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Description
Curriculum
Reviews
Grade
July 2025- Level 4 Marketing Executive
Samar-Marketing Technology(MarTech)
Instructor
Mwada Fahmy
9
Students
enrolled
0
0 reviews
Course details
Lectures
:
152
Quizzes
:
36
Level
:
Beginner
Description
Curriculum
L1-Marketing Technology (MarTech) 17/4/2026
1
P1-VID-The Indispensable Role of Marketing Technology in Today's Business World
Video lesson
2
P1-TB-The Indispensable Role of Marketing Technology
Text lesson
3
P1-PPT-The Indispensable Role of Marketing Technology in Today's Business World
Text lesson
4
Spotify-The Indispensable Role of Marketing Technology
Audio lesson
5
Q1-The Indispensable Role of Marketing Technology in Today's Business World
20 questions
6
P2-VID-The Continuous Evolution of Marketing Technology: Adapting to the Future
Video lesson
7
P2-TB-The Continuous Evolution of Marketing Technology
Text lesson
8
P2-PPT-The Continuous Evolution of Marketing Technology: Adapting to the Future
Text lesson
9
Spotify-The Continuous Evolution of Marketing Technology
Audio lesson
10
Q2-The Continuous Evolution of Marketing Technology: Adapting to the Future
20 questions
11
P3-VID-The Marketing Technology Landscape: Terminology and Tools
Video lesson
12
P3-TB-The Marketing Technology Landscape: Terminology and Tools
Text lesson
13
P3-PPT-The Marketing Technology Landscape: Terminology and Tools
Text lesson
14
Spotify-The Marketing Technology Landscape: Terminology and Tools
Audio lesson
15
Q3-The Marketing Technology Landscape: Terminology and Tools
20 questions
16
PPT-CH 1-Marketing Technology (MarTech)
Text lesson
17
P1-Lifesession-The Indispensable Role of Marketing Technology in Today's Business World
Video lesson
18
P2-Lifesession-The Continuous Evolution of Marketing Technology: Adapting to the Future
Video lesson
19
P3-Lifesession-The Marketing Technology Landscape: Terminology and Tools
Video lesson
L2: MarTech and Marketing 24/4/2026
20
P1-VID-From Awareness to Advocacy: The MarTech Blueprint
Video lesson
21
P1-PPT-From Awareness to Advocacy: The MarTech Blueprint
Text lesson
22
P1-TB-From Awareness to Advocacy: The MarTech Blueprint
Text lesson
23
Spotify-From Awareness to Advocacy: The MarTech Blueprint
Audio lesson
24
Q1-From Awareness to Advocacy: The MarTech Blueprint
20 questions
25
P2-VID-MarTech Strategy- The 7 Ps and Automation
Video lesson
26
P2-PPT-MarTech Strategy- The 7 Ps and Automation
Text lesson
27
P2-TB-MarTech Strategy: The 7 Ps and Automation
Text lesson
28
Spotify-MarTech Strategy: The 7 Ps and Automation
Audio lesson
29
Q2-MarTech Strategy: The 7 Ps and Automation
20 questions
30
PPT-L2-MarTech and Marketing
PDF lesson
31
P1-From Awareness to Advocacy: The MarTech Blueprint
42 MIN
32
P2-MarTech Strategy- The 7 Ps and Automation
20 Min
L 3 : AI in Marketing 1/5/2026
33
P1-VID-Algorithms of Influence: AI Marketing Strategy
Video lesson
34
P1-PPT- Algorithms of Influence: AI Marketing Strategy
PDF lesson
35
Spotify- Algorithms of Influence: AI Marketing Strategy
Audio lesson
36
Q1-Algorithms of Influence: AI Marketing Strategy
20 questions
37
P2-VID-Ethical AI Marketing: Challenges and the Horizon
Video lesson
38
P2-PPT-Ethical AI Marketing: Challenges and the Horizon
PDF lesson
39
P2-TB-Ethical AI Marketing: Challenges and the Horizon
Text lesson
40
Spotify-Ethical AI Marketing: Challenges and the Horizon
Audio lesson
41
Q2-Ethical AI Marketing: Challenges and the Horizon
20 questions
42
PPT-CH 3 : AI in Marketing
PDF lesson
43
P1-Algorithms of Influence: AI Marketing StrategyP
Video lesson
44
P2-Ethical AI Marketing: Challenges and the Horizon
Video lesson
L4: Data, Insight and Analytics 8/5/2026
45
P1-VID-Introduction to Data, Insight and Analytics in Modern Marketing
Video lesson
46
P1-PPT- Introduction to Data, Insight and Analytics in Modern Marketing
PDF lesson
47
P1-TB- Introduction to Data, Insight and Analytics in Modern Marketing
Text lesson
48
Spotify- Introduction to Data, Insight and Analytics in Modern Marketing
Audio lesson
49
Q1-Introduction to Data, Insight and Analytics in Modern Marketing
20 questions
50
P2-VID-Ethical Concerns and Risks in Data-Driven Marketing
Video lesson
51
P2-PPT-Ethical concerns and risks
PDF lesson
52
P2-TB-Ethical concerns and risks
Text lesson
53
Spotify-Ethical concerns and risks
Audio lesson
54
Q2-Ethical concerns and risks
20 questions
55
PPT-CH4-Data, Insights, and Analytics
PDF lesson
56
P1-Lifesession-Introduction to Data, Insight and Analytics in Modern Marketing
Video lesson
57
P2-Lifesession-Ethical Concerns and Risks in Data-Driven Marketing
Video lesson
L5: Adtech 15/5/2026
58
P1-VID-Adtech Explained: Programmatic Advertising, Platforms and Real-Time Bidding
Video lesson
59
P1-PPT-Adtech Explained: Programmatic Advertising, Platforms and Real-Time Bidding
PDF lesson
60
P1-TB-Adtech Explained: Programmatic Advertising, Platforms and Real-Time Bidding
Text lesson
61
Spotify-Adtech Explained: Programmatic Advertising, Platforms and Real-Time Bidding
Audio lesson
62
Q1:Adtech Explained: Programmatic Advertising, Platforms and Real-Time Bidding
20 questions
63
P2-VID-Adtech Deep Dive: Targeting, Measurement and Digital Ad Formats Explained
Video lesson
64
P2-PPT-Adtech Deep Dive: Targeting, Measurement and Digital Ad Formats Explained
PDF lesson
65
P2-TB-Adtech Deep Dive: Targeting, Measurement and Digital Ad Formats Explained
Text lesson
66
Spotify-Adtech Deep Dive: Targeting, Measurement and Digital Ad Formats Explained
Audio lesson
67
Q2:Adtech Deep Dive: Targeting, Measurement and Digital Ad Formats Explained
20 questions
68
P3-VID-Adtech Benefits, Limitations and Real-World Applications Across Sectors
Video lesson
69
P3-PPT-Adtech Benefits, Limitations and Real-World Applications Across Sectors
PDF lesson
70
P3-TB-Adtech Benefits, Limitations and Real-World Applications Across Sectors
Text lesson
71
Spotify-Adtech Benefits, Limitations and Real-World Applications Across Sectors
Audio lesson
72
Q3:Adtech Benefits, Limitations and Real-World Applications Across Sectors
20 questions
73
PPT-CH 5: Adtech
PDF lesson
L6: CRM Technology
74
P1-VID-CRM Technology Overview: Features, B2B vs B2C, and Retention
Video lesson
75
P1-PPT-CRM Technology Overview: Features, B2B vs B2C, and Retention
PDF lesson
76
P1-TB-CRM Technology Overview: Features, B2B vs B2C, and Retention
Text lesson
77
Spotify-CRM Technology Overview: Features, B2B vs B2C, and Retention
Audio lesson
78
Q1:CRM Technology Overview: Features, B2B vs B2C, and Retention
20 questions
79
P2-VID-CRM Lifecycle Marketing & Customer Retention with AI
Video lesson
80
P2-PPT-CRM Lifecycle Marketing & Customer Retention with AI
PDF lesson
81
P2-TB -CRM Lifecycle Marketing & Customer Retention with AI
Text lesson
82
Spotify-CRM Lifecycle Marketing & Customer Retention with AI
Audio lesson
83
Q2:CRM Lifecycle Marketing & Customer Retention with AI
20 questions
84
P3-VID-Automated Lead Qualification & The Future of CRM
Video lesson
85
P3-PPT-Automated Lead Qualification & The Future of CRM
PDF lesson
86
P3-TB-Automated Lead Qualification & The Future of CRM
Text lesson
87
Spotify-Automated Lead Qualification & The Future of CRM
Audio lesson
88
Q3:Automated Lead Qualification & The Future of CRM
20 questions
89
PPT-CH6:CRM Technology
PDF lesson
L7: Creating and Presenting Marketing Reports
90
P1-VID-Beyond the Dashboard
Video lesson
91
P1-PPT- Beyond the Dashboard
PDF lesson
92
P1-TB-Beyond the Dashboard
Text lesson
93
Spotify-Beyond the Dashboard
Audio lesson
94
Q1: Beyond the Dashboard
20 questions
95
P2-VID-Data Storytelling for Impact
Video lesson
96
P2-PPT-Data Storytelling for Impact
PDF lesson
97
P2-TB-Data Storytelling for Impact
Text lesson
98
Spotify-Data Storytelling for Impact
Audio lesson
99
Q2: Data Storytelling for Impact
20 questions
100
P3 -VID-Narrative Driven Strategy-
Video lesson
101
P3-PPT- Narrative Driven Strategy
PDF lesson
102
P3-TB-Narrative Driven Strategy
Text lesson
103
Spotify-Narrative Driven Strategy
Audio lesson
104
Q3: Narrative Driven Strategy
20 questions
105
PPT-CH7:Creating and Presenting Marketing Reports
PDF lesson
L8:Digital and Web Analytics
106
P1-VID-Digital and Web Analytics
Video lesson
107
P1-PPT-Digital and Web Analytics
PDF lesson
108
P1-TB-Digital and Web Analytics
Text lesson
109
Spotify-Digital and Web Analytics
Audio lesson
110
Q1:Digital and Web Analytics
20 questions
111
P2-VID-Analytics and Its Role in Martach
Video lesson
112
P2-PPT-Analytics and Its Role in Martach
PDF lesson
113
P2-TB-Analytics and Its Role in Martach
Text lesson
114
Spotify-Analytics and Its Role in Martach
Audio lesson
115
Q2-Analytics and Its Role in Martach
20 questions
116
P3-VID-Digital and Web Analytics -Attribution Models
Video lesson
117
P3-PPT-Digital and Web Analytics -Attribution Models
PDF lesson
118
P3-TB-Digital and Web Analytics-Attribution Models
Text lesson
119
Spotify-Digital and Web Analytics – Attribution Models
Audio lesson
120
Q3:Digital and Web Analytics -Attribution Models.
20 questions
121
PPT-CH8:Digital and Web Analytics
PDF lesson
L9:Presenting marketing Recommendations
122
P1 -VID -Presenting marketing Recommendations
Video lesson
123
P1-PPT -Presenting marketing Recommendations
PDF lesson
124
P1-TB-Presenting marketing Recommendations
Text lesson
125
Spotify-Presenting marketing Recommendations
Audio lesson
126
Q1-Presenting marketing Recommendations
20 questions
127
P2 -VID -Campaign performance reports
Video lesson
128
P2-PPT-Campaign performance reports
PDF lesson
129
Spotify-Campaign performance reports
Audio lesson
130
Q2-Campaign performance reports
15 questions
131
P2-TB-Campaign Performance Reports
Text lesson
132
P3 -VID-Best practices for creating and presenting reports
Video lesson
133
P3-PPT-Best practices for creating and presenting reports
PDF lesson
134
P3-TB-Best practices for creating and presenting reports
Text lesson
135
Spotify-Best Practices for Creating and Presenting Reports
Audio lesson
136
Q3-Best practices for creating and presenting reports
20 questions
137
PPT-CH9:Presenting marketing Recommendations
PDF lesson
L10 : Evaluating and Improving Campaign Performance
138
P1-VID -Campaign Analytics Guide
Video lesson
139
P1-PPT-Campaign Analytics Guide
PDF lesson
140
P1-TB-Campaign Analytics Guide
Text lesson
141
Spotify-Campaign Analytics Guide
Audio lesson
142
Q1: Campaign Analytics Guide
20 questions
143
P2-VID-Data To Decision Engine
Video lesson
144
P2-PPT-Data To Decision Engine
PDF lesson
145
P2 -TB-Data To Decision Engine
Text lesson
146
Spotify-Data To Decision Engine
Audio lesson
147
Q2:Data To Decision Engine
20 questions
148
P3-VID- Continuous Optimisation in Campaign Performance
Video lesson
149
P3-PPT- Continuous Optimisation in Campaign Performance
PDF lesson
150
P3-TB- Continuous Optimisation in Campaign Performance
Text lesson
151
Spotify-Continuous Optimisation in Campaign Performance
Audio lesson
152
Q3 :Continuous Optimisation in Campaign Performance
20 questions
153
PPT-CH10:Evaluating and Improving Campaign Performance
PDF lesson
L 11 :Selecting the Right MarTech Tools
154
P1 -VID-The MarTech Maze
Video lesson
155
P1-PPT- The MarTech Maze
PDF lesson
156
P1-TB- The MarTech Maze
Text lesson
157
Spotify-The Martech Maze
Audio lesson
158
Q1: The MarTech Maze
20 questions
159
P2-VID-A Thriving MarTech Garden
Video lesson
160
P2-PPT-A Thriving MarTech Garden
PDF lesson
161
P2-TB- A Thriving MarTech Garden
Text lesson
162
Spotify-A Thriving MarTech Garden
Audio lesson
163
Q2: A Thriving MarTech Garden
15 questions
164
P3-VID-Your MarTech Playbook
Video lesson
165
P3-PPT-Your MarTech Playbook
PDF lesson
166
P3-TB- Your MarTech Playbook
Text lesson
167
Spotify-Your Martech Playbook
Audio lesson
168
Q3: Your MarTech Playbook
20 questions
169
PPT-CH 11 :Selecting the Right MarTech Tools
PDF lesson
L12:Evaluating Marketing Technologies
170
P1-VID- Choosing The Right MarTech
Video lesson
171
P1-PPT- Choosing The Right MarTech
PDF lesson
172
P1-TB- Choosing The Right MarTech
Text lesson
173
Spotify-Choosing The Right MarTech
Audio lesson
174
Q1 :Choosing The Right MarTech
20 questions
175
P2-VID- MarTech Effectiveness
Video lesson
176
P2-PPT- MarTech Effectiveness
PDF lesson
177
P2-TB-MarTech Effectiveness
Text lesson
178
Spotify-MarTech Effectiveness
Audio lesson
179
Q2 :MarTech Effectiveness
20 questions
180
P3-VID-Getting More From Your MarTech
Video lesson
181
P3-PPT-Getting More From Your MarTech
PDF lesson
182
P3-TB-Getting More From Your MarTech
Text lesson
183
Spotify-Getting More From Your MarTech
Audio lesson
184
Q3:Getting More From Your MarTech
20 questions
185
PPT-CH12:Evaluating Marketing Technologies
PDF lesson
Mock Exams
186
1st Mock Exam (Ch1 - Ch4)
80 questions
50 Different MCQs 20 Single Best Answer MCQs 10 MCQs on 2 Case Studies
187
2nd Mock Exam (Ch5 - Ch7)
80 questions
50 Different MCQs 20 Single Best Answer MCQs 10 MCQs on 2 Case Studies
188
3rd Mock Exam (Ch8 - Ch12)
80 questions
50 Different MCQs 20 Single Best Answer MCQs 10 MCQs on 2 Case Studies
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