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Description
Curriculum
Reviews
Grade
Business Research Methodology,
OTHM
MBA-Level 7 - Business Research Methodology
Instructor
Dr. Mohamed El Agroudy
55
Students
enrolled
0
0 reviews
Course details
Lectures
:
114
Assignments
:
6
Quizzes
:
20
Description
Curriculum
Introduction 25/10/2025
1
P1-Steps of Research Methodology 25/10/2025
25 mins
2
Steps of Research Methodology
PDF lesson
3
P2-What is Marketing Research 25/10/2025
40 mins
4
What is Marketing Research
PDF lesson
5
P3-Decision Information Framework 25/10/2025
10 mins
6
Decision Information Framework
PDF lesson
7
Q :Steps of Research Methodology
10 questions
Introduction
8
P1-Steps of Research Methodology 25/10/2025
25 mins
9
Steps of Research Methodology
PDF lesson
10
P2-What is Marketing Research 25/10/2025
40 mins
11
What is Marketing Research
PDF lesson
12
P3-Decision Information Framework 25/10/2025
10 mins
13
Decision Information Framework
PDF lesson
14
Q :Steps of Research Methodology
10 questions
L2:Typical decisions facing the marketer 1/11/2025
15
P1-Academic versus Professional Research 1/11/2025
25 mins
16
P1-Academic versus Professional Research
PDF lesson
17
P2-Defining the Right Business Problems 1/11/2025
20 mins
18
P2-Defining the Right Business Problems
PDF lesson
19
Q2:Typical decisions facing the marketer
10 questions
L2:Typical decisions facing the marketer
20
P1-Academic versus Professional Research 1/11/2025
25 mins
21
P1-Academic versus Professional Research
PDF lesson
22
P2-Defining the Right Business Problems 1/11/2025
20 mins
23
P2-Defining the Right Business Problems
PDF lesson
24
Q2:Typical decisions facing the marketer
10 questions
L3:Selecting a research topic & reviewing a stream of research
25
P1-Findings research Topic 8/11/2025
40 mins
26
P1-Findings research Topic
PDF lesson
27
P2-Findings research Topic 8/11/2025
35 mins
28
P2-Findings research Topic
PDF lesson
29
P3-Findings research Topic
Video lesson
30
P3-Findings research Topic
PDF lesson
31
Assignment-Findings research Topic
Assignment
L3:Selecting a research topic & reviewing a stream of research 8/11/2025
32
P1-Findings research Topic 8/11/2025
40 mins
33
P1-Findings research Topic
PDF lesson
34
P2-Findings research Topic 8/11/2025
35 mins
35
P2-Findings research Topic
PDF lesson
36
P3-Findings research Topic
Video lesson
37
P3-Findings research Topic
PDF lesson
38
Assignment-Findings research Topic
Assignment
L4:Exploring Research Design: Quantitative Methods and Hypothesis Development
39
P1- Exploring Research Design: Quantitative Methods and Hypothesis Development15/11/2025
Video lesson
40
P1- Exploring Research Design: Quantitative Methods and Hypothesis Development
PDF lesson
41
P2- Exploring Research Design: Quantitative Methods and Hypothesis Development15/11/2025
Video lesson
42
P2- Exploring Research Design: Quantitative Methods and Hypothesis Development
PDF lesson
43
P3- Exploring Research Design: Quantitative Methods and Hypothesis Development
PDF lesson
44
Q- Exploring Research Design: Quantitative Methods and Hypothesis Development
20 questions
45
Research Design & Quantitative Methods: Exploring Hypotheses, Measurements, and Research Designs
Assignment
L4:Exploring Research Design: Quantitative Methods and Hypothesis Development 15/11/2025
46
P1- Exploring Research Design: Quantitative Methods and Hypothesis Development15/11/2025
Video lesson
47
P1- Exploring Research Design: Quantitative Methods and Hypothesis Development
PDF lesson
48
P2- Exploring Research Design: Quantitative Methods and Hypothesis Development15/11/2025
Video lesson
49
P2- Exploring Research Design: Quantitative Methods and Hypothesis Development
PDF lesson
50
P3- Exploring Research Design: Quantitative Methods and Hypothesis Development
PDF lesson
51
Q- Exploring Research Design: Quantitative Methods and Hypothesis Development
20 questions
52
Research Design & Quantitative Methods: Exploring Hypotheses, Measurements, and Research Designs
Assignment
L5:Quantitative Research Design: Hypotheses & Measurement
53
P1-Quantitative research designs 22/11/2025
20 mins
54
P1-Quantitative research designs
PDF lesson
55
Q1-Quantitative research designs
10 questions
56
P2-Marketing Application 22/11/2025
Video lesson
57
P2-Marketing Application
PDF lesson
58
Q2-Marketing Application
10 questions
59
Sabotage
PDF lesson
L5:Quantitative Research Design:H 22/11/2025ypotheses & Measurement
60
P1-Quantitative research designs 22/11/2025
20 mins
61
P1-Quantitative research designs
PDF lesson
62
Q1-Quantitative research designs
10 questions
63
P2-Marketing Application 22/11/2025
Video lesson
64
P2-Marketing Application
PDF lesson
65
Q2-Marketing Application
10 questions
66
Sabotage
PDF lesson
L6:Measurement 29/11/2025
67
P1-Analysing Survey Data to increase sales 29/11/2025
Video lesson
68
P1-Analysing Survey Data to increase sales
PDF lesson
69
P2-Quality Of Measurement 29/11/2025
Video lesson
70
P2-Quality Of Measurement
PDF lesson
71
P3-Scaling Techniques
PDF lesson
72
Q-Measurement
30 questions
L6:Measurement
73
P1-Analysing Survey Data to increase sales 29/11/2025
Video lesson
74
P1-Analysing Survey Data to increase sales
PDF lesson
75
P2-Quality Of Measurement 29/11/2025
Video lesson
76
P2-Quality Of Measurement
PDF lesson
77
P3-Scaling Techniques
PDF lesson
78
Q-Measurement
30 questions
L7:Hypothesis Development & Measurement 6/12/2025
79
P1:Questionnaire Design 6/12/2025
Video lesson
80
P1:Questionnaire Design
PDF lesson
81
P2: Questionnaire Design 6/12/2025
Video lesson
82
P2: Questionnaire Design
PDF lesson
83
P3:Questionnaire Design 6/1/2025
Video lesson
84
P3:Questionnaire Design
PDF lesson
85
Quiz Practice
20 questions
L7:Hypothesis Development & Measurement
86
P1:Questionnaire Design 6/12/2025
Video lesson
87
P1:Questionnaire Design
PDF lesson
88
P2: Questionnaire Design 6/12/2025
Video lesson
89
P2: Questionnaire Design
PDF lesson
90
P3:Questionnaire Design 6/1/2025
Video lesson
91
P3:Questionnaire Design
PDF lesson
92
Quiz Practice
20 questions
L8 :Sampling and Research Error – Methods and Best Practices 13/12/2025
93
P1 : Sampling and Research Error 13/12/2025
Video lesson
94
P1 : Sampling and Research Error
PDF lesson
95
P2 :Sampling and Research Error 13/12/2025
Video lesson
96
P2 :Sampling and Research Error
PDF lesson
97
P3 : Sampling and Research Error 13/12/2025
Video lesson
98
P3 : Sampling and Research Error
PDF lesson
99
Quiz Practice
20 questions
L8 :Sampling and Research Error – Methods and Best Practices
100
P1 : Sampling and Research Error 13/12/2025
Video lesson
101
P1 : Sampling and Research Error
PDF lesson
102
P2 :Sampling and Research Error 13/12/2025
Video lesson
103
P2 :Sampling and Research Error
PDF lesson
104
P3 : Sampling and Research Error 13/12/2025
Video lesson
105
P3 : Sampling and Research Error
PDF lesson
106
Quiz Practice
20 questions
L9:Introduction to Experimental Designs 3/1/2026
107
P1-Classification of Sampling Techniques 3/1/2026
Video lesson
108
P1-Classification of Sampling Techniques
PDF lesson
109
P2-Non-Probabi1ity Sample 3/1/2026
Video lesson
110
P2-Non-Probabi1ity Sample
PDF lesson
111
P3-Case Study 3/1/2026
Video lesson
112
P3-Case Study
PDF lesson
113
Quiz Practice
20 questions
L9:Introduction to Experimental Designs
114
P1-Classification of Sampling Techniques 3/1/2026
Video lesson
115
P1-Classification of Sampling Techniques
PDF lesson
116
P2-Non-Probabi1ity Sample 3/1/2026
Video lesson
117
P2-Non-Probabi1ity Sample
PDF lesson
118
P3-Case Study 3/1/2026
Video lesson
119
P3-Case Study
PDF lesson
120
Quiz Practice
20 questions
L10:Introduction to Experimental Designs
121
P1-Independent vs DeFtident Variables 10/1/2026
Video lesson
122
P1-Independent vs DeFtident Variables
PDF lesson
123
P2-Experimental Design: Measurement 10/1/2026
Video lesson
124
P2-Experimental Design: Measurement
PDF lesson
125
P3-Designing & Analyzing Qualitative Research 10/1/2026
Video lesson
126
P3-Designing & Analyzing Qualitative Research
PDF lesson
127
Quiz Practice
20 questions
L10:Introduction to Experimental Designs 10/1/2026
128
P1-Independent vs DeFtident Variables 10/1/2026
Video lesson
129
P1-Independent vs DeFtident Variables
PDF lesson
130
P2-Experimental Design: Measurement 10/1/2026
Video lesson
131
P2-Experimental Design: Measurement
PDF lesson
132
P3-Designing & Analyzing Qualitative Research 10/1/2026
Video lesson
133
P3-Designing & Analyzing Qualitative Research
PDF lesson
134
Quiz Practice
20 questions
L11:Quantitative Data Analysis
135
P1- Data Analysis 24/1/2026
Video lesson
136
P2-Analysing Survey Data to increase sales 24/1/2026
Video lesson
137
The Final Assignment
Assignment
L11:Quantitative Data Analysis 24/1/2026
138
P1- Data Analysis 24/1/2026
Video lesson
139
P2-Analysing Survey Data to increase sales 24/1/2026
Video lesson
140
The Final Assignment
Assignment
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