Explore the practical possibilities and limitations of AI in marketing. Develop your understanding of machine learning, natural language processing, prompts and data quality, then examine applications across the marketing mix.
The published curriculum covers machine learning, NLP, prompts, marketing data quality, models and applications across the marketing mix.
Marketing professionals and learners developing practical marketing knowledge.
Review the curriculum and choose an edition suited to your experience. Familiarity with the subject will help for revision and advanced modules.
Use the curriculum to plan your study and revisit the topics most relevant to your work. The course highlights identify the level, trainer and dated teaching edition, helping you choose the right starting point.
This teaching edition is attributed to Keith Rowland. Selecting a recorded edition does not include individual access to the trainer.
Published session labels run from 2026-05-22 to 2026-08-28. These are curriculum dates; the intake label is shown separately. Earlier editions may refer to tools, examples or requirements that have since changed.
Level: Level 6. This page describes subject learning. A full regulated qualification, external examination or awarding-body registration is a separate offer.
Review the curriculum for the lessons, resources and knowledge checks available. Live teaching, personal feedback and external examination fees are included only where the selected offer expressly states this.
