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Description
Curriculum
Reviews
Grade
Level 4 Marketing Executive
Nathan - Marketing Technology Executive - MarTech
Instructors
Nathan Shields
Nathan Shields
21
Students
enrolled
0
0 reviews
Course details
Lectures
:
190
Quizzes
:
68
Description
Curriculum
L1: Introduction to MarTech and Marketing Automation 24/10/2025
1
P1 - Concepts&Cases Material 24/10/2025
50 mins
2
P1 - Concepts&Cases Material
PDF lesson
3
Q1 - Concepts&Cases
10 questions
4
P2 - Applications&Tools Material 24/10/2025
30 mins
5
P2 - Applications&Tools Material
PDF lesson
6
Q2 - Applications&Tools
10 questions
7
P3 - Analysis&Measurement Material 24/10/2025
30 mins
8
P3 - Analysis&Measurement Material
PDF lesson
9
Q3 - Analysis&Measurement
10 questions
10
Introduction to MarTech and Marketing Automation Material
PDF lesson
11
Final Quiz - Introduction to MarTech and Marketing Automation
20 questions
L1: Introduction to MarTech and Marketing Automation
12
P1 - Concepts&Cases Material 24/10/2025
50 mins
13
P1 - Concepts&Cases Material
PDF lesson
14
Q1 - Concepts&Cases
10 questions
15
P2 - Applications&Tools Material 24/10/2025
30 mins
16
P2 - Applications&Tools Material
PDF lesson
17
Q2 - Applications&Tools
10 questions
18
P3 - Analysis&Measurement Material 24/10/2025
30 mins
19
P3 - Analysis&Measurement Material
PDF lesson
20
Q3 - Analysis&Measurement
10 questions
21
Introduction to MarTech and Marketing Automation Material
PDF lesson
22
Final Quiz - Introduction to MarTech and Marketing Automation
20 questions
L2:Scope and Context of MarTech in Organisations 31/10/2025
23
P1-Scope and Context of MarTech in Organisations 31/10/2025
45 mins
24
P1-Scope and Context of MarTech in Organisations Material
PDF lesson
25
Q1-Scope and Context of MarTech in Organisations
Sorry, this lesson is currently locked. You need to complete "P1-Scope and Context of MarTech in Organisations Material" before accessing it.
15 questions
26
P2-Application & Tools 31/10/2025
20 mins
27
P2-Application & Tools Material
PDF lesson
28
Q2-Application & Tools
Sorry, this lesson is currently locked. You need to complete "P2-Application & Tools Material" before accessing it.
15 questions
29
P3-Analysis & Measurement 31/10/2025
30 mins
30
P3-Analysis & Measurement Material
PDF lesson
31
Q3-Analysis & Measurement
Sorry, this lesson is currently locked. You need to complete "P3-Analysis & Measurement Material" before accessing it.
15 questions
L2:Scope and Context of MarTech in Organisations
32
P1-Scope and Context of MarTech in Organisations 31/10/2025
45 mins
33
P1-Scope and Context of MarTech in Organisations Material
PDF lesson
34
Q1-Scope and Context of MarTech in Organisations
Sorry, this lesson is currently locked. You need to complete "L2:Scope and Context of MarTech in Organisations 31/10/2025" before accessing it.
15 questions
35
P2-Application & Tools 31/10/2025
20 mins
36
P2-Application & Tools Material
PDF lesson
37
Q2-Application & Tools
Sorry, this lesson is currently locked. You need to complete "L2:Scope and Context of MarTech in Organisations 31/10/2025" before accessing it.
15 questions
38
P3-Analysis & Measurement 31/10/2025
30 mins
39
P3-Analysis & Measurement Material
PDF lesson
40
Q3-Analysis & Measurement
Sorry, this lesson is currently locked. You need to complete "L2:Scope and Context of MarTech in Organisations 31/10/2025" before accessing it.
15 questions
L3: AI Fundamentals in Marketing Technology 7/11/2025
41
P1 - AI Fundamentals Material 7/11/2025
30 mins
42
P1 - AI Fundamentals Material
PDF lesson
43
Q1 - AI Fundamentals
Sorry, this lesson is currently locked. You need to complete "P1 - AI Fundamentals Material" before accessing it.
10 questions
44
P2 - Applications & Tools Material 7/11/2025
15 mins
45
P2 - Applications & Tools Material
PDF lesson
46
Q2 - Applications & Tools
Sorry, this lesson is currently locked. You need to complete "P2 - Applications & Tools Material" before accessing it.
10 questions
47
P3 - Analysis & Measurement Material 7/11/2025
40 mins
48
P3 - Analysis & Measurement Material
PDF lesson
49
Q3 - Analysis & Measurement
Sorry, this lesson is currently locked. You need to complete "P3 - Analysis & Measurement Material" before accessing it.
10 questions
50
AI Fundamentals in Marketing Technology Material
PDF lesson
51
Final Quiz - AI Fundamentals in Marketing Technology
Sorry, this lesson is currently locked. You need to complete "AI Fundamentals in Marketing Technology Material" before accessing it.
20 questions
L3: AI Fundamentals in Marketing Technology
52
P1 - AI Fundamentals Material 7/11/2025
30 mins
53
P1 - AI Fundamentals Material
PDF lesson
54
Q1 - AI Fundamentals
Sorry, this lesson is currently locked. You need to complete "L3: AI Fundamentals in Marketing Technology 7/11/2025" before accessing it.
10 questions
55
P2 - Applications & Tools Material 7/11/2025
15 mins
56
P2 - Applications & Tools Material
PDF lesson
57
Q2 - Applications & Tools
Sorry, this lesson is currently locked. You need to complete "L3: AI Fundamentals in Marketing Technology 7/11/2025" before accessing it.
10 questions
58
P3 - Analysis & Measurement Material 7/11/2025
40 mins
59
P3 - Analysis & Measurement Material
PDF lesson
60
Q3 - Analysis & Measurement
Sorry, this lesson is currently locked. You need to complete "L3: AI Fundamentals in Marketing Technology 7/11/2025" before accessing it.
10 questions
61
AI Fundamentals in Marketing Technology Material
PDF lesson
62
Final Quiz - AI Fundamentals in Marketing Technology
Sorry, this lesson is currently locked. You need to complete "L3: AI Fundamentals in Marketing Technology 7/11/2025" before accessing it.
20 questions
L4: AI Applications in Marketing 14/11/2025
63
P1 – Let’s apply our AI skills in Marketing Material 14/11/2025
50 mins
64
P1 – Let’s apply our AI skills in Marketing Material
PDF lesson
65
Q1 – Let’s apply our AI skills in Marketing
Sorry, this lesson is currently locked. You need to complete "P1 – Let’s apply our AI skills in Marketing Material" before accessing it.
15 questions
66
P2 – AI Automation Applications Material 14/11/2025
30 mins
67
P2 – AI Automation Applications Material
PDF lesson
68
Q2 – AI Automation Applications
Sorry, this lesson is currently locked. You need to complete "P2 – AI Automation Applications Material" before accessing it.
15 questions
69
P3 – Current Trends in AI Marketing Material 14/11/2025
20 mins
70
P3 – Current Trends in AI Marketing Material
PDF lesson
71
Q3 – Current Trends in AI Marketing
Sorry, this lesson is currently locked. You need to complete "P3 – Current Trends in AI Marketing Material" before accessing it.
15 questions
72
AI – Applications in Marketing Material
PDF lesson
L4: AI Applications in Marketing
73
P1 – Let’s apply our AI skills in Marketing Material 14/11/2025
50 mins
74
P1 – Let’s apply our AI skills in Marketing Material
PDF lesson
75
Q1 – Let’s apply our AI skills in Marketing
Sorry, this lesson is currently locked. You need to complete "L4: AI Applications in Marketing 14/11/2025" before accessing it.
15 questions
76
P2 – AI Automation Applications Material 14/11/2025
30 mins
77
P2 – AI Automation Applications Material
PDF lesson
78
Q2 – AI Automation Applications
Sorry, this lesson is currently locked. You need to complete "L4: AI Applications in Marketing 14/11/2025" before accessing it.
15 questions
79
P3 – Current Trends in AI Marketing Material 14/11/2025
20 mins
80
P3 – Current Trends in AI Marketing Material
PDF lesson
81
Q3 – Current Trends in AI Marketing
Sorry, this lesson is currently locked. You need to complete "L4: AI Applications in Marketing 14/11/2025" before accessing it.
15 questions
82
AI – Applications in Marketing Material
PDF lesson
L5: AdTech and Paid Campaigns (Content Formats)
83
P1 - Introduction to Paid Media & AdTech Material
Video lesson
84
P1 - Introduction to Paid Media & AdTech Material
PDF lesson
85
Q1 - Introduction to Paid Media & AdTech
Sorry, this lesson is currently locked. You need to complete "P1 - Introduction to Paid Media & AdTech Material" before accessing it.
15 questions
86
P2 - Introduction to Content Formats Material
Video lesson
87
P2 - Introduction to Content Formats Material
PDF lesson
88
Q2 - Introduction to Content Formats
Sorry, this lesson is currently locked. You need to complete "P2 - Introduction to Content Formats Material" before accessing it.
15 questions
89
P3 - Introduction to Evaluating Creative & Content Material
Video lesson
90
P3 - Introduction to Evaluating Creative & Content Material
PDF lesson
91
Q3 - Introduction to Evaluating Creative & Content
Sorry, this lesson is currently locked. You need to complete "P3 - Introduction to Evaluating Creative & Content Material" before accessing it.
15 questions
92
AdTech and Paid Campaigns (Content Formats) Material
PDF lesson
L5: AdTech and Paid Campaigns (Content Formats) 21/11/2025
93
P1 - Introduction to Paid Media & AdTech Material
Video lesson
94
P1 - Introduction to Paid Media & AdTech Material
PDF lesson
95
Q1 - Introduction to Paid Media & AdTech
Sorry, this lesson is currently locked. You need to complete "L5: AdTech and Paid Campaigns (Content Formats)" before accessing it.
15 questions
96
P2 - Introduction to Content Formats Material
Video lesson
97
P2 - Introduction to Content Formats Material
PDF lesson
98
Q2 - Introduction to Content Formats
Sorry, this lesson is currently locked. You need to complete "L5: AdTech and Paid Campaigns (Content Formats)" before accessing it.
15 questions
99
P3 - Introduction to Evaluating Creative & Content Material
Video lesson
100
P3 - Introduction to Evaluating Creative & Content Material
PDF lesson
101
Q3 - Introduction to Evaluating Creative & Content
Sorry, this lesson is currently locked. You need to complete "L5: AdTech and Paid Campaigns (Content Formats)" before accessing it.
15 questions
102
AdTech and Paid Campaigns (Content Formats) Material
PDF lesson
L6: AdTech and Paid Campaigns (Programmatic Advertising and SEO)
103
P1 - What is Programmatic Advertising Material 28/11/2025
Video lesson
104
P1 - What is Programmatic Advertising Material
PDF lesson
105
Q1 - What is Programmatic Advertising
Sorry, this lesson is currently locked. You need to complete "P1 - What is Programmatic Advertising Material" before accessing it.
15 questions
106
P2 - What is SEO? Material 28/11/2025
Video lesson
107
P2 - What is SEO? Material
PDF lesson
108
Q2 - What is SEO?
Sorry, this lesson is currently locked. You need to complete "P2 - What is SEO? Material" before accessing it.
15 questions
109
P3 - The Future of AdTech Material 28/11/2025
Video lesson
110
P3 - The Future of AdTech Material
PDF lesson
111
Q3 - The Future of AdTech
Sorry, this lesson is currently locked. You need to complete "P3 - The Future of AdTech Material" before accessing it.
15 questions
112
AdTech and Paid Campaigns (Programmatic Advertising and SEO) - Material
PDF lesson
L6: AdTech and Paid Campaigns (Programmatic Advertising and SEO) 28/11/2025
113
P1 - What is Programmatic Advertising Material 28/11/2025
Video lesson
114
P1 - What is Programmatic Advertising Material
PDF lesson
115
Q1 - What is Programmatic Advertising
Sorry, this lesson is currently locked. You need to complete "L6: AdTech and Paid Campaigns (Programmatic Advertising and SEO)" before accessing it.
15 questions
116
P2 - What is SEO? Material 28/11/2025
Video lesson
117
P2 - What is SEO? Material
PDF lesson
118
Q2 - What is SEO?
Sorry, this lesson is currently locked. You need to complete "L6: AdTech and Paid Campaigns (Programmatic Advertising and SEO)" before accessing it.
15 questions
119
P3 - The Future of AdTech Material 28/11/2025
Video lesson
120
P3 - The Future of AdTech Material
PDF lesson
121
Q3 - The Future of AdTech
Sorry, this lesson is currently locked. You need to complete "L6: AdTech and Paid Campaigns (Programmatic Advertising and SEO)" before accessing it.
15 questions
122
AdTech and Paid Campaigns (Programmatic Advertising and SEO) - Material
PDF lesson
L7: Social Media Tools (Strategy & Management) 5/12/2025
123
Social Media Tools (Strategy & Management) Material
PDF lesson
124
P1 - Social Media Management Tools Introduction Material 5/12/2025
Video lesson
125
P1 - Social Media Management Tools Introduction Material
PDF lesson
126
Q1 - Social Media Management Tools Introduction
15 questions
127
P2 - The Value of Social Media Tools Across Different Organisation Types Material 5/12/2025
Video lesson
128
P2 - The Value of Social Media Tools Across Different Organisation Types Material
PDF lesson
129
Q2 - The Value of Social Media Tools Across Different Organisation Types
15 questions
130
P3 - The Future of Social Media Management Tools Material 5/12/2025
Video lesson
131
P3 - The Future of Social Media Management Tools Material
PDF lesson
132
Q3 - The Future of Social Media Management Tools
15 questions
L7: Social Media Tools (Strategy & Management)
133
Social Media Tools (Strategy & Management) Material
PDF lesson
134
P1 - Social Media Management Tools Introduction Material 5/12/2025
Video lesson
135
P1 - Social Media Management Tools Introduction Material
PDF lesson
136
Q1 - Social Media Management Tools Introduction
15 questions
137
P2 - The Value of Social Media Tools Across Different Organisation Types Material 5/12/2025
Video lesson
138
P2 - The Value of Social Media Tools Across Different Organisation Types Material
PDF lesson
139
Q2 - The Value of Social Media Tools Across Different Organisation Types
15 questions
140
P3 - The Future of Social Media Management Tools Material 5/12/2025
Video lesson
141
P3 - The Future of Social Media Management Tools Material
PDF lesson
142
Q3 - The Future of Social Media Management Tools
15 questions
L8:Social Media Tools (Content & Engagement) 12/12/2025
143
PPT-Social Media Tools (Content & Engagement)
Text lesson
144
P1-Social Media Platform Specific Tools 12/12/2025
Video lesson
145
P1-Social Media Platform Specific Tools
PDF lesson
146
P2-Content Creation & Marketing 12/12/2025
Video lesson
147
P2-Content Creation & Marketing
PDF lesson
148
P3-How to Tailor Content to Your Target Audience Using Tools 12/12/2025
Video lesson
149
P3-How to Tailor Content to Your Target Audience Using Tools
PDF lesson
L8:Social Media Tools (Content & Engagement)
150
PPT-Social Media Tools (Content & Engagement)
Text lesson
151
P1-Social Media Platform Specific Tools 12/12/2025
Video lesson
152
P1-Social Media Platform Specific Tools
PDF lesson
153
P2-Content Creation & Marketing 12/12/2025
Video lesson
154
P2-Content Creation & Marketing
PDF lesson
155
P3-How to Tailor Content to Your Target Audience Using Tools 12/12/2025
Video lesson
156
P3-How to Tailor Content to Your Target Audience Using Tools
PDF lesson
L9:CRM Technology Data & Segmentation 19/12/2025
157
P1-What is CRM? 19/12/2025
Video lesson
158
P1-What is CRM?
PDF lesson
159
P2-Customer Segmentation
Video lesson
160
P2-Customer Segmentation
PDF lesson
161
P3-Retention and Loyalty Campaigns 19/12/2025
Video lesson
162
P3-Retention and Loyalty Campaigns
PDF lesson
163
Assignment-Applying CRM in Your Workplace
PDF lesson
L9:CRM Technology Data & Segmentation
164
P1-What is CRM? 19/12/2025
Video lesson
165
P1-What is CRM?
PDF lesson
166
P2-Customer Segmentation
Video lesson
167
P2-Customer Segmentation
PDF lesson
168
P3-Retention and Loyalty Campaigns 19/12/2025
Video lesson
169
P3-Retention and Loyalty Campaigns
PDF lesson
170
Assignment-Applying CRM in Your Workplace
PDF lesson
L10:CRM Technology (Campaigns & Automation) 9/1/2026
171
P1-A1 and automation in CRM 9/1/2026
Video lesson
172
P1-A1 and automation in CRM
PDF lesson
173
P2-Implementing CRM and automation tools 9/1/2026
Video lesson
174
P2-Implementing CRM and automation tools
PDF lesson
175
P3-The future of CRM technology 9/1/2026
Video lesson
176
P3-The future of CRM technology
PDF lesson
177
Assignment -CRM Technology (Campaigns & Automation)
PDF lesson
L10:CRM Technology (Campaigns & Automation)
178
P1-A1 and automation in CRM 9/1/2026
Video lesson
179
P1-A1 and automation in CRM
PDF lesson
180
P2-Implementing CRM and automation tools 9/1/2026
Video lesson
181
P2-Implementing CRM and automation tools
PDF lesson
182
P3-The future of CRM technology 9/1/2026
Video lesson
183
P3-The future of CRM technology
PDF lesson
184
Assignment -CRM Technology (Campaigns & Automation)
PDF lesson
L11:Digital Web Analytics 16/1/2026
185
P1-Digital & Web Analytics Overview 16/1/2026
Video lesson
186
P1-Digital & Web Analytics Overview
PDF lesson
187
Q1-Digital & Web Analytics Overview
Sorry, this lesson is currently locked. You need to complete "P1-Digital & Web Analytics Overview" before accessing it.
15 questions
188
P2-Key Web Analytics Metrics
Video lesson
189
P2-Key Web Analytics Metrics
PDF lesson
190
Q2-Key Web Analytics Metrics
Sorry, this lesson is currently locked. You need to complete "P2-Key Web Analytics Metrics" before accessing it.
15 questions
191
P3-Data Segmentation for Targeted Marketing 16/1/2026
Video lesson
192
P3-Data Segmentation for Targeted Marketing
PDF lesson
193
Q3-Data Segmentation for Targeted Marketing
Sorry, this lesson is currently locked. You need to complete "P3-Data Segmentation for Targeted Marketing" before accessing it.
15 questions
194
Assignment
PDF lesson
L11:Digital Web Analytics
195
P1-Digital & Web Analytics Overview 16/1/2026
Video lesson
196
P1-Digital & Web Analytics Overview
PDF lesson
197
Q1-Digital & Web Analytics Overview
Sorry, this lesson is currently locked. You need to complete "L11:Digital Web Analytics 16/1/2026" before accessing it.
15 questions
198
P2-Key Web Analytics Metrics
Video lesson
199
P2-Key Web Analytics Metrics
PDF lesson
200
Q2-Key Web Analytics Metrics
Sorry, this lesson is currently locked. You need to complete "L11:Digital Web Analytics 16/1/2026" before accessing it.
15 questions
201
P3-Data Segmentation for Targeted Marketing 16/1/2026
Video lesson
202
P3-Data Segmentation for Targeted Marketing
PDF lesson
203
Q3-Data Segmentation for Targeted Marketing
Sorry, this lesson is currently locked. You need to complete "L11:Digital Web Analytics 16/1/2026" before accessing it.
15 questions
204
Assignment
PDF lesson
L12:Web Analytics: Reporting & Insights
205
P1-Using analytics insights
Video lesson
206
P1-Using analytics insights
PDF lesson
207
Q1-Using analytics insights
15 questions
208
P2-Campaign performance reports 30/1/2026
Video lesson
209
P2-Campaign performance reports
PDF lesson
210
Q2-Campaign performance reports
15 questions
211
P3-Assignment L Web Analytics: Reporting & Insights
Video lesson
212
Assignment L Web Analytics: Reporting & Insights
PDF lesson
L12:Web Analytics: Reporting & Insights 30/1/2026
213
P1-Using analytics insights
Video lesson
214
P1-Using analytics insights
PDF lesson
215
Q1-Using analytics insights
15 questions
216
P2-Campaign performance reports 30/1/2026
Video lesson
217
P2-Campaign performance reports
PDF lesson
218
Q2-Campaign performance reports
15 questions
219
P3-Assignment L Web Analytics: Reporting & Insights
Video lesson
220
Assignment L Web Analytics: Reporting & Insights
PDF lesson
L13:From Analysis To Actiotion 6/2/2026
221
P1-Implementing CRM and Automation Tools 6/2/2026
Video lesson
222
P1-Implementing CRM and Automation Tools
PDF lesson
223
Q1-Implementing CRM and Automation Tools
15 questions
224
P2-Measuring Martech Effectiveness
Video lesson
225
P2-Measuring Martech Effectiveness
PDF lesson
226
Q2-Measuring Martech Effectiveness
15 questions
227
P3-Continuous Improvement
Video lesson
228
P3-Continuous Improvement
PDF lesson
229
Q3-Continuous Improvement
15 questions
L13:From Analysis To Actiotion
230
P1-Implementing CRM and Automation Tools 6/2/2026
Video lesson
231
P1-Implementing CRM and Automation Tools
PDF lesson
232
Q1-Implementing CRM and Automation Tools
15 questions
233
P2-Measuring Martech Effectiveness
Video lesson
234
P2-Measuring Martech Effectiveness
PDF lesson
235
Q2-Measuring Martech Effectiveness
15 questions
236
P3-Continuous Improvement
Video lesson
237
P3-Continuous Improvement
PDF lesson
238
Q3-Continuous Improvement
15 questions
14:Integrated MarTech Strategy & Review 13/2/2026
239
P1-The evolution of martech
Video lesson
240
P1-The evolution of martech
PDF lesson
241
Q1-The Evolution of Martech
16 questions
242
P2-Innovations in AI-driven marketing
Video lesson
243
P2-Innovations in AI-driven marketing
PDF lesson
244
Q2-Innovations in AI-driven marketing
15 questions
245
P3-The Future
Video lesson
246
P3-The Future
PDF lesson
247
Q3-The Future
15 questions
248
Assignment Integrated MarTech Strategy & Review
PDF lesson
14:Integrated MarTech Strategy & Review 13/2/2026
249
P1-The evolution of martech
Video lesson
250
P1-The evolution of martech
PDF lesson
251
Q1-The Evolution of Martech
16 questions
252
P2-Innovations in AI-driven marketing
Video lesson
253
P2-Innovations in AI-driven marketing
PDF lesson
254
Q2-Innovations in AI-driven marketing
15 questions
255
P3-The Future
Video lesson
256
P3-The Future
PDF lesson
257
Q3-The Future
15 questions
258
Assignment Integrated MarTech Strategy & Review
PDF lesson
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