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Description
Curriculum
Reviews
Grade
Oct 2025 Level 4 Marketing Executive
Charl - Marketing Impact and Planning Integrated Campaigns - Oct 2025
Instructor
Prof. Charl Sevel
46
Students
enrolled
0
0 reviews
Course details
Lectures
:
338
Quizzes
:
114
Description
Curriculum
Introduction
1
P1-TB-Safeguarding and British Values
1 hr
2
Q1-Safeguarding, and British Values
5 questions
3
KSBs
Text lesson
4
Reading List
PDF lesson
Introduction 15/10/2025
5
P1-TB-Safeguarding and British Values
1 hr
6
Q1-Safeguarding, and British Values
5 questions
7
KSBs
Text lesson
8
Reading List
PDF lesson
L1:Introduction – Marketing Definition 22/10/2025
9
P1-Introduction – Scope, Benefits & Limitations of Social Media 22/10/2025
35 mins
10
P1-Introduction – Scope, Benefits & Limitations of Social Media 22/10/2025
PDF lesson
11
Q1-Introduction – Scope, Benefits & Limitations of Social Media
15 questions
12
P2-The Marketing Concept and Value Creation 22/10/2025
Video lesson
13
P2-The Marketing Concept and Value Creation 22/10/2025
PDF lesson
14
Q2-The Marketing Concept and Value Creation
15 questions
15
P3-Marketing as a Management Process and Workplace Application 22/10/2025
Video lesson
16
P3-Marketing as a Management Process and Workplace Application:
PDF lesson
17
Q3-Marketing as a Management Process and Workplace Application
15 questions
L1:Introduction – Marketing Definition
18
P1-Introduction – Scope, Benefits & Limitations of Social Media 22/10/2025
35 mins
19
P1-Introduction – Scope, Benefits & Limitations of Social Media 22/10/2025
PDF lesson
20
Q1-Introduction – Scope, Benefits & Limitations of Social Media
15 questions
21
P2-The Marketing Concept and Value Creation 22/10/2025
Video lesson
22
P2-The Marketing Concept and Value Creation 22/10/2025
PDF lesson
23
Q2-The Marketing Concept and Value Creation
15 questions
24
P3-Marketing as a Management Process and Workplace Application 22/10/2025
Video lesson
25
P3-Marketing as a Management Process and Workplace Application:
PDF lesson
26
Q3-Marketing as a Management Process and Workplace Application
15 questions
L2: Introduction – Marketing definition29/10/2025
27
P1- Marketing as a Business Philosophy 29/10/2025
40 minutes
28
P1- Marketing as a Business Philosophy
PDF lesson
29
Quiz 1 Marketing as a Business Philosophy
20 questions
30
P2-The Concept and Value Creation 29/10/2025
Video lesson
31
P2-The Concept and Value Creation
PDF lesson
32
Quiz 2-The Concept and Value Creation
15 questions
33
Chapter 2 Introduction - Marketing definition
PDF lesson
34
Q -Chapter 2 Introduction - Marketing definition
15 questions
L2: Introduction – Marketing definition
35
P1- Marketing as a Business Philosophy 29/10/2025
40 minutes
36
P1- Marketing as a Business Philosophy
PDF lesson
37
Quiz 1 Marketing as a Business Philosophy
20 questions
38
P2-The Concept and Value Creation 29/10/2025
Video lesson
39
P2-The Concept and Value Creation
PDF lesson
40
Quiz 2-The Concept and Value Creation
15 questions
41
Chapter 2 Introduction - Marketing definition
PDF lesson
42
Q -Chapter 2 Introduction - Marketing definition
15 questions
L3:Strategic Marketing Planning Frameworks 5/11/2025
43
P1-Understanding Marketing Strategy 5/11/2025
55 mins
44
P1-Understanding Marketing Strategy
PDF lesson
45
P1: TB -Understanding Marketing Strategy
PDF lesson
46
Q1-Understanding Marketing Strategy
15 questions
47
P2: From Strategy to Action - Completing the SOSTAC Framework 5/11/2025
40 mins
48
P2: From Strategy to Action - Completing the SOSTAC Framework
PDF lesson
49
P2: TB - From Strategy to Action – Completing the SOSTAC Framework
PDF lesson
50
Q2: From Strategy to Action - Completing the SOSTAC Framework
15 questions
51
P3: APIC and MOST Frameworks in Strategic Marketing Planning 5/11/2025
25 mins
52
P3-APIC and MOST Frameworks in Strategic Marketing Planning
PDF lesson
53
P3: TB - APIC and MOST Frameworks in Strategic Marketing Planning
PDF lesson
54
Q3-APIC and MOST Frameworks in Strategic Marketing Planning
15 questions
55
Assignment
PDF lesson
L3:Strategic Marketing Planning Frameworks
56
P1-Understanding Marketing Strategy 5/11/2025
55 mins
57
P1-Understanding Marketing Strategy
PDF lesson
58
P1: TB -Understanding Marketing Strategy
PDF lesson
59
Q1-Understanding Marketing Strategy
15 questions
60
P2: From Strategy to Action - Completing the SOSTAC Framework 5/11/2025
40 mins
61
P2: From Strategy to Action - Completing the SOSTAC Framework
PDF lesson
62
P2: TB - From Strategy to Action – Completing the SOSTAC Framework
PDF lesson
63
Q2: From Strategy to Action - Completing the SOSTAC Framework
15 questions
64
P3: APIC and MOST Frameworks in Strategic Marketing Planning 5/11/2025
25 mins
65
P3-APIC and MOST Frameworks in Strategic Marketing Planning
PDF lesson
66
P3: TB - APIC and MOST Frameworks in Strategic Marketing Planning
PDF lesson
67
Q3-APIC and MOST Frameworks in Strategic Marketing Planning
15 questions
68
Assignment
PDF lesson
L4:Creating a Structured Marketing plan 12-11-2025
69
P1- Aims and Goals (SMART Objectives )12-11-2025
20 mins
70
P1: TB - Aims and Goals (SMART Objectives )
PDF lesson
71
P1: PP - Aims and Goals (SMART Objectives )
PDF lesson
72
Q1- Aims and Goals
Sorry, this lesson is currently locked. You need to complete "P1: TB - Aims and Goals (SMART Objectives )" before accessing it.
15 questions
73
P2 - Target Audience & Behaviours 12-11-2025
20 min
74
P2 : TB - Target Audience & Behaviours
PDF lesson
75
P2: PP – Target Audience & Behaviours
PDF lesson
76
Q2 - Target Audience & Behaviours
Sorry, this lesson is currently locked. You need to complete "P2 : TB - Target Audience & Behaviours" before accessing it.
15 questions
77
P3 - Competitor Analysis 12-11-2025
35 min
78
P3: TB - Competitor Analysis
PDF lesson
79
P3: PP – Competitor Analysis
PDF lesson
80
Q3- Competitor Analysis
Sorry, this lesson is currently locked. You need to complete "P3: TB - Competitor Analysis" before accessing it.
15 questions
81
P4 - Marketing Channels 12-11-2025
16 min
82
P4 : TB - Marketing Channels
PDF lesson
83
P4: PP - Marketing Channels
PDF lesson
84
Q4 - Marketing Channels
Sorry, this lesson is currently locked. You need to complete "P4 : TB - Marketing Channels" before accessing it.
15 questions
L4:Creating a Structured Marketing plan
85
P1- Aims and Goals (SMART Objectives )12-11-2025
20 mins
86
P1: TB - Aims and Goals (SMART Objectives )
PDF lesson
87
P1: PP - Aims and Goals (SMART Objectives )
PDF lesson
88
Q1- Aims and Goals
Sorry, this lesson is currently locked. You need to complete "L4:Creating a Structured Marketing plan 12-11-2025" before accessing it.
15 questions
89
P2 - Target Audience & Behaviours 12-11-2025
20 min
90
P2 : TB - Target Audience & Behaviours
PDF lesson
91
P2: PP – Target Audience & Behaviours
PDF lesson
92
Q2 - Target Audience & Behaviours
Sorry, this lesson is currently locked. You need to complete "L4:Creating a Structured Marketing plan 12-11-2025" before accessing it.
15 questions
93
P3 - Competitor Analysis 12-11-2025
35 min
94
P3: TB - Competitor Analysis
PDF lesson
95
P3: PP – Competitor Analysis
PDF lesson
96
Q3- Competitor Analysis
Sorry, this lesson is currently locked. You need to complete "L4:Creating a Structured Marketing plan 12-11-2025" before accessing it.
15 questions
97
P4 - Marketing Channels 12-11-2025
16 min
98
P4 : TB - Marketing Channels
PDF lesson
99
P4: PP - Marketing Channels
PDF lesson
100
Q4 - Marketing Channels
Sorry, this lesson is currently locked. You need to complete "L4:Creating a Structured Marketing plan 12-11-2025" before accessing it.
15 questions
L5:The External and Micro Marketing Environment 19/11/2025
101
PP1-L5:The External and Micro Marketing Environment
PDF lesson
102
P1-Macro vs Micro Environments 19/11/2025
25 mins
103
P1 :The External and Micro Marketing Environment
PDF lesson
104
P1- TB -Macro vs Micro Environments
PDF lesson
105
Q1:Macro vs Micro Environments
15 questions
106
P2-Macro Environment Analysis: PESTLE Factors 19/11/2025
25 mins
107
P2-Macro Environment Analysis: PESTLE Factors
PDF lesson
108
P2-TB -Macro Environment Analysis: PESTLE Factors
PDF lesson
109
Q2: Macro Environment Analysis: PESTLE Factors
15 questions
110
P3:Tool – Porter’s Five Forces 19/11/2025
40 mins
111
P3:TB -Tool – Porter’s Five Forces
PDF lesson
112
P3:Tool – Porter’s Five Forces
PDF lesson
113
Q3:Tool – Porter’s Five Forces
15 questions
L5:The External and Micro Marketing Environment
114
PP1-L5:The External and Micro Marketing Environment
PDF lesson
115
P1-Macro vs Micro Environments 19/11/2025
25 mins
116
P1 :The External and Micro Marketing Environment
PDF lesson
117
P1- TB -Macro vs Micro Environments
PDF lesson
118
Q1:Macro vs Micro Environments
15 questions
119
P2-Macro Environment Analysis: PESTLE Factors 19/11/2025
25 mins
120
P2-Macro Environment Analysis: PESTLE Factors
PDF lesson
121
P2-TB -Macro Environment Analysis: PESTLE Factors
PDF lesson
122
Q2: Macro Environment Analysis: PESTLE Factors
15 questions
123
P3:Tool – Porter’s Five Forces 19/11/2025
40 mins
124
P3:TB -Tool – Porter’s Five Forces
PDF lesson
125
P3:Tool – Porter’s Five Forces
PDF lesson
126
Q3:Tool – Porter’s Five Forces
15 questions
L6: Internal Environment (part 1) 26/11/2025
127
P1- Introduction 26/11/2025
30 mins
128
P1- Introduction
PDF lesson
129
P1-TB-Introduction
PDF lesson
130
P2-Company Culture & Marketing 26/11/2025
Video lesson
131
P2-Company Culture & Marketing
PDF lesson
132
P2-TB-Company Culture & Marketing
PDF lesson
133
Q2-Company Culture & Marketing
15 questions
134
P3-Corporate Governance & Ethical Marketing
Video lesson
135
P3-Corporate Governance & Ethical Marketing
PDF lesson
136
P3-TB-Corporate Governance & Ethical Marketing
PDF lesson
137
P4-Organisation Type & Marketing Strategy
Video lesson
138
P4-Organisation Type & Marketing Strategy
PDF lesson
139
P4-TB-Organisation Type & Marketing Strategy
PDF lesson
140
Q4-Organisation Type & Marketing Strategy
21 questions
141
Assignment
PDF lesson
L6: Internal Environment (part 1)
142
P1- Introduction 26/11/2025
30 mins
143
P1- Introduction
PDF lesson
144
P1-TB-Introduction
PDF lesson
145
P2-Company Culture & Marketing 26/11/2025
Video lesson
146
P2-Company Culture & Marketing
PDF lesson
147
P2-TB-Company Culture & Marketing
PDF lesson
148
Q2-Company Culture & Marketing
15 questions
149
P3-Corporate Governance & Ethical Marketing
Video lesson
150
P3-Corporate Governance & Ethical Marketing
PDF lesson
151
P3-TB-Corporate Governance & Ethical Marketing
PDF lesson
152
P4-Organisation Type & Marketing Strategy
Video lesson
153
P4-Organisation Type & Marketing Strategy
PDF lesson
154
P4-TB-Organisation Type & Marketing Strategy
PDF lesson
155
Q4-Organisation Type & Marketing Strategy
21 questions
156
Assignment
PDF lesson
L7: Internal Environment (Part 2) 3/12/2025
157
P1: PP-Internal Resources & VRIO 3/12/2025
Video lesson
158
P1: PP-Internal Resources & VRIO
PDF lesson
159
P1: TB-Internal Resources & VRIO
PDF lesson
160
Q1: Internal Resources & VRIO
Sorry, this lesson is currently locked. You need to complete "P1: TB-Internal Resources & VRIO" before accessing it.
15 questions
161
P2: PP-Aligning Capabilities & Strategy 3/12/2025
Video lesson
162
P2: PP-Aligning Capabilities & Strategy
PDF lesson
163
P2: TB-Aligning Capabilities & Strategy
PDF lesson
164
Q2: Aligning Capabilities & Strategy
Sorry, this lesson is currently locked. You need to complete "P2: TB-Aligning Capabilities & Strategy" before accessing it.
15 questions
165
P3: PP-Corporate Goals & Marketing 3/12/2025
Video lesson
166
P3: PP-Corporate Goals & Marketing
PDF lesson
167
P3: TB-Corporate Goals & Marketing
PDF lesson
168
Q3:Corporate Goals & Marketing
Sorry, this lesson is currently locked. You need to complete "P3: TB-Corporate Goals & Marketing" before accessing it.
15 questions
169
P4: PP-Managing Marketing Risk
PDF lesson
170
P4: TB-Managing Marketing Risk
PDF lesson
171
Q4: Managing Marketing Risk
Sorry, this lesson is currently locked. You need to complete "P4: TB-Managing Marketing Risk" before accessing it.
15 questions
172
Assignment
PDF lesson
L7: Internal Environment (Part 2)
173
P1: PP-Internal Resources & VRIO 3/12/2025
Video lesson
174
P1: PP-Internal Resources & VRIO
PDF lesson
175
P1: TB-Internal Resources & VRIO
PDF lesson
176
Q1: Internal Resources & VRIO
Sorry, this lesson is currently locked. You need to complete "L7: Internal Environment (Part 2) 3/12/2025" before accessing it.
15 questions
177
P2: PP-Aligning Capabilities & Strategy 3/12/2025
Video lesson
178
P2: PP-Aligning Capabilities & Strategy
PDF lesson
179
P2: TB-Aligning Capabilities & Strategy
PDF lesson
180
Q2: Aligning Capabilities & Strategy
Sorry, this lesson is currently locked. You need to complete "L7: Internal Environment (Part 2) 3/12/2025" before accessing it.
15 questions
181
P3: PP-Corporate Goals & Marketing 3/12/2025
Video lesson
182
P3: PP-Corporate Goals & Marketing
PDF lesson
183
P3: TB-Corporate Goals & Marketing
PDF lesson
184
Q3:Corporate Goals & Marketing
Sorry, this lesson is currently locked. You need to complete "L7: Internal Environment (Part 2) 3/12/2025" before accessing it.
15 questions
185
P4: PP-Managing Marketing Risk
PDF lesson
186
P4: TB-Managing Marketing Risk
PDF lesson
187
Q4: Managing Marketing Risk
Sorry, this lesson is currently locked. You need to complete "L7: Internal Environment (Part 2) 3/12/2025" before accessing it.
15 questions
188
Assignment
PDF lesson
L8: Understanding Customer Behaviour and Segmentation 10/12/2025
189
P1: Introduction 10/12/2025
Video lesson
190
P1: PP-Introduction
PDF lesson
191
P1: TB-Introduction
PDF lesson
192
Q1: Introduction
Sorry, this lesson is currently locked. You need to complete "P1: TB-Introduction" before accessing it.
15 questions
193
P2: Factors Influencing Buyer 10/12/2025
Video lesson
194
P2: PP-Factors Influencing Buyer
PDF lesson
195
P2: TB-Factors Influencing Buyer
PDF lesson
196
Q2:Factors Influencing Buyer
Sorry, this lesson is currently locked. You need to complete "P2: TB-Factors Influencing Buyer" before accessing it.
15 questions
197
P3: The Consumer Decision Making 10/12/2025
Video lesson
198
P3: PP-The Consumer Decision Making
PDF lesson
199
P3: TB-The Consumer Decision Making
PDF lesson
200
Q3: The Consumer Decision Making
15 questions
L8: Understanding Customer Behaviour and Segmentation
201
P1: Introduction 10/12/2025
Video lesson
202
P1: PP-Introduction
PDF lesson
203
P1: TB-Introduction
PDF lesson
204
Q1: Introduction
Sorry, this lesson is currently locked. You need to complete "L8: Understanding Customer Behaviour and Segmentation 10/12/2025" before accessing it.
15 questions
205
P2: Factors Influencing Buyer 10/12/2025
Video lesson
206
P2: PP-Factors Influencing Buyer
PDF lesson
207
P2: TB-Factors Influencing Buyer
PDF lesson
208
Q2:Factors Influencing Buyer
Sorry, this lesson is currently locked. You need to complete "L8: Understanding Customer Behaviour and Segmentation 10/12/2025" before accessing it.
15 questions
209
P3: The Consumer Decision Making 10/12/2025
Video lesson
210
P3: PP-The Consumer Decision Making
PDF lesson
211
P3: TB-The Consumer Decision Making
PDF lesson
212
Q3: The Consumer Decision Making
15 questions
L9: Understanding Different Types of Customers 17/12/2025
213
P1:Introduction 17/12/2025
Video lesson
214
P1: PP-introduction
PDF lesson
215
P2: B2B vs. B2C Customer Behaviour 17/12/2025
Video lesson
216
P2: PP-B2B vs. B2C Customer Behaviour
PDF lesson
217
P1-TB-introduction
PDF lesson
218
P2-TB-B2B vs. B2C Customer Behaviour
PDF lesson
219
Q1: B2B vs. B2C Customer Behaviour
Sorry, this lesson is currently locked. You need to complete "P2-TB-B2B vs. B2C Customer Behaviour" before accessing it.
15 questions
220
P3: PP-Relationship Marketing and Customer Loyalty 17/12/2025
Video lesson
221
P3: PP-Relationship Marketing and Customer Loyalty
PDF lesson
222
P3-TB-Relationship Marketing and Customer Loyalty
PDF lesson
223
Q2:Relationship Marketing and Customer Loyalty
Sorry, this lesson is currently locked. You need to complete "P3-TB-Relationship Marketing and Customer Loyalty" before accessing it.
15 questions
224
Assignment Understanding Different Types of Customers 17/12/2025
Video lesson
L9: Understanding Different Types of Customers
225
P1:Introduction 17/12/2025
Video lesson
226
P1: PP-introduction
PDF lesson
227
P2: B2B vs. B2C Customer Behaviour 17/12/2025
Video lesson
228
P2: PP-B2B vs. B2C Customer Behaviour
PDF lesson
229
P1-TB-introduction
PDF lesson
230
P2-TB-B2B vs. B2C Customer Behaviour
PDF lesson
231
Q1: B2B vs. B2C Customer Behaviour
Sorry, this lesson is currently locked. You need to complete "L9: Understanding Different Types of Customers 17/12/2025 " before accessing it.
15 questions
232
P3: PP-Relationship Marketing and Customer Loyalty 17/12/2025
Video lesson
233
P3: PP-Relationship Marketing and Customer Loyalty
PDF lesson
234
P3-TB-Relationship Marketing and Customer Loyalty
PDF lesson
235
Q2:Relationship Marketing and Customer Loyalty
Sorry, this lesson is currently locked. You need to complete "L9: Understanding Different Types of Customers 17/12/2025 " before accessing it.
15 questions
236
Assignment Understanding Different Types of Customers 17/12/2025
Video lesson
L10:Marketing Research, MIS, and Commercial Intelligence 7/1/2026
237
P1-The Marketing Information System (MIS) 7/1/2026
Video lesson
238
P1-The Marketing Information System (MIS)
PDF lesson
239
P1-Textbook-The Marketing Information System (MIS).
Text lesson
240
Q1-The Marketing Information System (MIS).
10 questions
241
P2-Commercial (marketing) Intelligence 7/1/2026
Video lesson
242
P2-Commercial (marketing) Intelligence
PDF lesson
243
P2-Textbook-The Marketing Research Process.
Text lesson
244
Q2-The Marketing Research Process.
10 questions
245
P3-Quantitative vs. Qualitative Research 7/1/2026
Video lesson
246
P3-Quantitative vs. Qualitative Research
PDF lesson
247
P3-textbook-Turning Data into Insight: From Information to Action.
Text lesson
248
Q3-Turning Data into Insight.
10 questions
249
P4-Forecasting with Data 1/7/2026
Video lesson
250
P4-Forecasting with Data
PDF lesson
251
P4- Textbook-Evaluating Campaign Performance.
Text lesson
252
Q4- Evaluating Campaign Performance.
10 questions
L10:Marketing Research, MIS, and Commercial Intelligence
253
P1-The Marketing Information System (MIS) 7/1/2026
Video lesson
254
P1-The Marketing Information System (MIS)
PDF lesson
255
P1-Textbook-The Marketing Information System (MIS).
Text lesson
256
Q1-The Marketing Information System (MIS).
10 questions
257
P2-Commercial (marketing) Intelligence 7/1/2026
Video lesson
258
P2-Commercial (marketing) Intelligence
PDF lesson
259
P2-Textbook-The Marketing Research Process.
Text lesson
260
Q2-The Marketing Research Process.
10 questions
261
P3-Quantitative vs. Qualitative Research 7/1/2026
Video lesson
262
P3-Quantitative vs. Qualitative Research
PDF lesson
263
P3-textbook-Turning Data into Insight: From Information to Action.
Text lesson
264
Q3-Turning Data into Insight.
10 questions
265
P4-Forecasting with Data 1/7/2026
Video lesson
266
P4-Forecasting with Data
PDF lesson
267
P4- Textbook-Evaluating Campaign Performance.
Text lesson
268
Q4- Evaluating Campaign Performance.
10 questions
L11:Sources of Primary Data in Marketing 14/1/2026
269
PPT-Sources of Primary Data in Marketing
Text lesson
270
P1-Introduction: Why Primary Data? 14/1/2026
Video lesson
271
P1-Introduction: Why Primary Data?
PDF lesson
272
P1-TB-Introduction Why Primary Data
PDF lesson
273
Q1: Introduction: Why Primary Data?
15 questions
274
P2-Focus Groups (Qualitative) 14/1/2026
Video lesson
275
P2-Focus Groups (Qualitative)
PDF lesson
276
P2-TB-Focus Groups (Qualitative)
PDF lesson
277
Q2: Focus Groups (Qualitative)
15 questions
278
P3-Other Primary Data Collection Methods 14/1/2026
Video lesson
279
P3-Other Primary Data Collection Methods
PDF lesson
280
P3-TB-Other Primary Data Collection Methods
PDF lesson
281
Q3: Other Primary Data Collection Methods
15 questions
282
P4-Ensuring Quality and Ethical Primary Research 14/1/2026
Video lesson
283
P4-Ensuring Quality and Ethical Primary Research
PDF lesson
284
P4-TB-Ensuring Quality and Ethical Primary Research
PDF lesson
285
Q4: Ensuring Quality and Ethical Primary Research
15 questions
L11:Sources of Primary Data in Marketing
286
PPT-Sources of Primary Data in Marketing
Text lesson
287
P1-Introduction: Why Primary Data? 14/1/2026
Video lesson
288
P1-Introduction: Why Primary Data?
PDF lesson
289
P1-TB-Introduction Why Primary Data
PDF lesson
290
Q1: Introduction: Why Primary Data?
15 questions
291
P2-Focus Groups (Qualitative) 14/1/2026
Video lesson
292
P2-Focus Groups (Qualitative)
PDF lesson
293
P2-TB-Focus Groups (Qualitative)
PDF lesson
294
Q2: Focus Groups (Qualitative)
15 questions
295
P3-Other Primary Data Collection Methods 14/1/2026
Video lesson
296
P3-Other Primary Data Collection Methods
PDF lesson
297
P3-TB-Other Primary Data Collection Methods
PDF lesson
298
Q3: Other Primary Data Collection Methods
15 questions
299
P4-Ensuring Quality and Ethical Primary Research 14/1/2026
Video lesson
300
P4-Ensuring Quality and Ethical Primary Research
PDF lesson
301
P4-TB-Ensuring Quality and Ethical Primary Research
PDF lesson
302
Q4: Ensuring Quality and Ethical Primary Research
15 questions
L12:Sources of Secondary Data in Marketing 21/1/2026
303
P1-Introduction - What is Secondary Data? 21/1/2026
Video lesson
304
P1-Introduction - What is Secondary Data?
PDF lesson
305
P1-TB-Introduction - What is Secondary Data
PDF lesson
306
Q1-Introduction - What is Secondary Data?
20 questions
307
P2-Advantages & Limitations of Secondary Data 21/1/2026
Video lesson
308
P2-Advantages & Limitations of Secondary Data
PDF lesson
309
P2-TB-Advantages & Limitations of Secondary Data
PDF lesson
310
Q2-Advantages & Limitations of Secondary Data
17 questions
311
P3-The Role of Secondary Data 21/1/2026
Video lesson
312
P3-The Role of Secondary Data
PDF lesson
313
P3-TB-The Role of Secondary Data
PDF lesson
314
Q3-The Role of Secondary Data
15 questions
315
Assignment – Using Secondary Data 21/1/2026
Video lesson
316
Assignment – Using Secondary Data
PDF lesson
L12:Sources of Secondary Data in Marketing
317
P1-Introduction - What is Secondary Data? 21/1/2026
Video lesson
318
P1-Introduction - What is Secondary Data?
PDF lesson
319
P1-TB-Introduction - What is Secondary Data
PDF lesson
320
Q1-Introduction - What is Secondary Data?
20 questions
321
P2-Advantages & Limitations of Secondary Data 21/1/2026
Video lesson
322
P2-Advantages & Limitations of Secondary Data
PDF lesson
323
P2-TB-Advantages & Limitations of Secondary Data
PDF lesson
324
Q2-Advantages & Limitations of Secondary Data
17 questions
325
P3-The Role of Secondary Data 21/1/2026
Video lesson
326
P3-The Role of Secondary Data
PDF lesson
327
P3-TB-The Role of Secondary Data
PDF lesson
328
Q3-The Role of Secondary Data
15 questions
329
Assignment – Using Secondary Data 21/1/2026
Video lesson
330
Assignment – Using Secondary Data
PDF lesson
L13:The Marketing Mix (7 Ps) – A Holistic Strategy 28/1/2026
331
P1-Mastering Marketing Impact & The 7Ps- 28/1/2026
Video lesson
332
P1- TB-Mastering Marketing Impact & The 7Ps
PDF lesson
333
P1- Mastering Marketing Impact & The 7Ps
PDF lesson
334
Q1- Mastering Marketing Impact & The 7Ps
Sorry, this lesson is currently locked. You need to complete "P1- TB-Mastering Marketing Impact & The 7Ps" before accessing it.
15 questions
335
P2-Mastering Promotion and People-28/1/2026
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336
P2-TB-Mastering Promotion and People
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337
P2- Mastering Promotion and People
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338
Q2- Mastering Promotion and People
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339
P3-Marketing Impact & Strategy The Final Puzzle Pieces 28/1/2026
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340
P3-TB-Marketing Impact & Strategy The Final Puzzle Pieces
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341
P3- Marketing Impact & Strategy The Final Puzzle Pieces
PDF lesson
342
Q3- Marketing Impact & Strategy The Final Puzzle Pieces
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15 questions
L13:The Marketing Mix (7 Ps) – A Holistic Strategy
343
P1-Mastering Marketing Impact & The 7Ps- 28/1/2026
Video lesson
344
P1- TB-Mastering Marketing Impact & The 7Ps
PDF lesson
345
P1- Mastering Marketing Impact & The 7Ps
PDF lesson
346
Q1- Mastering Marketing Impact & The 7Ps
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15 questions
347
P2-Mastering Promotion and People-28/1/2026
Video lesson
348
P2-TB-Mastering Promotion and People
PDF lesson
349
P2- Mastering Promotion and People
PDF lesson
350
Q2- Mastering Promotion and People
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15 questions
351
P3-Marketing Impact & Strategy The Final Puzzle Pieces 28/1/2026
Video lesson
352
P3-TB-Marketing Impact & Strategy The Final Puzzle Pieces
PDF lesson
353
P3- Marketing Impact & Strategy The Final Puzzle Pieces
PDF lesson
354
Q3- Marketing Impact & Strategy The Final Puzzle Pieces
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15 questions
L14: Product: Understanding What You Sell 4/2/2026
355
P1-The Secret Life of Products 4/2/2026
Video lesson
356
P1-The Secret Life of Products
PDF lesson
357
Q1-The Secret Life of Products
15 questions
358
P2-Strategy From Birth to Branding (and everything in between)
Video lesson
359
P2-Strategy From Birth to Branding (and everything in between)
PDF lesson
360
Q2-Strategy From Birth to Branding
15 questions
361
P3-Strategy Unwrapping the secrets of successful products 4/2/2026
Video lesson
362
P3-Strategy Unwrapping the secrets of successful products
PDF lesson
363
Q3-Strategy Unwrapping the secrets of successful products
15 questions
L14: Product: Understanding What You Sell
364
P1-The Secret Life of Products 4/2/2026
Video lesson
365
P1-The Secret Life of Products
PDF lesson
366
Q1-The Secret Life of Products
15 questions
367
P2-Strategy From Birth to Branding (and everything in between)
Video lesson
368
P2-Strategy From Birth to Branding (and everything in between)
PDF lesson
369
Q2-Strategy From Birth to Branding
15 questions
370
P3-Strategy Unwrapping the secrets of successful products 4/2/2026
Video lesson
371
P3-Strategy Unwrapping the secrets of successful products
PDF lesson
372
Q3-Strategy Unwrapping the secrets of successful products
15 questions
L15:Price – Strategies, Psychology, and Tools in Marketing 11/2/2026
373
P1-Introduction-Common Pricing Objectives
Video lesson
374
P1-Introduction-Common Pricing Objectives
PDF lesson
375
Q1-Introduction-Common Pricing Objectives
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376
P2-The Psychology of Pricing and Consumer Behaviour
Video lesson
377
P2-The Psychology of Pricing and Consumer Behaviour
PDF lesson
378
Q2-The Psychology of Pricing and Consumer Behaviour
15 questions
379
P3-Price Elasticity of Demand
Video lesson
380
P3-Price Elasticity of Demand
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381
Q3-Price Elasticity of Demand
15 questions
382
P4-Assignment Price – Strategies, Psychology, and Tools in Marketing
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L15:Price – Strategies, Psychology, and Tools in Marketing 11/2/2026
383
P1-Introduction-Common Pricing Objectives
Video lesson
384
P1-Introduction-Common Pricing Objectives
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385
Q1-Introduction-Common Pricing Objectives
15 questions
386
P2-The Psychology of Pricing and Consumer Behaviour
Video lesson
387
P2-The Psychology of Pricing and Consumer Behaviour
PDF lesson
388
Q2-The Psychology of Pricing and Consumer Behaviour
15 questions
389
P3-Price Elasticity of Demand
Video lesson
390
P3-Price Elasticity of Demand
PDF lesson
391
Q3-Price Elasticity of Demand
15 questions
392
P4-Assignment Price – Strategies, Psychology, and Tools in Marketing
PDF lesson
L16:Promotion – How Businesses Attract Customers 18/2/2026
393
P1-What is Promotion?
Video lesson
394
P1-What is Promotion?
PDF lesson
395
Q1: What is Promotion
15 questions
396
P2-What is Public Relations (PR)?
Video lesson
397
P2-What is Public Relations (PR)?
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398
Q2: What is Public Relations
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399
P3-Ethical and Legal Considerations in Promotional Activities
Video lesson
400
P3-Ethical and Legal Considerations in Promotional Activities
PDF lesson
401
Q3: Ethical and Legal Considerations in Promotional Activities
15 questions
L16:Promotion – How Businesses Attract Customers 18/2/2026
402
P1-What is Promotion?
Video lesson
403
P1-What is Promotion?
PDF lesson
404
Q1: What is Promotion
15 questions
405
P2-What is Public Relations (PR)?
Video lesson
406
P2-What is Public Relations (PR)?
PDF lesson
407
Q2: What is Public Relations
15 questions
408
P3-Ethical and Legal Considerations in Promotional Activities
Video lesson
409
P3-Ethical and Legal Considerations in Promotional Activities
PDF lesson
410
Q3: Ethical and Legal Considerations in Promotional Activities
15 questions
L17: Promotion – How Businesses Attract Customers 25/2/2026
411
P1-Introduction to Place Distribution Channels
Video lesson
412
P1-Introduction to Place Distribution Channels
PDF lesson
413
Q1-Introduction to Place Distribution Channels
15 questions
414
P2-E-commerce and Modern Distribution Approaches
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415
P2-E-commerce and Modern Distribution Approaches
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416
Q2-E-commerce and Modern Distribution Approaches
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417
P3-Practical Application of Distribution Strategies and Aligning Place with Marketing Strategy
Video lesson
418
P3-Practical Application of Distribution Strategies and Aligning Place with Marketing Strategy
PDF lesson
419
Q3-Practical Application of Distribution Strategies and Aligning Place with Marketing Strategy
15 questions
420
Assignment -Promotion – How Businesses Attract Customer
PDF lesson
421
PPt-L17: Promotion – How Businesses Attract Customers
Text lesson
L17: Promotion – How Businesses 25/2/2026 Attract Customers
422
P1-Introduction to Place Distribution Channels
Video lesson
423
P1-Introduction to Place Distribution Channels
PDF lesson
424
Q1-Introduction to Place Distribution Channels
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425
P2-E-commerce and Modern Distribution Approaches
Video lesson
426
P2-E-commerce and Modern Distribution Approaches
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427
Q2-E-commerce and Modern Distribution Approaches
15 questions
428
P3-Practical Application of Distribution Strategies and Aligning Place with Marketing Strategy
Video lesson
429
P3-Practical Application of Distribution Strategies and Aligning Place with Marketing Strategy
PDF lesson
430
Q3-Practical Application of Distribution Strategies and Aligning Place with Marketing Strategy
15 questions
431
Assignment -Promotion – How Businesses Attract Customer
PDF lesson
432
PPt-L17: Promotion – How Businesses Attract Customers
Text lesson
L18: Becoming a Marketing Executive Project Management 4/3/2026
433
P1-PPT-Planning a Marketing Campaign from Scratch
Video lesson
434
P1-PPT-Planning a Marketing Campaign from Scratch
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435
Q1-Planning a Marketing Campaign from Scratch
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436
P2-PPT-Who Are Your Stakeholders?
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437
P2-PPT-Who Are Your Stakeholders?
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438
Q2-Who Are Your Stakeholders?
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439
P3-PPT-Why Evaluation Matters
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440
P3-PPT-Why Evaluation Matters
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441
Q3-Why Evaluation Matters
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442
L18-TB-Becoming a Marketing Executive Project Management
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L18: Becoming a Marketing Executive Project Management
443
P1-PPT-Planning a Marketing Campaign from Scratch
Video lesson
444
P1-PPT-Planning a Marketing Campaign from Scratch
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445
Q1-Planning a Marketing Campaign from Scratch
15 questions
446
P2-PPT-Who Are Your Stakeholders?
Video lesson
447
P2-PPT-Who Are Your Stakeholders?
PDF lesson
448
Q2-Who Are Your Stakeholders?
15 questions
449
P3-PPT-Why Evaluation Matters
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450
P3-PPT-Why Evaluation Matters
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452
L18-TB-Becoming a Marketing Executive Project Management
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