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Description
Curriculum
Reviews
Grade
Business Research Methodology,
OTHM
MBA-Level 7 - Business Research Methodology
Instructor
Dr. Mohamed El Agroudy
51
Students
enrolled
0
0 reviews
Course details
Lectures
:
57
Assignments
:
3
Quizzes
:
10
Level
:
Advanced
Description
Curriculum
Introduction
1
P1-Steps of Research Methodology 25/10/2025
25 mins
2
Steps of Research Methodology
PDF lesson
3
P2-What is Marketing Research 25/10/2025
40 mins
4
What is Marketing Research
PDF lesson
5
P3-Decision Information Framework 25/10/2025
10 mins
6
Decision Information Framework
PDF lesson
7
Q :Steps of Research Methodology
10 questions
L2:Typical decisions facing the marketer
8
P1-Academic versus Professional Research 1/11/2025
25 mins
9
P1-Academic versus Professional Research
PDF lesson
10
P2-Defining the Right Business Problems 1/11/2025
20 mins
11
P2-Defining the Right Business Problems
PDF lesson
12
Q2:Typical decisions facing the marketer
10 questions
L3:Selecting a research topic & reviewing a stream of research
13
P1-Findings research Topic 8/11/2025
40 mins
14
P1-Findings research Topic
PDF lesson
15
P2-Findings research Topic 8/11/2025
35 mins
16
P2-Findings research Topic
PDF lesson
17
P3-Findings research Topic
Video lesson
18
P3-Findings research Topic
PDF lesson
19
Assignment-Findings research Topic
Assignment
L4:Exploring Research Design: Quantitative Methods and Hypothesis Development
20
P1- Exploring Research Design: Quantitative Methods and Hypothesis Development15/11/2025
Video lesson
21
P1- Exploring Research Design: Quantitative Methods and Hypothesis Development
PDF lesson
22
P2- Exploring Research Design: Quantitative Methods and Hypothesis Development15/11/2025
Video lesson
23
P2- Exploring Research Design: Quantitative Methods and Hypothesis Development
PDF lesson
24
P3- Exploring Research Design: Quantitative Methods and Hypothesis Development
PDF lesson
25
Q- Exploring Research Design: Quantitative Methods and Hypothesis Development
20 questions
26
Research Design & Quantitative Methods: Exploring Hypotheses, Measurements, and Research Designs
Assignment
L5:Quantitative Research Design: Hypotheses & Measurement
27
P1-Quantitative research designs 22/11/2025
20 mins
28
P1-Quantitative research designs
PDF lesson
29
Q1-Quantitative research designs
10 questions
30
P2-Marketing Application 22/11/2025
Video lesson
31
P2-Marketing Application
PDF lesson
32
Q2-Marketing Application
10 questions
33
Sabotage
PDF lesson
L6:Measurement
34
P1-Analysing Survey Data to increase sales 29/11/2025
Video lesson
35
P1-Analysing Survey Data to increase sales
PDF lesson
36
P2-Quality Of Measurement 29/11/2025
Video lesson
37
P2-Quality Of Measurement
PDF lesson
38
P3-Scaling Techniques
PDF lesson
39
Q-Measurement
30 questions
L7:Hypothesis Development & Measurement
40
P1:Questionnaire Design 6/12/2025
Video lesson
41
P1:Questionnaire Design
PDF lesson
42
P2: Questionnaire Design 6/12/2025
Video lesson
43
P2: Questionnaire Design
PDF lesson
44
P3:Questionnaire Design 6/1/2025
Video lesson
45
P3:Questionnaire Design
PDF lesson
46
Quiz Practice
20 questions
L8 :Sampling and Research Error – Methods and Best Practices
47
P1 : Sampling and Research Error 13/12/2025
Video lesson
48
P1 : Sampling and Research Error
PDF lesson
49
P2 :Sampling and Research Error 13/12/2025
Video lesson
50
P2 :Sampling and Research Error
PDF lesson
51
P3 : Sampling and Research Error 13/12/2025
Video lesson
52
P3 : Sampling and Research Error
PDF lesson
53
Quiz Practice
20 questions
L9:Introduction to Experimental Designs
54
P1-Classification of Sampling Techniques 3/1/2026
Video lesson
55
P1-Classification of Sampling Techniques
PDF lesson
56
P2-Non-Probabi1ity Sample 3/1/2026
Video lesson
57
P2-Non-Probabi1ity Sample
PDF lesson
58
P3-Case Study 3/1/2026
Video lesson
59
P3-Case Study
PDF lesson
60
Quiz Practice
20 questions
L10:Introduction to Experimental Designs
61
P1-Independent vs DeFtident Variables 10/1/2026
Video lesson
62
P1-Independent vs DeFtident Variables
PDF lesson
63
P2-Experimental Design: Measurement 10/1/2026
Video lesson
64
P2-Experimental Design: Measurement
PDF lesson
65
P3-Designing & Analyzing Qualitative Research 10/1/2026
Video lesson
66
P3-Designing & Analyzing Qualitative Research
PDF lesson
67
Quiz Practice
20 questions
L11:Quantitative Data Analysis
68
P1- Data Analysis 24/1/2026
Video lesson
69
P2-Analysing Survey Data to increase sales 24/1/2026
Video lesson
70
The Final Assignment
Assignment
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