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Description
Curriculum
Reviews
Strategy&Planning Level 6 June 2026
Keith- Strategy& Planning
Instructor
Mwada Fahmy
0
0 reviews
Course details
Lectures
:
191
Level
:
Intermediate
Description
Curriculum
CH0: Safeguarding and British Values
1
TB-Safeguarding and British Values
PDF lesson
CH1 : Marketing Apprenticeship (KSBs)
2
TB-Marketing Apprenticeship
PDF lesson
L1:Introduction to Strategic Marketing
3
P1-What is Strategic Marketing?.
PDF lesson
4
P2-Why Planning Matters in Business Success?.
PDF lesson
5
P3-The Role of the Marketing Manager.
PDF lesson
6
P4-Closing & Portfolio Assignment.
PDF lesson
L2 :Marketing Strategy and Planning
7
P1-VID-Marketing Strategy and Planning
Video lesson
8
PPT-P1-Marketing Strategy and Planning
PDF lesson
9
TB-P1-Marketing Strategy and Planning
PDF lesson
10
AUD-P1-Marketing Strategy and Planning
Audio lesson
11
VID-P2-Chaos to Clarity: Marketing Planning Explained
Video lesson
12
AUD-P2-Chaos to Clarity: Marketing Planning Explained
Audio lesson
13
PPT-P2- Chaos to Clarity: Marketing Planning Explained
PDF lesson
14
TB-P2- Chaos to Clarity: Marketing Planning Explained
PDF lesson
15
AUD-P2-Chaos to Clarity: Marketing Planning Explained
Audio lesson
16
VID-P3-Building Your Marketing Plan Step by Step
Video lesson
17
PPT-P3-Building Your Marketing Plan Step by Step.
PDF lesson
18
TB-P3-Building Your Marketing Plan Step by Step
PDF lesson
19
AUD-P3-Building Your Marketing Plan Step by Step
Audio lesson
L3:Creating a Structured Marketing Plan
20
P1-VID-Strategic Foundation
Video lesson
21
P1-PPT-Strategic Foundation
PDF lesson
22
P1-TB-Strategic Foundation
PDF lesson
23
P1-AUD-Strategic Foundation
Audio lesson
24
P2-VID-Marketing Execution Strategy.
Video lesson
25
P2-PPT-Marketing Execution Strategy.
PDF lesson
26
P2-TB-Marketing Execution Strategy.
PDF lesson
27
P2-AUD-Marketing Execution Strategy.
Audio lesson
28
P3-VID-Resources, Control, and Evaluation.
Video lesson
29
P3-PPT-Resources, Control, and Evaluation.
PDF lesson
30
P3-TB-Resources, Control, and Evaluation.
PDF lesson
31
P3-AUD-Resources, Control, and Evaluation.
Audio lesson
L4:The External and Micro Marketing Environment
32
P1-VID-From PESTLE to SWOT: Turning External Insights into Action
https://youtu.be/jkdJmS8GcvA
33
P1-PPT-From PESTLE to SWOT: Turning External Insights into Action
PDF lesson
34
P1-TB-From PESTLE to SWOT: Turning External Insights into Action
PDF lesson
35
P1-AUD-From PESTLE to SWOT: Turning External Insights into Action
Audio lesson
36
P2-VID-The Marketing Environment: Understanding the Bigger Picture
Video lesson
37
P2-PPT-The Marketing Environment: Understanding the Bigger Picture
PDF lesson
38
P2-TB-The Marketing Environment: Understanding the Bigger Picture
PDF lesson
39
P2-AUD-The Marketing Environment: Understanding the Bigger Picture
Audio lesson
L5: Internal Environment
40
P1-VID-Understanding the Internal Environment in Marketing Strategy
Video lesson
41
P1-PPT-Understanding the Internal Environment in Marketing Strategy
PDF lesson
42
P1-TB-Understanding the Internal Environment in Marketing Strategy
PDF lesson
43
P1-AUD-Understanding the Internal Environment in Marketing Strategy
Audio lesson
44
P2-VID-Marketing Strategy and Internal Environment: Understanding Organisation Types and Core Competencies
Video lesson
45
P2-Marketing Strategy - Preparing for the Expedition
PDF lesson
46
P2-TB-Marketing Strategy and Internal Environment: Understanding Organisation Types and Core Competencies
PDF lesson
47
P2-AUD-Marketing Strategy and Internal Environment: Understanding Organisation Types and Core Competencies
Audio lesson
48
P3-VID-Managing Internal Risks and Resources in Marketing Strategy
Video lesson
49
P3-TB-Managing Internal Risks and Resources in Marketing Strategy
PDF lesson
50
P3-AUD-Managing Internal Risks and Resources in Marketing Strategy
Audio lesson
51
PPT-L5: Internal Environment
Text lesson
L6:Understanding Customer Behaviour and Segmentation
52
P1-VID-Understanding Customer Behaviour and Segmentation in Marketing
Video lesson
53
P1-PPT-Understanding Customer Behaviour and Segmentation in Marketing.
PDF lesson
54
P1-TB-Understanding Customer Behaviour and Segmentation in Marketing
PDF lesson
55
P1-AUD-Understanding Customer Behaviour and Segmentation in Marketing
Audio lesson
56
P2-VID-Understanding the Factors Influencing Buyer Behaviour
Video lesson
57
P2-PPT-Understanding the Factors Influencing Buyer Behaviour.
PDF lesson
58
P2-TB-Understanding the Factors Influencing Buyer Behaviour
PDF lesson
59
P2-AUD-Understanding the Factors Influencing Buyer Behaviour
Audio lesson
60
P3-VID-Creating and Understanding Buyer Personas in Marketing
Video lesson
61
P3-PPT-Creating and Understanding Buyer Personas in Marketing.
PDF lesson
62
P3-TB-Creating and Understanding Buyer Personas in Marketing
PDF lesson
63
P3-AUD-Creating and Understanding Buyer Personas in Marketing
Audio lesson
64
PPT-L6: Understanding Customer Behaviour and Segmentation
1h
L7:Understanding Different Types of Customers – B2B, B2C, and Adoption Behaviours
65
P1-PPT-Understanding Customer Types and Behaviour.
PDF lesson
66
P1-VID-Understanding Customer Types and Behaviour.
Video lesson
67
P1-TB-Understanding Customer Types and Behaviour
PDF lesson
68
P1-AUD-Understanding Customer Types and Behaviour
Audio lesson
69
P2-PPT-Adoption Behaviour and Innovation in Marketing
PDF lesson
70
P2-VID-Adoption Behaviour and Innovation in Marketing
Video lesson
71
P2-TB-Adoption Behaviour and Innovation in Marketing
PDF lesson
72
P2-AUD-Adoption Behaviour and Innovation in Marketing
Audio lesson
73
P3-PPT-Brand Positioning, Relationships, and Customer Loyalty
PDF lesson
74
P3-VID-Brand Positioning, Relationships, and Customer Loyalty
Video lesson
75
P3-TB-Brand Positioning, Relationships, and Customer Loyalty
PDF lesson
76
P3-AUD-Brand Positioning, Relationships, and Customer Loyalty
Audio lesson
77
PPT-L7:Understanding Different Types of Customers – B2B, B2C, and Adoption Behaviours
PDF lesson
L8: Marketing Research, Marketing Information System and Commercial Intelligence
78
P1-VID- Marketing Mission Control
Video lesson
79
P1-PPT- Marketing Mission Control-STRATEGY
PDF lesson
80
P1-TB- Marketing Mission Control
PDF lesson
81
P1-AUD- Marketing Mission Control
Audio lesson
82
P2-VID- Apprentice's Research Guide
Video lesson
83
P2-PPT- Apprentice's Research Guide - STRATEGY
PDF lesson
84
P2-TB- Apprentice's Research Guide
PDF lesson
85
P2-AUD- Apprentice's Research Guide
Audio lesson
86
P3-VID- Turning Data into Action
Video lesson
87
P3-PPT- Turning Data into Action - STRATEGY
PDF lesson
88
P3-TB- Turning Data into Action
PDF lesson
89
P3-AUD- Turning Data into Action
Audio lesson
90
PPT - L8: Marketing Research, Marketing Information System and Commercial Intelligence
PDF lesson
L9:Sources of Primary Data in Marketing
91
P1-VID-Understanding Primary Data Sources and Surveys in Marketing
Video lesson
92
P1-PPT-Understanding Primary Data Sources and Surveys in Marketing
PDF lesson
93
P1-TB-Understanding Primary Data Sources and Surveys in Marketing
PDF lesson
94
P1-AUD-Understanding Primary Data Sources and Surveys in Marketing
Audio lesson
95
P2-VID-Primary Data Collection Methods: Interviews, Focus Groups, and Observation
Video lesson
96
P2-PPT-Primary Data Collection Methods: Interviews, Focus Groups, and Observation
PDF lesson
97
P2-TB-Primary Data Collection Methods: Interviews, Focus Groups, and Observation
PDF lesson
98
P3-VID-Internal Risk Management
Video lesson
99
P3-PPT-Internal Risk Management
PDF lesson
100
P3-TB-Internal Risk Management
PDF lesson
101
P3-AUD-Internal Risk Management
Audio lesson
L10: Sources of Secondary Data in Marketing
102
P1-VID-Introduction & Internal Secondary Data
Video lesson
103
P1-PPT-Introduction & Internal Secondary Data
PDF lesson
104
P1-TB-Introduction & Internal Secondary Data
PDF lesson
105
P1-AUD-Introduction & Internal Secondary Data
Audio lesson
106
P2-VID-External Secondary Data Sources
Video lesson
107
P2-PPT- External Secondary Data Sources
PDF lesson
108
P2-TB- External Secondary Data Sources
PDF lesson
109
P2-TB- External Secondary Data Sources
PDF lesson
110
P3-VID-Evaluation of Secondary Data
Video lesson
111
P3-PPT-Evaluation of Secondary Data
PDF lesson
112
P3-TB-Evaluation of Secondary Data
PDF lesson
113
P3-AUD-Evaluation of Secondary Data
Audio lesson
114
PPT-L10: Sources of Secondary Data in Marketing
PDF lesson
L 11: From Analysis to Action: Applying Environmental Insights to Marketing Strategy and Planning
115
P1-VID-Strategic Analysis and Insight Integration
Video lesson
116
P1-PPT-Strategic Analysis and Insight Integration
PDF lesson
117
P1-TB-Strategic Analysis and Insight Integration
PDF lesson
118
P1-AUD-Strategic Analysis and Insight Integration
Audio lesson
119
P2-VID-From Insight to Marketing Strategy
Video lesson
120
P2-PPT-From Insight to Marketing Strategy
PDF lesson
121
P2-TB-From Insight to Marketing Strategy
PDF lesson
122
P2-TB-From Insight to Marketing Strategy
PDF lesson
123
P3-VID-Campaign Planning, Execution, and Strategic Agility
Video lesson
124
P3-PPT-Campaign Planning, Execution, and Strategic Agility
PDF lesson
125
P3-TB-Packaging, New Product Development & Brand Strategy
PDF lesson
126
P3-AUD-Packaging, New Product Development & Brand Strategy
Audio lesson
127
PPT-L13: Product – Understanding What You Sell
PDF lesson
L12 : The Marketing Mix (7Ps) – A Holistic Strategy
128
P1-VID-The 7 Ps : your secret recipe
Video lesson
129
P1-PPT-The 7 Ps : your secret recipe
PDF lesson
130
P1-TB-The 7 Ps : your secret recipe
PDF lesson
131
P1-AUD-The 7 Ps : your secret recipe
Audio lesson
132
P2-VID-Promotion & People
Video lesson
133
P2-PPT-Promotion & People
PDF lesson
134
P2-TB-Promotion & People
PDF lesson
135
P2-AUD-Promotion & People
Audio lesson
136
P3-VID-Process & Physical Evidence
Video lesson
137
P3-PPT-Process & Physical Evidence
PDF lesson
138
P3-TB-Process & Physical Evidence
PDF lesson
139
P3-AUD-Process & Physical Evidence
Audio lesson
L13: Product – Understanding What You Sell
140
P1-VID-Product Fundamentals (Classifications & Product Levels)
Video lesson
141
P1-PPT-Product Fundamentals (Classifications & Product Levels)
PDF lesson
142
P1-TB-Product Fundamentals (Classifications & Product Levels)
PDF lesson
143
P1-AUD-Product Fundamentals (Classifications & Product Levels)
Audio lesson
144
P2-VID-Product Life Cycle, Portfolio Management & Branding
Video lesson
145
P2-PPT-Product Life Cycle, Portfolio Management & Branding
PDF lesson
146
P2-TB-Product Life Cycle, Portfolio Management & Branding
PDF lesson
147
P2-AUD-Product Life Cycle, Portfolio Management & Branding
Audio lesson
148
P3-VID-Packaging, New Product Development & Brand Strategy
Video lesson
149
P3-PPT-Packaging, New Product Development & Brand Strategy
PDF lesson
150
P3-TB-Packaging, New Product Development & Brand Strategy
PDF lesson
151
P3-AUD-Packaging, New Product Development & Brand Strategy
Audio lesson
152
PPT-L13: Product – Understanding What You Sell
PDF lesson
Chapter 15: Price – Strategies, Psychology, and Tools in Marketing
153
P1-VID-Pricing Foundations & Strategic Approaches
Video lesson
154
P1-PPT-Pricing Foundations & Strategic Approaches
PDF lesson
155
P1-TB-Pricing Foundations & Strategic Approaches
PDF lesson
156
P1-AUD-Pricing Foundations & Strategic Approaches
Audio lesson
157
P2-VID-Pricing Psychology, Elasticity & Digital Tools
Video lesson
158
P2-PPT-Pricing Psychology, Elasticity & Digital Tools
PDF lesson
159
P2-TB-Pricing Psychology, Elasticity & Digital Tools
PDF lesson
160
P2-AUD-Pricing Psychology, Elasticity & Digital Tools
Audio lesson
161
P3-VID-Pricing in Practice – Tesco Case Study
Video lesson
162
P3-PPT-Pricing in Practice – Tesco Case Study
PDF lesson
163
P3-TB-Pricing in Practice – Tesco Case Study
PDF lesson
164
P3-AUD-Pricing in Practice – Tesco Case Study
Audio lesson
165
PPT-L14: Price – Strategies, Psychology, and Tools in Marketing
PDF lesson
CH16:Promotion – How Businesses Attract Customers
166
P1-VID-Promotion – Tools for Attracting Customers
Video lesson
167
P1-TB-Promotion – Tools for Attracting Customers
PDF lesson
168
P1-AUD-Promotion – Tools for Attracting Customers
Audio lesson
169
P2-VID-Digital Marketing, Social Media, and Legal Compliance
Video lesson
170
P2-TB-Digital Marketing, Social Media, and Legal Compliance
PDF lesson
171
P2-AUD-Digital Marketing, Social Media, and Legal Compliance
Audio lesson
172
P3-VID-Promotion, Branding & Customer Engagement
Video lesson
173
P3-AUD-Promotion, Branding & Customer Engagement
Audio lesson
CH17 : Place – Where and How Customers Buy
174
P1-VID-Distribution Channels & The Role of Place in Marketing
Video lesson
175
P1-TB-Distribution Channels & The Role of Place in Marketing
PDF lesson
176
P1-AUD-Distribution Channels & The Role of Place in Marketing
Audio lesson
177
P2-VID-Enabling Technologies in Distribution & Supply Chain Management
Video lesson
178
P2-TB-Enabling Technologies in Distribution & Supply Chain Management
PDF lesson
179
P2-AUD-Enabling Technologies in Distribution & Supply Chain Management
Audio lesson
180
P3-VID-Omnichannel Strategies, Technology, and Performance Optimisation
Video lesson
181
P3-TB-Omnichannel Strategies, Technology, and Performance Optimisation
PDF lesson
182
P3-AUD-Omnichannel Strategies, Technology, and Performance Optimisation
Audio lesson
Chapter 18: Becoming a Marketing Executive – Project Management
183
P1-VID-From Idea to Plan: Building and Managing a Marketing Campaign
Video lesson
184
P1-TB-From Idea to Plan: Building and Managing a Marketing Campaign
PDF lesson
185
P1-AUD-From Idea to Plan: Building and Managing a Marketing Campaign
Audio lesson
186
P2-VID-Working Smarter: Stakeholders, Time & Organisation Skills
Video lesson
187
P2-TB-Working Smarter: Stakeholders, Time & Organisation Skills
PDF lesson
188
P2-AUD-Working Smarter: Stakeholders, Time & Organisation Skills
Audio lesson
189
P3-VID-Measuring Success & Professional Development Tools
Video lesson
190
P3-TB-Measuring Success & Professional Development Tools
PDF lesson
191
P3-AUD-Measuring Success & Professional Development Tools
Audio lesson
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