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Description
Curriculum
Reviews
Grade
Marketing Manager Level 6 - Feb 2026
Femi Strategy & Planning - Jan 26
Instructor
Femi Falodun
32
Students
enrolled
0
0 reviews
Course details
Lectures
:
201
Quizzes
:
50
Level
:
Intermediate
Description
Curriculum
CH0: Safeguarding and British Values
1
TB-Safeguarding and British Values
PDF lesson
CH1 : Marketing Apprenticeship (KSBs)
2
TB-Marketing Apprenticeship
PDF lesson
L1:Introduction to Strategic Marketing
3
P1-What is Strategic Marketing? 5/2/2026
Video lesson
4
P1-What is Strategic Marketing?.
Sorry, this lesson is currently locked. You need to complete "P1-What is Strategic Marketing? 5/2/2026" before accessing it.
PDF lesson
5
P1-What is Strategic Marketing?
Sorry, this lesson is currently locked. You need to complete "P1-What is Strategic Marketing? 5/2/2026" before accessing it.
15 questions
6
P2-Why Planning Matters in Business Success 5/2/2026
Video lesson
7
P2-Why Planning Matters in Business Success?.
Sorry, this lesson is currently locked. You need to complete "P2-Why Planning Matters in Business Success 5/2/2026" before accessing it.
PDF lesson
8
P2-Why Planning Matters in Business Success?
Sorry, this lesson is currently locked. You need to complete "P2-Why Planning Matters in Business Success 5/2/2026" before accessing it.
15 questions
9
P3-The Role of the Marketing Manager 5/2/2026
Video lesson
10
P3-The Role of the Marketing Manager.
Sorry, this lesson is currently locked. You need to complete "P3-The Role of the Marketing Manager 5/2/2026" before accessing it.
PDF lesson
11
P3-The Role of the Marketing Manager
Sorry, this lesson is currently locked. You need to complete "P3-The Role of the Marketing Manager 5/2/2026" before accessing it.
15 questions
12
P4-Closing & Portfolio Assignment
Video lesson
13
P4-Closing & Portfolio Assignment.
Sorry, this lesson is currently locked. You need to complete "P4-Closing & Portfolio Assignment" before accessing it.
PDF lesson
14
Assigment-L1:Introduction to Strategic Marketing
PDF lesson
L2 :Marketing Strategy and Planning 12/2/2026
15
VID-P1- Marketing Strategy and Planning
Video lesson
16
PPT-P1-Marketing Strategy and Planning
PDF lesson
17
TB-P1-Marketing Strategy and Planning
PDF lesson
18
AUD-P1-Marketing Strategy and Planning
Audio lesson
19
Q1:Marketing Strategy & Planning
10 questions
20
VID-P2-Chaos to Clarity: Marketing Planning Explained
Video lesson
21
PPT-P2- Chaos to Clarity: Marketing Planning Explained
PDF lesson
22
TB-P2- Chaos to Clarity: Marketing Planning Explained
PDF lesson
23
AUD-P2-Chaos to Clarity: Marketing Planning Explained
Audio lesson
24
Q2:Chaos to Clarity: Marketing Planning Explained
10 questions
25
VID-P3-Building Your Marketing Plan Step by Step
Video lesson
26
PPT-P3-Building Your Marketing Plan Step by Step.
PDF lesson
27
TB-P3-Building Your Marketing Plan Step by Step
PDF lesson
28
AUD-P3-Building Your Marketing Plan Step by Step
Audio lesson
29
Q3:Building Your Marketing Plan Step by Step
10 questions
30
P1-Marketing Strategy and Planning
Video lesson
31
P2- Chaos to Clarity: Marketing Planning Explained
Video lesson
32
P3-Building Your Marketing Plan Step by Step
Video lesson
33
Assigment-L2 :Marketing Strategy and Planning
PDF lesson
L3 :Creating a Structured Marketing Plan 19/2/2026
34
P1-VID-Strategic Foundation
Video lesson
35
P1-PPT-Strategic Foundation
PDF lesson
36
P1-TB-Strategic Foundation
PDF lesson
37
P1-AUD-Strategic Foundation
Audio lesson
38
Q1-Strategic Foundation
10 questions
39
P2-VID-Marketing Execution Strategy.
Video lesson
40
P2-PPT-Marketing Execution Strategy.
PDF lesson
41
P2-TB-Marketing Execution Strategy.
PDF lesson
42
P2-AUD-Marketing Execution Strategy.
Audio lesson
43
Q2-Marketing Execution Strategy.
10 questions
44
P3-VID-Resources, Control, and Evaluation.
Video lesson
45
P3-PPT-Resources, Control, and Evaluation.
PDF lesson
46
P3-TB-Resources, Control, and Evaluation.
PDF lesson
47
P3-AUD-Resources, Control, and Evaluation.
Audio lesson
48
Q3-Resources, Control, and Evaluation.
10 questions
49
P1-Strategic Foundation
Video lesson
50
P2 - Marketing Execution Strategy.
Video lesson
51
P3-Resources, Control, and Evaluation.
Video lesson
52
Assignment-L3 :Creating a Structured Marketing Plan
PDF lesson
L4:The External and Micro Marketing Environment 26/2/2026
53
P1-VID-From PESTLE to SWOT: Turning External Insights into Action
https://youtu.be/jkdJmS8GcvA
54
P1-PPT-From PESTLE to SWOT: Turning External Insights into Action
PDF lesson
55
P1-TB-From PESTLE to SWOT: Turning External Insights into Action
PDF lesson
56
P1-AUD-From PESTLE to SWOT: Turning External Insights into Action
Audio lesson
57
Q1-From PESTLE to SWOT: Turning External Insights into Action
10 questions
58
P2-VID-The Marketing Environment: Understanding the Bigger Picture
Video lesson
59
P2-PPT-The Marketing Environment: Understanding the Bigger Picture
PDF lesson
60
P2-TB-The Marketing Environment: Understanding the Bigger Picture
PDF lesson
61
P2-AUD-The Marketing Environment: Understanding the Bigger Picture
Audio lesson
62
Q2 :The Marketing Environment: Understanding the Bigger Picture
10 questions
63
Assignment The External and Micro Marketing Environment
PDF lesson
64
P1-From PESTLE to SWOT: Turning External Insights into Action
Video lesson
65
P2-The Marketing Environment: Understanding the Bigger Picture
Video lesson
L5: Internal Environment 5/3/2026
66
P1-VID-Understanding the Internal Environment in Marketing Strategy
Video lesson
67
P1-TB-Understanding the Internal Environment in Marketing Strategy
PDF lesson
68
Q1-Understanding the Internal Environment in Marketing Strategy
10 questions
69
P1-AUD-Understanding the Internal Environment in Marketing Strategy
Audio lesson
70
P2-VID-Marketing Strategy and Internal Environment: Understanding Organisation Types and Core Competencies
Video lesson
71
P2-TB-Marketing Strategy and Internal Environment: Understanding Organisation Types and Core Competencies
PDF lesson
72
Q2-Marketing Strategy and Internal Environment: Understanding Organisation Types and Core Competencies
10 questions
73
P2-AUD-Marketing Strategy and Internal Environment: Understanding Organisation Types and Core Competencies
Audio lesson
74
P3-VID-Managing Internal Risks and Resources in Marketing Strategy
Video lesson
75
P3-TB-Managing Internal Risks and Resources in Marketing Strategy
PDF lesson
76
P3-AUD-Managing Internal Risks and Resources in Marketing Strategy
Audio lesson
77
Q3-Managing Internal Risks and Resources in Marketing Strategy
10 questions
78
P1-Understanding the Internal Environment in Marketing Strategy
Video lesson
79
P2-Marketing Strategy and Internal Environment: Understanding Organisation Types and Core Competencies
Video lesson
80
P3-Managing Internal Risks and Resources in Marketing Strategy
Video lesson
81
P1-PPT-Understanding the Internal Environment in Marketing Strategy
PDF lesson
82
P2-Marketing Strategy - Preparing for the Expedition
PDF lesson
83
P3-PPT-Managing Internal Risks and Resources in Marketing Strategy
PDF lesson
84
Assignment Portfolio Building (Lesson 5 – 8)
PDF lesson
L6:Understanding Customer Behaviour and Segmentation 12/3/2026
85
P1-VID-Understanding Customer Behaviour and Segmentation in Marketing
Video lesson
86
P1-PPT-Understanding Customer Behaviour and Segmentation in Marketing.
PDF lesson
87
P1-TB-Understanding Customer Behaviour and Segmentation in Marketing
PDF lesson
88
P1-AUD-Understanding Customer Behaviour and Segmentation in Marketing
Audio lesson
89
Q1-Understanding Customer Behaviour and Segmentation in Marketing
10 questions
90
P2-VID-Understanding the Factors Influencing Buyer Behaviour
Video lesson
91
P2-PPT-Understanding the Factors Influencing Buyer Behaviour.
PDF lesson
92
P2-TB-Understanding the Factors Influencing Buyer Behaviour
PDF lesson
93
P2-AUD-Understanding the Factors Influencing Buyer Behaviour
Audio lesson
94
Q2-Understanding the Factors Influencing Buyer Behaviour
10 questions
95
P3-VID-Creating and Understanding Buyer Personas in Marketing
Video lesson
96
P3-PPT-Creating and Understanding Buyer Personas in Marketing.
PDF lesson
97
P3-TB-Creating and Understanding Buyer Personas in Marketing
PDF lesson
98
P3-AUD-Creating and Understanding Buyer Personas in Marketing
Audio lesson
99
Q3-Creating and Understanding Buyer Personas in Marketing
10 questions
100
P1-Understanding Customer Behaviour and Segmentation in Marketing
1h 13min
101
P2-Understanding the Factors Influencing Buyer Behaviour
30min
102
P3-Creating and Understanding Buyer Personas in Marketing
30min
103
Assignment Portfolio Building (Lesson 5 – 8)
PDF lesson
104
PPT-L6: Understanding Customer Behaviour and Segmentation
1h
L7:Understanding Different Types of Customers – B2B, B2C, and Adoption Behaviours 19/3/26
105
P1-VID-Understanding Customer Types and Behaviour.
Video lesson
106
P1-PPT-Understanding Customer Types and Behaviour.
PDF lesson
107
P1-TB-Understanding Customer Types and Behaviour
PDF lesson
108
P1-AUD-Understanding Customer Types and Behaviour
Audio lesson
109
Q1-Understanding Customer Types and Behaviour
10 questions
110
P2-VID-Adoption Behaviour and Innovation in Marketing
Video lesson
111
P2-PPT-Adoption Behaviour and Innovation in Marketing
PDF lesson
112
P2-TB-Adoption Behaviour and Innovation in Marketing
PDF lesson
113
P2-AUD-Adoption Behaviour and Innovation in Marketing
Audio lesson
114
Q2-Adoption Behaviour and Innovation in Marketing .
10 questions
115
P3-VID-Brand Positioning, Relationships, and Customer Loyalty
Video lesson
116
P3-PPT-Brand Positioning, Relationships, and Customer Loyalty
PDF lesson
117
P3-TB-Brand Positioning, Relationships, and Customer Loyalty
PDF lesson
118
P3-AUD-Brand Positioning, Relationships, and Customer Loyalty
Audio lesson
119
Q3-Brand Positioning, Relationships, and Customer Loyalty .
10 questions
120
Assignment (Lesson 5 – 8)
PDF lesson
121
PPT-L7:Understanding Different Types of Customers – B2B, B2C, and Adoption Behaviours
PDF lesson
122
P1-Understanding Customer Types and Behaviour.
30 Minutes
123
P2-Adoption Behaviour and Innovation in Marketing
45 min
124
P3-Brand Positioning, Relationships, and Customer Loyalty
9 min
L8: Marketing Research, Marketing Information System and Commercial Intelligence 26/3/2026
125
P1-VID- Marketing Mission Control
Video lesson
126
P1-PPT- Marketing Mission Control-STRATEGY
PDF lesson
127
P1-TB- Marketing Mission Control
PDF lesson
128
P1-AUD- Marketing Mission Control
Audio lesson
129
Q1 :Marketing Mission Control
10 questions
130
P2-VID- Apprentice's Research Guide
Video lesson
131
P2-PPT- Apprentice's Research Guide - STRATEGY
PDF lesson
132
P2-TB- Apprentice's Research Guide
PDF lesson
133
P2-AUD- Apprentice's Research Guide
Audio lesson
134
Q2:Apprentice's Research Guide
10 questions
135
P3-VID- Turning Data into Action
Video lesson
136
P3-PPT- Turning Data into Action - STRATEGY
PDF lesson
137
P3-TB- Turning Data into Action
PDF lesson
138
P3-AUD- Turning Data into Action
Audio lesson
139
Q3: Turning Data into Action
10 questions
140
PPT - L8: Marketing Research, Marketing Information System and Commercial Intelligence
PDF lesson
141
Assignment.
PDF lesson
142
P1- Marketing Mission Control-STRATEGY
Video lesson
143
P2- Apprentice's Research Guide - STRATEGY
Video lesson
CH10:Sources of Primary Data in Marketing
144
P1-VID-Understanding Primary Data Sources and Surveys in Marketing
Video lesson
145
P1-TB-Understanding Primary Data Sources and Surveys in Marketing
PDF lesson
146
P1-AUD-Understanding Primary Data Sources and Surveys in Marketing
Audio lesson
147
Q1-Understanding Primary Data Sources and Surveys in Marketing
10 questions
148
P2-VID-Primary Data Collection Methods: Interviews, Focus Groups, and Observation
Video lesson
149
P2-AUD-Primary Data Collection Methods: Interviews, Focus Groups, and Observation
Audio lesson
150
P2-TB-Primary Data Collection Methods: Interviews, Focus Groups, and Observation
PDF lesson
151
Q2-Primary Data Collection Methods: Interviews, Focus Groups, and Observation
10 questions
152
P3-VID-Internal Risk Management
Video lesson
153
P3-TB-Internal Risk Management
PDF lesson
154
P3-AUD-Internal Risk Management
Audio lesson
155
Q3-Internal Risk Management
10 questions
CH 11: Sources of Secondary Data in Marketing
156
P1-VID-Introduction & Internal Secondary Data
Video lesson
157
P1-TB-Introduction & Internal Secondary Data
PDF lesson
158
P1-AUD-Introduction & Internal Secondary Data
Audio lesson
159
Q1-Introduction & Internal Secondary Data
10 questions
160
P2-VID-External Secondary Data Sources
Video lesson
161
P2-TB- External Secondary Data Sources
PDF lesson
162
P2-AUD-External Secondary Data Sources
Audio lesson
163
Q2-External Secondary Data Sources
10 questions
164
P3-VID-Evaluation of Secondary Data
Video lesson
165
P3-TB-Evaluation of Secondary Data
PDF lesson
166
P3-AUD-Evaluation of Secondary Data
Audio lesson
167
Q3-Evaluation of Secondary Data
10 questions
CH 12: From Analysis to Action: Applying Environmental Insights to Marketing Strategy and Planning
168
P1-VID-Strategic Analysis and Insight Integration
Video lesson
169
P1-TB-Strategic Analysis and Insight Integration
PDF lesson
170
P1-AUD-Strategic Analysis and Insight Integration
Audio lesson
171
Q1-Strategic Analysis and Insight Integration
10 questions
172
P2-VID-From Insight to Marketing Strategy
Video lesson
173
P2-TB-From Insight to Marketing Strategy
PDF lesson
174
P2-AUD-From Insight to Marketing Strategy
Audio lesson
175
Q2-From Insight to Marketing Strategy
10 questions
176
P3-VID-Campaign Planning, Execution, and Strategic Agility
Video lesson
177
P3-TB-Campaign Planning, Execution, and Strategic Agility
PDF lesson
178
P3-AUD-Campaign Planning, Execution, and Strategic Agility
Audio lesson
179
Q3-Campaign Planning, Execution, and Strategic Agility
10 questions
CH13 : The Marketing Mix (7Ps) – A Holistic Strategy
180
P1-VID-The 7 Ps : your secret recipe
Video lesson
181
P1-TB-The 7 Ps : your secret recipe
PDF lesson
182
P1-AUD-The 7 Ps : your secret recipe
Audio lesson
183
Q1 :The 7 Ps : your secret recipe
10 questions
184
P2-VID-Promotion & People
Video lesson
185
P2-TB-Promotion & People
PDF lesson
186
P2-AUD-Promotion & People
Audio lesson
187
Q2 : Promotion & People
10 questions
188
P3-VID-Process & Physical Evidence
Video lesson
189
P3-TB-Process & Physical Evidence
PDF lesson
190
P3-AUD-Process & Physical Evidence
Audio lesson
191
Q3 :Process & Physical Evidence
10 questions
CH14: Product – Understanding What You Sell
192
P1-VID-Product Fundamentals (Classifications & Product Levels)
Video lesson
193
P1-TB-Product Fundamentals (Classifications & Product Levels)
PDF lesson
194
P1-AUD-Product Fundamentals (Classifications & Product Levels)
Audio lesson
195
Q1-Product Fundamentals (Classifications & Product Levels)
10 questions
196
P2-VID-Product Life Cycle, Portfolio Management & Branding
Video lesson
197
P2-TB-Product Life Cycle, Portfolio Management & Branding
PDF lesson
198
P2-AUD-Product Life Cycle, Portfolio Management & Branding
Audio lesson
199
Q2-Product Life Cycle, Portfolio Management & Branding
10 questions
200
P3-VID-Packaging, New Product Development & Brand Strategy
Video lesson
201
P3-TB-Packaging, New Product Development & Brand Strategy
PDF lesson
202
P3-AUD-Packaging, New Product Development & Brand Strategy
Audio lesson
203
Q3-Packaging, New Product Development & Brand Strategy
10 questions
CH15: Price – Strategies, Psychology, and Tools in Marketing
204
P1-VID-Pricing Foundations & Strategic Approaches
Video lesson
205
P1-TB-Pricing Foundations & Strategic Approaches
PDF lesson
206
P1-AUD-Pricing Foundations & Strategic Approaches
Audio lesson
207
Q1-Pricing Foundations & Strategic Approaches
10 questions
208
P2-VID-Pricing Psychology, Elasticity & Digital Tools
Video lesson
209
P2-TB-Pricing Psychology, Elasticity & Digital Tools
PDF lesson
210
P2-AUD-Pricing Psychology, Elasticity & Digital Tools
Audio lesson
211
Q2-Pricing Psychology, Elasticity & Digital Tools
10 questions
212
P3-VID-Pricing in Practice – Tesco Case Study
Video lesson
213
P3-TB-Pricing in Practice – Tesco Case Study
PDF lesson
214
P3-AUD-Pricing in Practice – Tesco Case Study
Audio lesson
215
Q3-Pricing in Practice – Tesco Case Study
10 questions
CH16:Promotion – How Businesses Attract Customers
216
P1-VID-Promotion – Tools for Attracting Customers
Video lesson
217
P1-TB-Promotion – Tools for Attracting Customers
PDF lesson
218
P1-AUD-Promotion – Tools for Attracting Customers
Audio lesson
219
Q1-Promotion – Tools for Attracting Customers
10 questions
220
P2-VID-Digital Marketing, Social Media, and Legal Compliance
Video lesson
221
P2-TB-Digital Marketing, Social Media, and Legal Compliance
PDF lesson
222
P2-AUD-Digital Marketing, Social Media, and Legal Compliance
Audio lesson
223
Q2-Digital Marketing, Social Media, and Legal Compliance
10 questions
224
P3-VID-Promotion, Branding & Customer Engagement
Video lesson
225
P3-TB-Promotion, Branding & Customer Engagement
PDF lesson
226
P3-AUD-Promotion, Branding & Customer Engagement
Audio lesson
227
Q3-Promotion, Branding & Customer Engagement
10 questions
CH17 : Place – Where and How Customers Buy
228
P1-VID-Distribution Channels & The Role of Place in Marketing
Video lesson
229
P1-TB-Distribution Channels & The Role of Place in Marketing
PDF lesson
230
P1-AUD-Distribution Channels & The Role of Place in Marketing
Audio lesson
231
Q1-Distribution Channels & The Role of Place in Marketing
10 questions
232
P2-VID-Enabling Technologies in Distribution & Supply Chain Management
Video lesson
233
P2-TB-Enabling Technologies in Distribution & Supply Chain Management
PDF lesson
234
P2-AUD-Enabling Technologies in Distribution & Supply Chain Management
Audio lesson
235
Q2-Enabling Technologies in Distribution & Supply Chain Management
10 questions
236
P3-VID-Omnichannel Strategies, Technology, and Performance Optimisation
Video lesson
237
P3-TB-Omnichannel Strategies, Technology, and Performance Optimisation
PDF lesson
238
P3-AUD-Omnichannel Strategies, Technology, and Performance Optimisation
Audio lesson
239
Q3-Omnichannel Strategies, Technology, and Performance Optimisation
10 questions
Chapter 18: Becoming a Marketing Executive – Project Management
240
P1-VID-From Idea to Plan Building and Managing a Marketing Campaign
Video lesson
241
P1-TB-From Idea to Plan: Building and Managing a Marketing Campaign
PDF lesson
242
P1-AUD-From Idea to Plan: Building and Managing a Marketing Campaign
Audio lesson
243
Q1-From Idea to Plan: Building and Managing a Marketing Campaign
10 questions
244
P2-VID-Working Smarter: Stakeholders, Time & Organisation Skills
Video lesson
245
P2-TB-Working Smarter: Stakeholders, Time & Organisation Skills
PDF lesson
246
P2-AUD-Working Smarter: Stakeholders, Time & Organisation Skills
Audio lesson
247
Q2-Working Smarter: Stakeholders, Time & Organisation Skills
10 questions
248
P3-VID-Measuring Success & Professional Development Tools
Video lesson
249
P3-TB-Measuring Success & Professional Development Tools
PDF lesson
250
P3-AUD-Measuring Success & Professional Development Tools
Audio lesson
251
Q3-Measuring Success & Professional Development Tools
10 questions
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