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Description
Curriculum
Reviews
Grade
Marketing Executive Level 4 - Feb 2026
Prof.Charl - Impact & Planning -Jan 26
Instructor
Prof. Charl Sevel
25
Students
enrolled
0
0 reviews
Course details
Lectures
:
197
Quizzes
:
50
Level
:
Beginner
Description
Curriculum
CH 0: Safeguarding and British Values
1
TB-Safeguarding and British Values
PDF lesson
CH 1: Marketing Apprenticeship
2
TB- Marketing Apprenticeship
PDF lesson
L1 : Introduction: Marketing Definition 05/02/2026
3
P1-VID- Marketing Definition
Video lesson
4
P1-Marketing Definition
PDF lesson
5
P1-TB-Marketing Definition
PDF lesson
6
P1-AUD- Marketing Definition
Audio lesson
7
Q1 : Marketing Definition
10 questions
8
P2-VID-Marketing Concept
Video lesson
9
P2-Marketing Concepts
PDF lesson
10
P2-TB-Marketing Concept
PDF lesson
11
P2-AUD-Marketing Concept
Audio lesson
12
Q2 :Marketing Concept
10 questions
13
P3-Marketing to Satisfy Customer Needs
PDF lesson
14
PPT- Introduction: Marketing Definition
Text lesson
15
P1-Marketing Definition 6/2/2026
Video lesson
16
P2-Marketing Concept 6/2/2026
Video lesson
17
P3-Marketing to Satisfy Custcmer
Video lesson
L2: Marketing Strategy and Planning 12/02/2026
18
P1-VID-Marketing Strategy and Planning
Video lesson
19
P1-PPT-Marketing Strategy and Planning
PDF lesson
20
P1-TB-Marketing Strategy and Planning
PDF lesson
21
P1-AUD-Marketing Strategy and Planning
Audio lesson
22
Q1:Marketing Strategy and Planning
20 questions
23
P2-VID-Chaos to Clarity: Marketing Planning Explained
Video lesson
24
P2-PPT-Chaos to Clarity: Marketing Planning Explained
PDF lesson
25
P2-TB-Chaos to Clarity: Marketing Planning Explained
PDF lesson
26
P2-AUD-Chaos to Clarity: Marketing Planning Explained
Audio lesson
27
Q2:Chaos to Clarity: Marketing Planning Explained
10 questions
28
P3-VID-The Marketing Plan Quest
Video lesson
29
P3-PPT-The Marketing Plan Quest
PDF lesson
30
P3-TB-The Marketing Plan Quest
PDF lesson
31
P3-AUD-The Marketing Plan Quest
Audio lesson
32
Q3-The Marketing Plan Quest
10 questions
33
P1-Marketing Strategy and Planning
Video lesson
34
P2-Chaos to Clarity: Marketing Planning Explained
Video lesson
35
P3-The Marketing Plan Quest
Video lesson
36
P4-Assignment
Video lesson
L3: Creating a Structured Marketing Plan 19/2/2026
37
P1-VID-Strategic Foundation
Video lesson
38
P1-PPT-Strategic Foundation
PDF lesson
39
P1-TB-Strategic Foundation
PDF lesson
40
P1-AUD-Strategic Foundation
Audio lesson
41
Q1-Strategic Foundation
10 questions
42
P2-VID-Marketing Execution Strategy.
Video lesson
43
P2-PPT-Marketing Execution Strategy
PDF lesson
44
P2-TB-Marketing Execution Strategy.
PDF lesson
45
P2-AUD-Marketing Execution Strategy.
Audio lesson
46
Q2-Marketing Execution Strategy.
10 questions
47
P3-VID-Resources, Control, and Evaluation.
Video lesson
48
P3-PPT-Resources, Control, and Evaluation
PDF lesson
49
P3-TB-Resources, Control, and Evaluation.
PDF lesson
50
P3-AUD-Resources, Control, and Evaluation.
Audio lesson
51
Q3-Resources, Control, and Evaluation.
10 questions
52
P1-Strategic Foundation
Video lesson
53
P2-Marketing Execution Strategy
Video lesson
54
P3-Resources, Control, and Evaluation.
Video lesson
55
P4- Assignment
PDF lesson
L4:The External and Micro Marketing Environment 26/2/2026
56
P1-VID-From PESTLE to SWOT: Turning External Insights into Action
https://youtu.be/jkdJmS8GcvA
57
P1-PPT-From PESTLE to SWOT: Turning External Insights into Action
PDF lesson
58
P1-TB-From PESTLE to SWOT: Turning External Insights into Action
PDF lesson
59
P1-AUD-From PESTLE to SWOT: Turning External Insights into Action
Audio lesson
60
Q1-From PESTLE to SWOT: Turning External Insights into Action
10 questions
61
P2-VID-The Marketing Environment: Understanding the Bigger Picture
Video lesson
62
P2-PPT-The Marketing Environment Understanding the Bigger Picture
PDF lesson
63
P2-TB-The Marketing Environment: Understanding the Bigger Picture
PDF lesson
64
P2-AUD-The Marketing Environment: Understanding the Bigger Picture
Audio lesson
65
Q2- The Marketing Environment: Understanding the Bigger Picture
10 questions
66
P3-VID-Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
Video lesson
67
P3-PPT-Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
PDF lesson
68
P3-TB_Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
PDF lesson
69
P3-AUD-Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
Audio lesson
70
Q3-Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
10 questions
71
P1-From PESTLE to SWOT: Turning External Insights into Action
Video lesson
72
P2-The Marketing Environment Understanding the Bigger Picture
Video lesson
73
P3-Applying PESTLE and Porter’s Five Forces to Your Employer’s Environment
Video lesson
L5 : Internal Environment 5/3/2026
74
P1-VID_Understanding the Internal Marketing Environment
Video lesson
75
P1-PPT-Understanding the Internal Marketing Environment .
PDF lesson
76
P1-TB-Understanding the Internal Marketing Environment .
PDF lesson
77
P1-AUD-Understanding the Internal Marketing Environment .
Audio lesson
78
Q1-Understanding the Internal Marketing Environment
10 questions
79
P2-VID_How Organisation Type and Internal Capabilities Shape Marketing Strategy .
Video lesson
80
P2-PPT-How Organisation Type and Internal Capabilities Shape Marketing Strategy .
PDF lesson
81
P2-TB-How Organisation Type and Internal Capabilities Shape Marketing Strategy
PDF lesson
82
P2-AUD-How Organisation Type and Internal Capabilities Shape Marketing Strategy
Audio lesson
83
Q2-How Organisation Type and Internal Capabilities Shape Marketing Strategy
10 questions
84
P3-VID- Marketing Risk Management and Internal Factors .
Video lesson
85
P3-PPT-Marketing Risk Management and Internal Factors
PDF lesson
86
P3-TB-Marketing Risk Management and Internal Factors
PDF lesson
87
P3-AUD-Marketing Risk Management and Internal Factors
Audio lesson
88
Q3-Marketing Risk Management and Internal Factors
10 questions
89
P1-Understanding the Internal Marketing Environment .
Video lesson
90
P2-How Organisation Type and Internal Capabilities Shape Marketing Strategy .
Video lesson
91
P3-Marketing Risk Management and Internal Factors
Video lesson
L6: Understanding Customer Behaviour and Segmentation 12/3/2026
92
P1-VID-Foundations of Customer Behaviour & Segmentation
Video lesson
93
P1-Foundations of Customer Behaviour & Segmentation
PDF lesson
94
P1-TB-Foundations of Customer Behaviour & Segmentation
PDF lesson
95
P1-AUD-Foundations of Customer Behaviour & Segmentation
Audio lesson
96
Q1-Foundations of Customer Behaviour & Segmentation
10 questions
97
P2-VID-Influences on Consumer Behaviour & Decision-Making
Video lesson
98
P2-Market Segmentation
PDF lesson
99
P2-TB-Influences on Consumer Behaviour & Decision-Making
PDF lesson
100
P2-AUD-Influences on Consumer Behaviour & Decision-Making
Audio lesson
101
Q2-Influences on Consumer Behaviour & Decision-Making
10 questions
102
P3-VID-Applying Customer Behaviour in Practice
Video lesson
103
P3-Applying Customer Behaviour in Practice
PDF lesson
104
P3-TB-Applying Customer Behaviour in Practice
PDF lesson
105
P3-AUD-Applying Customer Behaviour in Practice
Audio lesson
106
Q3-Applying Customer Behaviour in Practice
10 questions
107
P1-Foundations of Customer Behaviour & Segmentation
Video lesson
108
P2-Market Segmentation
Video lesson
109
P3-Applying Customer Behaviour in Practice
Video lesson
L7:Understanding Different Types of Customers – B2B, B2C, and Adoption Behaviours 19/3/26
110
P1-VID-Understanding Customer Types and Behaviour.
Video lesson
111
P1-PPT-Understanding Customer Types and Behaviour.Impact
PDF lesson
112
P1-TB-Understanding Customer Types and Behaviour.
PDF lesson
.
113
P1-AUD-Understanding Customer Types and Behaviour.
15 mins
114
Q1-Understanding Customer Types and Behaviour
10 questions
115
P2-VID-Adoption Behaviour and Innovation in Marketing.
9 min
116
P2-PPT-Adoption Behaviour and Innovation in Marketing.Impact
PDF lesson
117
P2-TB-Adoption Behaviour and Innovation in Marketing.
PDF lesson
118
P2-AUD-Adoption Behaviour and Innovation in Marketing.
15 mins
119
Q2-Adoption Behaviour and Innovation in Marketing .
10 questions
120
P3-VID-Brand Positioning, Relationships, and Customer Loyalty.
9 min
121
P3-PPT-Brand Positioning, Relationships, and Customer Loyalty.Impact
PDF lesson
122
P3-TB-Brand Positioning, Relationships, and Customer Loyalty.
PDF lesson
123
P3-AUD-Brand Positioning, Relationships, and Customer Loyalty.
15 mins
124
Q3-Brand Positioning, Relationships, and Customer Loyalty .
10 questions
125
P1-Understanding Customer Types and Behaviour.Impact
40 Min
126
P2-Adoption Behaviour and Innovation in Marketing-Impact
30 Minutes
127
P3-Brand Positioning, Relationships, and Customer Loyalty-Impact
22 Min
L8:Marketing Research, Marketing Information System and Commercial Intelligence 26/3/26
128
P1-VID- Marketing Mission Control.
9 min
129
P1-PPT-Marketing Mission Control.Impact
PDF lesson
130
P1-TB- Marketing Mission Control.
PDF lesson
131
P1-AUD- Marketing Mission Control.
Audio lesson
132
Q1 :Marketing Mission Control.
10 questions
133
P2-VID- Apprentice's Research Guide.
9 min
134
P2-PPT-Apprentice's Research Guide.
PDF lesson
135
P2-TB- Apprentice's Research Guide.
PDF lesson
136
P2-AUD- Apprentice's Research Guide.
Audio lesson
137
Q2:Apprentice's Research Guide.
10 questions
138
P3-VID- Turning Data into Action.
9 min
139
P3-PPT- Turning Data into Action.
PDF lesson
140
P3-TB- Turning Data into Action.
PDF lesson
141
P3-AUD- Turning Data into Action.
Audio lesson
142
Q3: Turning Data into Action.
10 questions
L9:Sources of Primary Data in Marketing
143
P1-VID-Understanding Primary Data Sources and Surveys in Marketing.
Video lesson
144
P1-PPT-Understanding Primary Data Sources and Surveys in Marketing.Impact
PDF lesson
145
P1-TB-Understanding Primary Data Sources and Surveys in Marketing.
PDF lesson
146
P1-AUD-Understanding Primary Data Sources and Surveys in Marketing.
Audio lesson
147
Q1-Understanding Primary Data Sources and Surveys in Marketing.
10 questions
148
P2-VID-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.
Video lesson
149
P2-PPT-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.Impact
PDF lesson
150
P2-TB-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.
PDF lesson
151
P2-AUD-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.
Audio lesson
152
Q2-Primary Data Collection Methods: Interviews, Focus Groups, and Observation.
10 questions
153
P3-VID-Internal Risk Management.
Video lesson
154
P3-PPT-Internal Risk Management.Impact
PDF lesson
155
P3-TB-Internal Risk Management.
PDF lesson
156
P3-AUD-Internal Risk Management.
Audio lesson
157
Q3-Internal Risk Management.
10 questions
CH11:Sources of Secondary Data in Marketing
158
P1-VID-Introduction & Internal Secondary Data.
Video lesson
159
P1-TB-Introduction & Internal Secondary Data.
PDF lesson
160
P1-AUD-Introduction & Internal Secondary Data.
Audio lesson
161
Q1-Introduction & Internal Secondary Data.
10 questions
162
P2-VID-External Secondary Data Sources.
Video lesson
163
P2-TB- External Secondary Data Sources.
PDF lesson
164
P2-AUD-External Secondary Data Sources.
Audio lesson
165
Q2-External Secondary Data Sources.
10 questions
166
P3-VID-Evaluation of Secondary Data.
Video lesson
167
P3-TB-Evaluation of Secondary Data.
PDF lesson
168
P3-AUD-Evaluation of Secondary Data.
Audio lesson
169
Q2-External Secondary Data Sources.
10 questions
CH12:From Analysis to Action: Applying Environmental Insights to Marketing Strategy and Planning
170
P1-TB-Strategic Analysis and Insight Integration.
PDF lesson
171
Q1-Strategic Analysis and Insight Integration.
10 questions
172
P2-TB-From Insight to Marketing Strategy.
PDF lesson
173
Q2-From Insight to Marketing Strategy.
10 questions
174
P3-TB-Campaign Planning, Execution, and Strategic Agility.
PDF lesson
175
Q3-Campaign Planning, Execution, and Strategic Agility.
10 questions
176
Assignment-CH12:From Analysis to Action: Applying Environmental Insights to Marketing Strategy and Planning
PDF lesson
CH13:The Marketing Mix (7Ps) – A Holistic Strategy
177
P1-VID-The Marketing Mix (7Ps): Building a Holistic Marketing Strategy.
Video lesson
178
P1-TB-The Marketing Mix (7Ps): Building a Holistic Marketing Strategy.
PDF lesson
179
P1-AUD-The Marketing Mix (7Ps): Building a Holistic Marketing Strategy.
Audio lesson
180
Q1-The Marketing Mix (7Ps): Building a Holistic Marketing Strategy.
10 questions
181
P2-VID-Promotion: Communicating Your Offer and Integrated Marketing Communications.
Video lesson
182
P2-TB-Promotion: Communicating Your Offer and Integrated Marketing Communications.
PDF lesson
183
P2-AUD-Promotion: Communicating Your Offer and Integrated Marketing Communications.
Audio lesson
184
Q2-Promotion: Communicating Your Offer and Integrated Marketing Communications.
10 questions
185
P3-TB-Process and Physical Evidence in the Marketing Mix: Delivering Customer Value.
PDF lesson
186
P3-AUD-Process and Physical Evidence in the Marketing Mix: Delivering Customer Value.
Audio lesson
187
Q3-Process and Physical Evidence in the Marketing Mix: Delivering Customer Value.
10 questions
CH14: Product – Understanding What You Sell
188
P1-VID-Product Fundamentals (Classifications & Product Levels)
Video lesson
189
P1-TB-Product Fundamentals (Classifications & Product Levels)
PDF lesson
190
P1-AUD-Product Fundamentals (Classifications & Product Levels)
Audio lesson
191
Q1-Product Fundamentals (Classifications & Product Levels)
10 questions
192
P2-VID-Product Life Cycle (PLC) & Portfolio Management in Marketing
Video lesson
193
P2-TB-Product Life Cycle (PLC) & Portfolio Management in Marketing
PDF lesson
194
P2-AUD-Product Life Cycle (PLC) & Portfolio Management in Marketing
Audio lesson
195
Q2-Product Life Cycle (PLC) & Portfolio Management in Marketing
10 questions
196
P3-VID-Packaging & New Product Development (NPD) in Marketing
Video lesson
197
P3-TB-Packaging & New Product Development (NPD) in Marketing
PDF lesson
198
P3-AUD-Packaging & New Product Development (NPD) in Marketing
Audio lesson
199
Q3-Packaging & New Product Development (NPD) in Marketing
10 questions
Chapter 15: Price – Strategies, Psychology, and Tools in Marketing
200
P1-VID-Pricing Strategies & Models: How Businesses Set Prices.
Video lesson
201
P1-TB-Pricing Strategies & Models: How Businesses Set Prices
PDF lesson
202
P1-AUD-Pricing Strategies & Models: How Businesses Set Prices
Audio lesson
203
Q1-Pricing Strategies & Models: How Businesses Set Prices
10 questions
204
P2-VID-The Psychology of Pricing: How Price Influences Consumer Behaviour
Video lesson
205
P2-TB-The Psychology of Pricing: How Price Influences Consumer Behaviour
PDF lesson
206
P2-AUD-The Psychology of Pricing: How Price Influences Consumer Behaviour
Audio lesson
207
Q2-The Psychology of Pricing: How Price Influences Consumer Behaviour
10 questions
208
P3-VID-Pricing in Practice: Digital Tools, Elasticity & Tesco Case Study
Video lesson
209
P3-TB-Pricing in Practice: Digital Tools, Elasticity & Tesco Case Study
PDF lesson
210
P3-AUD-Pricing in Practice: Digital Tools, Elasticity & Tesco Case Study
Audio lesson
211
Q3-Pricing in Practice: Digital Tools, Elasticity & Tesco Case Study
10 questions
CH16: Promotion – How Businesses Attract Customers
212
P1-VID-Promotion Basics & Communication Tools
Video lesson
213
P1-TB- Promotion Basics & Communication Tools
PDF lesson
214
P1-AUD- Promotion Basics & Communication Tools
18 min
215
Q1-Promotion Basics & Communication Tools
10 questions
216
P2-VID-Digital Promotion, Ethics & Legal Framework
Video lesson
217
P2-TB-Digital Promotion, Ethics & Legal Framework
PDF lesson
218
P2-AUD-Digital Promotion, Ethics & Legal Framework
Audio lesson
219
Q2-Digital Promotion, Ethics & Legal Framework
10 questions
220
P3-VID-Branding, Customer Engagement & Marketing Plan
Video lesson
221
P3-TB-Branding, Customer Engagement & Marketing Plan
PDF lesson
222
P3-AUD-Branding, Customer Engagement & Marketing Plan
Audio lesson
223
Q3-Branding, Customer Engagement & Marketing Plan
10 questions
CH 17: Place – Where and How Customers Buy
224
P1-VID-Distribution Channels & The Role of Place in Marketing
Video lesson
225
P1-TB-Distribution Channels & The Role of Place in Marketing
PDF lesson
226
P1-AUD-Distribution Channels & The Role of Place in Marketing
Audio lesson
227
Q1 -Distribution Channels & The Role of Place in Marketing
10 questions
228
P2-VID-Enabling Technologies in Distribution & Supply Chain Management
Video lesson
229
P2-TB-Enabling Technologies in Distribution & Supply Chain Management
PDF lesson
230
P2-AUD-Enabling Technologies in Distribution & Supply Chain Management.
Audio lesson
231
Q2 -Enabling Technologies in Distribution & Supply Chain Management
10 questions
232
P3-VID-Omnichannel Strategies, Technology, and Performance Optimisation
Video lesson
233
P3-TB-Omnichannel Strategies, Technology, and Performance Optimisation
PDF lesson
234
P3-AUD-Omnichannel Strategies, Technology, and Performance Optimisation
Audio lesson
235
Q1-Pricing Strategies & Models: How Businesses Set Prices
10 questions
Chapter 18: Becoming a Marketing Executive – Project Management
236
P1-VID-From Idea to Plan: Building and Managing a Marketing Campaign
Video lesson
237
P1-TB-From Idea to Plan: Building and Managing a Marketing Campaign
PDF lesson
238
P1-AUD-From Idea to Plan: Building and Managing a Marketing Campaign
Audio lesson
239
Q1-From Idea to Plan: Building and Managing a Marketing Campaign
10 questions
240
P2-VID-Working Smarter: Stakeholders, Time & Organisation Skills
Video lesson
241
P2-TB-Working Smarter: Stakeholders, Time & Organisation Skills
PDF lesson
242
P2-AUD-Working Smarter: Stakeholders, Time & Organisation Skills
Audio lesson
243
Q2-Working Smarter: Stakeholders, Time & Organisation Skills
10 questions
244
P3-VID-Measuring Success & Professional Development Tools
Video lesson
245
P3-TB-Measuring Success & Professional Development Tools
PDF lesson
246
P3-AUD-Measuring Success & Professional Development Tools
Audio lesson
247
Q3-Measuring Success & Professional Development Tools
10 questions
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