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Strategy&Planning Level 6 June 2026

Keith- Strategy& Planning

Instructor
Mwada Fahmy
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Course details
Lectures : 191
Level : Intermediate
Description
Curriculum
CH0: Safeguarding and British Values
CH1 : Marketing Apprenticeship (KSBs)
L1:Introduction to Strategic Marketing
L2 :Marketing Strategy and Planning
L3:Creating a Structured Marketing Plan
L4:The External and Micro Marketing Environment
L5: Internal Environment
L6:Understanding Customer Behaviour and Segmentation
L7:Understanding Different Types of Customers – B2B, B2C, and Adoption Behaviours
L8: Marketing Research, Marketing Information System and Commercial Intelligence
L9:Sources of Primary Data in Marketing
L10: Sources of Secondary Data in Marketing
L 11: From Analysis to Action: Applying Environmental Insights to Marketing Strategy and Planning
L12 : The Marketing Mix (7Ps) – A Holistic Strategy
L13: Product – Understanding What You Sell
Chapter 15: Price – Strategies, Psychology, and Tools in Marketing
CH16:Promotion – How Businesses Attract Customers
CH17 : Place – Where and How Customers Buy
Chapter 18: Becoming a Marketing Executive – Project Management
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