluating and Selecting Strategies
98
P1 - Why Evaluation Matters? 17/12/2025
37:51
99
P1 - Why Evaluation Matters? Material
PDF lesson
100
Q1-Evaluating and Selecting Strategies
16 questions
101
P2 - Strategic Analysis & Option Evaluation 17/12/2025
10:41
102
P2 - Strategic Analysis & Option Evaluation Material
PDF lesson
103
Q2:Strategic Analysis & Option Evaluation
15 questions
104
P3 – Selecting the Best Strategy 17/12/2025
17:07
105
P3 – Selecting the Best Strategy Material
PDF lesson
106
Q3-Selecting the Best Strategy
15 questions
107
P4 - Applying Strategy Through Global Advertising 17/12/2025
16:43
108
Evaluating and Selecting Strategies Material
PDF lesson
109
Q4-Global Advertising & Strategic Application
16 questions
L11:Crafting the Marketing Plan
110
PPT-Crafting the Marketing Plan
Text lesson
111
P1-What Is Resource Planning? 21/1/2026
Video lesson
112
P1-What is Marketing Plan?
PDF lesson
113
Q1-What is Marketing Plan?
15 questions
114
P2-People & Capability Planning 21/1/2026
Video lesson
115
P2-Building the Marketing Plan Structure
PDF lesson
116
Q2-Building the Marketing Plan Structure
15 questions
117
P3-Budget, Tools & Technology Planning 21/1/2026
Video lesson
118
P3-Resource, Timing & Risk Planning
PDF lesson
119
Q3-Resource, Timing & Risk Planning
15 questions
120
P4-Risk, Governance & Monitoring Resource Use 21/1/2026
Video lesson
121
P4-Risk, Governance & Monitoring Resource Use
PDF lesson
122
Q4-Pulling It All Together
15 questions
L12:Tactical & Supporting Plans
123
PPT-Tactical & Supporting Plans
Text lesson
124
P1-Tactical & Supporting Plans 28/1/2026
Video lesson
125
P1-Tactical & Supporting Plans
PDF lesson
126
Q1-Tactical & Supporting Plans
15 questions
127
P2-Tactical Delivery Across Channels 28/1/2026
Video lesson
128
P2-Tactical Delivery Across Channels
PDF lesson
129
Q2-Tactical Delivery Across Channels
15 questions
130
P3-Supporting Plans: Content, Comms, Resources & Risk 28/1/2026
Video lesson
131
P3-Supporting Plans: Content, Comms, Resources & Risk
PDF lesson
132
Q3-Supporting Plans: Content, Comms, Resources & Risk
15 questions
133
P4-Integration, Monitoring & Global Examples 28/1/2026
Video lesson
134
P4-Integration, Monitoring & Global Examples
PDF lesson
135
Q4-Integration, Monitoring & Global Examples
15 questions
L13:Resource Planning 4/2/2026
136
P1-What Is Resource Planning?
Video lesson
137
P1-What Is Resource Planning?
PDF lesson
138
Q1-What Is Resource Planning?
14 questions
139
P2-People & Capability Planning
Video lesson
140
P2-People & Capability Planning
PDF lesson
141
P3-Budget, Tools & Technology Planning 4/2/2026
Video lesson
142
P3-Budget, Tools & Technology Planning
PDF lesson
143
P3-Budget, Tools & Technology Planning
15 questions
144
P4-Risk, Governance & Monitoring Resource Use 4/2/2026
Video lesson
145
P4-Risk, Governance & Monitoring Resource Use
PDF lesson
146
Q4-Risk, Governance & Monitoring Resource Use
16 questions
147
Assignment Resource Planning
PDF lesson
L14:Building the Business Case 11/2/2026
148
P1-What Is a Business Case
Video lesson
149
P1-What Is a Business Case
PDF lesson
150
Q1-What Is a Business Case
15 questions
151
P2-Justifying the Strategy: ROI, Budget, and Resources
Video lesson
152
P2-Justifying the Strategy: ROI, Budget, and Resources
PDF lesson
153
Q2-Justifying the Strategy: ROI, Budget, and Resources
15 questions
154
P3-Persuading Stakeholders Building Consensus
Video lesson
155
P3-Persuading Stakeholders Building Consensus
PDF lesson
156
Q3-Persuading Stakeholders Building Consensus
15 questions
157
P4-Finalising the Business Case Approval and Execution
Video lesson
158
P4-Finalising the Business Case Approval and Execution
PDF lesson
159
Q4-Finalising the Business Case Approval and Execution
15 questions
160
PPT -L14:Building the Business Case
Text lesson
L15:Implementation and Action Planning 18/2/2026
161
P1-Implementation and Action Planning
Video lesson
162
P1-Implementation and Action Planning
PDF lesson
163
Q1-Implementation and Action Planning
15 questions
164
P2-Creating a Detailed Timeline and Milestones
Video lesson
165
P2-Creating a Detailed Timeline and Milestones
PDF lesson
166
Q2-Creating a Detailed Timeline and Milestones
15 questions
167
Q3-Resource Allocation and Risk Management
Video lesson
168
P3-Resource Allocation and Risk Management
PDF lesson
169
Q3-Resource Allocation and Risk Management
16 questions
170
P4 - Monitoring and Adjusting the Plan
Video lesson
171
P4 - Monitoring and Adjusting the Plan
PDF lesson
172
Q4 - Monitoring and Adjusting the Plan
16 questions
173
PPT-L15:Implementation and Action Planning
Text lesson
L16:Monitoring, Measurement and Control 25/2/2026
174
PPT-Monitoring, Measurement and Control 25/2/2026
Text lesson
175
P1-Why Monitoring and Measurement Matter?
Video lesson
176
P1-Why Monitoring and Measurement Matter?
PDF lesson
177
Q1-Why Monitoring and Measurement Matter?
15 questions
178
P2-Developing a Measurement Framework
Video lesson
179
P2-Developing a Measurement Framework
PDF lesson
180
Q2-Developing a Measurement Framework
15 questions
181
P3-Controlling and Adjusting the Plan
Video lesson
182
P3-Controlling and Adjusting the Plan
PDF lesson
183
P3-Controlling and Adjusting the Plan
15 questions
184
P4-Real-Life Case Studies and Performance Optimisation
Video lesson
185
P4-Real-Life Case Studies and Performance Optimisation
PDF lesson
186
P4-Real-Life Case Studies and Performance Optimisation
15 questions
L17:From Strategic Thinking to Portfolio Evidence 4/3/2026
187
PPT-From Strategic Thinking to Portfolio Evidence
Text lesson
188
P1-From Strategy to Execution
Video lesson
189
P1-From Strategy to Execution
PDF lesson
190
Q1-From Strategy to Execution
15 questions
191
P2-Planning, Implementation & Performance Measurement
Video lesson
192
P2-Planning, Implementation & Performance Measurement
PDF lesson
193
Q2-Planning, Implementation & Performance Measurement
18 questions
194
P3-Portfolio Review & Professional Discussion
Video lesson
195
P3-Portfolio Review & Professional Discussion
PDF lesson
196
Q3-Portfolio Review & Professional Discussion
15 questions
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