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Description
Curriculum
Reviews
Grade
Marketing Executive Level 4 - Feb 2026
Prof.Charl - Impact & Planning -Jan 26
Instructor
Prof. Charl Sevel
16
Students
enrolled
0
0 reviews
Course details
Lectures
:
50
Quizzes
:
17
Level
:
Beginner
Description
Curriculum
CH 0: Safeguarding and British Values
1
TB-Safeguarding and British Values
PDF lesson
CH 1: Marketing Apprenticeship
2
TB- Marketing Apprenticeship
PDF lesson
CH2 : Introduction: Marketing Definition
3
P1-VID- Marketing Definition
Video lesson
4
P1-TB-Marketing Definition
PDF lesson
5
P1-AUD- Marketing Definition
Audio lesson
6
Q1 : Marketing Definition
10 questions
7
P2-VID-Marketing Concept
Video lesson
8
P2-TB-Marketing Concept
PDF lesson
9
P2-AUD-Marketing Concept
Audio lesson
10
Q2 :Marketing Concept
10 questions
CH3: Marketing Strategy and Planning
11
P1-TB-Marketing Strategy and Planning
PDF lesson
12
Q1:Marketing Strategy and Planning
20 questions
13
P2-TB-Chaos to Clarity: Marketing Planning Explained
PDF lesson
14
Q2:Chaos to Clarity: Marketing Planning Explained
20 questions
15
P3-TB-The Marketing Plan Quest
PDF lesson
16
Q3-The Marketing Plan Quest
10 questions
CH4: Creating a Structured Marketing Plan
17
P1-VID-Strategic Foundation
Video lesson
18
P1-TB-Strategic Foundation
PDF lesson
19
P1-AUD-Strategic Foundation
Audio lesson
20
Q1-Strategic Foundation
10 questions
21
P2-VID-Marketing Execution Strategy
Video lesson
22
P2-TB-Marketing Execution Strategy
PDF lesson
23
P2-AUD-Marketing Execution Strategy
Audio lesson
24
Q2-Marketing Execution Strategy
10 questions
25
P3-VID-Resources, Control, and Evaluation
Video lesson
26
P3-TB-Resources, Control, and Evaluation
PDF lesson
27
P3-AUD-Resources, Control, and Evaluation
Audio lesson
28
Q3-Resources, Control, and Evaluation
10 questions
CH5:The External and Micro Marketing Environment
29
P1-VID-From PESTLE to SWOT: Turning External Insights into Action
https://youtu.be/jkdJmS8GcvA
30
P1-AUD-From PESTLE to SWOT: Turning External Insights into Action
Audio lesson
31
Q1-From PESTLE to SWOT: Turning External Insights into Action
10 questions
32
P1-TB-From PESTLE to SWOT: Turning External Insights into Action
PDF lesson
33
P2-VID-The Marketing Environment: Understanding the Bigger Picture
Video lesson
34
P2-TB-The Marketing Environment: Understanding the Bigger Picture
PDF lesson
35
P2-AUD-The Marketing Environment: Understanding the Bigger Picture
Audio lesson
36
Q2- The Marketing Environment: Understanding the Bigger Picture
10 questions
37
P3-VID-Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
Video lesson
38
P3-TB_Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
PDF lesson
39
P3-AUD-Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
Audio lesson
40
Q3-Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
10 questions
CH6 : Internal Environment
CH7: Understanding Customer Behaviour and Segmentation
41
P1-VID-Foundations of Customer Behaviour & Segmentation
Video lesson
42
P1-TB-Foundations of Customer Behaviour & Segmentation
PDF lesson
43
P1-AUD-Foundations of Customer Behaviour & Segmentation
Audio lesson
44
Q1-Foundations of Customer Behaviour & Segmentation
10 questions
45
P2-VID-Influences on Consumer Behaviour & Decision-Making
Video lesson
46
P2-TB-Influences on Consumer Behaviour & Decision-Making
PDF lesson
47
P2-AUD-Influences on Consumer Behaviour & Decision-Making
Audio lesson
48
Q2-Influences on Consumer Behaviour & Decision-Making
10 questions
49
P3-VID-Applying Customer Behaviour in Practice
Video lesson
50
P3-TB-Applying Customer Behaviour in Practice
PDF lesson
51
P3-AUD-Applying Customer Behaviour in Practice
Audio lesson
52
Q3-Applying Customer Behaviour in Practice
10 questions
CH8:Understanding Different Types of Customers – B2B, B2C, and Adoption Behaviours
CH9:Marketing Research, Marketing Information System and Commercial Intelligence
CH10:Sources of Primary Data in Marketing
CH11:Sources of Secondary Data in Marketing
CH12:From Analysis to Action: Applying Environmental Insights to Marketing Strategy and Planning
CH13:The Marketing Mix (7Ps) – A Holistic Strategy
CH14: Product – Understanding What You Sell
Chapter 15: Price – Strategies, Psychology, and Tools in Marketing
CH16: Promotion – How Businesses Attract Customers
CH 17: Place – Where and How Customers Buy
53
P1-TB-Distribution Channels & The Role of Place in Marketing
PDF lesson
54
P1-AUD-Distribution Channels & The Role of Place in Marketing
Audio lesson
55
P1-VID-Distribution Channels & The Role of Place in Marketing
Video lesson
Chapter 18: Becoming a Marketing Executive – Project Management
56
P1-TB-From Idea to Plan: Building and Managing a Marketing Campaign
PDF lesson
57
P1-AUD-From Idea to Plan: Building and Managing a Marketing Campaign
Audio lesson
58
P1-VID-From Idea to Plan: Building and Managing a Marketing Campaign
Video lesson
59
Q1-From Idea to Plan: Building and Managing a Marketing Campaign
10 questions
60
P2-TB-Working Smarter: Stakeholders, Time & Organisation Skills
PDF lesson
61
P2-AUD-Working Smarter: Stakeholders, Time & Organisation Skills
Audio lesson
62
P2-VID-Working Smarter: Stakeholders, Time & Organisation Skills
Video lesson
63
Q2-Working Smarter: Stakeholders, Time & Organisation Skills
10 questions
64
P3-TB-Measuring Success & Professional Development Tools
PDF lesson
65
P3-AUD-Measuring Success & Professional Development Tools
Audio lesson
66
P3-VID-Measuring Success & Professional Development Tools
Video lesson
67
Q3-Measuring Success & Professional Development Tools
10 questions
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