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Description
Curriculum
Reviews
Grade
Oct 2025 Level 4 Marketing Executive
Charl - Marketing Impact and Planning Integrated Campaigns - Oct 2025
Instructor
Prof. Charl Sevel
42
Students
enrolled
0
0 reviews
Course details
Lectures
:
135
Quizzes
:
42
Level
:
Beginner
Description
Curriculum
Introduction
1
Safeguarding and British Values
1 hr
2
Q1-Safeguarding, and British Values
5 questions
3
KSBs
Text lesson
4
Reading List
PDF lesson
L1:Introduction – Marketing Definition
5
P1-Introduction – Scope, Benefits & Limitations of Social Media 22/10/2025
35 mins
6
P1-Introduction – Scope, Benefits & Limitations of Social Media 22/10/2025
PDF lesson
7
Q1-Introduction – Scope, Benefits & Limitations of Social Media
15 questions
8
P2-The Marketing Concept and Value Creation 22/10/2025
Video lesson
9
P2-The Marketing Concept and Value Creation 22/10/2025
PDF lesson
10
Q2-The Marketing Concept and Value Creation
15 questions
11
P3-Marketing as a Management Process and Workplace Application 22/10/2025
Video lesson
12
P3-Marketing as a Management Process and Workplace Application:
PDF lesson
13
Q3-Marketing as a Management Process and Workplace Application
15 questions
L2: Introduction – Marketing definition
14
P1- Marketing as a Business Philosophy 29/10/2025
40 minutes
15
P1- Marketing as a Business Philosophy
PDF lesson
16
Quiz 1 Marketing as a Business Philosophy
20 questions
17
P2-The Concept and Value Creation 29/10/2025
Video lesson
18
P2-The Concept and Value Creation
PDF lesson
19
Quiz 2-The Concept and Value Creation
15 questions
20
Chapter 2 Introduction - Marketing definition
PDF lesson
21
Q -Chapter 2 Introduction - Marketing definition
15 questions
L3:Strategic Marketing Planning Frameworks
22
P1-Understanding Marketing Strategy 5/11/2025
55 mins
23
P1-Understanding Marketing Strategy
PDF lesson
24
P1: TB -Understanding Marketing Strategy
PDF lesson
25
Q1-Understanding Marketing Strategy
15 questions
26
P2: From Strategy to Action - Completing the SOSTAC Framework 5/11/2025
40 mins
27
P2: From Strategy to Action - Completing the SOSTAC Framework
PDF lesson
28
P2: TB - From Strategy to Action – Completing the SOSTAC Framework
PDF lesson
29
Q2: From Strategy to Action - Completing the SOSTAC Framework
15 questions
30
P3: APIC and MOST Frameworks in Strategic Marketing Planning 5/11/2025
25 mins
31
P3-APIC and MOST Frameworks in Strategic Marketing Planning
PDF lesson
32
P3: TB - APIC and MOST Frameworks in Strategic Marketing Planning
PDF lesson
33
Q3-APIC and MOST Frameworks in Strategic Marketing Planning
15 questions
34
Assignment
PDF lesson
L4:Creating a Structured Marketing plan
35
P1- Aims and Goals (SMART Objectives )12-11-2025
20 mins
36
P1: TB - Aims and Goals (SMART Objectives )
PDF lesson
37
P1: PP - Aims and Goals (SMART Objectives )
PDF lesson
38
Q1- Aims and Goals
Sorry, this lesson is currently locked. You need to complete "P1: TB - Aims and Goals (SMART Objectives )" before accessing it.
15 questions
39
P2 - Target Audience & Behaviours 12-11-2025
20 min
40
P2 : TB - Target Audience & Behaviours
PDF lesson
41
P2: PP – Target Audience & Behaviours
PDF lesson
42
Q2 - Target Audience & Behaviours
Sorry, this lesson is currently locked. You need to complete "P2 : TB - Target Audience & Behaviours" before accessing it.
15 questions
43
P3 - Competitor Analysis 12-11-2025
35 min
44
P3: TB - Competitor Analysis
PDF lesson
45
P3: PP – Competitor Analysis
PDF lesson
46
Q3- Competitor Analysis
Sorry, this lesson is currently locked. You need to complete "P3: TB - Competitor Analysis" before accessing it.
15 questions
47
P4 - Marketing Channels 12-11-2025
16 min
48
P4 : TB - Marketing Channels
PDF lesson
49
P4: PP - Marketing Channels
PDF lesson
50
Q4 - Marketing Channels
Sorry, this lesson is currently locked. You need to complete "P4 : TB - Marketing Channels" before accessing it.
15 questions
L5:The External and Micro Marketing Environment
51
PP1-L5:The External and Micro Marketing Environment
PDF lesson
52
P1-Macro vs Micro Environments 19/11/2025
25 mins
53
P1 :The External and Micro Marketing Environment
PDF lesson
54
P1- TB -Macro vs Micro Environments
PDF lesson
55
Q1:Macro vs Micro Environments
15 questions
56
P2-Macro Environment Analysis: PESTLE Factors 19/11/2025
25 mins
57
P2-Macro Environment Analysis: PESTLE Factors
PDF lesson
58
P2-TB -Macro Environment Analysis: PESTLE Factors
PDF lesson
59
Q2: Macro Environment Analysis: PESTLE Factors
15 questions
60
P3:Tool – Porter’s Five Forces 19/11/2025
40 mins
61
P3:TB -Tool – Porter’s Five Forces
PDF lesson
62
P3:Tool – Porter’s Five Forces
PDF lesson
63
Q3:Tool – Porter’s Five Forces
15 questions
L6: Internal Environment (part 1)
64
P1- Introduction 26/11/2025
30 mins
65
P1- Introduction
PDF lesson
66
P1-TB-Introduction
PDF lesson
67
P2-Company Culture & Marketing 26/11/2025
Video lesson
68
P2-Company Culture & Marketing
PDF lesson
69
P2-TB-Company Culture & Marketing
PDF lesson
70
Q2-Company Culture & Marketing
15 questions
71
P3-Corporate Governance & Ethical Marketing
Video lesson
72
P3-Corporate Governance & Ethical Marketing
PDF lesson
73
P3-TB-Corporate Governance & Ethical Marketing
PDF lesson
74
P4-Organisation Type & Marketing Strategy
Video lesson
75
P4-Organisation Type & Marketing Strategy
PDF lesson
76
P4-TB-Organisation Type & Marketing Strategy
PDF lesson
77
Q4-Organisation Type & Marketing Strategy
21 questions
78
Assignment
PDF lesson
L7: Internal Environment (Part 2)
79
P1: PP-Internal Resources & VRIO 3/12/2025
Video lesson
80
P1: PP-Internal Resources & VRIO
PDF lesson
81
P1: TB-Internal Resources & VRIO
PDF lesson
82
Q1: Internal Resources & VRIO
Sorry, this lesson is currently locked. You need to complete "P1: TB-Internal Resources & VRIO" before accessing it.
15 questions
83
P2: PP-Aligning Capabilities & Strategy 3/12/2025
Video lesson
84
P2: PP-Aligning Capabilities & Strategy
PDF lesson
85
P2: TB-Aligning Capabilities & Strategy
PDF lesson
86
Q2: Aligning Capabilities & Strategy
Sorry, this lesson is currently locked. You need to complete "P2: TB-Aligning Capabilities & Strategy" before accessing it.
15 questions
87
P3: PP-Corporate Goals & Marketing 3/12/2025
Video lesson
88
P3: PP-Corporate Goals & Marketing
PDF lesson
89
P3: TB-Corporate Goals & Marketing
PDF lesson
90
Q3:Corporate Goals & Marketing
Sorry, this lesson is currently locked. You need to complete "P3: TB-Corporate Goals & Marketing" before accessing it.
15 questions
91
P4: PP-Managing Marketing Risk
PDF lesson
92
P4: TB-Managing Marketing Risk
PDF lesson
93
Q4: Managing Marketing Risk
Sorry, this lesson is currently locked. You need to complete "P4: TB-Managing Marketing Risk" before accessing it.
15 questions
94
Assignment
PDF lesson
L8: Understanding Customer Behaviour and Segmentation
95
P1: Introduction 10/12/2025
Video lesson
96
P1: PP-Introduction
PDF lesson
97
P1: TB-Introduction
PDF lesson
98
Q1: Introduction
Sorry, this lesson is currently locked. You need to complete "P1: TB-Introduction" before accessing it.
15 questions
99
P2: Factors Influencing Buyer 10/12/2025
Video lesson
100
P2: PP-Factors Influencing Buyer
PDF lesson
101
P2: TB-Factors Influencing Buyer
PDF lesson
102
Q2:Factors Influencing Buyer
Sorry, this lesson is currently locked. You need to complete "P2: TB-Factors Influencing Buyer" before accessing it.
15 questions
103
P3: The Consumer Decision Making 10/12/2025
Video lesson
104
P3: PP-The Consumer Decision Making
PDF lesson
105
P3: TB-The Consumer Decision Making
PDF lesson
106
Q3: The Consumer Decision Making
15 questions
L9: Understanding Different Types of Customers
107
P1:Introduction 17/12/2025
Video lesson
108
P1: PP-introduction
PDF lesson
109
P2: B2B vs. B2C Customer Behaviour 17/12/2025
Video lesson
110
P2: PP-B2B vs. B2C Customer Behaviour
PDF lesson
111
P1-TB-introduction
PDF lesson
112
P2-TB-B2B vs. B2C Customer Behaviour
PDF lesson
113
Q1: B2B vs. B2C Customer Behaviour
Sorry, this lesson is currently locked. You need to complete "P2-TB-B2B vs. B2C Customer Behaviour" before accessing it.
15 questions
114
P3: PP-Relationship Marketing and Customer Loyalty 17/12/2025
Video lesson
115
P3: PP-Relationship Marketing and Customer Loyalty
PDF lesson
116
P3-TB-Relationship Marketing and Customer Loyalty
PDF lesson
117
Q2:Relationship Marketing and Customer Loyalty
Sorry, this lesson is currently locked. You need to complete "P3-TB-Relationship Marketing and Customer Loyalty" before accessing it.
15 questions
118
Assignment Understanding Different Types of Customers 17/12/2025
Video lesson
L10:Marketing Research, MIS, and Commercial Intelligence
119
P1-The Marketing Information System (MIS) 7/1/2026
Video lesson
120
P1-The Marketing Information System (MIS)
PDF lesson
121
P1-Textbook-The Marketing Information System (MIS).
Text lesson
122
Q1-The Marketing Information System (MIS).
10 questions
123
P2-Commercial (marketing) Intelligence 7/1/2026
Video lesson
124
P2-Commercial (marketing) Intelligence
PDF lesson
125
P2-Textbook-The Marketing Research Process.
Text lesson
126
Q2-The Marketing Research Process.
10 questions
127
P3-Quantitative vs. Qualitative Research 7/1/2026
Video lesson
128
P3-Quantitative vs. Qualitative Research
PDF lesson
129
P3-textbook-Turning Data into Insight: From Information to Action.
Text lesson
130
Q3-Turning Data into Insight.
10 questions
131
P4-Forecasting with Data 1/7/2026
Video lesson
132
P4-Forecasting with Data
PDF lesson
133
P4- Textbook-Evaluating Campaign Performance.
Text lesson
134
Q4- Evaluating Campaign Performance.
10 questions
L11:Sources of Primary Data in Marketing
135
PPT-Sources of Primary Data in Marketing
Text lesson
136
P1-Introduction: Why Primary Data? 14/1/2026
Video lesson
137
P1-Introduction: Why Primary Data?
PDF lesson
138
P1-TB-Introduction Why Primary Data
PDF lesson
139
Q1: Introduction: Why Primary Data?
15 questions
140
P2-Focus Groups (Qualitative) 14/1/2026
Video lesson
141
P2-Focus Groups (Qualitative)
PDF lesson
142
P2-TB-Focus Groups (Qualitative)
PDF lesson
143
Q2: Focus Groups (Qualitative)
15 questions
144
P3-Other Primary Data Collection Methods 14/1/2026
Video lesson
145
P3-Other Primary Data Collection Methods
PDF lesson
146
P3-TB-Other Primary Data Collection Methods
PDF lesson
147
Q3: Other Primary Data Collection Methods
15 questions
148
P4-Ensuring Quality and Ethical Primary Research 14/1/2026
Video lesson
149
P4-Ensuring Quality and Ethical Primary Research
PDF lesson
150
P4-TB-Ensuring Quality and Ethical Primary Research
PDF lesson
151
Q4: Ensuring Quality and Ethical Primary Research
15 questions
L12:Sources of Secondary Data in Marketing
152
P1-Introduction - What is Secondary Data? 21/1/2026
Video lesson
153
P1-Introduction - What is Secondary Data?
PDF lesson
154
P1-TB-Introduction - What is Secondary Data
PDF lesson
155
Q1-Introduction - What is Secondary Data?
20 questions
156
P2-Advantages & Limitations of Secondary Data 21/1/2026
Video lesson
157
P2-Advantages & Limitations of Secondary Data
PDF lesson
158
P2-TB-Advantages & Limitations of Secondary Data
PDF lesson
159
Q2-Advantages & Limitations of Secondary Data
17 questions
160
P3-The Role of Secondary Data 21/1/2026
Video lesson
161
P3-The Role of Secondary Data
PDF lesson
162
P3-TB-The Role of Secondary Data
PDF lesson
163
Q3-The Role of Secondary Data
15 questions
164
Assignment – Using Secondary Data 21/1/2026
Video lesson
165
Assignment – Using Secondary Data
PDF lesson
L13:The Marketing Mix (7 Ps) – A Holistic Strategy
166
P1-Mastering Marketing Impact & The 7Ps- 28/1/2026
Video lesson
167
P1- TB-Mastering Marketing Impact & The 7Ps
PDF lesson
168
P1- Mastering Marketing Impact & The 7Ps
PDF lesson
169
Q1- Mastering Marketing Impact & The 7Ps
Sorry, this lesson is currently locked. You need to complete "P1- TB-Mastering Marketing Impact & The 7Ps" before accessing it.
15 questions
170
P2-Mastering Promotion and People-28/1/2026
Video lesson
171
P2-TB-Mastering Promotion and People
PDF lesson
172
P2- Mastering Promotion and People
PDF lesson
173
Q2- Mastering Promotion and People
Sorry, this lesson is currently locked. You need to complete "P2-TB-Mastering Promotion and People" before accessing it.
15 questions
174
P3-Marketing Impact & Strategy The Final Puzzle Pieces 28/1/2026
Video lesson
175
P3-TB-Marketing Impact & Strategy The Final Puzzle Pieces
PDF lesson
176
P3- Marketing Impact & Strategy The Final Puzzle Pieces
PDF lesson
177
Q3- Marketing Impact & Strategy The Final Puzzle Pieces
Sorry, this lesson is currently locked. You need to complete "P3-TB-Marketing Impact & Strategy The Final Puzzle Pieces" before accessing it.
15 questions
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